## Promote #GivingTuesday and your beloved cause #GIVINGTUESDAY Marketing & Social - Re-Engage donors through email - Re-Engage donors through Facebook - Re-Engage donors through Twitter Promote, post, share, tweet, email on all your favorite communication channels ensuring that cause is the one to be celebrated with generosity on #GivingTuesday. ## Sample social media posts to get you started: > CHARITY is part of Giving Tuesday. Donations will help CHARITY [define mission]. Give from your heart! > GivingTuesday is soon. It’s a day for everyone, everywhere to GIVE. Will you please give to CHARITY NAME > Countdown to Giving Tuesday 24 hours. Thank you in advance for the donation to CHARITY. > Better together, CHARITY and GivingTuesday. Donate today! ## Website Out of the Box Creating a Giving Tuesday website with Auctria is easy and ready to go out-of-the-box. If you wish to nothing that's ok. The website is ready to go. Should you want to spend a few minutes more branding the page do so with our website editor tools. Here are few examples of organizations that did so. For the most part, they changed just a few images and branded with their colors. ---- ## Resources [For more information about Giving Tuesday check out GivingTuesday.org](https://www.givingtuesday.org/) [Pinterest: Auctria #GivingTuesday Board](https://www.pinterest.com/Auctria/givingtuesday-with-auctria/) [2024 Webinar replay "Giving Tuesday Strategy: The Essential Steps for a Winning Campaign"](https://www.auctria.com/webinar/giving-tuesday-strategy-the-essential-steps-for-a-winning-campaign/) --- # 4 Tips to Write Donor-Centric Web Content for Your Nonprofit Source: https://www.auctria.com/blog/4-tips-to-write-donor-centric-web-content-for-your-nonprofit/ Donors play a vital role in maintaining a thriving nonprofit. Aside from providing crucial funds that support your operations and mission, they serve as advocates who can amplify your reach through their personal networks. To maintain strong relationships with donors, ensure they receive the engagement and stewardship they deserve. One of the simplest and most effective ways to do this is to create donor-centric [web content](https://www.auctria.com/blog/nonprofit-websites-5-ways-to-make-the-most-of-yours/). Let’s walk through some actionable steps you can take to make your [nonprofit website](https://kanopi.com/services/development/) engaging to your donor base. ## 1. Create and leverage user personas. A user persona is a fictional representation of a segment of your nonprofit’s target web audience. You can develop personas by identifying common traits across your donor base and grouping individuals based on these characteristics. For example, perhaps you’re creating donor personas for your [healthcare nonprofit’s website](https://kanopi.com/blog/healthcare-website-design/). You may create personas for donors who are former patients, major donors, corporate partners, donors who also volunteer, and prospective donors. Give each persona a unique name and identify their defining characteristics, what they’re looking for on your website, their accessibility needs, and the messaging that would be most helpful to them. Once you have this information, implement the following strategies: * **Tailored web conten**t: Draft content dedicated to each segment. For example, you can create a landing page for monthly givers titled "Your $25 monthly gift feeds a family all year long" to directly showcase the impact of their support. * **Segmented CTAs**: Tailor pop-ups and inline donation forms based on user persona or past behavior. For example, show a quick $10 one-time gift prompt to first-time blog readers while displaying a recurring gift prompt for existing donors. * **Personalized content recommendations**: Display tailored "Recommended for you" resource modules at the bottom of pages based on donor persona. You can direct major donors to annual impact reports while providing volunteering guides for donors who also volunteer. Continually update your personas as needed to ensure that your content stays relevant to your audience’s needs and motivations. To account for potential audience shifts, review your personas at least twice a year. ## 2. Show donors’ impact. Typically, donors all have one question in common: what did their contributions actually do? Whether they contributed to your giving day campaign or supported a peer-to-peer fundraising event, donors want to know how your nonprofit used their gifts to further your mission. Use your website to showcase donors’ continued positive impact on your cause. Demonstrate their impact in multiple ways, such as through: * **Infographics.** Create graphs or charts that spotlight the impact of donors’ contributions to certain campaigns. For example, let donors know that their $80,000 in contributions to your giving day campaign allowed your nonprofit to renovate your animal shelter, growing capacity from 100 to 250 animals. * [**Videos.**](https://www.auctria.com/blog/nonprofit-videos-a-guide-to-inspiring-your-supporters/) Create an explainer video to demonstrate how donations helped push a recent campaign to success or share a timeline of how donors’ support has helped your nonprofit grow exponentially over the past five years. * **Community member testimonials.** Use videos or blog interviews to spotlight community members’ stories and messages of gratitude for donors. To ensure every supporter can comfortably access your website and see the impact of their generosity, prioritize [accessibility](https://www.w3.org/WAI/standards-guidelines/wcag/). Adding alt text, using contrasting colors, and using video captions are just some of the ways you can make your infographics, videos, and testimonials accessible. Partnering with an experienced [nonprofit web design agency](https://kanopi.com/blog/nonprofit-web-design-companies/) can help keep your website in top shape. ## 3. Incorporate user-generated content. Donors will feel more engaged with your content when they have the opportunity to contribute to or be featured in it. This is where user-generated content comes into play. User-generated content includes any content (images, written text, videos, etc.) created by your audience members, such as: * Social media posts * Images and videos * Audio clips * Donor testimonials * [Event recaps](https://www.auctria.com/blog/designing-an-event-landing-page-5-strategies-for-nonprofits/) * Artwork that’s relevant to your mission Share this user-generated content on your website’s homepage and blog so donors feel appreciated. For example, you can share a live social media feed on your homepage or include user-submitted images in a blog post recapping a recent event. These efforts help donors feel like true collaborators in your efforts, rather than passive observers. ## 4. Let data guide your strategy. Going with your gut or hunches when developing user-centric web content can lead to misalignment between what your team thinks your audience wants and what they actually want. Instead, you should rely on what your data says. A [data-driven approach](https://www.meyerpartners.com/fundraising-blog/nonprofit-analytics) gives your team clear metrics to work toward and can improve the return on investment of your marketing content. Use the following resources to gather data about your website audience: * **Google Analytics**: Track referral sources, bounce rates, demographics, and average time on page to see how visitors find and interact with your site. * **Behavior analytics tools (e.g.**, Hotjar): Use heatmaps and session recordings to visualize where users click, scroll, or get stuck in your donation funnel. * **Audience feedback surveys:** Gather direct qualitative insight into visitor satisfaction, motivation, and user experience directly from your supporters. Use these insights to refine your donor personas, double down on high-performing content types, and remove disruptions in the user journey. Establish baseline performance metrics before launching any content updates so that you can track exactly which optimizations drive higher engagement and increased donor conversion. ## Wrapping Up By putting your supporters at the center of your web strategy and letting real-time data guide your creative choices, you transform your website into a powerful tool for stewardship and [fundraising](https://www.auctria.com/blog/how-to-improve-your-fundraising-strategy-a-mini-guide/). Ultimately, when donors clearly see their own impact reflected online, they feel valued, inspired, and motivated to support your mission for years to come. ---------- Special thanks to Anne Stefanyk for the expert advice. As Founder and CEO of [Kanopi Studios](https://kanopi.com/), Anne helps create clarity around project needs, and turns client conversations into actionable outcomes. She enjoys helping clients identify their problems, and then empowering the Kanopi team to execute great solutions. --- # Virtual fundraising for non-profits: A Guide Source: https://www.auctria.com/blog/virtual-fundraising-for-non-profits-a-guide/ With the ongoing COVID-19 pandemic, non-profits across the globe have adopted the virtual fundraising model to drive their missions forward. Virtual fundraising can be highly beneficial to non-profits as an engagement tool that allows for the generation of revenue even during uncertain times. Auctria, providers of online fundraising tools for non-profits and businesses, explains why and how your non-profit can leverage the power of virtual fundraisers. ## What is virtual fundraising? In [virtual fundraising](https://www.auctria.com/blog/galas-at-home/), a non-profit can organize and conduct events or campaigns on a completely online platform. This allows for donors and supporters from across the globe to participate and engage. ## What are the benefits of virtual fundraising? The biggest advantage of a virtual fundraiser is that donor engagement is not restricted by location or region. Amidst social distancing guidelines, non-profits can widen their audience and enjoy the engagement of donors from any part of the world. This, coupled with the reach of social media and other sharing methods, can encourage people who otherwise would not have been part of the event, if held physically. [Other benefits of virtual fundraising include](https://www.auctria.com/features/): ### Analytics Virtual fundraising offers the ability to collect data and analytics. Through this, non-profits can retrieve important insights such as the most active donors, the campaigns that are working and those that are not, as well as location data of donors and supporters. This is valuable in developing future strategies and fundraising campaigns. ### Giving tools Using virtual fundraisers, non-profits can offer their donors with multiple donation options such as PayPal, bank transfer, credit card and more. And all this, from the comfort of their homes. ## How can a non-profit get started with virtual fundraising? Auctria provides the following tips to embark on your virtual fundraising journey: ### Event idea The reason behind your cause or event can help you develop the most enticing way to market and fundraise it. For example, if you are fundraising for a sportsperson or team, the event can be a virtual walk-a-thon or a virtual 5K. ### Software Once you have decided to organize a virtual fundraiser, do some research on the kind of software that will be the most beneficial. Remember, it must be user-friendly for all the people attending as well as for you and your team to manage. Thus, Auctria’s easy to use, powerful tool can help you run a virtual fundraiser of any size. ### Goals Use data analytics from previous online campaigns to set goals in terms of donors, money raise, attendance etc. ## Resources for virtual fundraising Now that you understand the benefits of a virtual fundraiser, we are sure you are curious to organize your own. Auctria has collated the following additional resources for you to make that transition: 1. [Online Fundraising: 9 Innovative Ideas (with examples)](https://blog.donately.com/online-fundraising/) 2. [18 Online Donation Tools to Help You Raise More in 2021](https://blog.donately.com/online-donation-tools/) 3. [25+ Virtual Fundraising Ideas to Spark Your Creativity](https://cornershopcreative.com/blog/virtual-fundraising-idea/) 4. [Digital Fundraising: Tips, Trends, & Campaigns to Learn From](https://cornershopcreative.com/blog/digital-fundraising/) For more information on how we can help you organize your virtual fundraiser, [contact Auctria today!](https://www.auctria.com/contact/) --- # Top Strategy to Get 100% of Nonprofit Board to Give Passionately Source: https://www.auctria.com/blog/top-strategy-to-get-100-of-nonprofit-board-to-give-passionately/ **Smart organizations ask this question.** How do we get our board members to share about the auction, buy a table of tickets, help find sponsorships? Claire Axelrad's super helpful, expert and easy to implement advice is here. > If your board is small, simply go around the table and have each board member tell their own story. If your board is larger, pair folks up and have them tell their story to each other. You can actually pair folks up two to three times, in different couplings, so folks get to 1. hear more than one story and 2. tell their own story more than once. [The post Top Strategy to Get 100% of Nonprofit Board to Give Passionately](https://clicks.aweber.com/y/ct/?l=sI0Qan&m=j_PiG_eMQ8p5fsi&b=PJgffTa6k6wkE5B2gzflog) appeared first on [Clairification.](https://clairification.com/) ## Top Strategy to Get 100% of Nonprofit Board to Give Passionately If you have board members who aren’t giving a monetary gift… If you have board members who are just seeing what they can “get away with” … If you have board members who could definitely make a larger gift… If you’ve got board members telling you their service is their gift… ## You’ve got a problem. Why? Because If your organization relies on fundraising to survive and thrive, all board members must lead the way by making a meaningful monetary gift. For *them.* * The point is not the dollar amount. * The point is the passion and the leadership. You see, humans are a “monkey see, monkey do” species. We look to others to see what they’re doing. It’s a way to minimize risk, and is the principle behind Yelp and word of mouth. Robert Cialdini famously termed it the persuasion principle of “[social proof](https://clairification.com/2013/06/17/5-secrets-of-psychologists-how-to-get-donors-to-say-yes/),” and it acts as a decision-making shortcut. ## Because… Where Leaders Lead (or Don’t), Others Follow. Get your board members to lead by example, or else. If you cannot, and board are not passionate about your mission, why on earth should anyone else really care? If you can do this, you’re in an excellent position to do everything else you must do to succeed with fundraising. So take some time to connect/reconnect board members to the reasons they became involved with your cause. Get 100% of board members to give at a passionate level. ## Begin By Getting Board in Touch with Their Passion This is a fundamental pre-condition to getting your board to give and get. Alas, you may discover some board members who really aren’t that excited by your mission. Perhaps they joined the board as a favor to a friend. Or maybe some years back when they wanted to boost their resume. Or maybe they’ve been on the board too long and are just spent. If this is the case, you’ll know it’s time to circle them off the board and find a better role for them. [Board slots are simply too valuable to waste](https://bloomerang.co/blog/5-strategies-to-set-nonprofit-boards-up-for-fundraising-success/) on folks who aren’t all in. > TIP: I recommend scheduling some time at your next board meeting to have board members share their passion with each other. Out loud. With the full group, or one to one. If your board is small, simply go around the table and have each board member tell their own story. If your board is larger, pair folks up and have them tell their story to each other. You can actually pair folks up two to three times, in different couplings, so folks get to (1) hear more than one story and (2) tell their own story more than once. The combination of hearing and telling solidifies their values and renews their commitment – making them ready to act on their passion! ## Passion is a Strong, Barely Controllable Emotion Don’t make the mistake of equating passionate giving with major giving. Not everyone on your board will be capable of giving at your major gift level. However, they can and should make a gift that is passionate for them. A stretch gift. An emotional gift. Too often boards give up on the notion of 100% giving because they think they have “community boards” as opposed to “fundraising boards.” > **TIP**: Whatever you call your board, all boards should be “giving boards.” Everyone can afford something. The something they give to your cause, if they sit on your board, should be among the highest philanthropic gifts they make anywhere. Only if they do this can they effectively reach out to others, asking them to join them in their passion. ## Organize a Board Giving Campaign If you want folks to act passionately, you must ask them passionately. You can’t just mention to folks they should give, and then sit by the phone or mailbox wishing and hoping. If you do this, trust me, you’ll have board members who think they can “get away with” not giving at all or simply making a token gift. (Note: Board members who do this generally don’t think they’re being ungenerous; they justify their actions by telling themselves their volunteer service is their gift – and, really, it’s so much more valuable than money.) To get more board members to give passionately you’ve got to shine a light on the subject. You’ve got to make it feel essential to their board service. Not just in the sense of “important,” but also as being a true reflection of their being. Their essence. When board members give passionately, they’re screaming to themselves and others: “I am a *name of your organization* evangelist!” > TIP: Just like you do with any other fundraising campaign, formalize your board giving campaign using a written plan with goals, objectives and strategies. > > * Encourage 100% board participation. > * Set an overall goal for board giving. > * Suggest expected and appropriate contribution levels for each member. > * Meet personally with each board member to elicit their most passionate gift. > * Set a deadline for receiving board giving commitments. ## Recruit a Board Giving Advocate & Champion It’s not always easy as a staff member to persuade the board to do anything. Because folks naturally look to, and are guided by, their peers. But don’t give up! Even though it’s difficult, it’s your job to guide your board to assume their natural leadership role. You see, most board members have no real idea what their role is. It’s not something we’re born knowing, and it’s not something (sadly) most board members are taught. So begin not only by getting board members in touch with their passions (a key portion of donor engagement), but by getting one or two leaders (e.g., the president and/or development committee chair) to help you persuade the entire group to get on board with what I call the “passion triad.” 1. connect with your passion; 2. act on your passion, and 3. ask others to join you in your passion. ## Use the Science of Persuasion Remind board leaders there’s a [science to persuasion](https://clairification.com/2012/03/06/psychology-of-giving-influence-your-affluence-by-using-the-science-of-persuasion/) and the best board giving campaigns use many of the key principles of persuasion in Influence, by Robert Cialdini. These include ‘liking,’ ‘authority,’ ‘social proof’ and “commitment and consistency.’ > **TIP**: Board members will give to other board members they like, especially if they are perceived as authorities. They will give to their peers in order to be perceived as fitting in. And once they’ve committed, they will be more likely to follow through. Get key advocates on board with the notion all board members should make a considered gift that demonstrates: > > 1. Passion for your cause, and > 2. Commitment to their role as a board leader. ## Coach Leaders to Spotlight Board Giving on the Board Agenda If part, or all, of your work would cease to exist absent philanthropy, then philanthropy must be on your agenda. At every meeting. If this is not currently your practice, coach your board president and/or other key advocate to talk about the reason why the board needs to become actively invested in fundraising – giving and getting – at an upcoming board meeting. > **TIP**: Endeavor to hold this meeting prior to the meeting where you kick off your campaign. Also talk about the proposed financial goal and timeline, and have your board vote on this to establish their buy-in to both the campaign and the goal (you may want to do this first in an executive committee session to get your key leaders invested). Encourage your board president and executive director to schedule a time for the board to collectively engage in fundraising training (I actually prefer to reframe these sessions as “Inspiring Philanthropy” workshops that help folks become more comfortable with their leadership role in facilitating philanthropy to assure adequate financing to move the mission forward. Generally, the key here is to share [lots and lots of inspiring stories](https://clairification.com/2018/06/20/use-stories-knock-nonprofit-marketing-fundraising-siloes/)). ## Make Personal Asks of All Board Members Before you can expect folks to give, and ask others to join them in their giving, you have to show them how it’s done. Role modeling is key. Only after board members have made a commitment about which they feel proud will they be able to effectively ask others for generous support. > **TIP:** Have the board president ask other officers and the development committee chair to help make personal, face-to-face asks of all board members. Have the executive director or another officer make the personal ask of the board president. Remember your principles of influence: people will respond most favorably to those they like, perceive as authorities or consider as peers. It’s worth taking the time to show your board members how much you value their commitment. They deserve more than a group ask at a meeting, an email appeal or even just a letter. Talk to each one of them! ## Create Board Giving Momentum Hold board members’ feet to the fire. You’re going for two things: 1. Get board members who have assigned calls to make their asks of other board members. 2. Get board members who haven’t yet pledged to make their personal commitment. For board solicitors, don’t accept an unconcerned “*I’ll certainly get to my calls by the end of the month*.” You need them to make their calls *now,* because board members who haven’t yet committed can’t effectively solicit other donors for gifts. And you’re going to want them to help with donor meetings, calls or, and the very least, written personal notes on appeal letters. For board solicitees, coach your askers not to accept a dismissive “I’ll definitely give before the end of the year.” Make sure your answer is not simply “okay,” but *“Great! I’ll give you a call next week when you’ve had time to consider your pledge. As you know, we’re going for 100% commitment so we can report this back to our funders and other donors. Others in the community look to see what the board is doing to make their own giving decisions. So your commitment has a ripple effect! When’s the best day/time for me to call?”* Building momentum is especially important during your year-end giving campaign, because this is make or break time. Be sure to schedule campaign reporting and follow-up on every single board meeting agenda. Don’t give names, assign blame or try to shame folks. This negative re-enforcement doesn’t work well. Keep things upbeat and positive, giving the message you assume those who’ve not yet committed have just been too busy. > TIPS: > > * Create a deadline for board commitments (this is super important if you want your board members to go on and ask other donors for their commitments). > * Send emailed progress reports during the heated part of the campaign. > * Announce the results of the board campaign (#s of gifts; % participation and $$ raised to-date), and encourage those who’ve not yet committed to do so. > * Have board leaders make follow-up calls to any slow pokes. ## Achieve 100% Passionate Board Giving Be sure to include this in your written board member job description. If you have a minimum gift expectation, include that as well. If you don’t, still provide some guidance about the level of expected philanthropy. For example: * “Make ours your top philanthropic priority.” * “Make us one of your top three philanthropic priorities.” * “Give at one of our leadership giving levels.” The real bottom line here is to make a shift from pussyfooting around the subject of fundraising to embracing it warmly. The first attitude comes from a place of fear and loathing — and our deep cultural antipathy towards the subject of money. [It’s not about money](https://clairification.com/2012/11/11/the-secret-of-donor-centered-fundraising-no-money-involved/). It’s about what’s in your board members’ hearts. Come from a place of love, remembering the word *philanthropy* translates to “love of humankind.” ----- The post [Top Strategy to Get 100% of Nonprofit Board to Give Passionately](https://clairification.com/2024/12/02/top-strategy-to-get-100-of-nonprofit-board-to-give-passionately/) appeared first on [Clairification](https://clairification.com/). --- # 4 Best Practices for Elementary School Fundraisers Source: https://www.auctria.com/blog/4-best-practices-for-elementary-school-fundraisers/ Fundraisers bring in precious revenue essential to every elementary school’s programming. With these crucial funds, you can fulfill your school’s mission of delivering stellar educational experiences and key opportunities to students. You need a thoughtful, comprehensive fundraising strategy to ensure you receive the support your school needs. From engaging donors to streamlining event planning to attracting greater funding, the right techniques can put your goals well within your reach. In this elementary school fundraising crash course, we’ll go over some of the best methods to completely revitalize your fundraising. Whether you’re [hosting a live auction](https://www.auctria.com/blog/from-paddles-to-profits-a-guide-to-hosting-a-stellar-live-auction-event/) or launching a campaign kickoff, these tips will help you pull in the funds you need to help your students thrive. ## 1. Leverage Your Online Platforms Your school website and social media accounts are some of the greatest fundraising tools at your disposal. From taking advantage of free advertising to engaging online donors, here are just a few ways you should use your online platforms to take your fundraising to the next level: ### Promotion and Marketing Your website is usually the first place students, parents, and community members will go for information on your programming and events. Therefore, take the time to promote your fundraising initiatives across the major areas of your website. For example, you might include information about upcoming fundraisers at the beginning of blog posts or put event information at the top of your homepage as a temporary “spotlight” feature. Furthermore, your [social media channels](https://www.auctria.com/blog/how-to-harness-social-media-for-school-fundraising-success/) are an entirely free marketing tool! They allow you to creatively connect with your audience, announce upcoming events with fun graphics or taglines, and diversify your online marketing efforts. ### Q&A Portals and Information Resources Parents or other community members often need further clarification on your fundraising events, especially if they’re new to your school. Include a frequently asked question widget and other resources for each event on your website. Make these tools easy to see and simple to navigate so that any user can quickly find the answers they need. And, don’t forget to answer questions posed in both your website’s Q&A portal and the comments on your social media posts. That way, you’ll ensure event attendees have all the information they need to have a great experience at your elementary school’s fundraiser! ### Engagement and Event Management. Your online software solutions can be used for more than just [event planning.](https://funds2orgs.com/fundraising-event-planning/) They’re also valuable tools to manage fundraising events and engage your attendees. Not only can you broadcast recordings of live events on your site and social media to reach a larger audience, but you can also create a portal to host virtual and hybrid event fundraisers! With the right event management software, you can seamlessly integrate your event strategies into your website, allowing you to launch and manage all kinds of events right on your platform. ## 2. Reach Out to the Local Community Your community can help you through every step of the fundraising process and maximize your operations in ways you might not have imagined. Consider these community outreach strategies when planning your next fundraiser: ### Recruit Volunteers Administrators, faculty and staff, and parents usually carry out your elementary school’s fundraising. However, you might be surprised how many community volunteers would jump at the chance to support their local school systems and provide a leg up at fundraising events. To [recruit volunteers](https://gettingattention.org/volunteer-recruitment/) from the local community, send promotional materials about opportunities to students and parents. If enough student volunteers get involved, teachers might even be encouraged to throw mini-celebrations or game days. You may also provide merchandise to volunteers as a reward, such as a T-shirt branded to your school. Take your efforts a step further by reaching out to local ministries, recreation agencies, and other volunteer hot spots to maximize support and bring the community together under your cause. ### Perform Prospect Research [According to Double the Donation’s Guide](https://doublethedonation.com/prospect-research-guide/) prospect screening is the process of running a wealth background check that allows you to identify your donors’ giving potential. In particular, you’ll look at: * Past giving * Wealth markers * Business affiliations * Philanthropic tendencies Performing wealth screenings on parents, guardians, and key community stakeholders will allow you to make more informed projections for how your fundraising efforts might perform. It’ll also help you determine to whom you should most heavily promote these events and what types of messages your most generous donors would be most receptive to. ### Partner with Local Organizations Gathering funding and increasing the reach of your school event is a big challenge to face alone. That’s why partnering with other organizations in your community is a good idea! Scout local nonprofits and community organizations in your area that might be a good fit for a joint fundraising project. You can also begin with other schools in your district and state. These partnerships allow you to tap into the other organization’s audience to increase event attendance. Additionally, partner with businesses by soliciting sponsorships from them. Look for corporations that operate in the education industry, share your target audience, have a history of corporate giving, or combine these characteristics. These partnerships can considerably boost your event budget and help you meet your revenue goals, making your event [one of your most profitable fundraisers yet.](https://funds2orgs.com/most-profitable-fundraisers/) ## 3. Pick the Right Fundraising Event Your event requires more than an engaging marketing campaign and a fleet of excited volunteers. To ensure success, you must select a fundraising idea that is simple and easy for your young students to participate in, yet engaging enough for adults and older participants to enjoy. Here are a few creative elementary school fundraising ideas to get you started in your brainstorming efforts: * **Shoe drive fundraisers.** This idea is an easy and cost-effective way to engage donors and gather funds for your elementary school by encouraging locals to donate their gently worn, new and used shoes to your drive. Participants will be glad to be rid of their unwanted possessions and pleased to learn they don’t need to spend a cent to support your school. They just need to drop off their items at a designated collection point, and your fundraising coordinator handles the rest. * **Auctions and raffles.** Auctions are considered one of the most lucrative fundraising events, with a high earning potential if the right auction items are provided. For this event, we heavily recommend that you segment, study, and even poll your school and local area for products that attendees might like. You could assemble gift baskets with a mix of items for parents and children to engage both audiences. Once items get donated by your sponsors or community partners, these events become relatively easy to carry out, especially if you use dedicated [auction software](https://www.auctria.com/next-step) to streamline the process. * **Walk-a-thons.** While 5Ks may be an extremely popular fundraising initiative for high schools and company programs, they might not be as well-suited for elementary school students. A great alternative is a school walk-a-thon. These fundraisers can happen at any time of year, with dozens of different themes and possible locations to choose from, and participants will feel encouraged to participate as much as possible to maximize the pledges they’ve received for each mile they complete. These events are also a great source of additional revenue and promotion through t-shirt and merchandise sales For even more great fundraising ideas, their cost, and their earning potential, [Funds2Orgs](https://funds2orgs.com/fundraising-event-ideas/) list is a great place to start researching event programming ideas that will generate the support your school needs for this year and beyond. ## 4. Thank Donors After the Fundraiser Your work isn’t over after your event’s conclusion—you still need to complete your donor stewardship efforts. For fundraising events, that generally means sending thank-you messages to all those who attended and supported your school. Begin by sending email messages to your donors. [Thank them](https://www.auctria.com/blog/thanking-your-donors-3-post-event-best-practices/) for their contributions and personalize the message by including the exact amount they donated. Emphasize how their gift will help your school, and include photos of your students so that they understand the impact they’re making. Aside from donors, you should also follow up with messages to sponsors, volunteers, and other attendees. Show your appreciation for their efforts and strengthen your relationship by inviting them to other events or to connect with your school in another way. For example, you may invite sponsors to an upcoming VIP gala and auction event. And, you might send a list of future volunteer opportunities to volunteers and attendees to generate interest in getting or staying involved. ----- Parents, teachers, and administrators can feel pressure to provide worthwhile, [personalized,](https://www.auctria.com/blog/how-ai-can-help-you-personalize-your-fundraising-work/) and engaging school programming, especially when young children are involved. Without the proper funding, school systems can’t provide the rich, fun, and valuable opportunities and services parents want for their children. However, there’s no need to struggle anymore. With these techniques, you’ll be able to navigate fundraising challenges smoothly and emerge with a stronger and more successful strategy than ever before. ----- Special thanks to Wayne Elsey for sharing his expert advice. Wayne is the founder and CEO of [Elsey Enterprises (EE)](https://elseyenterprises.com/) and a member of the Forbes Business Development Council. Among his various independent brands, he is also the founder and CEO of [Funds2Orgs,](https://funds2orgs.com/) which is a social enterprise that helps schools, churches, nonprofits, individuals, and other organizations raise funds while helping to support micro-enterprise (small business) opportunities in developing nations. --- # Getting Results With a Paddle Raise or Donation Request Source: https://www.auctria.com/blog/getting-results-with-a-paddle-raise-or-donation-request/ Cash donations are the most direct way to fund-a-need or provide unrestricted cash to support your cause. Asking for donations may feel cold and transactional. This need not be so when you lead with your mission. Leading with your mission with purpose and including facts and figures makes the ask even easier. Pair the ask with ease of giving to get to your goal as fast as possible. In conjunction with an event fundraiser donation requests can be handled with an online donation form or in the live setting as a paddle raise or on it's own. Live settings may be in-person or during a live stream event activity. In all these situations make the ability to donate as easy as possible. Quick tap or click to donate followed by a secure payment operation. ## Paint the Picture Paint the picture of how the donation will be spent with images and videos. Spend time to make the images impactful. Use the images and videos in emails, website, mailings, and messages. Make versions that are shareable in the social media streams where your audience connects with you. Consistent messaging across all communication channels is imperative to ‘stay on brand’. Think like a marketer, include the logo, core mission, and tagline for unity in the branding activities. Use video to share the story. An impact video created for an annual fundraiser is essential to give a tour and multiple voices to mission. Use video to show how past funds were used and how future funds will continue to make a difference. Consider using a variety of speakers that benefited from the resources. If that is too personal, a brief synopsis from a leader in the organization can also carry the same emotional imagery. ## By the Numbers Supporters are giving money to you for the cause so you can combine the funds to make a bigger difference than they could individually. Prepare data objectively and present it in a format that can be understood and readily consumed in seconds. Graphics and numbers that are specific to the current activity make the supporter understand that their money will be spent wisely and within a reasonable timeframe. Infographics are the best of both worlds in terms of message and image. What dollars are being spent and how will that help the cause. Two experts share their advice on how to run a fund-a-need. Here is what works: * “The best fundraising events motivate and engage attendees, and help donors internalize the mission of the organization so that they will be compelled to donate.” [Gazala Uradnik, GFS Events](https://gfsevents.org/) * “Calculate your core number to make fundraising easier” [Sandy Rees, Get Fully Funded](https://getfullyfunded.com/) ## Know Your Equivalency Every fundraising group using GFS Events is encouraged to include a fund-a-need to their activity. Gazala encourages each organization to understand their numbers and ask to give in terms of an equivalency. **The most important part of the ask is the Why.** Using your equivalency number directly in the donation area brings meaning to the dollars. This means converting the donation into something tangible for the community that is being served by the organization. Attach the dollars to an image of helping. Example- you are in the education field how does the donation provide enrichment directly to the student. One example that works well is “a week of giving”, leading up to a big event, donation buttons on a website or a paddle raise to provide the opportunity to give. During the week new content is shared daily to encourage supporters to check back in for new messages. Pair the new content with a thought leader or influencer message or video. Ask the influencer to share on their social media or email list to encourage a wider audience to tune in. In this image, you will see the final day of the ‘week of giving’ for Seattle Music Partners (SMP) virtual event fundraiser that GFS Events produced. Throughout the week a new view was posted and the videos were shared daily. Each person’s video had a unique interview or musical performance. These videos encourage an immediate call-to-action. The SMP audience did turn in daily to see and hear the new video pieces. By describing exactly how funds will be used the donor knows exactly how the donation will be spent. The more details makes for a more informed donor. An informed donor can feel proud of their donation and easily share and encourage others to participate. Seattle Music Partners cultivates a diverse and vibrant music-making community by providing youth with low-cost music instruction and one-on-one mentoring to eliminate racial and economic barriers to quality music education. Each contribution level is equivalent to music services: * $5000 gives 25 student musicians the opportunity to have a month of instruction * $2500 gives 5 students mentorship with a tutor * $1000 allows the hiring for a professional lead ensemble * $500 gives the student musician access to perform in a concert * $250 provides neck straps or violin bows ## Know Your Core Number Sandy Rees of Get Fully funded says “the days of asking people to give simply because you’re a nonprofit are long gone. They care about the difference you’re making in the world. They care about the lives you’re changing (or saving). So, ask them to give an amount that means something. That something can be summed in a core number. Units of service can be tricky and you may have to try a couple of times to drill down to the smallest unit. Basically, it’s the smallest piece of the good work your nonprofit does. For example, an animal shelter may think its unit of service is taking care of one dog. They take care of a dog, feed it, shelter it, and find it a home. That’s what they do, right? But let’s dig deeper. > If that shelter spent $500,000 last year running their facility (that’s their total cost) and they cared for 3500 dogs during that year, that means if each dog is a unit of service, each unit costs them $142.86. $500,000/3500 dogs = $142.86 Some might give at this level, but it won’t be an overwhelming response. Let’s look again and see if there’s a smaller unit of service. >Let’s say that the shelter knows (because they’ve measured it) that the average dog stays 3 weeks (21 days). >Let’s divide it out and see what the cost for 1 day of care for 1 dog is. $142.86/21 days = $6.80/day is a much easier donation for more people to make. Getting to a smaller unit of service could bring in a larger quantity of donations and increase your donor pool for future giving opportunities. Once you have your Core Number, you can use it to inspire more single gifts or even monthly gifts, like the Humane Society of Southeast Missouri did: For more examples on how to calculate your core number, click this link to the full article [Calculate your Core Number to Make Fundraising Easier.](https://getfullyfunded.com/calculate-one-number-make-fundraising-easier/) Below the article are comments from real organizations that share their real core numbers. ## Know Your Fundraising Options So now you know how to pull the facts and figures together, next decide upon the method for the ask. If the event fundraiser or auction does not include a donation button or paddle raise you are probably leaving money on the table. With multiple people bidding on an auction item there can be only one winner. The others were willing to spend money and donate however by not winning there is no obvious reason unless you ask. If you ask and they don’t donate that’s ok. If you do ask and they do donate that’s even better. You have to ask! ### Simple Donation Buttons Using donation buttons on your dedicated event website is different from a year-round donate button that may reside permanently on your website. The fresh event website mentally tells the supporter this is a new ask that will be funding a new round of needs. Using the above specifics regarding knowing your numbers and defining the ask include donation levels that reflect an equivalency or your core number. ### Paddle Raise at Live Event At a live event fundraiser, the paddle raise can bring in ⅓ to ½ of the needed funds. A skilled auctioneer or emcee calls from the stage the paddle raise activity to begin. This stage in a virtual event is still relevant and requires an entertainer to keep the audience engaged. The paddle raise starts with the highest increment by which you know you can get at least one paddle to raise indicating the donor will give. Paddle raise usually begins with the announcement of a large donation. Although the donation is announced at the event these large generous donations have been in process for quite some time. The board or development team is always in the background developing partnerships for giving. The event fundraiser is the perfect time to spotlight the donor and give proper recognition. The remaining paddle raise is followed by lowering the donation level and calling out the paddle number or donor name that wants to contribute. Sometimes these are still quite large in the beginning and are also pre-committed. As the bids cease the emcee announces the next lower dollar amount for donation. ### Paddle Raise Planning & Implementation Every appeal has three key elements and using this formula works. Kelly Russell, a professional Benefit Auctioneer from Artisan Auctions sums it up like this “People give to people”. Kelly’s 3 steps to implement a successful paddle raise looks like this: * The Story * The Ask * The Collection They give most when it comes from a place of emotion, and the quickest way to create connection is through story. Kelly was joined by Samantha Swaim of Swaim Strategies to talk through Paddle Raise Strategy. Every [good Special Appeal](https://www.artisanauctions.com/post/special-appeal-structure-with-swaim-strategies) starts with someone sharing a story of how an organization impacted their lives. See this [story in a video](https://youtu.be/6J5R4Z13UXc) which demonstrates how the organization was the CHANGE AGENT for this one person. And you DO want to make sure your story features one person. ### Celebrate Goals After the fundraiser concludes that is just the end of one chapter. The story continues with how the money raised is helping those efforts it is intended for. A great example of a success story has been shared by Fighting for Blindness. Their marquee fundraiser is Scramble for Sight golf tournament and auction. It is a one-day event starting with golfer registration, exciting tournament activities on the course then coming together for an open air dinner, silent & live auction. In 20 years the event has raised over two million dollars and even more exciting the millions have been used to fund research, treatments and cures for blindness. That funding has been a driving force behind the progress toward cures, including the identification of more than 270 genes linked to retinal disease, and the launch of 40 clinical trials for potential treatments. On an annual basis, the Foundation Fighting Blindness and the Foundation’s Clinical Research Institute fund more than 90 research grants. [Fighting Blindness website](https://www.fightingblindness.org/about/about-us) is very clear with a transparent breakdown of what percent of funding goes to research as well as financial statements for transparency. Although the actual operations and usage of funds may be out of scope for the auction team be sure that bidders and donors are in the communication channel to receive updates. Reinforce the thanks for giving with ongoing status updates. Thanking now allows you ask again later! -------------- Special thanks for sharing expert advice and images: Gazala Uradnik, [GFS Events](https://gfsevents.org/) Sandy Rees, [Get Fully Funded](https://getfullyfunded.com/) Kelly Rusell, [Artisan Auctions](https://www.artisanauctions.com/) --- # 7 Common Giving Tuesday Mistakes Small Nonprofits Make (and How to Avoid Them) Source: https://www.auctria.com/blog/7-common-giving-tuesday-mistakes-small-nonprofits-make-and-how-to-avoid-them/ Giving Tuesday is a huge opportunity. Yet, for many small nonprofits, it can also be a source of stress. You want to make the most of this global day of generosity, but without a plan, it’s easy to end up feeling scattered and unsure if your efforts will pay off. If you’re looking for a clear, step-by-step way to get organized and raise more, this [Giving Tuesday](https://getfullyfunded.com/giving-tuesday/) guide walks you through how to plan a simple yet powerful campaign that actually delivers results. The good news? A few simple shifts can turn a chaotic campaign into a confident, well-organized effort that actually raises money. Here are the most common Giving Tuesday mistakes small nonprofits make, and how to avoid them so you can have your best campaign yet. ## 1. Waiting until the last minute to plan your Giving Tuesday campaign **Mistake: Launching your campaign with little preparation.** When you’re juggling programs, emails, and everything else, Giving Tuesday can sneak up fast. Before you know it, you’re throwing together a few social posts and hoping for the best. **Solution:** Start planning now. A successful Giving Tuesday campaign doesn’t just happen, it’s built. Give yourself at least 4–6 weeks to prepare. Map out your goal, craft your story, [design your graphics,](https://www.canva.com/collections/donate-in-designs/) plan your communication schedule in advance. A little prep goes a long way, and tools like a [digital fundraising](https://www.auctria.com/blog/4-digital-fundraising-strategies-for-small-nonprofits/) setup can make executing your plan much smoother. ## 2. Vague fundraising goals **Mistake: Saying things like “Help us raise money.”** That’s not inspiring — it’s confusing. Donors want to know what their gift will do and why it matters. **Solution:** Be specific and outcome-driven. Instead of “Help us raise money,” try “Help us raise $3,000 to fill 100 backpacks with school supplies for local kids.” Specific goals help your donors picture the impact and motivate them to give. Every Ask needs a goal, an impact, and a deadline. [A strong fundraising strategy](https://getfullyfunded.com/realistic-fundraising-goal/) ensures every message ties back to your goal. ## 3. Overloading donors with information **Mistake: Sharing too many statistics or multiple stories.** When you try to say everything, your donor remembers nothing. **Solution:** Focus on one simple, emotional story. Pick one story that captures your mission’s heart and shows your donor exactly how their gift changes a life. Keep it simple, heartfelt, and clear. That’s what inspires generosity. The right [fundraising tools](https://www.auctria.com/articles/tools-for-nonprofit-fundraising-success/) can help you tell that story visually, track engagement, and make giving easy. ## 4. Neglecting your team as ambassadors **Mistake: Relying only on social media posts or email blasts.** If you’re the only one sharing your campaign, your reach will always be limited. Solution: Mobilize your people! Your [Board,](https://getfullyfunded.com/how-to-turn-your-board-into-a-fundraising-board/) staff, and volunteers are some of your best fundraising assets. Encourage them to share your campaign with their own friends and family, using their authentic voice. When people share why they care, it amplifies your message and builds trust faster than any ad ever could. ## 5. Poor giving experience **Mistake: A donation page that’s confusing, clunky, or not mobile-friendly.** If your donor has to hunt for the “Donate” button or type through a maze of fields, you’ll lose them. Solution: Test, test, test. Go through your own [donation process](https://www.auctria.com/articles/how-to-optimize-your-donation-page/) — on your phone, on a tablet, and on a laptop. How easy is it? How fast? A smooth digital fundraising setup ensures donors can give quickly and confidently. Keep it clean, clear, and quick. ## 6. No follow-up after the campaign **Mistake: Sending a single “thanks” email and moving on.** That’s a missed opportunity to build lasting relationships. Solution: Celebrate and steward. Send heartfelt thank-you messages. Post campaign results. Share the joy of what your donors made possible. Follow-up is where loyal donors are made. If you need some ideas, check out these donor stewardship strategies to keep supporters coming back long after Giving Tuesday. ## 7. Ignoring social engagement **Mistake: Posting and disappearing.** If you’re only talking at your audience, you’re missing the real power of Giving Tuesday — connection. Solution: Make it a two-way conversation. Reply to comments. Like donor posts. Celebrate milestones live. The more engaged you are, the more excitement builds. Remember - it’s social media, not digital media. How to Avoid Giving Tuesday Mistakes (and Raise More) Avoiding these Giving Tuesday mistakes can help your campaign run smoother, feel less stressful, and raise more money. When you plan ahead, set clear goals, and engage authentically, you’ll not only have a successful Giving Tuesday — you’ll also set yourself up for stronger donor relationships all year long. And if you’d like extra help creating your Giving Tuesday campaign (without spending weeks figuring it out), check out The Giving Tuesday Prep Sprint: Build Your Campaign in Just 3 Hours from Get Fully Funded. It’s a free mini-course packed with strategies to take the stress out of Giving Tuesday so you can focus on what really matters: changing lives. Because when you raise more money, you can change more lives. ------------------- Special thanks to Sandy Rees for the expert advice on solutions to common Giving Tuesday mistakes. Sandy is the Founder and Chief Encouragement Officer at Get Fully Funded where she shows nonprofit leaders how to fully fund their big vision, so they can spend their time changing lives instead of worrying about money. As the founder and host of Fundraising TV, she shows her students how to find ideal donors, connect through authentic messaging, and build relationships that stand the test of time, so that fundraising becomes easy and predictable. Find out more at [www.GetFullyFunded.com.](http://www.getfullyfunded.com/) --- # You’ve Got an Event! So, What About the Venue? Source: https://www.auctria.com/blog/you-ve-got-an-event-so-what-about-the-venue/ So you’re planning an event for your organization. That’s great! Where are you going to hold it? If that question makes you anxious, you aren’t alone—choosing the right venue for your event is a big decision with lots to consider. And using the right space for your event can be make or break for the enjoyment of your guests. No one likes feeling like a sardine in a too-crowded foyer.. Nor do they like feeling like the room is weirdly empty because the space was too big for your turnout. Your event is a key time to connect with donors, volunteers, and community partners. When your event goes smoothly, it can increase donations and loyalty, ensuring supporters return for future events. Choosing the right event venue is the first step toward hosting a successful, fun event that maximizes donations and engagement for your organization. ## Define Your Needs for a Venue Step 1 is to consider the details of your event: how many people do you expect to attend? Are you going to bring in any live entertainment like a band? What activities are you planning on? Is there enough parking? Do you plan on serving any food or drinks? [Are you doing an auction? If so, what kind?](https://www.auctria.com/blog/auction-types/) If you’re doing an online auction, you’ll want to make sure they have wi-fi for your guests. You don’t have to have every single detail confirmed at this point, but it’s important to start by defining the broad parameters of your event so that you don’t waste your time researching venues that definitely won’t work. Which brings us to step 2. ## Do Your Research! Research, research, research—and take good notes. Once you know the big picture details like the type of event and goal attendance size, you can start researching specific venues in your area. Make sure to take good notes as you research so that you can compare various venues and their pros and cons. If the venue choice is up to a committee, good notes will also help you clearly communicate your research to any additional stakeholders. ## Follow a Checklist from an Expert Worried you might be missing something? We’ve got you covered! Jenelle Taylor, founder of Gala Gal in Tampa, FL, has been mentoring and training other auctioneers since 2004. Gala Gal is here to provide peace of mind with her thousands of consulting hours invested in hundreds of galas and charity events since 2002. Jenelle has graciously provided her 70-point checklist for choosing a venue. ## Finalize Your Venue Plans Finally, once you’ve chosen the right venue, make sure you’ve locked down any additional related details. Typically, choosing a venue comes with some amount of compromise: perhaps you get the right size venue, but you have to provide your own sound equipment. This is where taking plenty of detailed notes during your research process is key! Make sure you review any notes about restrictions or complications for the venue and form contingency plans in advance. We hope these tips help you the next time you’re choosing a venue for your organization’s event, and that this checklist takes some of the anxiety out of your planning process. Find more than 150 additional “Best Practices” explanations on her blog at [GalaGal.com.](http://GalaGal.com) Want to learn more tips on how to run a successful fundraising event? Check out [Auctria's event and auction educational webinars (they’re always free to attend!).](https://www.auctria.com/webinars) --- # And They're Off: Gamify The Game Source: https://www.auctria.com/blog/and-they-re-off-gamify-the-game/ [Boys & Girls Club of Manhattan](https://www.bgclubmanhattan.com/) will reveal their secrets to hosting an unforgettable party that not only raises substantial funds but also supports a meaningful cause. This year it was a Kentucky Derby themed Casino Night, where they crushed the fundraising goal. They do the typical party with a silent auction. They also do the extraordinary with their very own horse race! Yes, you read that right! This event helps support over 1,300 youth who attend their Clubs annually. To raise awareness and raise money Development Director Melissa and Public Relations and Event Coordinator, Bethany shared their hot tips and some images. Over the years, the Boys & Girls Club has organized numerous 50/50 games, and the outcome has been nothing short of heartwarming. Time and time again, they have witnessed the incredible generosity of our winners, who have selflessly chosen to donate back their winnings to the Club. This act of kindness further amplifies the impact of our event, allowing us to serve even more children and provide them with the resources and opportunities they deserve. Together, they gallop towards a brighter future, one race at a time! Casino night is an unforgettable event filled with excitement, camaraderie, and the knowledge that the donations, bidding and purchases make a tangible difference in the lives of the children served by the Boys & Girls Club of Manhattan. ## Horse Race By using fun and interactive games they pumped up the energy and the giving in the room. The horse race was a central activity and fundraiser throughout the evening. The main attraction at the Casino Night was their version of a horse race. Each entry was $100 and only 100 tickets/ horses were available for sale. Using an online character race timer, Stopwatch. Using stopwatch they load the ticket purchasers in the system and run the race. But they didn’t just run the race, Melissa and Bethany describe how they hype up the race and sell * Name the game * Gamify the game By participating in this event, you not only embrace the spirit of competition but also embody the generosity that defines our community. The pot is split 50/50 between the winner and the Boys & Girls Club, ensuring that both the victorious participant and the Club benefit equally from this exhilarating endeavor. It's a true win-win situation! To create a fear of missing out only 100 horses are available for sale. Once they are sold there is no more opportunity to participate… or is there? Read on! Each horse entry is $50 and the pot is split 50/50 between the winner and the Boys & Girls Club of Manhattan. In many 50/50 games that they have run the winner has been generous and donated back their winnings. ## Name the game: Ride of Great Futures The horse race directly funds the scholarship fund that goes to the graduating seniors at the Boys & Girls Club. To drive home this message they named the horse race Ride of the Great Futures. The purchaser knows exactly how those dollars will be utilized by the club. Throughout the horse ticket sale process using RIde for the Futures continues to brand the horse race and imprint in the donors mind how their support is incredibly valuable immediately to graduating seniors. By naming the game is a great way to brand the message and describe the fundraising with a single title and image. Quickly reducing the time it takes to explain where the funds are going, supporters immediately know. This concise approach not only saves time in conveying the cause but also ensures that supporters grasp the mission swiftly. By accelerating comprehension, the likelihood of receiving positive responses, sales and donations increases significantly. The sooner they understand the more likely they are to say yes! ## Gamify the Game The horse race is a marquee event that happens throughout the entire night. It consists of 5 run-in heats. Each time the first 4 races are run the winner advances to the final heat. There is lots of hooting and hollering and cheering! **One more auction item for the final heat.** The final heat gets even more fun and more lucrative. Cleverly they auction off one more horse that will run in the final heat. So the horses in the final heat have a 1 in 6 chance of winning. With the pot accumulating to an impressive sum of nearly $10,000, the bidding for this special 1 in 6 chance horse reaches unprecedented heights. Participants eagerly engage in a live auction, driven by the desire to secure this valuable asset. This year the number 6 horse was auctioned off LIVE for $800. Since the pot is almost $10K the 1 in 6 chance horse goes for a much richer value! ## What does the horse race look like? Below is an example video of a sample horse race. Using Stopwatch Race’s free race you are limited in the number of horses. For a small price you can increase the number of horses and remove ads. They chose to use [Stopwatch’s Kentucky Derby racing horses](https://www.online-stopwatch.com/at-the-races/) in their virtual race. The virtual races unfold on a massive screen in the grand Bill Snyder Family Stadium ballroom filling the room with excitement. 24 Years and Counting They are proud to have celebrated the 24th Annual Casino Night. They have not skipped a year since 1999! Each year the event gets larger in donations and overall participation. With new board members comes new supporters. With new auction items come new bidders. With new ways to give come more donations. -------------- Special thanks to Melissa and Bethany from The Boys & Girls Club of Manhattan for sharing their fundraising story. You can follow them on Facebook, [@bgclubmanhattan](https://www.facebook.com/bgclubmanhattan) Their mission states “Our mission is to inspire and enable all young people to reach their full potential as productive, caring and responsible citizens.” They have been doing this for over thirty years! The kids coming in for services are now second generation and now incredible advocates and ambassadors for the programs. Casino night funds this mission! --- # Social Media for Nonprofits 101: Important Platforms to Know Source: https://www.auctria.com/blog/social-media-for-nonprofits-101-important-platforms-to-know/ If you’re one of the [roughly 4.8 billion social media users](https://www.searchenginejournal.com/social-media-statistics/480507/) worldwide, you know how easily these platforms can become ingrained into your daily routine. That’s why many nonprofits — [87% across the globe,](https://www.nptechforgood.com/2022/02/01/data-14-must-know-stats-about-how-nonprofits-use-social-media/) to be exact — turn to social networks to spread awareness of their mission and boost funding. As a nonprofit fundraising professional, you may be looking ahead to the critical year-end fundraising season and considering how you can make the most of social media this year. Campaigns like [GivingTuesday](https://www.auctria.com/blog/givingtuesday-and-auctria-a-perfect-match/) in particular thrive on social media, making it essential to have a clear strategy in place for connecting with supporters on social platforms. This guide can serve as a critical resource for understanding the ins and outs of each social media platform and how they can serve your nonprofit’s mission. We’ll cover the following sites: - Facebook - Instagram - X (formerly known as Twitter) - TikTok - LinkedIn - YouTube Social media marketing can be a great way to supplement your [nonprofit’s online fundraising strategy,](https://bloomerang.co/blog/online-fundraising/) but you need a thoughtful strategy to ensure you’re making the best use of your time and resources. If you’ve found that one platform simply doesn’t work for your nonprofit, refocus your attention on the sites that actually drive the greatest engagement and results. With that in mind, let’s get started. ## Facebook ### Facebook statistics for nonprofits * [99% of nonprofits](https://www.statista.com/statistics/1371096/social-media-usage-nonprofit-organizations-platform-us/#:~:text=In%202022%2C%2099%20percent%20of,nonprofits%20having%20used%20the%20platform.) use Facebook. * There are about [3 billion monthly active users](https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/) on Facebook, making it the most popular social network. * Facebook tends to be the most effective social media platform for inspiring donations — of the donors who were inspired to give via social media, [56%](https://360matchpro.com/fundraising-statistics/) said they were most influenced by Facebook posts. ### Facebook for nonprofits overview As the most popular social media platform worldwide, Facebook is an essential website for any nonprofit looking to expand its reach and [raise more through online fundraising.](https://www.auctria.com/blog/how-to-improve-your-fundraising-strategy-a-mini-guide/) Nonprofit professionals can create a page for their organization by visiting [Meta for Business](https://www.facebook.com/business) and choosing the nonprofit classification. Meta, the company that owns both Facebook and Instagram, offers [plenty of resources and best practices](https://www.facebook.com/gpa/best-practices/nonprofits) for nonprofits looking to increase their fundraising efforts on the platform. This includes creative best practices, software updates, tips for managing Facebook ads, and more. ### Most important fundraising opportunities on Facebook * [**Facebook Fundraisers:**](https://www.facebook.com/fundraisers/) These are fundraising campaigns that can be created either by your individual supporters or your organization itself. Supporters can choose to raise funds on behalf of your organization at any time, or on special occasions like their birthdays. This form of [peer-to-peer fundraising](https://kindful.com/blog/best-peer-to-peer-fundraising-platforms/) is an effective, organic way to introduce your organization to a new audience and increase fundraising revenue. * **Facebook events:** Facebook events are a useful tool for notifying your supporters about upcoming opportunities to get involved, whether those are volunteer activities, fundraising events, or awareness campaigns. * **Posts:** Regularly posting on Facebook keeps your mission and fundraising opportunities top of mind for supporters. Share information about your mission, promote your [online giving form,](https://bloomerang.co/blog/donation-page/) showcase photos and videos from events, and interact with supporters to foster stronger connections. Keep in mind that Facebook Fundraisers do present some challenges for nonprofit professionals. For example, Facebook doesn’t send contact information for donors, making it challenging to thank and retain new supporters. Facebook donations are also almost always anonymous, meaning data about these gifts won’t be reflected in your CRM. Consider these challenges along with the benefits of Facebook Fundraising to determine whether your nonprofit wants to actively promote this fundraising option. ## Instagram ### Instagram statistics for nonprofits * [95% of nonprofits](https://www.statista.com/statistics/1371096/social-media-usage-nonprofit-organizations-platform-us/#:~:text=In%202022%2C%2099%20percent%20of,nonprofits%20having%20used%20the%20platform.) use Instagram. * There are over [2.35 monthly active Instagram users. ](https://www.demandsage.com/instagram-statistics/) * Instagram audiences for nonprofits [grew at the fastest rate](https://mrbenchmarks.com/#social-media) in 2022 out of the three most popular platforms (Facebook, Instagram, and Twitter). Nonprofits saw 10% more Instagram followers in 2022 than in 2021, and Facebook fans increased by 4%. Twitter audience sizes remained steady for the year. ### Instagram for nonprofits overview Instagram is another social media platform within the Meta umbrella. The platform tends to appeal to younger audiences, with about [60% of users falling between the ages of 18 and 34.](https://www.smperth.com/resources/instagram/instagram-statistics/) Regularly posting on Instagram can help you connect with this active and passionate group. Instagram is a visual platform, with photos and videos (called Reels) making up the majority of content. Nonprofits use Instagram for a variety of purposes, from [marketing upcoming events](https://www.auctria.com/blog/building-a-digital-plan-for-marketing-your-auction-event/) to engaging with supporters via direct messages or comments. ### Most important fundraising opportunities on Instagram * [**Instagram fundraisers:**](https://help.instagram.com/758461854832783) Nonprofits can create fundraisers that are linked in their bios for 30 days. * **Stories:** Instagram Stories are temporary posts that are available for just 24 hours. Using Stories, you can share background information about your nonprofit, provide a behind-the-scenes tour of your facilities, interview constituents, or provide a day in the life of a staff member or volunteer. * **Donation stickers:** Organizations can add donation stickers to their Instagram Stories that supporters can tap to immediately donate. Keep in mind that Instagram’s fundraising tools present similar challenges as Facebook’s. Accessing donor data can be difficult or impossible, and there is a payment processing fee of 1.99% + $0.49 per donation. If your organization is highly focused on donor retention, Instagram and Facebook might not be the best fundraising channels to support your goals at this time. Keep in mind that Instagram’s fundraising tools present similar challenges as Facebook’s. Accessing donor data can be difficult or impossible, and there is a [payment processing fee of 1.99% + $0.49](https://help.instagram.com/289608171972263) per donation. If your organization is highly focused on donor retention, Instagram and Facebook might not be the best fundraising channels to support your goals at this time. ## X (formerly known as Twitter) ### X statistics for nonprofits * [95% of nonprofits](https://www.statista.com/statistics/1371096/social-media-usage-nonprofit-organizations-platform-us/#:~:text=In%202022%2C%2099%20percent%20of,nonprofits%20having%20used%20the%20platform.) use X. * There are around [528.3 million monthly active X users. ](https://www.demandsage.com/twitter-statistics/) * [82% of nonprofits](https://assets-global.website-files.com/5d6eb414117b673d211598f2/5de82e1550d3804ce13ddc75_2019-Tech-Report-English.pdf) in the United States and Canada that use X regularly include hashtags in their posts. ### X for nonprofits overview X (formerly Twitter) is a platform best known for short-form written posts. Despite recent turbulence involving changes to the platform and user experience, the number of users has been [steadily increasing for the past nine years.](https://www.statista.com/forecasts/1146722/twitter-users-in-the-world) Plus, [30% of consumers](https://www.demandsage.com/twitter-statistics/#:~:text=30%25%20of%20consumers%20want%20to%20see%20brands%20using%20Twitter%20more) want to see brands using X more. X remains a widely used platform for many nonprofits, with specific features that are well-suited to support fundraising initiatives. ### Most important fundraising opportunities on X * **Hashtags:** Hashtags are a central element of the X experience, allowing users to browse posts that are all related to a certain topic. By including hashtags related to your mission within your post, your nonprofit can raise awareness of its fundraising efforts and connect with supporters browsing the hashtags. For example, here’s a recent post from the American Red Cross that uses #HispanicHeritageMonth: * **Links:** You can include links to your website directly in your X posts. Share links to your online donation page, volunteer registration form, and other essential landing pages that help drive engagement. ## TikTok ### TikTok statistics for nonprofits * [30% of nonprofits](https://www.statista.com/statistics/1371096/social-media-usage-nonprofit-organizations-platform-us/#:~:text=In%202022%2C%2099%20percent%20of,nonprofits%20having%20used%20the%20platform.) use TikTok. * There are [1 billion monthly](https://backlinko.com/tiktok-users) active users on TikTok. * The average TikTok user in the U.S. reported spending 53.8 minutes per day on the app. This is the longest time spent on any social media platform. ### TikTok for nonprofits overview TikTok is a fully [video-focused](https://www.auctria.com/blog/nonprofit-videos-a-guide-to-inspiring-your-supporters/) platform. Its “For You” page features content specifically tailored to each individual user based on their previous interactions. The [TikTok for Good](https://www.tiktok.com/forgood?lang=en) platform is dedicated to spotlighting ways that individuals and organizations have used the platform to further their charitable causes. Previous campaigns have focused on education, animal welfare, and climate change awareness. Plenty of nonprofits have found success promoting their missions on TikTok, including the [Malala Fund,](https://www.tiktok.com/@malalafund) [Girls Who Code,](https://www.tiktok.com/@girlswhocode) [No Kid Hungry,](https://www.tiktok.com/@nokidhungry) and many more. For instance, here’s a recent video from Girls Who Code discussing the success of a new program: ### Most important fundraising opportunities on TikTok * **Promoted hashtags:** Get involved in fundraising on TikTok by posting videos with a promoted hashtag. Potentially, millions of people can view your videos that include hashtags and get to know your nonprofit better. * **Influencer marketing:** Influencers are social media users with many followers, typically thousands or millions. Partnering with influencers on TikTok allows you to introduce your mission to a wider audience of potential new supporters who may not have heard of you. Influencers can promote your nonprofit by sharing information or links to your online donation page. ## LinkedIn LinkedIn statistics for nonprofits * [82% of nonprofits](https://www.statista.com/statistics/1371096/social-media-usage-nonprofit-organizations-platform-us/#:~:text=In%202022%2C%2099%20percent%20of,nonprofits%20having%20used%20the%20platform.) use LinkedIn. * LinkedIn has over [900 million](https://www.statista.com/statistics/1371096/social-media-usage-nonprofit-organizations-platform-us/#:~:text=In%202022%2C%2099%20percent%20of,nonprofits%20having%20used%20the%20platform.) active monthly users. * LinkedIn facilitated [$215 million](https://www.statista.com/statistics/1371096/social-media-usage-nonprofit-organizations-platform-us/#:~:text=In%202022%2C%2099%20percent%20of,nonprofits%20having%20used%20the%20platform.) in product discounts to 3,500+ nonprofits in the fiscal year 2022. ### LinkedIn for nonprofits overview LinkedIn is a professional networking platform focused on business and employee-related content. Using LinkedIn, you can keep your finger on the pulse of what matters most to today’s employees and job seekers, especially those looking for roles in the nonprofit sector. LinkedIn offers multiple free or discounted resources to help nonprofits leverage the platform as a hiring, fundraising, and donor stewardship tool. ### Most important fundraising opportunities on LinkedIn * **Prospect research:** LinkedIn can support your nonprofit’s prospect research by supplying information about prospective donors’ job statuses and whether they’re business leaders or owners. You can sync the information you find on LinkedIn [with your donor management software](https://kindful.com/nonprofit-glossary/donor-management-software/) to develop a fuller picture of your prospects’ lives, interests, and motivations. * **Hiring:** Find new talent for your fundraising or development team with LinkedIn Jobs. LinkedIn also offers a nonprofit discount for their LinkedIn Talent Solutions products, which can help you build your brand as an employer and access better data insights to make strategic hiring decisions. * **Employee development:** Help your nonprofit’s employees maintain professional development skills with LinkedIn Learning Solutions. Access high-quality, on-demand courses and personalized recommendations depending on each individual’s goals. ## YouTube ### YouTube statistics for nonprofits * [74% of nonprofits](https://www.statista.com/statistics/1371096/social-media-usage-nonprofit-organizations-platform-us/#:~:text=In%202022%2C%2099%20percent%20of,nonprofits%20having%20used%20the%20platform.) use YouTube. * YouTube has over [2.7 billion](https://www.demandsage.com/youtube-stats/) active users. * In 2022, YouTube users spent an average of [46 minutes](https://www.oberlo.com/statistics/average-time-spent-on-youtube) on the platform each day. ### YouTube for nonprofits overview YouTube is a video-sharing site where any person or organization can upload videos for free. Videos feature comment sections for viewers to share their thoughts, as well as the ability to like or share the content. Nonprofits can join the [YouTube Social Impact program](https://socialimpact.youtube.com/) to access lessons and best practices for making the most of their YouTube content. ### Most important fundraising opportunities on YouTube * [**YouTube Giving:**](https://support.google.com/youtube/answer/9457362?) YouTube Giving fundraisers allow creators to develop content in support of charitable causes. They can add donate buttons to their videos or livestreams. The program has some requirements: your channel must have at least 10k subscribers, be part of the YouTube Partner Program, and cannot be designated as made for kids. * **Mission awareness:** You can use your YouTube channel to foster an awareness campaign for your mission. For example, this World Wildlife Fund video uses compelling imagery and messaging to spread its message of improving animal and environmental welfare: ## Wrapping up No matter what social platforms you use, your social media strategy doesn’t exist in a vacuum — it’s an essential element of your larger online fundraising approach. Therefore, [Bloomerang recommends leveraging virtual fundraising platforms](https://bloomerang.co/blog/virtual-fundraising-platforms/) that integrate with a variety of additional software tools and digital platforms. If you’re looking for a new online fundraising platform for your nonprofit, search for one that integrates with your most used social media platforms. This will allow you to manage social media campaigns from a bird’s-eye view and add data gathered from social media directly into your donor database. With your larger online fundraising strategy and these tips and insights in mind, you can ensure you’re reaching your audience effectively on their favorite social media platforms. ------------------------- Special thanks to Joshua Meyer for the expert advice. Joshua brings more than 20 years of fundraising, volunteer management, and marketing experience to his current role as the VP of Demand Generation for Bloomerang. As a member of the Bloomerang marketing team, Josh manages the organization’s growth marketing efforts. Through his previous roles at the Human Rights Campaign and OneCause, he has a passion for helping to create positive change and helping nonprofits engage new donors and achieve their fundraising goals. --- # Streamline Your NPO Event Management with Auctria’s Ticketing Platform Source: https://www.auctria.com/blog/streamline-your-npo-event-management-with-auctria-s-ticketing-platform/ Feeling a little green at the thought of managing your ticket sales for your next event? General ticketing websites won’t meet your unique needs for a fundraising event. Never fear! Auctria can help you manage admission tickets for your gala or event fundraiser. Let’s run down the perks of using a specialized ticketing platform that integrates to your website, streamlining the process and making you look good to your donors - that way the only green you’ll be seeing is the green of ticket sales and donations. **If you sell tickets on Auctria, your guests are automatically pre-registered for the event fundraiser and auction. No need to do two separate sign-ups. Streamline the process to make a great experience for the guests and make you look good.** You’ll be able to run a smooth guest experience, make check-in and check-out easy, and even handle transferring tickets without a fuss. Auctria can help with your ticketing needs for you! ## Why use a specialized ticketing platform? Using a specialized ticketing platform that’s customized for non-profit organizations and their events comes with a host of benefits! You deserve a platform that’s built to benefit you and your unique needs as you interface with donors and organize your event. With a specialized platform like ours, you can choose between ticket types, including selling tickets by individual or by table for larger groups. You can even build custom combos like Early Bird deals, coupon codes, or last-minute discounts to encourage hesitant guests to attend! Use your ticketing platform to sell and track your sponsorships as well, streamlining yet another part of your event planning. A ticketing platform that is built for non profits for event fundraising will: 1. Sell tickets on a specialized event website 2. Tickets are the first impression, wow them 3. Sponsorship, VIP & Full TableTicket Sales 4. Streamline data collection for all downstream activity and fundraising 5. Have a guest portal to move manage tickets Our powerful, streamlined system makes it easy for you to customize your ticket options to your needs so that you don’t waste precious hours fighting with clunky, outdated platforms that aren’t designed to benefit your NPO events. Plus, guests will receive relevant and important emails and text notifications with their tickets included, even allowing them to add their tickets to their Apple or Google Wallets on their phones! ## 1. Sell tickets on a specialized event website. We’ve already explored why [having a strong event website is important.](https://www.auctria.com/blog/don-t-underestimate-the-power-of-a-great-event-and-auction-website/) Once you’ve invested all that time in your event website, you should make the most of it! Adding your ticketing platform to your website brings maximum impact! By selling tickets on your event website, you’ll be funneling your potential attendees, donors, and sponsors to the same place you already want their attention to be. Your donors attention is limited: streamline the information sharing and ticket purchasing process to keep them focused on your organization, mission, and event. **When you push people to a single website, they’ll stay focused on the actual goals of the event: raising awareness and funds for your organization.** This also creates an opportunity for you to emphasize the impact of your organization and the ways you use funds to create positive change! The more your potential attendees understand the impact of the event, the more likely they are to buy a ticket (or potentially even upgrade to a VIP package or invite additional friends and family to attend). Plus, you can add photos of previous year’s events to show off how much fun attendees have as an extra way to encourage them to buy a ticket! **An event website that showcases tickets & the event.** When selling tickets is much more than just a transaction. You are selling tickets to an event that is fundraising for your amazing cause. At the point of sale, make an impact! This is a perfect opportunity to show off where the funds will be going and how the ticket sale will make a difference in the community. A ticket sales page deserves a beautiful website that: * Shows your why * Sells tickets * Sells sponsorships * Recognizes sponsors The event website tells the story of your organization, and why you are running a fundraising event. ## 2. Tickets are the first impression, wow them You have one chance to make a first impression. Wow your ticket buyers with an amazing fit impression. Look good now and later. Using a great ticket platform for the sale is just the first part. One that streamlines everything that happens AFTER the purchase is just crucial as the initial sale. Thinking a few steps ahead will make for a smooth participants to retrieve their information at a later date. Keep track of the details. As for you as the event producer, you’ll be able to continue to communicate with the guest before and during the event with critical and timely news such as: maps, location, parking, ## 3. Sponsorships, VIP & Full Table Ticket Sales Much of your event revenue comes from sponsorships. Sponsorships of varying levels may include tickets or even a whole table. Selling full tables is a major income booster, the sooner sponsorships are sold the more money in cash flow to help cover pre-event expenses. [Sponsorship levels](https://www.auctria.com/blog/auction-fundraiser-sponsorships-make-money/) vary in name and increase in value for a return on investment. Consider selling VIP tickets. These could be tickets at a special table, tickets that come paired with an upgraded wine or dessert, or tickets that allow the VIPs to meet special guests that could be attending your event. Donors love being treated as special, so giving them a VIP experience for a higher ticket price is a great way to add value to their attendance. Being able to customize and sell upgraded VIP tickets can increase your profit margins and help your guests feel extra-special when they give additional support to your event. ## 4. Streamline data collection, check-in, check-out, and bidding. You want to give your guests the best experience possible. Streamlining their experience is one of the best ways to impress them with your event organization skills! This is why we emphasize building a strong event website: it’s the easiest place to direct your guests so that everything they need is in one place, including their ticket information. You don’t have to just sell tickets on your event website; you can track ticketing data and handle your attendees check-in, check-out, and bidding on the site as well! You can track ticket inventory to easily determine when you’re nearing capacity for your event and give a final push for ticket sales when inventory is low. Scarcity messaging can be very effective in giving potential attendees a final reminder to buy their ticket, so track your sales and post on your social media and website when you’re close to selling out. Having ticket data at your fingertips will also be helpful for future years; knowing how many tickets you sell each year will help you plan future events, choose venue sizes, and more. If you use an outside ticket platform, your attendees will have to handle their registration and check-in separately. With Auctria, you can consolidate all their info in one place, making things easier for you AND for them! Plus, you won’t have to share any data with outside companies, keeping all the data and information about your attendees on your own site for better privacy and security. This also allows you to collect any custom data you may need from your guests; i.e. dietary restrictions or meal choices if you’re serving food. If you’re holding an auction, we ensure that ticket holders are automatically registered for the auction, making it even easier for them to bid on the items they want in order to maximize participation. Then, make payment and check-out easy by keeping everything in one spot, ensuring all the funds you raise are collected swiftly at the end of the event. ## 5. Guest Ticket Portal Event fundraisers want and need to sell sponsorships, tables & VIP tables. When doing so these participants may be buying tickets on behalf of themselves, a business sponsor or a table captain. That information may not be available at the time the sponsorship is purchased and that’s OK! With a ticket portal tickets can be managed, and assign the tickets to another person at a later date and time. With a portal participants can update meal choices and update their profile to add a credit card for future purchases and donations. ## Be Aware of Free Ticketing Platforms Free is never free. Those that market free, are they turning around and asking your donors for tips or money to cover their fees? And at what percentage? You never know how much your donors are paying to free ticketing platforms. Taking money from your donors to put in their pockets. ## Tickets for all your events You’re not just trying to throw a gala or party - you’re trying to drive change in your community through support for your organization and its mission. It's not JUST for galas or auctions. Use tickets for ANY ticketed event. ## Ready to start selling tickets to your next event? Auctria’s ticket features empower event organizers to effortlessly manage ticket sales, optimize guest attendance and participation, and enhance the event experience. With this powerful tool, you can elevate your event and make organizing and managing everything a piece of cake! If you want to learn more about what Auctria can do for you, check out our Case Studies or attend a Webinar Demo to take the next step towards better NPO event management today. --- # Partygoers or Givers? How Hope Chinese Charter School Designs Its Gala for Real Impact Source: https://www.auctria.com/blog/partygoers-or-givers-how-hope-chinese-charter-school-designs-its-gala-for-real-impact/ When planning their annual gala, [Hope Chinese Charter School (HCCS)](https://hopeccs.org/) asks a simple question: ***Are we filling the room with partygoers or with givers?*** As paddles rise during the appeal and parents watch their children on the big screen, the answer quickly becomes clear. For the team at Hope Chinese Charter School, that question shapes every decision about their most important fundraising event of the year. The Chinese immersion charter school serves about 300 families from kindergarten through eighth grade, and like many charter schools, public funding does not fully cover the cost of delivering the educational experience they want for their students. The Gala helps bridge that gap, bringing together parents, supporters, and community members to ensure students continue to benefit from strong programs and opportunities. But the school also faces a unique fundraising challenge. Families are typically connected to the school for only nine years, and as students graduate many of the school’s most generous supporters move on as well. This means Hope Chinese Charter School must continually cultivate new donors while strengthening a culture of giving among current families. Rather than chasing a full room, the team focuses on building an event designed to inspire generosity. Their strategy centers on a few key ideas: * Preparing families ahead of time so they arrive ready to give, not just attend * Designing the room so new families can see generosity happening around them * Focusing on the moments that raise the most money during the evening * Studying participation patterns to see which tables and moments drive the most giving With this approach, the Gala becomes more than a community celebration. It becomes a powerful engine for supporting every student at Hope Chinese Charter School. ## Prepare the Audience to Be Givers Hope Chinese Charter School is clear about the purpose of the Gala. While it is a joyful evening for the community, it is first and foremost a fundraiser. The goal is not simply to fill the room, but to bring together a group of people who understand the mission and are ready to support it. Instead of chasing the largest possible audience, the team aims for about 180 engaged attendees who are prepared to participate in the giving moments of the evening. Families are introduced to the purpose of the Gala well before the event so that when guests walk through the doors, they already understand how important their generosity is to the school. Parent volunteers are trained to help support the event and guide guests through the evening, ensuring that everyone understands how the fundraising moments work and feels comfortable participating. ][Patrick Siver, BAS of gEvents LLC](https://geventsllc.com/)plays an important role in preparing both the team and the room each year. As the professional benefit auctioneer, he works with staff and parent volunteers ahead of the event so they understand how the evening flows and how to support the fundraising moments. By the time the Gala begins, volunteers and guests alike understand the purpose of the night: this is a fundraiser, and everyone in the room has a role in helping support the school. ## Design the Room So Generosity Is Visible The layout of the room is intentional and designed to reinforce the culture of giving. New families, particularly kindergarten parents, are often seated in the center of the room. From that vantage point they can see generosity happening all around them. Watching other families raise paddles, participate in auctions, and contribute to the appeal helps establish expectations and introduces new parents to the philanthropic spirit that supports the school. Throughout the evening, screens display B roll footage of students learning, playing, and working together in classrooms. Parents frequently spot their own children, which deepens the emotional connection between the school’s mission and the act of giving. ## Focus on the Moments That Raise the Most The live auction delivers some of the evening’s most memorable moments. One of the most sought after items is a premium parking space at the school. **Last year that single item sold for $21,000 and it sold twice.** The appeal is another powerful moment of the evening. The appeal video runs about four minutes, longer than the typical recommendation, because it allows families to see the full range of activities happening in the school and often spot their own children on screen. The dessert dash is another tradition that consistently generates excitement and strong participation. Over the years, the team also experimented with a variety of cocktail hour activities such as wine walls and other games. While these added energy to the event, they did not significantly increase revenue. Instead, the school chose to focus on the moments that truly drive giving. These elements were utilized pre-covid because the philosophy was to have levels of participation to match everyone in attendance including a silent auction. Post pandemic, the silent auction has been replaced with a much larger and profitable online auction. By reducing the number of revenue generators in the room, it has increased participation in the live auction and focus on the paddle raise. The event also includes a Last Hero Standing moment that encourages friendly competition among donors and adds another exciting opportunity for supporters to step forward. To expand participation even further, the school extends its online auction until noon the following day. This allows supporters who prefer bidding from home, or who simply enjoy the online auction experience, to still take part in the fundraising effort. With a Saturday evening event, we close the online on Sunday to remove distractions at the event as well as increase the diversity of the bidders otherwise not available on Saturday evening. This has resulted in over half the packages being purchased by participants that did not attend the in person gala. ## Let the Data Show What Works Jade studies the results of the event carefully each year, using the data to guide future decisions. One pattern she watches closely is what she calls high activity tables. These are tables where guests consistently participate in bidding, giving, and fundraising moments throughout the evening. Understanding what makes these tables successful helps inform seating strategies and outreach for future events. The team also looks closely at how each seat contributes to the success of the Gala. Even decisions about teacher tickets are evaluated through this lens. While parents enjoy interacting with teachers during the event, the school works to balance complimentary seats and sponsored tables so that each place in the room supports the overall fundraising goal. ## Build a Community That Gives While the Gala raises critical funds each year, Hope Chinese Charter School is also focused on building something longer lasting. Because families eventually move on as their children graduate, the school hopes to inspire donors to remain connected to the mission even after their direct involvement with the school ends. By focusing on engagement rather than simply filling seats, the Gala strengthens relationships and invites the community to take part in the school’s future. At the heart of the evening is a message that captures the spirit of the event and the community behind it. **Every bid helps every student.** ---------------- **Special thanks to Jade Henness for sharing the fundraising story and her expert advice.** [About Hope Chinese Charter School:](https://hopeccs.org/about/who-we-are/) Our Mission. Educating for Global Fluency by developing Chinese & English dual-language skills, nurturing cultural adaptability and inspiring excellence in our students for a positive impact in our world. The first public Chinese immersion school in the Beaverton School District. The vision for HOPE was initiated by parents who saw their children blossom in Saturday Chinese classes and wanted more. In 2010, those parents partnered with local educators and community leaders organizations and together, they successfully opened HOPE in the Fall of 2012 with 70 students in Kinder & 1st grade.Today, HOPE is a K-8 program that has served over 800 students and counting. With a reputation for high academic performance in Math and English Language Arts and Chinese proficiency, HOPE has been named the [#1 Best Charter Elementary School for eight years running](https://hopeccs.org/2025/best-school-in-oregon/) on [niche.com](https://www.niche.com/k12/hope-chinese-charter-school-beaverton-or/#rankings) year after year. **Special thanks to Partrick Siver. Patrick is the founder of gEvents, LLC.** for the expert advice to Hope Chinese Charter School and sharing that advice here. He has a passion for creating unique, unforgettable experiences, Patrick works tirelessly to bring his clients' visions to life. His dedication, expertise, and attention to detail make him a sought-after partner for any event, big or small. The gEvents difference: gEvents believes that planning is the key to successfully executing a fundraising auction or golf tournament. gEvents will work with you from designing your fundraising event to executing on gameday to achieve YOUR goals. [Follow gEvents on Instagram](https://www.instagram.com/auctioneerpatrick) [gEvents on Facebook](https://www.facebook.com/193966324008720) --- # Auctria 2020: Your NEW Event Fundraising Auction Website & Editor Source: https://www.auctria.com/blog/auctria-2020-your-new-event-fundraising-auction-website-and-editor/ 2020 brings a fresh new look to both Auctria and YOUR auction website. To match the new website a new editor tool has been built to ease in utilization. Bonus- the new editor tool has also been rolled out to edit emails. This will core editor will unify the tools across the Auctria platform. Please take a few minutes to review: * Short video demonstration & brief synopsis of the enhancements * Auctria user guide links * Auctria.com website updates * Full webinar will be forthcoming, keep an eye on your emails for dates ## Your NEW Auction Website Any NEW auctions created after 7/1/2020 will be utilizing the Auctria 2020 website templates and editor. For existing events you can opt into the new website features via the Website page off the dashboard. The NEW auction website will transform your auction pages with dazzling images, ability to use video and rich content. * Modern look and function with dynamic view * Updated themes * Video & video backgrounds * Parallax scrolling * Donation buttons * Shopping cart functionality * Items cards * About us cards * Google analytics ## Core Editor for Website & Emails The core editor for the new website has also been deployed for use with the email editor. The new email editor is intended to be intuitive and straightforward in three steps: drag, drop & edit. These building blocks make it possible to build sophisticated looking emails that will display well on all modern screens, tablets, mobile devices & email clients. Each section of website or email is made up of the following pieces: * A series of sections * Each section has one or more rows * Each row has one or more columns * Each column contains a series of content elements (text, images, button) that will be stacked vertically. ## New Website Examples Here are few auctions that utilized the 2020 auction website format. [White Christmas](https://event.auctria.com/fefd4960-9f99-49c3-aee4-9667d0a5ffeb/14169bf3f52211e9ba42c969112f30a1) [Scramble for Sight](https://event.auctria.com/36bb86f8-62f2-4b89-830a-f7c3933147b4) [Drew & Ellie](https://event.auctria.com/7fadf99a-b1ec-4c78-ba16-ba80a6a9048c) ## Auctria Main Website The main Auctria website has been updated to make it easy to find and use all the Auctria resources. How-to-run an auction articles or read real life case studies to get some ideas and inspiration for your next fundraising event. Our previous webinars are also posted for playback at your convenience. ## More Auctria 2020 Details The Auctria team will be conducting webinars to provide a live discussion of the 2020 updates. Please keep an eye on your admin email account and follow us on Facebook & Twitter for registration. User Guide Links [Link to user guide website editor pages](https://guide.auctria.com/dashboard/website/) [Link to user guide email editor pages](https://guide.auctria.com/dashboard/communication/email_2020/editing_emails/) --- # Live Auction Success Source: https://www.auctria.com/blog/live-auction-success/ Live auctions are an entertaining and interactive way to increase donor participation and increase overall donations. The energy created by the live auction can carry the philanthropy to great heights. Live Auction success is reliant upon bidders bidding against each other pushing up the final sale price. ## Pre-Market Live Auction Items The live auction is only successful when at least 2 or more bidders are actively engaged. Attract live auction bidders in the marketing of the auction event. Highlight the live auction items through the auction website, outbound emails, paper flyers and invites as well as at the actual event. [Promote live auction items](http://www.auctria.com/Web/Articles/promote_promote) in advance to elevate interest level. ## Choosing a Live Auctioneer A professional auctioneer is not necessary but choosing an auctioneer or emcee should be done with care. Consider the complexity of the auction items. Consider using a member of the charity group, a local radio or media personality. An emcee with a strong social presence and friendly personality help the donors engage. Many times looking within your group will mine a gem of emcee that already affiliated and personally invested. A professional auctioneer can bring fresh ideas and energy to the event. When searching for a professional, [Stephen Kilbreath from Auctions & Events](https://yourbenefitauction.com/?s=ask+auctioneer) here are the 10 must-ask-questions to determine a good match. 10 Questions you should ask your auctioneer 1. How experienced are you in non-profit or school fund-raising auctions? 2. How many fund-raising auctions do you conduct each year? 3. What percentage of your business is fund-raising auctions? 4. How would you describe your bid-calling technique? 5. What was one of the toughest situations you have encountered as an auctioneer – and how was it resolved? 6. How do you interact with the crowd? 7. What is your Raise The Paddle / Fund-An-Item / Special Appeal strategy? 8. Other than night-of auctioneering, what other services do you provide? 9. Tell us why your style would be a good fit for our organization. 10. Do you have the BAS (Benefit Auctioneer Specialist) professional designation? > **Bonus Tip for interviewing a live auctioneer: You may also want to give them some information about a situation that occurred at your event and see how the potential auctioneer would have handled it differently.** ## Prepare the Auctioneer Don’t just furnish the auctioneer with a handout and hope for the best. Describe the mission of the charity and how it will helps, heals, educates, researchers, advocates the recipients. Provide clear direction on auction items including: * order of auction items * descriptions of auction items * necessary caveats such as usage or re-sell terms, expiration or blackout dates, * opening starting bid * instructions if an opening bid is not secured, can the bidding start lower * bid increments * instructions if bid increments can be adjusted * number of times to offer ‘last chance’ ### Spotter Duties A spotter is the operations behind the live auction. As soon as the auctioneer calls “sold to the highest bidder and bidder #” the spotter will record this information. The spotter should be prepared to touch base with the bidder providing instructions for payment and collection of auction items. Spotter provided final bid information to the auction administrator for final bid recording and collections. ## Choose Interesting Live Auction Goods & Services Select live auction items with a variety of price points. Begin with lower value items to engage more bidders. Choose auction items that are NOT a commodity type item instead select one-of-a-kind or unique experience items that have a broad audience interest. Be creative! ## Number of Live Auction Items & Pacing Determine in advance with the auctioneer the pace of the patter considering the environment to match the tone of the live auction. If the Live auction is taking place leisurely over part of a meal or dessert in a social setting the pace may be slower and take 5-6 minutes per item. If the the Live auction is going to be fast paced with large increment a quick patter from the auctioneer then 2-5 minutes per item would be adequate. Allot 45-60 minutes worth of live auction goods, approximately 10 live auction items will suffice. Live auction should be fun, hype the live auction throughout the entire leading up the live auction finale, don't use high pressure sales tactics. ## Increase Audience Participation * display and describe the live auction items in the lead-up time ot the event at the event display items with complete details * include live auction items within the bid catalog * indicate starting bid amounts ## Bidding & Pricing The FUN part of the live auction is the back and forth of the bidders. Opening bid should be the lowest value that the charity is willing to accept. Unique goods and services or those that have a high value can be speculative. Start too high get and risk no bids, start too low and close at an undervalued price. [PRICING example:](http://www.auctria.com/Web/Articles/pricing_auction_items) * retail value of $3000 of vacation package is donated with a * start the bidding at about 40%-60% of a realistic retail value * divide the remaining value in bite sized chunks to quickly elevate the bidding Starting bid should be $1200-$1800 range Increments should be $75-$200 range ## Live Auction Flexibility Live auction permits impromptu modifications. If the starting bid gets no activity the auctioneer can immediately lower the starting bid and adjust accordingly. ## Raise The Paddle, (Cash Call) and For Sale Items As an adjunct to the traditional Live auction [Raise the Paddle](https://docs.auctria.com/v3/case-studies) in multiple forms may be an optional add on to the event. Raise the Paddle can also be used for a Special-Purchase where multiple sales of the same item can take place. A school for instance can ‘sell’ no uniform day for $50 and ALL the bidders that raise their paddle ‘win’. *Auctria* program can manage the FOR SALE items. Simply load and sell before and during the event. Sometimes called Paddle Call, Fund-a-Need for large priced item or need introduce a specific need to fund, include a speaker that can tell the story and pull the heart-strings and how funding will help. Start at a high dollar value (depending on the audience this can be $1000 or $100 if a paddle, one or two paddles will raise (RECORD the bid). Auctioneer the lowers the amount incrementally and each time more paddles go up, (record the bid). The goal is to continually lower the bid almost every paddles is raised and everyone has had a chance to donate at a level they feel comfortable with. ## The Shy Bidder In lieu of physically raising the paddle the For Sale item can be purchased directly with a auction representative. Offering donation cards is an alternative for the shy bidder to participate in the raise the paddle without intimidation. ## Dessert Dash Dessert dash is just like it sounds but it is preceeded with a fundraising element. Beautiful desserts are on display but in order to get the on you want the table will have to bid to get to be the first, second, third etc to dash to choose their preferred item. Steps to run dessert dash: 1. Number desserts should be the number of tables plus two 2. Hype with display or moving presentation 3. Bid sheet on table for each person to add a bid to the table total 4. Highest table get to their choose dessert first Tips: Encourage non-round numbers to break ties, include wine & cheese as a dessert option [Kilbreath Auctions has some great videos and advice on how to run a successful dessert dash.](https://kilbreathauctions.com/?s=dessert+dash) ## Auctria streamlines the Live auction work After each live auction item closes record the winning bidder number and the continue the closeout process. Auctria is fully integrated with credit card processing so batch closeout is swift and efficient. --- # Types of Auction Fundraisers: Silent, Live, Online Source: https://www.auctria.com/blog/auction-types/ Charity auctions provide a fun and interactive way to fundraise Philanthropy is easy when goods, services and experiences are attractive and easy to bid on. Three types of auctions prevail; silent, live and online. When used stand-alone or in combination being organized is the key to success. The bidding process itself lends energy and entertainment for the event whether online, silent or live. Auctria makes silent, live and online auctions powerful. Features galore organize the entire auction process from the first day of procurement to the last bidder receipt and everything in between. ## Three types of fundraising auctions are Silent, Live & Online. ### SILENT auction is conducted at a location and bidding is silent. Each attendee is assigned a bidder number, uses that record a bid on bid sheet and therefore retains anonymity. Each auction item has a bid sheet placed in front of the goods and/or a display page. Donors bid silently on bid sheets until a set time. When time is called the bid sheets are collected and the highest bidder is the winner. ### LIVE auction is conducted by an emcee or auctioneer at an event. Live auction tends to be pragmatic useful for larger ticket items. Multiple bidders will need have interest in the auction item to encourage the back and forth bidding activity. Live auctions do well when kept to no more than one hour. ### ONLINE auctions can reach a much broader audience. Online auctions add a layer of flexibility for both the auction itself and the the participants. Similar to traditional silent auctions there is a start time, end time, and the bidding process takes place in between but completely web based. ### MULTIPLE AUCTIONS TYPES CAN BE COMBINED Using multiple auction types can also lead to success. An ONLINE auction can be an appetizer to an upcoming event. An event based auction can include both SILENT and LIVE. No matter what combination or hybrid of auctions are used Auctria makes fundraising easy! There are pros and cons to each. [Read more!](http://www.auctria.com/Web/Articles/auction_type_proscons) --- # Do & Don't Do: Recruiting Volunteers Source: https://www.auctria.com/blog/do-dont-volunteers/ # Top 10 tips TO DO and NOT TO DO in asking for recruiting volunteers ## Do & Don’t Do ### Set your volunteers up for success with a few opening questions: * What do you like to do? * What skill do you want use? * What time commitments are comfortable? * Use a form to self identify volunteer parameters [SAMPLE volunteer information form](https://auctria.s3.amazonaws.com/documents/FindAndRetainVolunteers.pdf) ### Have Clear Expectations * [Define Roles](https://www.auctria.com/Web/Articles/auction_teamwork) * [Retain volunteers](https://www.auctria.com/Web/Articles/recuiting_volunteers) by being respectful to their time and commitment * [Thank volunteers](https://www.auctria.com/Web/Articles/thank_you_everyone) in person and by [written letter](https://s3.amazonaws.com/cms-assets.auctria.com/uploads/Thank+You+Letter%2C+VOLUNTEER.pdf) --- # Pickleball Payoff: Fundraising Gold Source: https://www.auctria.com/blog/pickleball-payoff-fundraising-gold/ Pickleball, once a niche sport, has exploded onto the national scene. It’s no longer just a pastime for retirees; people of all ages are picking up paddles. This rapid growth presents a unique opportunity for charitable organizations to capitalize on the sport's popularity. ## The Rise of Pickleball Pickleball's rapid growth can be attributed to its accessibility and social nature. The sport's rules are straightforward, making it easy for beginners to start playing quickly. Yet, it also offers plenty of challenges for more experienced players, ensuring ongoing engagement. The social aspect, especially in doubles matches, encourages teamwork and interaction, making it a perfect fit for community events. Pickleball was invented in 1965 just outside of Seattle, Washington. Three dads were stuck with bored kids and, in a fit of inspiration, they created Pickleball! The game has evolved from homemade equipment and simple rules to a rapidly growing sport throughout the US and Canada. Pickleball is easy for beginners to learn but develops into a fast-paced, competitive game perfect for friendly tournament play. Pickleball is typically played as a doubles game but can be played as singles matches. Play is generally similar to tennis or badminton, with a few specific exceptions: * Points are scored only by the serving team. * Games are normally played to 11 points, win by 2. * Tournament games may be to 15 or 21, win by 2. * The ball must bounce once before each return, extending volleys. Pickleball courts are the same size as doubles badminton courts and the same court is used for both singles and doubles play. You don’t even have to build specific courts for your tournament! Just convert existing tennis or badminton courts and you’re good to go. Check out the full official rules from the [USA Pickleball Rule Book here!](https://usapickleball.org/what-is-pickleball/official-rules/) ## Why Pickleball for Charity Fundraising? * **Inclusive:** Pickleball appeals to people of all ages and skill levels. Families, friends, and community members can participate, making it a perfect fit for a charity event. * **Social:** The sport's doubles format encourages teamwork and social interaction, fostering a sense of community. * **Engaging:** Both participants and spectators can enjoy the fast-paced, entertaining nature of pickleball matches. The numbers tell a compelling story. Pickleball participation has skyrocketed by an average of [223.5% over the last three years, according to the Sports & Fitness Industry Association (SFIA).](https://sfia.org/resources/sfias-topline-participation-report-shows-strong-positive-trends-across-multiple-sports-and-fitness-categories-2/#:~:text=For%20the%20third%20year%20in,incredible%20223.5%25%20in%20three%20years.) The sport now boasts an estimated 48.3 million players in the United States, surpassing traditional sports like golf and tennis in terms of participation. With this surge in popularity comes a corresponding demand for playing facilities. There are currently over 13,000 pickleball courts across the country, a number that is rapidly increasing to keep up with the growing demand. These staggering statistics underscore pickleball's potential as a powerful fundraising tool. By hosting a pickleball charity event, you can tap into a vast and enthusiastic community while making a positive impact on your cause. Let’s dive deeper into how to transform this pickleball frenzy into fundraising gold. ## Creating a Winning Fundraising Strategy To maximize your event's impact. Consider the following strategies: Target Your Audience: Identify your target demographic and tailor your event accordingly. Are you aiming for families, seniors, or competitive players? Leverage Social Media. Utilize platforms like Facebook, Instagram, and TikTok to create excitement and build anticipation for your event. Partner with Local Businesses: Collaborate with local businesses to offer sponsorship opportunities and promote the event to their customers. Offer Unique Experiences. Consider adding elements like pickleball clinics, paddle demos, or live music to enhance the event experience. Maximize Fundraising Opportunities. Incorporate silent auctions, raffles, and merchandise sales to boost your fundraising efforts. By combining the popularity of pickleball with effective fundraising strategies, you can create an unforgettable event that generates significant support for your cause. ## Organizing Your Pickleball Charity Fundraiser ### 1. Planning the Event Start by determining the format of your pickleball event. Pickleball is versatile, accommodating both singles and doubles matches. You can organize separate brackets for different age groups or skill levels to maximize participation. Additionally, consider setting up different skill levels: novice, intermediate, and advanced. This allows players to compete in a comfortable and enjoyable environment, enhancing the overall experience. ### 2. Maximizing Fun and Fundraising Opportunities Ticketing is just the beginning. Incorporate additional fundraising activities to boost donations: **Ticket Sales:** Auctria makes it easy to sell tickets for your event. Create different ticket types such as player registration fees, spectator tickets, and VIP passes. Use tiered pricing to cater to various budgets and levels of support. For example, offer premium tickets for advanced-level matches or VIP seating for major supporters. **Event Website:** Each event gets its own customizable website. Use this platform to share event details, sell tickets, collect donations, and map the event location. Embed images and videos to tell your charity’s story and inspire visitors to support your cause. **Raffles:** Sell raffle tickets for a chance to win prizes donated by local businesses. Use Auctria's platform to manage raffle sales and randomly select winners. **Auction with mobile bidding:** Pair this with an online auction featuring unique items or experiences. Auctria can streamline the [mobile bidding process,](https://www.auctria.com/blog/mobilebidding-strategy/) so guests can bid from the bleachers between matches. Mobile bidding makes it easy for participants to place and **Donations:** Encourage additional giving by integrating donation options into your event website. Highlight specific needs and goals to motivate donors to make a [meaningful donation.](https://www.auctria.com/blog/getting-results-with-a-paddle-raise-or-donation-request/) ### 3. Engaging the Community Engage your community by promoting your event through various channels: **Social Media:** Leverage social media platforms to create buzz around your event. Share updates, highlight sponsors, and showcase participant stories to build excitement. **Local Partnerships for Sponsorships:** Partner with local businesses and organizations to broaden your reach and secure [sponsorships.](https://www.auctria.com/blog/auction-fundraiser-sponsorships-make-money/) Offer promotional opportunities in exchange for their support. **Volunteers:** Recruit volunteers to help with event logistics, from setting up courts to managing registrations. Involving the community enhances the event's impact and spreads awareness. [Set your volunteers up for success](https://www.auctria.com/blog/do-dont-volunteers/) with a few opening questions as to how they can and want to help. ### 4. Post-Pickleball Tournament Event Follow-Up After the event: **Send Thank-Yous:** Show appreciation to participants, donors, and volunteers with personalized thank-you emails. Recognizing their contributions fosters goodwill and encourages future support. **Share Results:** Publish event highlights, fundraising totals, and impact stories on your event website and social media channels. Transparency builds trust and demonstrates the difference their support makes. **Collect Feedback:** Gather feedback from attendees to learn what worked well and identify areas for improvement. Use these insights to enhance future events. ## Pickleball Event a Success is in Your Court Pickleball’s inclusive, social, and engaging nature makes it an ideal choice for charity fundraising events. By leveraging Auctria’s comprehensive platform, you can streamline the planning, execution, and follow-up processes, ensuring a successful and enjoyable event. Engage your community, raise awareness for your cause, and maximize donations—all while having fun on the pickleball court. Whether you're organizing singles, doubles, or both, Auctria empowers you to make a significant impact with your fundraiser. --- # 4 Reasons Online Donations Make Filing Your Taxes Easier Source: https://www.auctria.com/blog/4-reasons-online-donations-make-filing-your-taxes-easier/ There are a lot of reasons to love online donations. Online donations help you reach your supporters where they are; they help bring in more contributions; and they help reach a younger, more tech-savvy audience to enhance the sustainability of your organization. **One of the additional benefits that people tend to forget about (or never consider) is how online donations make filing [nonprofit tax forms](https://www.auctria.com/blog/990n-vs-990ez-or-a-compact-yet-complete-guide/) easier.** When you direct donors to your website to give to your organization, you’re automating the giving process as well as centralizing a location where those donations are recorded. Effective online donation tools make it easy to track smaller, more frequent donations and accurately pull donation data for later use. Here are the four primary reasons your online donation tool will help make your tax season easier. With an online donation tool, you can: 1. Quickly pull the reports you need. 2. Track gift dates more effectively. 3. Provide donors with tax receipts. 4. Use your 990 to improve fundraising. Nonprofit tax forms are all about your Form 990. Whether your organization files a 990-N, 990-EZ, or the standard 990 (you can learn more about each [here](https://file990.org/blog/2019/01/23/heres-everything-need-know-irs-990ez-form/), you can make it easier to file from year to year by accepting online donations. Want to dive a little deeper into these concepts and reasonings? Let’s get started. ## 1. You can quickly pull the reports you need. Online donation tools, no matter how complicated or simplistic, include some basic elements. These elements include the: **Online donation page.** The best online donation pages are customizable so that you can brand them to your organization, include suggested giving amounts, and embed the form on your site. The more streamlined the donation page, the better it is. **Payment processor.** Depending on the online donation tool you use, it may have its own payment processor or it may use a third-party processor. Either way, this part of the process is how the money gets from the donor into your nonprofit’s bank account. **Data reports.** After a period of time using the online donation platform, your nonprofit can pull information about those donations you’ve been collecting. Your online donation platform should provide reporting tools that allow you to download the data about who gave, how much they contributed, and when they gave to your nonprofit. A similar process can be said for other online fundraising technology like your event registration software and [online auction solutions.](https://www.auctria.com/blog/auction-financials/) **But how can this help with your tax forms?** For new and smaller nonprofit organizations, you may collect the large majority of your donations through an online platform. In this case, it should be fairly easy to transfer the reports pulled from your online donation platform to your [990 postcard.](https://file990.org/blog/2019/01/14/can-nonprofit-file-990-postcard/) For mid-sized and larger nonprofits, your online donations likely make up some, but not all of the contributions to your nonprofit. In this case, you’ll likely want to upload the data from your online donation form to your CRM or finance software. From there, you can report on all of your fundraising data on a single platform. While this adds an extra step to the process, uploading data and viewing all of your fundraising information together is always a good idea in order to better understand your fundraising strategy as a whole. **Pro tip:** Look for software solutions that integrate with one another. This way, instead of manually uploading fundraising data between solutions, you can streamline the process. ## 2. Track gift dates more effectively. Have you ever received a donation in person, but not had the chance to record it until the next day? Or even the day after? Then, when you do record the donation, it takes lots of shuffling through paperwork and reaching back in your memory to remember exactly when that donation was made. Now, imagine this happens at the very end or at the very beginning of your fiscal year. This could cause many issues when you’re reporting on your fundraising revenue. **Online donation platforms have a built-in timestamp that prevents these types of situations from occurring.** Instead of shuffling through papers to find when a donation was made, you can simply check the records that are automatically recorded with the software records. Plus, it’s easier to sort through these records when necessary if something were to happen in the future. For instance, you could even pull donation information from several years back with records from appropriate time frames and can be searched easily for the relevant data. ## 3. Provide donors with tax receipts. It is required within the tax code that nonprofits provide a tax receipt to donors who have contributed over a certain amount to the organization. Not only is this a legal obligation for nonprofits, but it also helps your supporters with their own tax forms! **Supporters will record their donations on their tax forms in order to receive a deduction.** Technically, tax receipts are only necessary when: * Single donations contributed are greater than $250 * A donor received something in return for their contribution greater than $75 * The donor specifically requested a receipt While it may not always be required to provide a receipt to donors, this doesn’t mean you shouldn’t send them one. Acknowledgments and confirmation emails help show your donors you care and [improve supporter engagement.](https://www.auctria.com/blog/why-donor-engagement-matters-or-a-mini-guide/) **While many of your online donations will equal less than $250, sending out receipts in the form of thank-yous and confirmations to all of your donors will ensure you don’t miss one of these required receipts.** So what should be included in your donation receipt? For starters, you’ll need to include: * Donor’s name * Organization name * Federal tax ID number * 501(c)(3) registration statement * Date of the contribution * Donation amount or a description of donated items * Statement indicated the exchange of goods or services * Name/signature of an authorized representative * A disclosure if necessary The great thing? **Online donation software platforms frequently have built-in gift acknowledgments.** This means you can simply automate thank-you receipts to be sent out whenever someone gives online. However, don’t forget to check the specific requirements regarding your nonprofit and state regulations about tax receipts. For a great example to help get started drafting and personalizing your donation thank-you messages, check out the [templates from Fundraising Letters.](https://www.fundraisingletters.org/donor-thank-you-letters/) ## 4. Use your 990 to improve fundraising. As we’ve covered, donating online is important when it comes to your organization’s tax season. However, it also works in reverse: Your tax season can help [improve your online fundraising!](https://www.auctria.com/blog/skyrocket-income/) Your Form 990 is used by donors and potential supporters to evaluate your organization. Whether those supporters are looking up your Form 990 in its entirety or using a service like Guidestar, the financial information you convey in the form is public information and free to be evaluated and scrutinized. Supporters specifically look for information like your overhead costs, such as what you spent on administrative and fundraising expenses—especially in comparison to the money you raise. While organizations are working to change the conversation around overhead expenses, it’s still important for your organization to show interested supporters that you’re being responsible with their contributions. **[Form 990 software makes it easy to keep track](https://recharity.ca/form-990-software/) of all of your past Form 990s in order to better understand what your supporters see when they research your organization’s past tax forms.** However, we recommend taking this a step further. While your 990 is public information, it doesn’t provide the context and impact that help take transparency a step further with supporters. That’s why we suggest also creating an annual report to communicate financial information with your supporters. As you create this annual report, remember to: * **Keep consistent with your 990 information.** Discrepancies between the two documents can lead to more mistrust with supporters. * **Be as honest as possible.** Admit to any shortcomings or times during the year when things didn’t go as planned. Then, communicate a plan to remedy those shortcomings in the future. * **Tell donors about all that you’ve accomplished.** One of the great things about an annual report is that you can communicate the impact that your organization has had throughout the year. Tell donors and get them excited about your programming! Between your annual report and your required Form 990, your organization can effectively tell donors about your financial information and your past year’s performance in a way that will encourage them to give more! ------------------------------------------------------- As we approach tax season, your nonprofit needs to make sure you have the tools you need to file the required forms. Online donation software is the first step to making tax season a little easier. The second step is investing in a Form 990 software solution to help your nonprofit effectively file this year. Software like [File 990](https://file990.org/) helps organizations like yours file their 990-N and 990-EZ forms each and every year. Let the software do the hard work for you as you simply answer easy-to-understand questions. Before you know it, your tax forms will be in and your tax season is over! -------------------------- Special thanks to Matthew Tooker from File 900 for sharing his expert advice. Mathew's expertise is in sales forecasting, goal setting, client growth initiatives and business development and analytics. When he is not laser focused on moving organizations forward, you can find him spending time with his wife, Lauren, and two dogs, Reagan and Teddy, running marathons and watching the Atlanta Braves and Auburn sports. --- # 4 Tips for Revamping Your School Fundraising for 2023 Source: https://www.auctria.com/blog/4-tips-for-revamping-your-school-fundraising-for-2023/ A new year is a fresh start. People often use this time to make their new year’s resolutions and decide how they should improve themselves. You can do the same for your school’s fundraising strategy. This is the perfect time to determine if there are any opportunities for fundraising campaign improvements or new [marketing strategies](https://www.auctria.com/blog/spread-the-word-4-marketing-tips-for-community-fundraisers/) to implement. Ensuring that your fundraising initiatives are engaging for your audience can help attract new potential donors, resulting in greater support for your school. In this article, we’ll review these four tips for revamping your fundraising strategy for 2023: 1. Review and optimize your fundraising tools. 2. Leverage new marketing strategies. 3. Refresh your fundraising campaign ideas. 4. Gather feedback from your school community. Before you [brainstorm new school fundraising ideas,](https://99pledges.com/school-fundraising-ideas/) be thoughtful and thorough as you review your current strategies. When it comes to ensuring that your fundraising campaigns go smoothly, planning is as important as execution. To set your fundraisers up for success, your first step should be evaluating the tools and platforms you will be using. ## 1. Review and optimize your fundraising tools. When assessing your fundraising tools, your priorities should be determining whether you have access to effective tools and whether you’re using those tools to their fullest potential. For example, the following types of fundraising tools can help your school carry out its fundraising strategies: * **An online fundraising platform.** An online fundraising platform allows schools to create online donation pages, track donor information, and evaluate progress made toward their fundraising goals. Your online fundraising platform should also allow you to easily share your fundraisers through email, social media, and other digital platforms. * **An email marketing platform.** Using an email marketing system like MailChimp, your school can design branded email messages and segment your contact lists to send relevant information to different supporter groups. For example, you can send information about your upcoming walk-a-thon to parents, and information about event sponsorships to your corporate partners. * **A social media scheduling tool.** A social media scheduling tool (like Hootsuite or Buffer) allows you to schedule social media posts in advance. For instance, you might schedule reminders about your fundraising event’s date or the deadline to submit donations to your online campaign. Assess whether these tools are effective for your organization, and review how you’re using them. Ensure you’re taking advantage of all of the features and support available through each platform to make your fundraiser a success. For example, before switching to a new email marketing platform, you might first conduct a database audit and clean-up to ensure your contact list is up to date. Also, take the time to determine if your school needs to invest in any new software platforms to streamline your fundraising this year. Search for a solution that makes managing and participating in your fundraisers intuitive and convenient. ## 2. Leverage new marketing strategies. Take the time to determine whether your marketing strategy is outdated. For instance, if your marketing efforts take place mostly via direct mail, you may be missing out on a valuable opportunity to connect with supporters online. Fortunately, in today’s technological age, there are lots of effective new ways to promote your fundraisers online. Here are some strategies you can use for improved outreach: * **Make sure [your website](https://www.auctria.com/blog/nonprofit-websites-5-ways-to-make-the-most-of-yours/) showcases your fundraising opportunities.** More people will see your events if you promote them on your website, which will result in higher attendance and more donations. Include your fundraising events on your school’s calendar and incorporate links to your school’s online giving form on your website home page and fundraising information pages. * Use social media platforms that are popular among your audience.** Facebook is a popular platform that parents are likely to use, and you can take advantage of that by posting informational content about how to get involved or hosting [Facebook challenges](https://www.goodunited.io/blog/challenges-on-facebook) for parents to participate in. For students, you can post fun images on Instagram to grab their attention and remind them when your event is getting closer. * **Create [great video content](https://tectonic.video/best-nonprofit-videos) to promote your fundraising events.** Capture video content at your fundraising events and use that content in future promotional efforts. Make sure that your videos are polished and fun to watch. Your videos should showcase the students themselves, since they’re the ones receiving the benefits of donor support. However, be sure to review student release forms to ensure that students’ parents have given permission for them to be videotaped. The benefit of online marketing is that your organization can reach a greater number of potential donors. While most of your donors may be local, don’t forget about your school’s alumni, who may be all over the world. Reconnect with them periodically, update them on any new changes or developments, and show them how they can support their former school through giving opportunities. ## 3. Refresh your fundraising campaign ideas. It can be tempting to use the same fundraising plan year after year. But it’s important to assess your fundraising campaign ideas to see what worked, what didn’t, and what you can improve in the new year. Trying out new fundraising ideas can help you understand which types of experiences donors are most interested in. Here are some ways you can refresh your fundraising campaign ideas: * **Mix up your fundraising event types.** Feel free to change up your fundraising activities to keep donors interested. For example, in addition to your annual trivia night, try a sports tournament, [auction,](https://www.auctria.com/blog/a-guide-to-preparing-for-auction-and-event-fundraisers/) or [fun run.](https://99pledges.com/fun-run-fundraiser-guide/) * **Ensure your fundraisers have engaging themes.** Some popular examples are a carnival or 80s night. You can even hold a holiday-themed event to spread cheer while raising funds. Make sure your decorations and music are theme-appropriate, and consider having snacks and beverages that match your theme. * **Consider hosting [hybrid fundraising events.](https://www.auctria.com/blog/how-to-host-a-hybrid-fundraising-event/)** These events allow supporters to tune in from home or in person based on their preferences. Some events that work well as hybrid experiences include auctions, talent shows, or walk-a-thons. Aside from helping you get more information, refreshing your school’s fundraising campaign ideas can also be exciting for donors. Fresh new events and themes are a great way to pique their interest and encourage them to give. ## 4. Gather feedback from your school community. Planning fundraisers is no easy task, and it can be easy to get overwhelmed when finalizing all the small details. But it’s important to keep the big picture in mind — at the end of the day, your fundraisers should be fun for your school community. That’s why you should ask for feedback from school community members. They will be more engaged in your fundraisers if they have a say in the planning process. Send out a survey to parents, teachers, and other staff with questions such as: * What fundraising events have you really enjoyed in the past? * What types of fundraising events are you most likely to attend? * How likely are you to recommend our events to a family member/friend/colleague? * How could we make our fundraising opportunities more convenient for getting involved? * Where do you usually hear about our events? (Social media, email, phone calls, flyers, etc.) [MemberClicks recommends sending out questionnaires after an event](https://memberclicks.com/blog/post-event-survey-questions/) to get immediate feedback on your fundraising events and how you can improve them. Review the questionnaires to see what your community’s greatest concerns are, and make sure to address them ahead of your next event! -------------------- With these tips and tricks, you’re well on your way to planning a year of successful fundraising events. Don’t be afraid to change things up and learn from the successes and mistakes of the past. Keep in mind that what’s important is raising money so that your students can have better opportunities in the future! ------------ Special thanks to Brad Dowhaniuk for the expert advice. Brad is the co-founder of 99Pledges, which provides schools and teams with an easy-to-use, web-based fundraising solution to manage and drive success in Fun Runs, jog-a-thons, baseball hit-a-thons, and much more. --- # Auctria Mobile Bidding Application for Apple and Android Source: https://www.auctria.com/blog/auctria-mobile-app/ Mobile bidding is here, it’s here! The mobile app for Auctria is here for all your mobile bidding needs. Summer 2020 Auctria refreshed the mobile app to perfectly along with your Auctria fundraising website. Auctria has a mobile app for both iOS and Android devices. The mobile app is intended for bidding for online auctions, virtual live auction and in-person events. Bidders will receive notifications on their device when they are outbid or win an item. Downloading the app is optional, bidders can still use your event website on a desktop, laptop or browser such as Chrome, Safari or Bing. Leave the paper behind! ## Mobile Application Features * View auction catalog * Place bids * Place proxy bids * Receive notifications * Participate in Virtual Live bidding **When clicking from your mobile device** this [AUCTRIA MOBILE LINK](http://onelink.to/njm7x8) will open the appropriate mobile app store. ### Android The Auctria mobile bidding app is available on the [Google Play Store](https://play.google.com/store/apps/details?id=com.auctria.bidder) ### Apple iOS The Auctria mobile bidding app is available in [Apple iTunes](https://itunes.apple.com/us/app/auctria-mobile-bidding/id1388761108) ### Universal Link for Auctria's Mobile App Share with [universal link.](http://onelink.to/njm7x8) This will automatically take the user to the appropriate app store or catalog. ## Additional Resources Here are some additional downloadable resources for sharing on flyers, auction catalog, social media or emails. * [Auctria Mobile App Link (PDF)](https://s3.amazonaws.com/auctria/documents/AuctriaMobileLink.pdf) * [QR Code only (jpeg)](https://s3.amazonaws.com/auctria/documents/MobileQRCode.jpg) --- # Let’s Never Do That Again: Event Planning Pitfalls to Leave Behind Source: https://www.auctria.com/blog/let-s-never-do-that-again-event-planning-pitfalls-to-leave-behind/ There’s a moment after every event where your team exhales and says, *“That went great but let’s never make that mistake again.”* Luckily, GFS Events lives in those moments. A goal of any event planner is to learn from every event. The expertise of Gazala and her team, that has been acquired through planning hundreds of nonprofit events, from galas to golf tournaments to conferences, is to identify the biggest areas for improvement and come up with proactive solutions to ensure those mistakes do not become recurring mistakes. We want to pass along their knowledge so you can incorporate their expertise into your future events. ### Working in Non Traditional Venues Non traditional venues require specialized support for setup and teardown We have worked in many beautiful, nontraditional spaces like airplane hangars, libraries or gymnasiums. But, with that blank slate often comes a lot of labor. Setting up tables and chairs, laying linens, placing dinner settings is a heavy lift. While volunteers can help, relying solely on them isn’t always realistic or efficient. Setup takes longer than you think, and breakdown often happens late at night when everyone is exhausted and volunteers are ready to go home. #### The Solution… Bring in a professional crew for setup and teardown. It keeps your timeline on track, ensures everything is done properly, and lets your staff and volunteers focus on more meaningful guest experiences. Save your energy for crafting meaningful mission moments and connecting with guests; leave hauling tables at midnight to a talented team of professionals. ### Guest Speakers Should NOT be Guests It may seem spontaneous and heartfelt to let a guest speak during your program, particularly if they donated an auction item or have a personal connection to the cause. However, handing over the microphone without preparation is almost always a gamble. Guests can quickly go off script, derail the flow, or after a glass of wine (or three), say something that does not reflect your organization’s values. #### The Solution… Stick to a scripted run of show and hire a professional auctioneer or emcee who can manage the energy of the room while keeping the focus on your cause. If a guest has something meaningful to share, consider gathering their story in advance and allowing the emcee to incorporate it in a polished, purposeful way. ### Match Volunteers With Their Skillsets to Avoid Technical Issues During Run of Show Few things are more painful than watching your emotional impact video play without sound. Or realizing that the microphone keeps cutting out, and the slideshow is not in sync with the script. AV may seem like a place to save money, but it is often the most visible (and audible) place for things to go wrong. #### The Solution… Hire a professional AV team that understands your program and can execute it with precision. A skilled tech crew ensures your message is seen and heard exactly as you intended without distractions, delays, or last minute disasters. ### Keep the Auction Curated It is tempting to believe that more auction items will generate more revenue. However, large auctions require significant time: sourcing and tracking items, writing descriptions, organizing logistics, communicating with donors, and managing pickup. In the end, your team may find itself overwhelmed, spending valuable time on item management instead of strategic fundraising. #### The Solution… Streamline your auction with fewer, high-quality items that drive competition. A curated selection creates urgency and can result in higher revenue with less effort. Your team remains focused, your auction stays competitive and your donors stay excited. Pro Tip: Utilize last year’s auction data to determine the target selling price for each item to make sure it aligns with your fundraising goals. ### Support your Table Captains from Start to Finish Table captains are vital, but too often they are recruited with enthusiasm and left to navigate their role without guidance. When captains are unsure of what to say, when to reach out, or how to represent your mission, the result is disengaged tables and missed opportunities for support. #### The Solution… Give your table captains what they need to succeed: a clear timeline, email templates, tips for engaging guests, and talking points to engage with their guests. With the right guidance, your table captains become champions for your cause. Every planner has at least one story, if not five, about what not to do again. The key is to take the lessons with you and design stronger, smoother events each time. For new events and for nonprofits new to fundraising events, the expense of hiring professional event planners can seem overwhelming but by choosing to hire professionals, the value will be well worth the cost. ----------------------------------------------------------------------------- Special thanks to Gazala Uradnik and the GFS Events team. With a mission to raise more money for nonprofit organizations by creating, managing and executing successful fundraising events by embracing diverse perspectives and fostering an inclusive environment that enriches events and empowers the communities that they serve. If you want to connect with GFS to learn how to create a successful fundraising event, [schedule a consultation call today](https://www.gfsevents.org/consultation). --- # 4 key strategies for nonprofits to keep supporters engaged Source: https://www.auctria.com/blog/4-key-strategies-for-nonprofits-to-keep-supporters-engaged/ Imagine that your nonprofit receives a large influx of new supporters as a result of a crisis in your community. These new supporters are excited to help in any way they can, and they may get involved with many of your fundraisers and volunteer opportunities. However, as time passes, their engagement starts to fade until they rarely interact with your organization. While frustrating, stagnant engagement from supporters is common for nonprofits. There are many reasons your organization might struggle to [engage donors and volunteers.](https://www.auctria.com/blog/how-to-engage-online-donors-digital-marketing-101/) For example, maybe your nonprofit isn’t using effective communication strategies to connect with and engage its supporters. High engagement among your supporters will result in your organization retaining your volunteers, members, and donors for the long haul. This will help you grow your fundraising and programming over time. Using the right marketing strategies will be key to making this engagement possible. By creating consistent, personalized communications that reach the right audience, you can maintain high levels of awareness and motivate supporters to continue getting involved. In this article, we’ll cover these four strategies to give you the tools you need to effectively reach and engage your supporters: - Create a digital marketing strategy. - Leverage email marketing. - Produce customized media. - Personalize your efforts. Remember that keeping your supporters engaged should be an ongoing process for your organization. You’ll need to send supporters regular communications and leverage innovative and personalized marketing strategies that make them feel like an integral part of the organization. One of the best ways to get started is with a strong digital marketing strategy. ## Create a digital marketing strategy The internet is so intertwined with your supporters’ daily lives that a digital marketing strategy is a must-have for a successful marketing campaign. A compelling digital marketing strategy can boost brand awareness, event attendance, and donations during fundraisers. Not only that, but effective marketing also boosts engagement from your supporters by directing them to new ways of getting involved. These [digital marketing tips](https://www.feathr.co/blog/digital-marketing-for-nonprofits) for nonprofits can help your organization better engage supporters: - **Clearly define goals.** Before getting started, decide what you want to accomplish with your digital marketing strategy and how you will define success at the end of the campaign. At this stage, consider pinpointing the data points you want to see growth in. For example, if your goal is to grow your volunteer program, reference specific, measurable metrics like volunteer attendance. - **Break your audience into segments.** More than likely, your audience consists of people from a wide variety of demographics and backgrounds, all united under a common cause. Segmenting your supporters into smaller groups based on common characteristics can help you target marketing messages more effectively, leading to more engagement with your nonprofit. Consider segmenting your audience based on information like their engagement history or motivations for participating. - **Design digital ads.** Let’s say a supporter browses your website but clicks away before donating or signing up to volunteer at your next event. Your nonprofit can create digital ads that will retarget the supporters that slip through the cracks of your website. These ads will appear on other websites they visit going forward, guiding them back to your website (and to more opportunities to engage with your organization!). Digital media is a fast-paced environment full of content meant to catch a viewer’s attention for a split second. Build a successful [digital marketing strategy](https://www.auctria.com/blog/digital-marketing-conveying-your-nonprofit-s-brand-online/) that will do more by pulling in your audience, capturing their full attention, and directing them toward opportunities to engage with your nonprofit. ## Leverage email marketing Email marketing is a popular and effective strategy because it can easily be personalized and it leverages a popular media channel that people check often. For nonprofits, this is an extremely effective tool for engaging supporters. As Feathr’s guide to nonprofit email marketing cites, nonprofit organizations enjoy some of the highest email open and click-through rates of any sector. Take advantage of the unique position your nonprofit has when it comes to email marketing. These best practices can help you create impactful emails to drive more supporter engagement: - **Create branded emails.** Be sure to add branded elements to any emails you - send out so supporters can quickly recognize your organization. Include visual elements like your logo, brand colors, and the fonts you typically use because your audience will process images much faster than plain text. Branding emails can also make them appear more legitimate and trustworthy so your audience is more likely to engage with the emails you send. - **Use A/B testing.** To run an A/B test, craft two emails that use slightly different messaging strategies. Be sure to only change one element of the email such as the image or call to action. Then, send the first email to half of your supporters and the second email to the remaining half. Compare metrics like click-through and conversion rates to see which one was more engaging and improve your overall key performance indicators (KPIs). - **Optimize emails for mobile devices.** People tend to check emails on their smartphones rather than on a desktop. However, emails are often designed for desktop viewing. While these desktop emails might look great in mockups, they might not be very effective for mobile users. Prioritize making the emails you send accessible and functional on mobile devices to better meet your supporters where they are. - **Feature calls to action.** A call to action helps encourage your audience to take your campaign’s desired action that will support your overarching goals. Clear calls to action reinforce the purpose of your email by clearly defining how viewers can get involved. Make it easy for your audience to take the next step by providing links that lead them to your donation page or volunteer sign-up sheet. Whether you’re using email marketing to [promote your next online auction](https://www.auctria.com/blog/promote-online-auctions-on-social-media/) fundraiser or to boost volunteer recruitment numbers, be sure you incorporate specific campaigns like this into a larger email marketing strategy. Communicating regularly with your supporters can help you develop a deeper relationship with them. ## Produce customized media If your nonprofit aims to have robust digital and email marketing strategies, you’ll need to create customized media. While you can accomplish many of your marketing objectives with branded graphics and social media posts, why not take it a step further and produce your own high-quality media? Nonprofits are in a unique position when it comes to content creation because they usually market to a smaller, more niche audience than a business would. For example, [Longhopes Donkey Shelter,](https://longhopes.org/) an organization that rescues and rehabilitates unwanted donkeys, has a very unique and niche cause. This means organizations like Longhopes could play a major role in meeting the demand for high-quality, educational content about their cause. Creating your own media can seem intimidating, but modern technology makes it easy to create high-quality content with a little planning and practice. Let’s dig into a few ways you can get started: - **Create videos.** Videos are an engaging way to spread educational content and make emotional appeals to your audience. As [Tectonic Video’s guide to nonprofit video creation](https://tectonic.video/best-nonprofit-videos) explains, there are many different types of videos nonprofits can create to support their mission such as explainer, campaign, and testimonial videos. While these videos can have very different purposes ranging from educating to entertaining, they can all help your nonprofit work toward similar goals like attracting attention and encouraging supporters to participate. - **Write blog posts.** If your organization doesn’t have a blog or resources section on its website, begin writing high-quality, educational blog posts. Blog posts motivate supporters to learn more about your organization, spend more time on your website, and move closer to donating or volunteering. Additionally, if you leverage SEO best practices, you can reach more audiences by boosting your website’s ranking on search engine results pages. - **Start a podcast.** While launching a nonprofit podcast isn’t easy and will require significant planning and research, it can be an inexpensive way to create high-quality educational content. This long-form content gives your organization a way to thoughtfully dive into interesting topics related to your mission, highlight opportunities to get involved, and host interviews with the organization’s leaders. Plus, there are plenty of nonprofit podcasts you can draw inspiration from because the industry is growing so quickly. Not only does creating your own media give your supporters access to high-quality, educational content, but it also gives your organization the freedom to tailor it to your mission. That way, you can educate supporters about the most important parts of your cause and promote the most valuable ways for your supporters to get involved. ## Personalize your efforts Having great [marketing ideas](https://www.feathr.co/blog/marketing-ideas-for-nonprofits) is one of the keys to capturing supporters’ attention and motivating them to engage with your organization. One of the most effective strategies for creating engaging marketing materials is to personalize them to your audience. **Personalized marketing that hinges on your audience’s unique interests is far more effective than mass communications with a vague,** generalized message. For example, if you run an animal rescue organization, you might have a portion of your audience that loves spending time with dogs in particular. For this segment, you should focus on marketing that prompts them to volunteer as a dog-walker. Not only are these communications more effective than impersonal marketing methods, but consumers also tend to prefer them because they are relevant to their preferences and experiences. By appealing to your supporters’ personal motivations for giving in your marketing communications, you can employ messaging that tugs at their heartstrings and drive more engagement. ---------------- Marketing can motivate your supporters to regularly engage with your nonprofit, prompting them to [turn their passion for your cause into action.](https://www.auctria.com/blog/5-ways-to-turn-advocacy-into-action/) With these strategies, your nonprofit can grow and maintain high levels of engagement for years to come, building deep relationships with your core supporter base. --------- Special thanks to Aidan Augustin for the expert advice. Aidan Augustin is the co-founder and president of [Feathr,](https://www.feathr.co/) an industry-leading tech company building marketing tools specifically tailored to the needs of associations and event organizers. Feathr has helped over 800 associations and 5,000 conferences, trade shows, and virtual events grow attendance, member engagement, and digital sponsorship revenue. Based out of their Gainesville, FL headquarters, Aidan leads the sales and marketing functions of Feathr and spearheads industry engagement. He is an actively involved member of both ASAE and IAEE and a regular speaker on the topics of digital marketing and event/association technology. Aidan Augustin is the co-founder and president of [Feathr,](https://www.feathr.co/) an industry-leading software company making digital marketing more accessible to nonprofits and event organizers. Feathr has helped over 800 nonprofits and thousands of events know, grow, and engage their audiences. When he's not steering the ship at Feathr, he's playing strategy games, singing karaoke, or reading books about people who changed the world. --- # Ambassadors Are Your Secret Sauce (Are They Set Up to Succeed?) Source: https://www.auctria.com/blog/ambassadors-are-your-secret-sauce-are-they-set-up-to-succeed/ Fundraising events are asking more of organizations than ever before. The pressure to grow revenue without growing overhead leaves many nonprofits wondering how to expand their reach without expanding their staff. One of the most effective and often underused answers is already in your orbit: ambassadors. ## What Ambassadors Actually Do (And What They Don't) Before you recruit someone for this role, remember, ambassadors are not there to lighten your load. Many organizations expect or hope that ambassadors will save staff time. They don't. **Ambassadors are there to do something you genuinely cannot do on your own: access their networks and bring new people into your orbit.** Your job is to support them so thoroughly that activating those networks feels easy. It's not about efficiency. It's about growth and reach. That reframe changes how you structure the relationship. Here's what real support actually looks like. ## Choose Connectors, Not Just Board Members Your best ambassadors might not be on your board at all. Board membership and ambassador effectiveness are not the same thing. The person you want in this role is someone who is genuinely enthusiastic about your mission, has an active network they're willing to tap, and - this part matters more than people realize - actually has the time to do the job well. Some of your most devoted board members may be stretched thin with their careers, family obligations, or other volunteer commitments. A reluctant ambassador who sends two half-hearted emails is not going to move the needle. A passionate donor, a dedicated volunteer, or a community connector who isn't on your board but loves what you do? That person can be a powerhouse. Quality over quantity. Every time. That said, your board should absolutely be represented among your ambassadors. They should be your loudest and proudest cheerleaders. But casting a wider net means you're recruiting for fit, not just for title. Think about the people in your orbit who light up when they talk about your work. Who already refers people to your organization without being asked? Who has a wide, warm, trusted network? Those are your ambassadors. Board seat or not. For a deeper look at how to match board members specifically to event roles that play to their strengths, check out [Auctria's webinar replay: *Fix the Fundraiser: Board Roles That Actually Work for Your Event*](https://www.auctria.com/video/?id=1166137445&t=12m21s). It's a practical breakdown of how to stop square-pegging board members into roles that don't fit them. ## Start Earlier Than You Think You Need To Four weeks out? Six weeks out? Almost too late. Start recruiting your ambassadors three months before your event. Your ambassadors need time to think through whether they can take this on, review the job description, identify who they want to invite, and actually make contact. In a world where everyone's inbox is overflowing, follow-up takes time. Give them room to do this right. Three months sounds like a lot until you're two weeks out and scrambling. ## Give Them a Real Job Description Write it down. Even if it seems obvious to you, put it on paper. People are much more likely to say yes - and follow through - when they know exactly what they're signing up for. A vague ask of "help us spread the word" is far less compelling than "invite 10 people from your network to attend our spring luncheon, and we'll give you everything you need to do it." ## Give Them the Tools to Actually Do the Work A shared digital folder is your best friend here. Stock it with email templates, social media graphics, talking points, and suggested messaging. Make it as easy as possible for them to show up and deliver. And if you can refresh that content throughout the campaign? Even better. New content keeps them engaged and gives them reasons to keep reaching out. This is the approach that consistently produces results. The organizations that invest in thorough ambassador toolkits routinely see higher attendance, more new faces in the room, and stronger event revenue. **Stay in It With Them** Check in. Ask how it's going. Answer their questions. This is not a set-it-and-forget-it strategy. Your ambassadors need follow-up and support throughout the process. Like all good fundraising relationships, this one requires attention. ## Take It Further with Peer-to-Peer Lite Once you've built a strong ambassador program, you have a natural foundation for something even more powerful: peer-to-peer fundraising at the ambassador scale. Auctria offers a streamlined approach to peer-to-peer fundraising built for exactly this kind of ambassador model. You can empower your supporters to become fundraisers for your cause, encouraging their networks not just to attend, but to donate. Add a donation tracker or thermometer to their individual pages, making it easy to track pledges and celebrate progress publicly. It's a lighter, more accessible version that works beautifully in the ambassador context - and it's already included in your Auctria license at no extra cost. Organizations are using it effectively right now to extend the reach of their events beyond ticket sales. Auctria's [Unique Events page](https://www.auctria.com/unique-events/) showcases real examples of how organizations have put this to work, including peer-to-peer ambassador fundraising and competitive formats like a peer-to-peer chili cook-off. You can also see it in action with our interview with GFS Events on the [Peer to Peer Fundraising: Best practices on engaging your donors](https://www.auctria.com/video/?id=670390388&t=21m45s) ## A Natural On-Ramp for Nervous Board Members The ambassador role is a great entry point for board members who are nervous about fundraising. If you have board members who break into a cold sweat at the word "ask," the event ambassador role is the on-ramp they've been waiting for. You can tell them honestly: all I need you to do is invite people to come to the event. The event itself will do the asking. That's a genuine invitation to participate in fundraising without the pressure of a direct solicitation. And once they see how their network responds? Once they experience the satisfaction of bringing new people into the room who end up connecting with your mission? They start to see what's possible for them as fundraisers. It's a tiptoe towards the deep end. And sometimes that's exactly what someone needs. ## The Bottom Line Peer invitations move people in ways that mass communications simply can't. Your email blast, your social posts, your beautifully designed save - the-date - none of those carry the weight of a message from someone your prospect already knows and trusts. Set your ambassadors up with clear expectations, a real job description, the right tools, and consistent support. Give them the option to fundraise on your behalf, not just recruit. Then watch what happens to your event attendance, your donor pipeline, and your revenue. Your network has limits. Theirs doesn't. For more on structuring your event for maximum impact, see our article on the [8-part emotional arc of a fundraising event program](https://www.auctria.com/blog/structuring-a-fundraising-event-program-with-storytelling-the-8-part-emotional-arc/). And once your ambassadors bring new people in the room, Auctria's breakdown of the [Big Five types of spenders at fundraising events](https://www.auctria.com/blog/the-big-five-types-of-spenders-and-how-auctria-engages-them-all/) will help you make the most of every attendee. --- # Fundraising Podcast Collection Source: https://www.auctria.com/blog/fundraising-podcast-collection/ Auctria is thrilled to share a collection of podcasts we we've been invited to over the years. We are grateful for these opportunities to engage with fellow experts in the fundraising industry to exchange experiences, insights and ideas. Check out the links below for a mix of information and inspiration: In this episode of Hey Nonprofits! Podcast Laurie from Auctria joins Trevor to break down what she calls the 85-Asset Rule — the number of marketing pieces one of her top-performing event planners uses to promote a single fundraising night. And the trick isn't creating 85 things from scratch. It's building one core mission, one core message, one core graphic, and multiplying it across every channel your donors touch. ----- In this episode of A Modern Nonprofit Podcast, Laurie Hochman from Auctria discusses the ongoing success of auctions in fundraising. She emphasizes that while fundraising outcomes vary by audience, auctions remain a valuable tool, with some events raising hundreds of thousands or even millions. Success often depends on audience engagement and repeated participation over time, this highlights the importance of long-term cultivation and relationship-building in fundraising efforts. ----- Each week, 'People in Fundraising' host Tim Wilson engages with philanthropy leaders across areas such as frontline development, prospect management & research, donor relations & stewardship, donor/alumni engagement, and more. Laurie Hochman joins "People in Fundraising" from Florida to enthusiastically discuss her career history prior to and since joining the nonprofit world. ----- In this episode Trevor Nelson (HGA Fundraising) dives deep into the world of fundraising with a special guest, Laurie Hochman, from Auctria. We uncover how little details can significantly impact donor engagement and support. Laurie shares valuable insights on why paying attention to every aspect of your event is key to creating lasting impressions and fostering long-term donor relationships. Laurie also provides expert insights into how good software can elevate your fundraiser not just for the event itself but for years to come. ----- Life Events Staffing presented series of talks with partners, covering the services that can help to streamline event management and enhance fundraising efforts for corporate and charity events. ----- Laurie Hochman visits the SnapCast to talk about her work, and what Auctria does for nonprofits. Auctria was founded in 2011. When this episode was recorded, Auctria celebrated 10 year anniversary, powering over 40,000 events in that time, providing tools to raise over $400 million. We talk about how Auctria works, and how the relationship between Auctria and their clients gets built. ----- As a seasoned event professional and podcast host, Anca Platon Trifan, CMP, DES champions women behind-the-scenes in AV, event production, and technology, advocating for mental and physical fitness as well as diversity in AV. This episode was dedicated to Auctria and its impact on fundraising during the pandemic, highlighting how its ability to facilitate virtual fundraising helped organizations continue their efforts. ----- Events with Benefits Podcast is hosted by three longtime event fundraising professionals: Danny Hooper, benefit auctioneer at [Danny Hooper Productions](http://dannyhooper.com/); Ian Lauth, VP of Marketing at [Winspire](https://www.winspireme.com/); and Renee Zau, Co-founder & CEO of [DonationMatch](https://www.donationmatch.com/). Auctria's very own Laurie Hochman shares multidimensional approach to boosting auction revenue, including overview of auction technology, tips to sell more tickets and registrations, and more. ----- In this episode of Fundraising Fundamentals, two experts Laurie Hochman (Auctria) and Gina Shugar (Calusa Elementary PTA) explain how to use data and audience engagement to move a benefit sale online. --- # How To Promote A Virtual Auction Source: https://www.auctria.com/blog/how-to-promote-a-virtual-auction/ [Online auctions](https://www.auctria.com/) are a great way to raise funds for a good cause. However, they can take a lot of time and effort to organize. Without effective marketing, all these efforts will come to nothing. Taking the trouble to promote a virtual auction is, therefore, just as important as organizing the auction itself. There are many ways to promote your online non-profit auction, but we will take a look at the three most important and effective. ## Optimize Social Media Your social media platforms are the most direct, immediate, and wide-ranging methods of promotion at your disposal. Reach out to supporters, donors, influencers, and brand ambassadors, allowing your communications and hashtags to spread as far and wide as they can. You should also identify top fundraisers and tag them in your posts. Come up with a catchy hashtag for your auction and encourage its use among all your followers. Remember to keep up your communications with all of your supporters and check your streams and newsfeeds regularly. Choose your social media networks carefully. Some platforms will be more appropriate than others. The audience you reach on LinkedIn will not be the same as that which you might target on Twitter, for example. With a complete understanding of your target audience, you can select the appropriate social media platforms and ensure that your communications are being seen by the right people. ## Use Digital Storytelling Digital storytelling is perhaps the most powerful tool for nonprofits. It involves the use of visual media to tell a compelling story about your cause and the events you use to support it - such as your upcoming auction. You should approach this story with much the same care as would be taken by a screenwriter or advertising creative. Think about your cause and its values, and then encapsulate them in a story that is engaging and moving. Develop a story arc, write a script that traces that arc, and then use visual media to realize that script. Make creative use of visual media - work with professionals if you can - and produce a high-quality video that will showcase your story effectively and impressively. A well-told digital story is sure to win potential buyers and donors over to your cause. ## Share the Impact of the Auction Another way to use visual messaging is to connect your event with the beneficiaries of your cause. Let buyers and potential buyers get a direct understanding of where the proceeds of your auctions go. These impact videos will drive online engagement and boost interest as they make the rounds on your social media networks. Select some of your top ambassadors and influencers and conduct interviews with them. You can then encourage them to share these videos on their networks, ensuring even wider exposure. There are two ways to approach the use of impact videos: you can demonstrate the future benefits of an upcoming auction, or you can report back on a previous auction, making it clear that the upcoming event will have similar results. Either way, your choice of subject matter and interviewees is the most important factor. As with your visual storytelling, the right people telling the right stories will draw buyers to your auction. Auctria provides efficient and affordable tools to help nonprofits and other organizations run successful nonprofit auctions. For more information on how to promote a [virtual auction](https://www.auctria.com/virtual-live-auction/), [contact Auctria](https://www.auctria.com/contact/) today! --- # 990N vs. 990EZ | A Compact (Yet Complete!) Guide Source: https://www.auctria.com/blog/990n-vs-990ez-or-a-compact-yet-complete-guide/ As we wrap up 2019, your nonprofit is likely kicking your fundraising strategy into high gear. After all, there are so many year-end activities that can help boost your fundraising campaigns, like [Giving Tuesday](https://www.auctria.com/article/gt-overview-2019/) and holiday giving. However, there’s one thing you’re probably not thinking about just yet: tax forms. As we enter 2020, tax season is quickly sneaking up on all of us. While 501(c)(3) organizations don’t pay taxes, that doesn’t mean you get off scot-free. You’ll still need to file your appropriate Form 990 annually. Generally, larger organizations are used to this information and are set in their ways about completing it. However, small to mid-sized nonprofits tend to have a bit more trouble. These are the nonprofits completing the 990-N and 990EZ forms. We’re going to answer some of the common questions that nonprofits have about these forms, including: 1. What are the differences between the forms? 2. How do I know which form to file? 3. What are the penalties for not filing the forms? 4. What do the 990-N and 990EZ have in common? 5. How do I file this form for my nonprofit? Ready to learn more about your nonprofit’s needs for the upcoming tax season? Let’s dive in! ## 1. What Is The Difference Between 990-N and 990EZ forms? The IRS form 990-N is for very small organizations. It’s the easiest form to complete as an eight-question form. Meanwhile, the form 990EZ is slightly longer. It’s four pages rather than eight questions. **However, this doesn’t mean the 990-N is any less important than the 990EZ!** Both forms are incredibly important for qualifying nonprofits to file. They’ll also ask for some of the same questions, including: - Your nonprofit’s EIN - The tax year - Your gross receipts - Your nonprofit’s legal name - Contact information **The 990EZ is just a bit more extensive than the 990-N. **You’ll need access to information such as: * Net asset changes * Balance sheets * Service accomplishments * Lists of key stakeholders and employees * Grant information from the previous tax year However, the primary difference between the forms is the eligibility of nonprofits to file, which we’ll cover more in the next section. If your nonprofit is nervous about collecting all of the data for the 990EZ, [File 990 offers a complete guide that you can reference](https://file990.org/blog/2019/01/23/heres-everything-need-know-irs-990ez-form/). The more prepared you feel, the easier tax season will be. ## 2. Who files each form? Why would you do more work while filing tax forms than absolutely necessary? Knowing the nonprofit eligibility parameters for each form can save you a lot of time filing. If you file the 990-N when you’re supposed to file the 990EZ, you’ll need to file again. Or, if you file the 990EZ when you could’ve done a 990-N filing, you’re doing more work than is necessary. Here’s the difference: Nonprofits can [file the 990-N if…](https://file990.org/blog/2019/01/14/can-nonprofit-file-990-postcard/) * Gross receipts are less than $50,000 Nonprofits can file the 990EZ if… - Gross receipts are less than $200,000 - Gross receipts are more than $50,000 - Total assets are equivalent to less than $500,000 Just knowing which form your nonprofit should file this year is a great first step. Try to file early (far before the deadline) to allow yourself some flexibility to gather the data and documents you need to file the form you qualify for. Prepare for your tax season by starting early and doing the right research so that you know which form your nonprofit needs. ## 3. What are my penalties for not filing? You may be thinking, “Sure, I know which form to file now, but what if I forget about it?” Our advice is: **Don’t forget.** Form 990s are your nonprofit’s platform to communicate with the government that you deserve to remain tax-exempt in the future years. But they don’t like losing the potential money that taxes bring. So, it’s important to remember to remind them year after year why you’re not filing taxes. Plus, there are some hard penalties for forgetting to file your nonprofit’s 990. **If you forget to file the 990-N…** Your nonprofit will receive a notice that you’ve failed to file your forms. While this may not seem like much, it’s not something to be ignored! If you forget to file your 990-N for three consecutive years, your nonprofit will automatically lose its tax-exempt status. Harsh, right? No one wants to reapply for that again. We recommend making a habit of completing your 990-N each and every year. This will help you stay on track and make sure you keep this important, money-saving status. **If you forget to file the 990EZ…** Your nonprofit will be imposed a penalty of $20 for each day you’re late. The maximum late penalty is $10,000 or 5% of your gross receipts, whichever comes first. Imagine how much more [fundraising](https://doublethedonation.com/tips/fundraising-ideas/) you’ll need to do to make up for that penalty expense! Plus, if you forget to file for three consecutive years, you’ll lose your tax-exempt status (same as with the 990-N). So keep the deadline in mind for your tax forms! The deadline is the **15th day of the 5th month after the last month that concludes your fiscal year. If you’re on the calendar fiscal year, this means your 990 is due on May 15th.** ## 4. What do these forms have in common? We’ve touched a lot on the differences between these forms, but they really have a lot in common as well. The primary commonality: Any Form 990 informs overhead calculations. The Forms 990-N or 990EZ (as well as the full form) are public knowledge. Many corporations or major donors will use these documents to calculate nonprofit overhead for different organizations. **Your nonprofit’s overhead can be calculated by combining the management and general costs recorded on your 990 with fundraising expenses also recorded.** According to [Double the Donation’s annual fund guide,](https://doublethedonation.com/tips/annual-fund/) much of these overhead costs are spent from the annual fund and used to cover everyday expenses like facility bills, rent, [marketing,](https://www.auctria.com/article/salaslabs-marketing-nonprofit/) and employee salaries. When thinking about your nonprofit’s overhead, you should consider: Some overhead expenses are required to keep your nonprofit running. More is required to help it grow. Nonprofit donors prefer their donations to go directly to your mission rather than overhead expenses. It’s important to strike a balance between cutting overhead to not waste money, and spending enough to grow your nonprofit. In order to best communicate this, don’t rely entirely on your nonprofit to communicate your expenses. Your annual report communicates more specific uses for your expenses and displays the impact, an element your 990 is missing. The annual report, when used correctly, will be a better indication of your nonprofit’s overhead expenses than your 990 because you can provide an explanation for the investment and show impact. This can help improve transparency and [convert more prospects to annual donors.](https://www.auctria.com/article/attendee-to-annual-fund-donors/) ## 5. How should my nonprofit file the form I need? Now you know which 990 to file, why your nonprofit needs to file it, and what it’s used for by donors and prospects. But how do you actually get started filing your form? There are three ways nonprofits like yours may file tax forms each year: * **You can file the form in-house.** Generally, nonprofits with their own accounting departments will opt for this method. However, simply printing the form and filling it out is not recommended for smaller organizations without a complete accounting team. * **You can hire an accountant.** Hiring an accountant is a great way to make sure your form is accurate. However, it can also make you feel detached from the overhead expenses, and the price of the accountant can add up quickly. * **You can use e-filing software.** The best way for small nonprofits to file their taxes is with an e-filer. A good solution will automatically pull data from the IRS database and ask easy questions to fill out only the relevant parts of the 990 form. If you’re looking for a great solution, [start here.](https://file990.org/) Using the proper tools to file your tax forms, whether that be for a 990-N or 990EZ, will help your organization save time and energy. Then, you can focus on what really matters: your mission. --------------------------------------------------------------- As your nonprofit wraps up 2019, don’t forget to be thankful that you don’t need to pay taxes on any of the [donations you’re getting](https://www.auctria.com/article/keep-donors-engaged-snowball/) from giving day campaigns and general generosity of spirit. Instead, all you need to do is fill out a little form. Don’t leave your 990 (990n vs. 990ez) until the last minute. With the research from this article, you’ll be ready to start the year off right and put tax season behind you early on. Good luck! --- # From Paddles to Profits: A Guide to Hosting a Stellar Live Auction Event Source: https://www.auctria.com/blog/from-paddles-to-profits-a-guide-to-hosting-a-stellar-live-auction-event/ Running a successful live auction involves careful planning, engaging the audience, and creating an atmosphere that encourages bidding. Let’s dig into how your nonprofit can nail it. ## What are the benefits of live auctions? Auctions are a great way to inject a bit more excitement and competition into your event. And live auctions, specifically, are essential. Mainly, live auctions create: **Engagement and excitement:** Live auctions create a dynamic and engaging atmosphere. The excitement of live bidding, the interaction between the auctioneer and participants, and the competitive nature of the process contribute to a lively and memorable experience. **Real-time decision-making:** Live auctions allow participants to make quick, in-the-moment decisions. The sense of urgency and competition can lead to higher bids as participants are emotionally invested in securing the items they desire. **Fostering a sense of community:** The communal aspect of live auctions brings people together. Participants share the experience of bidding, celebrating wins, and supporting a common cause. This sense of community can strengthen connections among attendees. **Immediate results:** Unlike silent auctions, where winners are determined after a set period, live auctions provide immediate results. Bidders know instantly whether they've won an item, fostering a sense of gratification and accomplishment. **Entertainment value:** A [skilled benefit auctioneer](https://www.auctria.com/partners/?category=auctioneer) can turn the event into a form of entertainment. A charismatic auctioneer can captivate the audience, injecting humor, energy, and personality into the proceedings, making the auction more enjoyable for participants. **Higher perceived value:** The competitive nature of live bidding often leads to items selling for higher prices than their intrinsic value. Bidders may be motivated to outbid others, contributing to increased revenue for the organization hosting the auction. ## How to run a successful auction in three stages 1. Pre-Event planning 2. Day-of-event execution 3. Post Event ### 1. Pre-event planning, Define auction goal: * **Overall fundraising target:** Determine the total amount of funds the organization aims to raise through the auction, considering the budget for programs, projects, or specific initiatives. * **Attendance goals:** Set goals for the number of attendees at the auction. Larger attendance can lead to increased participation and higher bids. * **Participation levels:** Set targets for the percentage of attendees actively participating in the auction, whether through bidding, purchasing items, or making donations. #### Secure sponsors Reach out to potential sponsors outlining the different sponsorship tiers, benefits, and impact of their contributions. Sponsors might be volunteers, board members, or past supporters, or even local businesses with whom you do or do not have a connection. #### Select compelling items When deciding which items to list in your auction, consider sending out a brief pre-event survey to gauge interest in specific items. Or, consider allowing for “bidder’s choice” — or the bidding method in which the highest bidder gets to choose one item or multiple items from one group of assets. To help, take a look at [Auctria’s list of no-risk auction partners.](https://www.auctria.com/partners/?category=auction-items-no-risk-consignment-items) #### Secure an experienced auctioneer and prep them Invest in an experienced and charismatic auctioneer who can energize the crowd, build excitement, and encourage bidding. A skilled auctioneer can make a significant difference in the success of the event. When choosing your auctioneer, be sure to select someone who specializes in nonprofit auctions so they can help your event bring in as much revenue as possible. A [full list of specialized nonprofit auctioneers](https://www.auctria.com/partners/?category=auctioneer) can be found here. Once you’ve found an auctioneer for your live auction, be sure to prepare them by describing the mission of the charity and how it will helps, heals, educates, researchers, advocates for the recipients. Provide clear direction on auction items including: Once you’ve found an auctioneer for your live auction, be sure to prepare them by describing the mission of the charity and how it will helps, heals, educates, researchers, advocates for the recipients. Provide clear direction on auction items including: * order of auction items * descriptions of auction items * necessary caveats such as usage or re-sell terms, expiration or blackout dates, opening starting bid * instructions if an opening bid is not secured, can the bidding start lower bid increments * instructions if bid increments can be adjusted number of times to offer ‘last chance’ #### Create a bidder registration and bidding process Implement a bidder registration process to streamline participation. Provide bidders with numbered paddles and/or [bid sheets.](https://www.auctria.com/blog/silent-auction-bid-sheets/) #### Promote the live auction The live auction is only successful when at least 2 or more bidders are actively engaged. Attract live auction bidders in the marketing of the auction event. Highlight the live auction items through the auction website, outbound emails, paper flyers and invites as well as at the actual event. Promote live auction items in advance to elevate interest level. ### Day-of-event execution **Designate a prime auction spot.** Designate a central and visible area for the live auction within the event venue. Ensure that all attendees can easily see and hear the auctioneer. Encourage audience engagement Create an engaging atmosphere by encouraging audience participation. Use entertaining elements, such as live music, videos, or testimonials, to captivate the audience. Plus, be sure to display and describe the live auction items in the lead-up time to the event at the event display items with complete details, include live auction items within the bid catalog, and indicate starting bid amounts. And, consider voiceover previews, pre-auction spotlighting, an auctioneer meet and greet, or even giving staff or commitment members neon “ask me about” name tags to make things a bit more lively. According to Gala Gal, Jenelle Taylor, in her [webinar with Auctria,](https://www.auctria.com/webinar/got-a-live-auction-at-your-gala-what-you-re-not-doing-is-hurting-you-featuring-gala-gal-jenelle/) >“ask me about” name tags are a great way to generate excitement and free buzz around auction items. To do this, staff wear bright “ask me about [auction item]” tags and strike up conversations with potential bidders before the auction. These potential bidders then organically talk to peers about the item and offerings. >“That person that’s now knowledgable about that item is marketing it for you. They’re telling their peers about this auction item and getting them excited about it. That is priceless.” — Jenelle Taylor **Highlight each item effectively** Have the auctioneer highlight each item effectively. Share compelling stories, unique features, and the impact of the funds raised. **Encourage competitive bidding** Encourage competitive bidding by tapping into the emotions of bidders. Emphasize the impact of the items and the contributions and how winning bidders can help make a real difference. When possible, use specifics, too, naming exactly what programs or specific benefits a contribution will have (i.e. “This money will pay for 6 scholarships.”) **Acknowledge bidders and winners** Acknowledge and thank bidders promptly. Ensure that each winning bidder receives recognition, whether through applause or a moment in the spotlight. #### Use fun, competitive techniques like: * Golden Ticket Raffle: Sell a limited number of "golden tickets" for a set price. Hold a drawing, and the winner gets to choose a high-value item or experience from a selection. * Mystery Boxes: Place various items or experiences in sealed boxes. Participants bid on the mystery box without knowing its contents. It adds an element of surprise. * Dessert Dash: Have desserts or other treats on display. Participants bid on the dessert they want, and the highest bidders get to choose and enjoy their treat. **No live Auction is complete without a fund a need, or raise the paddle** * Fund-a-Need: Directly appeal to donors to contribute to a specific cause or project. Highlight a particular need or initiative and ask for donations at various levels. ### Post-event #### Manage payment and item pickup Streamline the payment process for winning bids. Clearly communicate payment options, and organize a smooth process for item pickup or delivery. #### Express gratitude Express gratitude to both winning bidders and sponsors who contributed to the success of the live auction. Send personalized thank-you messages. #### Report on funds raised Share the final results of the live auction, including the total funds raised and any specific achievements or milestones reached. Celebrate the success with your community. ----------------------- Run a successful live auction event with Auctria With auction event software like [Auctria,](https://www.auctria.com/next-step) nonprofits can save their teams time and stress, and make more impact in the process. Our team of trusted professionals helps handle all the details of running an auction so you can focus on what’s most important—like making the world a better place. --- # Auctria Updates September 2023 Source: https://www.auctria.com/blog/auctria-updates-september-2023/ As the fall season approaches, so do some of the most highly anticipated galas and fundraising events of the year. The Auctria Team spoke with a few organizations and an event planner to bring you tips and tricks to prepare for your next fundraiser. We hope you are looking forward to the event season as much as we are! Take advantage of Auctria's new features to help make this your best event yet! * QR Codes in [E-Tickets] (https://guide.auctria.com/redirect?id=PreviewETicket) & [Check-In](https://guide.auctria.com/auctria_admin_app/auctria_admin_how_to/scan_qrcode_via_paired_phone/) * [Items for Scheduled Events Calendar](https://guide.auctria.com/redirect?id=AddScheduledEvent) * [CC Readers and Swipers](https://guide.auctria.com/redirect?id=CreditCardReadersAndSwipers) #### FUNdraising for Community In-person events always provide the opportunity for excitement and community. At their recent Spring Benefit, Almost Home, Inc learned just how engaging Games and Paddle Raises can be. Using technology to save time on administrative tasks, they could focus their energy on the event itself. [This article](https://www.auctria.com/blog/fundraising-for-community/) will give you a behind-the-scenes look at how Almost Home Inc. put together their most successful event to date and strengthened their donor relationships. #### Quilting for Community What could be better than raising money to support not only your membership but your community? Blue Valley Quilters Guild does exactly that with the funds they raise. Ibby Rollert and Lynn Droege shared [how they used Auctria to help them fulfill their mission](https://www.auctria.com/blog/quilting-for-community/). Running an online auction sounds easy, but what are all the things that made it a success? * Branded, easy to navigate website * An auction catalog that shows off the items * Maximum Bidding * Easily used/customizable donation opportunities Starting to plan your event? Working on your website? About to go live? Auctria [provides free resources](https://guide.auctria.com/references/) to help your event succeed! Hear from the Experts: 📋 "Build a solid plan before the event season…Start by looking at previous years' data and creating a solid revenue plan for the event." *Julianne Read, Director of Fundraising and Events of Kilbreath Events Tuesday Tips with Kilbreath Events* 🔎 "You must know your audience to have a truly successful event. Know your guests; have conversations with your top donors to know what auction items they are interested in bidding on." *Angela Rundles, Founder of Rundles & Associates Tuesday Tips with Rundles & Associates* ###### Ask Auctria! ###### Q: Can a QR Code be used for checkin? **A: Yes**, you can scan QR Codes from the Participant check-in page. See our [User Guide article](https://guide.auctria.com/redirect?id=HowTo_ScanAQRCodeViaPairedPhone) for more information. --- # How to Harness Social Media for School Fundraising Success Source: https://www.auctria.com/blog/how-to-harness-social-media-for-school-fundraising-success/ Imagine this: Your [school’s PTA](https://99pledges.com/pta-fundraising-ideas/) has spent hours planning for your upcoming auction. They’ve worked with businesses to secure the [auction](https://www.auctria.com/blog/auction-types/) items and chosen software to help them run the event. But when it comes to promoting the auction, the team isn’t sure what to try beyond DIY flyers and posters. Instead of feeling limited to traditional marketing methods, your school can take advantage of the power of social media to reach more supporters. These platforms were designed to keep people connected and help them form new relationships, making it the perfect place to connect them with your school’s campaigns. In this guide, we’ll explore why your school should promote its next campaign via social media and the steps you can take to get started. Let’s begin! ## What are the benefits of using social media? It’s easy to think of social media as just another trendy way to market your fundraisers, but these platforms are here to stay. Plus, there are many benefits associated with using social media that can have an impact on your school’s fundraising success. When you harness social media to promote your school fundraisers, you can see benefits such as: * **Increased reach.** Through social media, you can expand beyond your local area and gain the support of those who live far away or may not have otherwise interacted with your school. Growing your base of supporters not only boosts your revenue but can also prevent problems like donor fatigue. * **Saved resources.** Compared to traditional marketing platforms, social media tends to be more cost-effective. You’ll need time and creativity to make engaging posts that capture your audience’s attention and spread your message. While you may need graphic design or video editing tools for some social media platforms, keep in mind that your school could be eligible to access these resources for free or at a discounted rate. * **[Younger audience engagement.](https://99pledges.com/fundraising-ideas-for-kids/)** It can be challenging to engage tweens and teens in your fundraisers, especially if you are communicating via channels they view as outdated. Instead, try aligning with their communication preferences by creating a presence on platforms like Instagram and TikTok. Even better, create content that aligns with popular trends for each platform, like short-form videos. While your school may tend to use the same fundraising and communication tactics each time you need to raise money, social media will help you put a fresh spin on your next campaign. And, [revamping your fundraisers](https://www.auctria.com/blog/4-tips-for-revamping-your-school-fundraising-for-2023/) can motivate parents, students, and members of the community to get involved and support your school. ## What are some social media marketing best practices? Like other marketing platforms, there are some rules and strategies that social media marketing campaigns should follow for the best results. Here are some things you can do to amplify your social media campaign and make the most of each platform: ### Use more than one platform. Many people have accounts on more than one social media platform, giving your school the opportunity to reach them in multiple ways. The more often potential supporters see messages from your school across various platforms, the more likely they are to remember your campaign and make a donation. When selecting which platforms to focus on, you should: **Study your audience.** Choose the platforms that your audience already uses to ensure that they see and interact with your messages. To understand which platforms they prefer, you can reference their engagement with past marketing campaigns or even send out surveys to previous donors asking how they found out about your campaign. **Take advantage of platforms with fundraising features.** [Platforms like Facebook often have features](https://gettingattention.org/facebook-challenges/) such as donate buttons to facilitate fundraising. Because these features will streamline the donation process and give supporters a more positive experience, this should be a factor you consider when choosing the platforms you’ll use. **Create a “common thread” between platforms.** Each platform should link back to your school’s website where supporters can learn more about the fundraiser and donate.[Morweb’s guide to school websites](https://morweb.org/post/school-website-builders) recommends optimizing your website for mobile devices, prioritizing accessibility, and embedding multimedia elements for best results. **Choose quality over quantity.** It can be easy to get swept up by the sheer number of social media platforms out there. Instead of feeling overwhelmed or pressured to join all of them, select two to three core platforms to prioritize. Then, hone your content’s quality so it’s the best it can be. With the right blend of social media platforms, your school can not only connect with its most loyal base of existing supporters but also reach those who may be interested but have never supported you before. ### 2. Align with the platform. Each platform has its own unique trends that you’ll need to follow in order to land in front of the right audience. Additionally, different platforms require different formatting for you to optimally convey your message. For example, let’s say you select a superhero-themed walk-a-thon from [99Pledges’ school fundraising ideas list.](https://99pledges.com/school-fundraising-ideas/) You choose to promote the fundraiser on your school’s Twitter, Instagram, [Facebook,](https://www.auctria.com/blog/7-top-tips-for-promoting-your-auction-on-facebook-and-twitter/) and TikTok accounts. Here’s how you might post about the fundraiser on each platform: * **Twitter:** Post short, text-focused announcements and updates about the walk-a-thon. While you can include images and videos, people will likely check Twitter for things like tracking fundraising progress. * **Instagram:** This platform is focused on images more than text. Detail your fundraiser via digestible graphics, highlight behind-the-scenes photos of your team setting up for the walk, and post aesthetically pleasing updates to your stories. * **Facebook:** Facebook allows you to promote your walk-a-thon in a variety of ways. You can reuse graphics from Instagram as well as set up a donate button, create a fundraising page that shows the campaign’s progress, and make an event supporters can show interest in. * **TikTok:** This platform is all about video content. Take some time to scroll and find trending sounds or filters that are appropriate for your campaign, and find a way to weave details about your walk-a-thon into the trend. You can also cross-post these videos to other platforms, such as Instagram Reels. These rules aren’t hard and fast, meaning that there is some wiggle room as to how you approach each one. For example, you might post videos on your Instagram and Facebook pages and create a slideshow of still images for TikTok. Try experimenting with different strategies until you find what resonates with your audience. ### 3. Keep communications consistent. When posting across many different platforms, it’s crucial that your campaign feels cohesive—otherwise, your audience may be confused about the source of your messages and the campaign itself. To keep your audience well-informed, these factors should remain consistent across all social media posts: * **Branding:** Use the same colors, fonts, logos, and imagery in all graphics so supporters instantly recognize your brand. * **Tone:** Select a tone for the campaign, such as serious or friendly, to infuse into each message. * **Central message or theme:** Your marketing campaign should have a primary theme that guides each message you create. Each post should represent or expand on this theme in some way. Your posts should also be published on a regular schedule to keep the fundraiser on supporters’ minds. Consider investing in a social media scheduling tool to make managing these posts easier. --------------- Social media can be used to promote almost any of your [school fundraisers,](https://www.auctria.com/blog/4-profitable-school-fundraisers-any-campus-can-host/) from auctions to walk-a-thons to product sales. With a robust, well-planned social media strategy, you’ll establish multiple touchpoints with existing supporters, reach more people who have a connection to your school, and seamlessly convert curious supporters into loyal donors. ---------------------- Special thanks to Brad Dowhaniuk for the expert advice. Brad is the co-founder of 99Pledges, which provides schools and teams with an easy-to-use, web-based fundraising solution to manage and drive success in Fun Runs, jog-a-thons, baseball hit-a-thons, and much more. --- # Your Auction Fundraiser in the Shadow of COVID-19 Source: https://www.auctria.com/blog/your-auction-fundraiser-in-the-shadow-of-covid-19/ Auction fundraising events are supposed to be fun and social events. COVID-19 is casting a dark shadow on large gatherings but the fundraiser can still go on, though it may take a different form. Whether you are converting your auction fundraiser to an online auction or needing to refund registrants Auctria is by your side to help navigate the change. _We recognize what a difficult time this is for our Auctria community. We are available to come alongside you to help transition your event to the Online platform._ ## Convert In-Person to Online Fundraiser We know it has taken many hours of dedicated effort to put together an in-person fundraising event. Don’t let it go to waste! Convert, don’t cancel. Think outside the box, or rather inside the box this time. **Advantages of going online:** There are many considerations when considering how to run your fundraiser. But if the in-person event option is not possible for now, then an online auction has many benefits: * It opens the bidder pool to a much wider audience. * Bidding can happen over a longer period, allowing bidders to engage when they have opportunity * Online bidding specific features like proxy bidding and anti-sniping make it easier to maximize the funds raised for your cause * Bidders receive active notifications of being outbid so can ensure items don’t get away on them * You can promote specific items during the event to drive involvement * You can solicit donations online for specific projects with up to date information on how you are tracking to your goals. ### Converting to an Online Fundraiser There are just a few adjustments that need to be made to convert a silent or live auction in Auctria into an online offering. The mechanics of running an online auction fundraiser are in many ways easier than an in-person event since the system does most of the work for you: * Bidders can register online themselves * Bidders record their own bids and donations * Auctria will close items at the end of the event and notify winning bidders. * Bidders can pay online Some areas that may need to be handled differently. For example, the logistics of distributing items: are they available for pick-up or will be mailed. Additional online features within Auctria can boost the income: proxy bidding, anti-sniping & mobile should be employed. #### Proxy Bidding **Proxy bidding accelerates** the bidding so more bids go higher, faster. The greater the number of bids, the higher the auction fundraiser proceeds. In a standard auction after each bid is placed the outbid bidder does receive a notification but then NEEDS to do something to then be back on top. **Why offer proxy bidding?** Proxy bidding allows bidders to set the highest price they are willing to pay for an auction item without having to “baby-sit” their bidding. When offering proxy bidding auction fundraising administrators have found that auction items do go for higher prices. #### Anti-Sniping **Anti-Sniping extends the active bidding** past closing time. Have you ever been running an auction and as the bidding is closing there is a surge in activity? The winner is the one that got that very last bid in at the instant before the auction closes. The winning bidder is super happy but how much higher could the bids have gone? **Why offer anti-sniping?** Prevent bid sniping by last-minute bids outbidding people before they have a chance to react. Any bid placed within the trigger window will cause the closing time to be extended by the amount of the extension period. This helps bids reach their full potential. #### Mobile Bidding Auctria’s mobile bidding application is available for Android and Apple devices. Mobile bidding allows bidders to view the catalog from their personal device via an app optimized for the experience. It makes it really easy to view the auction catalog by category, and place bids. The quicker a bidder can find the items they want to bid on the faster the auction income can rise. Mobile bidders receive instant outbid notifications with a quick click to re-bid option. The quicker a bidder realizes they have been outbid the sooner they can rebid. Faster bidding means fundraising soars. ### Promoting an Online Event Going online opens up other avenues you can use to communicate with your supporters. #### Add Video Your dedicated auction website can include a video. Tape a short but sincere message to be seen by all your donors, sponsors and bidders. Post it front and center on the homepage of the auction website. #### Leverage Social Media Ensure your online event is shared everywhere you have an online presence: Facebook, Twitter, Instagram, etc. ### Communication **Communicate with all stakeholders:** donors, sponsors, volunteers. Communication is key. Use the dedicated auction website to post a video message about the status of the auction fundraiser. If you are converting to an online auction clearly state the dates and next steps. **Ask sponsors to remain as sponsors** for the online event. Offer to give them some extra attention on the online website and/or auction emails & notifications. Include a special Sponsor Page or customize the emails with links or messages about your sponsors, Make it worth their while to continue the support. To really sweeten the deal offer an extended appreciation at your next event or throughout the year. Here is an entire webinar devoted to helping you [win the sponsorship race.](https://www.auctria.com/webinar/winning-the-event-sponsorship-race-featuring-aj-steinberg-queen-bee-fundraising/) ### Ticket Refunds First, try to encourage participants to donate the ticket proceeds. Or, offer the opportunity to roll the ticket over to a future event if practical. **Some refunds may be inevitable.** Don’t worry, it’s not difficult with Auctria to do either a partial or full refund. Regarding fees: we will always fully refund our credit card fee when a refund is issued via Auctria. We can’t detect if the refund is issued directly from the payment processor’s dashboard. _Please contact your payment processor directly to discuss the fee returns on their part._ It is our goal to make getting through the COVID-19 with your fundraiser intact! Let us help you continue YOUR good work! ### Next Steps We have a collection of resources, how-to guides and videos available at [guide.auctria.com/COVID-19/](https://guide.auctria.com/COVID-19/) that will help guide you through the process. [
](https://guide.auctria.com/COVID-19/)
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# Multiplying Success: How to Sell Multiples in Nonprofit Fundraising
Source: https://www.auctria.com/blog/multiplying-success-how-to-sell-multiples-in-nonprofit-fundraising/
No arithmetic needed: the world of nonprofit fundraising has always been a veritable equation of heart, effort, and passion. Master the math of fundraising and you’ll discover that the numbers can add up to a whole lot more than just simple sums. One of the most exciting ways to boost your fundraising is by **selling multiples**—selling one item to multiple interested bidders in a live or silent auction. For this guide, we're going to explore selling multiples of a risk-free, premier **consignment travel package** as they are designed for exactly that. Imagine a world where your donors can escape the grind and enjoy a well-deserved getaway while contributing to your cause. Now that would mean a world of difference.
Let’s unpack how to leverage these enticing travel experiences for maximum impact in order to ensure that your fundraising equation will be greater than the sum of its parts.
## 1. Increase the Power of Multiples
When forward-thinking fundraisers decide to multiply their efforts, it’s not just about selling one travel package. Selling multiples of a consignment travel package can exponentially increase your revenue if you choose the right package for your donor base. Why settle for just one happy donor when you can have any number of supporters enjoying that same dream vacation? Picture it: a room filled with enthusiastic bidders, each one wanting a piece of paradise and your organization ready and able to provide.
Before the event, you'll want to divide and conquer. A little calculus of collaboration between your team can pave the way to multiplying interest and it all starts with setting your equation and adding to the hype.
#### 01. Set Your Equation
Creating an irresistible consignment travel package starts with the right equation:
Destination: Choose a fabulous, unique location that has global appeal for a general donor base or has niche appeal for your specific supporters. Like Pi, the possibilities are endless when it comes to AP's world-class experiences.
Duration: Determine the length of the trip; 3 to 7 nights is ideal. Not too long, not too short—think of the Goldilocks principle.
Details: Involve additional perks like meals, excursions, or first-class air travel if at all possible. The more you offer, the bigger the draw!
#### 02. Add to the Hype...Minus One Thing
Like any good product, your consignment travel package needs to generate buzz leading up to the event. One way to do this is through promotional math—drum up excitement on social media plus newsletters by showcasing exclusive sneak peeks. Auction Packages provides Promotional Materials for exactly this reason! Promotional Materials are a full suite of professional media marketing for every package you reserve including 4K video, printable posters, social media, and more.
However, it's important to note that while promoting your packages, we strongly advise that **you do not advertise that you will be selling multiples**. If donors know there are two available, there is no incentive for them to be the top bidder and their second place bid might be significantly lower. Additionally, we do not advise opening your auction with an item you intend to sell multiple times as you will lose the trust of the audience and subsequent items will be met with lower bids overall by bidders hoping to have their lower price win or be matched.
## 2. Let Your Auctioneer Be the Difference
Selling multiples during a live auction requires an auctioneer well-versed in reading the room, engaging in energy, and thinking on their feet.
Time for a textbook example of how an experienced auctioneer equals the total package for your event.
Problem: Greg is auctioning off a Mexico Caribbean Resort Collection travel package at his live auction. The bidding reaches $3,000 and it's come down to two bidders battling it out. Bidder A is willing to go to $3,500 but Bidder B indicates they’re about to drop out. Greg realizes that his organization is about to lose out on the $3,000 donation that Bidder B was willing to pay for the trip. What should Greg do?
Solution: Greg can authorize the auctioneer to sell the travel package multiple times! Rather than having a single winner and netting just one $3,500 bid, the nonprofit can have two winners and rake in either $6,500 or $6,000 depending on the auctioneer's preferred strategy for selling multiples.
But what are these preferred strategies? Generally, there are two approaches that professional auctioneers find success with:
#### 01. Meeting the Second Bidder's Price
During the auction, the auctioneer will encourage increased bidding for consignment travel packages and will announce the winning bid. Following this, they may present an opportunity to lower the price to match what the second-highest bidder was willing to pay, but only if the second bidder agrees to buy the package as well.
#### 02. Matching the Top Bidder's Best
If the energy of the room is right, the auctioneer may attempt to persuade the second highest bidder to match the top bid. With the cheers of the crowd behind them, the second-highest bidder may feel more moved to agree—especially if the auctioneer points out that it will double the donation to their organization.
## 3. Nail Silent Auction Addition
If you're holding a silent auction, there's a way to sell multiples that you're likely already using: The Buy-it-Now option on your silent auction bid sheets. The Buy-it-Now allows multiple donors to bid on the same item, which is perfect when you're offering consignment travel packages.
Ask your Auction Packages Fundraising Specialist to suggest a Buy-it-Now price for any package you intend to sell multiples of and they can help you account for the bid differentiation between live auction atmospheres and silent auction strategies.
## 4. The Formula for a Fantastic Follow-up
As your event unfolds, be sure to keep track of all attendees who show interest in the highlighted trips and motivate your auction monitors to do the same. After the event concludes, follow up with those guests to extend the opportunity to purchase the trip at the final bid amount. It's possible that some bidders who withdrew during the competitive bidding may reconsider or seize a second chance to acquire the trip if it is presented to them once more.
## The Bottom Line
By now, you’re well aware that the potential benefits of selling multiple consignment travel packages at nonprofit fundraisers are vast and varied. The strategy of creating a buzz, engaging your bidders, presenting persuasive pricing, and intertwining fun and impact can yield exponential results. So go ahead—multiply your efforts, incorporate all the adjectives and puns you can muster, and watch your revenue reach new heights.
A well-planned fundraiser is more than just a numbers game but hopefully, this guide on selling multiples will add up to something more for you and your cause.
Special thanks to Auction Packages for the expert advice in this article.
Auction Packages are a leading provider of consignment packages to charities for their auctions. Their packages are risk free with a simple process and comprehensive service.
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# Contactless Event Fundraising
Source: https://www.auctria.com/blog/contactless-event-fundraising/
Contactless fundraising only means touchless, it doesn’t dampen the fun though! When utilizing Auctria contactless features let the bidder, donor, supporter make meaningful donations with ease and peace of mind with health, welfare, and safety as the first priority.
## Soliciting and Submitting Donations
Seeking auction item donations typically involves knocking on doors, handing out letters, and ramping up the texts and phone calls to those in the network of the charity at large as well as individuals. Most times it takes a few visits to connect with the decision-maker.
Use a pre-built element form and let donors provide information for a donation directly on the website. The administrator will get an email notification when the form has been completed. You will need to review the auction item and complete the details such as images, starting bid then approve the item. You can add your solicitation letter to your website as well using our PDF Document Uploader.
Solicit for auction items directly from your event website. Local service providers use this to make a donation and follow up with an e gift-certificate. And even if it’s a product a donor can complete the form to notify the auction team that a donation is waiting for pick-up. This works really well for schools where teachers and staff donate their time for parties or activities. Pair this with the donation request letter on the page for a complete self-serve procurement.
## Soliciting and Purchasing Sponsorships
Go contactless for processing sponsorships directly from your event fundraiser website. Market for sponsorships on the event website and provide for the purchase in the same location. Sponsors can make a purchase 24/7 when it is convenient for them. When they purchase the sponsorship and you have a sponsor catalog or row on the website that will dynamically be updated as well.
If you already accept sponsors outside of Auctria - still consider advertising the sponsorship opportunities on your Auctria website. It adds ‘authority’ and purpose to the event. If you already accept sponsors but are offline still consider utilizing Auctria. Advertising the sponsorship opportunities on the website adds ‘authority’ and purpose to the event. Track the sales on Auctria and then you can show when sponsorships are selling out. Nothing motivates people to make a purchase like seeing another sponsor there. Create FOMO, Fear of Missing Out, it’s true sponsors-beget-sponsors. Make your next event a sold-out one for sponsorships.
Many sponsors include admission tickets, if that is your case you will want to make the Sponsorship a ticket, instead of a for-sale item.
## Bidding on Auction Items
Online auctions are the simplest way to go contactless. If you are at a venue the online auction can run as it would if were only online but with a few or all the items on display. Instead of having a silent auction bid sheet next to the item print just the Display Page with a QR code. The bidder can either search for the item in the catalog or scan the QR code and land directly on the exact item bidding page. The faster bidders can make a bid the better. The more bids that come in the higher they soar.
## Bidder Access
Contactless check-in and bidding with pre-registration and access codes. At an in-person event, the check-in table tends to be an area of high contact.
Eliminate check-in altogether. When setting up the event, allow for supporters to add a credit card to their bidder record. The Bidder Registration/Purchase Receipt email is sent as part of the Bidder Registration/Checkout and provides a link to confirm their email address. Once that is complete there is no need on the Auctria side to interact with the bidder for bidding or checkout purposes.
If an attendee shows up at the door and cannot find their registration email that’s ok. As an admin you can resend the access code via text and email.
## Text 2 Register, Donate, Bid, Buy, Pay
Texting can be used for bidder registration, receiving outbid notices, donations, payments, purchase for-sale items, and also as a final payment.
During the event, fundraiser texting is a superhighway to get in the action fast!
Texting set-up features & options:
* Allow bidders to register by text message
* Allow bidder to receive outbid notifications
* Supporters can make purchases via text for any for-sale items
## Mobile Application
Auctria’s mobile app is another way for bidders to remain contactless. The mobile app is available for Apple and Android devices. Using the mobile app provides for fast bidding. Phone pop-ups for outbid notifications are quite effective in getting people to rebid.
## Payments and Collections
The end of the event fundraiser is another part that can go (almost) contactless. If the bidding was completely online or mobile the final bids are automatically recorded at the time specified in the online bidding period. The bidder will automatically receive a final bid notification. If enabled for credit cards there will be a payment link. The bidder can click the link and settle up their account.
The only thing left to do is give the bidder their won items.
Bidder payment links can be triggered from the administrator via email or text as well. Again, each will contain a payment link. Bidders can use the card on file or add their contact details and credit card information if it is not on file.
## Contactless Means Safety
When you are planning to use these contactless features, share this information. Pair this with your other safety parameters to encourage participants to attend.
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# Quilting for Community
Source: https://www.auctria.com/blog/quilting-for-community/
What could be better than raising money to support not only your membership, but your community? Blue Valley Quilters Guild does exactly that with the funds they raise. Ibby Rollert, Executive Director, and Lynn Droege, Community Outreach Committee Head shared how they used Auctria to help them fulfill their mission. Running an online auction sounds easy, but what are all the things that made it a success?
- Branded, easy to navigate website
- An auction catalog that shows off the items
- Maximum Bidding
- Easily used/customizable donation opportunities
## Brand Your Website
Raise money and awareness on your event website! Blue Valley Quilters Guild’s “Quilted Auction” used their organization’s branding throughout their website to let their bidders know they were on the right website. They used Theme Color options to easily integrate their colors and ensure consistency throughout their event website. Beyond the colors it was easy to add their logo and make sure to stay true to who Blue Valley Quilters Guild is.
## Showcase Your Items with an Auction Catalog
For their first online only event, Blue Valley Quilters decided to have an online auction and a raffle. They used high-resolution vibrant images and detailed descriptions along with a ‘quick bid’ button to attract bidders and make it easy to bid on the items they wanted. These high quality, hand-made quilts brought in more than 180 bidders, driving the competition to win one of these unique pieces.
## Know Your Audience
Knowing who was participating in their event was a key factor in the success of their event. While the quilts were a focus, their auction included so much more! They had toys for children which gave parents and grandparents something else to bid on. They also had items that appealed to their base audience like a portable quilting table which kept everyone engaged. Having items that appeal to a diverse range of people allowed them to draw in more people and raise more than if they had kept it as a quilt only auction.
## Make Bidding Easy!
Turning on Maximum bidding allowed their bidders to set a maximum they were willing to bid up to on an item. Then, they could sit back and let the platform place proxy bids on their behalf. This took the pressure off the bidders to monitor the auction 24/7; for the organization, it also helped drive bids up faster.
## No Pressure Donations!
They were able to raise 6.5% of their total event income by using passive donation requests. They had donation elements on their homepage, a donate page, and as a part of checkout. Using the donation elements allowed Blue Valley Quilters Guild to ask for donations in a way that did not pressure their bidders and allowed people to donate what they could.
## Planning Ahead
Blue Valley Quilters Guild’s next event will be an opportunity drawing, in the spring. This gives people time to take a breath after the holiday season and get excited about a new event. Next fall, they will have another online auction. Timing their events appropriately allows their bidders not to be distracted with the end of summer and back-to-school activities and to focus on the fall auction. With the expansive Auctria offerings, who knows what will come next! The only thing we can guarantee is that with their continued successes they will be supporting groups like [Habitat for Humanity,](https://habitatkc.org/) and a [Veteran’s Tiny Home Community](https://www.veteranscommunityproject.org/) as well as supporting their membership with workshops and other educational opportunities!
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Special thanks to Ibby Rollert and Lynn Droege at Blue Valley Quilters Guild for sharing their auction and event fundraising story.
Since their inception in 1981, after the reorganization of an existing guild, they have grown from 21 founding members to over 260 members today making them one of the largest quilters guilds in the Kansas City area. Together they have supported numerous other groups either directly, with products they have made, or financially by donating the funds they have raised by either auctioning or selling their products. To learn more visit [www.bvqg.org/](https://www.bvqg.org/)
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# Drive Revenue and Engagement With Ticketed Events
Source: https://www.auctria.com/blog/drive-revenue-and-engagement-with-ticketed-events/
We recently spoke with experienced event organizer Melissa Estepp about how the right event strategy for your summer events can skyrocket your return. If you aren’t tapping into summer fundraising events, you might be missing out on a huge potential revenue stream. Estepp notes that:
*“People are actively looking for offline connections. Around 32% of attendees report that live events help them feel connected to their local communities.”*
Summer fundraising events can be particularly effective because they provide a space for socialization and give attendees an opportunity to support a cause they care about, connecting them to their community in multiple ways.
You can see [Melissa's full webinar here](https://www.auctria.com/webinar/rethinking-fundraising-how-ticketed-summer-events-can-drive-revenue-and-engagement/), but let’s dig into ticketed events more specifically. In this article, we’ll cover:
* What is a Ticketed Event?
* 3 Key Steps to a Successful Ticketed Event
* How to Take Your Ticketed Event to the Next Level
* How Using Auctria Can Make Your Ticketed Event a Success!
Let’s break down ticketed events so you can start planning yours!
## What is a Ticketed Event?
Let’s start with the basics: what do we mean when we say “ticketed event”, and why do they work?
A ticketed event is, at its core, is simply an event that you sell tickets for. It typically has a scheduled date and time, a location (either physically in-person or online), and a fee for attending that helps your organization cover the cost of the event. Often, the ticket fee will cover the cost of the guest experience! You might sell just a base ticket to everyone, or have tiers like general admission and VIP tickets with different prices and benefits.
Ticketed and non-ticketed events can each have their own pros and cons. For instance, a non-ticketed event might be better for awareness and growing your audience, since people can attend for free. A ticketed event, however, gives you a set guest list that allows you to plan for things like catering and seats, and income to pay speakers or for other activities. Both types of events have their place in your yearly calendar, so consider your organization’s goals and the time of year when deciding which type of event to run.
With ticketed events, you’re also tapping into your most committed supporters: by asking for a time and monetary commitment up front, your attendees will largely be people already energized and engaged with your mission. This makes them the ideal audience to tap for additional fundraising efforts! Adding an auction or another fundraising activity during a ticketed event can be a great way to maximize your earnings.
## 3 Key Steps to a Successful Ticketed Event
Since ticketed events have different goals than non-ticketed events, there’s a few specific things to keep in mind when planning one in order to maximize its effectiveness. Estepp cited research from the University of Georgia that highlights, “...that attendees feel the most socially connected when they go in-person recurring events where they can actively participate”.
**1. Activate your interested attendees by curating an engaging event**. Summer gatherings like group yoga, volunteering booths, or interactive food tents that include active participation and a shared sense of responsibility amongst attendees help tap into that socially connected feeling. Communal, hands-on environments break down social barriers and help build community friendships.
**2. Consider low commitment versus high commitment activities.** Depending on the time of year, attendees may be more or less willing to commit to events. Around the holiday season, it’s common for people to attend holiday parties and galas. They’re already primed to want to dress up for a fun night out, so it’s a good time of year for a higher commitment event like a gala! In the summer, however, families may be juggling kids who are out of school and summer travel plans. A lower commitment event that’s kid-friendly or has more flexible, drop-in timing might be more successful in the summer. You can still sell tickets, but consider a lower ticket fee to encourage better attendance. Check out [this article](https://www.auctria.com/blog/why-dates-and-times-no-longer-define-your-event-a-modern-shift-in-fundraising/) to learn more about hosting events at various times of the year!
**3. Tailor your event to your community and audience.** Depending on where your organization is based, your potential attendees may prefer different kinds of events. Based in a college or university town? Your local community may be more interested in academic ticketed events with speakers who are experts in their field. Live in a rural area? Consider an outdoor activity like a guided hike with a nature expert. Is your organization focused on mental health work? Consider a de-stressing activity like yoga. Do your attendees tend to have children? Plan a fair with rides or a bounce house! Younger generations typically value experiences over formality, so if you tend to have younger volunteers and donors, keep that in mind. If you have older donors, they may prefer a more formal gala or event.
There are so many different types of events you can put on! Adding ticketing to your event could give you additional funds to put on more creative or robust events while still earning a profit for your organization. As any good event planner knows, it’s a balance to maximize profits while putting on a rewarding event for attendees—and any extra income you have to work with helps!
## How to Take Your Ticketed Event to the Next Level
Once you’ve gotten the basics of your event nailed down, there’s a few ways you can level up your event.
**1. Sell different tiers of tickets**. Some of your attendees will be happy to pay a higher ticket price for different perks. You could have a meal or drink add-on, host an event after-party, or offer VIP packages that allow attendees to speak one-on-one with your speakers and other experts. Alternatively, you could sell a lower priced ticket for attendees who just want to spectate a competition event, [like a pickleball tournament](https://www.auctria.com/blog/pickleball-payoff-fundraising-gold/), rather than participate. Different ticket tiers will allow attendees to opt-in at their preferred level, potentially capturing more attendees as well as allowing others to give more if they want to.
**2. Add a raffle, auction, or additional fundraising method.** Your ticketed event may not always immediately center around a fundraiser. It could be a community gathering event, an educational event, or an outdoor activity. If that’s the case, consider adding an additional fundraiser to increase your organization’s profits beyond just accepting additional donations. A raffle or auction can provide additional engagement during your event while also generating revenue! This is also a great opportunity to activate community partners for donations and sponsorships.
**3. Remember to communicate your “why”!** These ticketed events are a wonderful opportunity to build community and engage with your supporters. Since they’re already attending, make the most of having all those eyes and ears at your disposal. Include a way for them to learn about your organization’s mission and the impact you’ve had in the community. If you have a speaker, include a slide with data and stories about your impact. If it’s an outdoor event like a fair, have an information booth staffed with volunteers who can speak to attendees about the organization. If you want to maximize your profits during the event, it’s important to always communicate your organization’s story and remind attendees of why it’s important for them to support you!
## How Using Auctria Can Make Your Ticketed Event a Success!
You can turn your ticketed event into a record-breaking success by using Auctria to manage your tickets, sponsorships, and more. With Auctria, managing your event becomes one connected experience. With everything in one place, it’s easier for attendees to participate, engage, and donate.
Our smart ticketing platform has a host of benefits, [outlined in this article](https://www.auctria.com/blog/smart-ticketing-elevates-your-fundraising-events/). We can help you set up versatile ticketing options like VIP tickets, provide QR codes that can be easily scanned at the entrance, seamless integration with your event website, secure payment processing, real-time analytics, and more.
Many organizations have already used Auctria’s platform to host successful events. [ArtReach](https://www.auctria.com/blog/transforming-ordinary-into-extraordinary-for-fundraising/) held an art auction and sold tickets directly through their website for a seamless attendee experience. [Habitat for Humanity ](https://www.auctria.com/blog/unlock-the-giving-unlocks-the-doors/)in Whatcom County used Auctria’s advanced table management features for their annual gala, allowing them to offer sponsorship packages including premium seating and additional perks to attract higher-value donors. Our mobile-friendly ticketing options helped [First Tee—South Dakota](https://www.auctria.com/blog/first-tee-is-so-much-more/) enhance attendee satisfaction and pull off a successful event.
No matter what kind of event you’re planning, Auctria has the tools to help your organization maximize profit, ease the planning process, and keep all the details running smoothly. Let us take the stress off your plate and empower you with real-time data and analytics to create the best event possible!
## Yes—a Ticketed Event with Auctria’s Support is Right for You!
Hopefully this article has given you some tips and tricks to help plan your next ticketed event, this summer or beyond! Ticketed events are a powerful and flexible approach to organizing successful fundraising events at any time of year, for any community. They’re a great way to activate your supporters and tell your story, sharing your “why” with your attendees. Want to see how other organizations are using Auctria to power their fundraisers? Check out our [Public Auction and Fundraising Events page](https://events.auctria.com/)! This page features live updates with currently active events so you can see exactly how other nonprofits are running their events.
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# SEO: The Online Auctioneer’s Most Valuable Tool
Source: https://www.auctria.com/blog/seo-the-online-auctioneers-most-valuable-tool/
# SEO: The Auctioneer’s Most Valuable Online Marketing Tool
Promoting an online auction involves all the tools and tactics that digital marketers use for all of their internet marketing: social media, email marketing, website management, blogs and content management, and of course search engine optimization (SEO). If you are promoting an online auction, you need to ensure that your marketing materials are optimized to rank as high as possible on search pages.
## How Does SEO Drive Results For Auctioneers?
The internet is ridiculously huge - there are millions of active web pages and billions of inactive ones. Only a small fraction of those pages are visible to Google, and only a small number of those appear on the first page of search results. How do you get your pages into those top results? SEO is a marketing strategy that aims to make your website and pages rank as high as possible in search engine results pages (SERPs). When auctioneers opt to use SEO tactics, they will push their websites up in the rankings, sending more traffic to their sites, and thus, more bidders. Tactics used in SEO strategies include internal linking, content creation and optimization, keyword research, page speed optimization, and more. The higher your SERP rankings, the more exposure and website visits you are likely to get from qualified bidders.
## SEO Generates Quality Traffic and Builds Trust
SEO works for auctions for much the same reasons as it does for other forms of online sales. It builds a steady, sustainable flow of quality traffic to your website, including qualified bidders. Your goal is to attract as many of these as possible. With good SEO, your online visibility grows, enabling more bidders to find you more easily. It may take a bit of time for your website to move up the rankings, but once they get there, it is relatively easy to keep them there with a focused strategy.
SEO can also help you increase your social media following, and newsletter subscribers, meaning that it increases the efficacy of your marketing tactics across the board. An increase in followers and bidders makes your business appear much more legitimate on the web, and builds trust for new visitors.
## Content Writing & Blog Management
Perhaps the most important part of effective SEO is the creation and management of good content across all your web pages, including well-written and informative blogs. Aside from offering readers valuable information, your blogs and other content should contain relatively high densities of keywords to ensure that they rank in Google searches for those keywords. All content strategies, therefore, begin with keyword research, making SEO the foundation of online marketing content writing.
[Auctria](https://www.auctria.com/) provides efficient and affordable tools to help nonprofits and other organizations [run successful nonprofit auctions](https://www.auctria.com/mega-auction-guide/). For more information on how to run a nonprofit fundraising event, including how to use SEO and other tactics to market your online auction, [contact Auctria today](https://www.auctria.com/contact/)!
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# 4 Digital Fundraising Strategies for Small Nonprofits
Source: https://www.auctria.com/blog/4-digital-fundraising-strategies-for-small-nonprofits/
As a leader of a small nonprofit, you might think the odds are stacked against you when it comes to finding donors. After all, outreach and fundraising take time and resources. In many cases, your size is actually your superpower. It allows you to authentically showcase your cause and connect on a more individual level with supporters in ways larger organizations can’t.
That kind of personal connection is your edge. When paired with the right digital strategies and technology, it becomes a powerful fundraising force. All you need is a focused approach that plays to your strengths and meets supporters where they are. Whether that means optimizing your website or hosting an online [fundraising auction](https://www.auctria.com/blog/how-does-a-nonprofit-silent-auction-work-3-tips-for-success/) that sparks generosity, the result will be a sustainable pipeline of donors built on trust and engagement.
Let’s explore four [digital fundraising strategies](https://cornershopcreative.com/blog/digital-fundraising/) that small nonprofits can use to turn everyday interactions into lasting support. We’ll start with the foundation of it all: your website.
## Optimize Your Website for Donations
Imagine 89% of your website visitors clicking away before donating. The average donation page completion rate hovers around just 11%, meaning that only 11 out of every 100 visitors wind up donating. **Here’s the upside: even small improvements to your website can unlock big results without straining your time or budget.**
Your website is your digital front door, so it’s up to your nonprofit to make it easy for supporters to walk through and give:
* **Make donating effortless**. Streamline your donation process so supporters can give in just a few clicks. Remove unnecessary fields and distractions, such as pop-ups or excessive images, on your donation page. Your fundraising tools should allow you to create custom fields that simplify giving while still capturing essential donor information.
* **Design with accessibility in mind**. Every donor should have a smooth experience. Ensure your site is readable, mobile-friendly, and usable with assistive technology.
* **Use bold, specific calls to action (CTAs).** Instead of “Submit” or “Support Us,” try language like “Give $25 to Feed a Family.”
* **Place donation buttons where people will see them.** Include clear donation buttons on your homepage, navigation menu, and high-traffic pages (like event pages or program/service pages).
[Cornershop Creative’s nonprofit content management system (CMS) guide](https://cornershopcreative.com/blog/nonprofit-cms/) explains that your entire team should be able to edit your site, tech-savvy or not. Check that your CMS offers templates, empowering you to create professional and consistently designed pages. This way, website visitors will feel confident they’re still interacting with your organization when they’re moved by your homepage or inspired by a story on your blog and land on a donation form that looks similar.
Your CMS should also comply with security regulations, such as PCI compliance standards and HTTPS encryption, to protect sensitive donor information and earn supporter trust.
## Encourage Recurring Giving
Monthly giving comprises 31% of all online revenue for nonprofits, and it’s no surprise why! When donors sign up to give on a regular basis (such as every month), they demonstrate that they believe in your mission.
Luckily for your team, these donors also require less active solicitation. In many cases, all you have to do is ask for these gifts! By featuring recurring giving in your outreach, you can turn one-time donors into long-term champions.
Here are some easy ways to create an engaging [monthly giving program:](https://www.meyerpartners.com/fundraising-blog/monthly-giving)
* **Feature recurring giving across your website**. Include a clear “Make this a monthly gift” checkbox on your donation form and individual fundraising campaign forms. Highlight monthly giving on your “Ways to Give” page, post impact stories about recurring donors on your blog, or even create a dedicated page about your program.
* **Make it easy for donors to manage their gifts.** Use a donation platform that allows users to pause, adjust, or cancel their gifts with minimal hassle. Transparency builds trust. Additionally, a self-service portal means your development team won’t have to make constant updates for donors.
* **Thank your monthly donors.** This might mean a simple thank-you email, routine updates on a specific program they support, or even a mention on your [donor wall](https://www.omnially.com/blog/donor-wall-guide). When someone signs up for your program, ask them how they’d like to be appreciated and stay connected, so you can thank them in a way that resonates.
Recurring gifts add up over time! In fact, [CharityEngine’s roundup of recurring giving statistics](https://blog.charityengine.net/recurring-giving-statistics) suggests that the average monthly gift totals $173 more than the average one-time gift. Prioritizing your recurring giving strategy will do more than increase revenue. It’ll build a base of supporters who provide you with reliable income and step up to the plate every single month.
## Host Online Fundraising Auctions
Online auctions are a smart way to bring donors together, especially for small nonprofits looking to maximize impact with minimal overhead. They provide an exciting, interactive experience that generates buzz around your mission.
Here’s how to host a digital auction that gets donors talking:
* **Choose attractive items.** Make sure you have a mix of [enticing auction items](https://www.auctria.com/blog/the-hottest-auction-trends-for-2025-2026-from-spa-days-to-safari/) to make your auction a can’t-miss event. Curate donated goods, services, and experiences that fit a range of budgets.
* **Use the right auction platform.** Power your event with a user-friendly auction platform that offers secure payment processing, mobile bidding tools, and integrated marketing capabilities.
* **Promote your auction proactively.** [Market the event](https://www.auctria.com/blog/winning-strategies-for-marketing-online-nonprofit-events/) through email, social media, and your website. Be sure to highlight key items to spark excitement.
* **Engage donors throughout the event**. Consider hosting a live stream where you share updates on high bids and encourage attendees to keep participating.
Digital auctions are an immersive way to unite supporters, raise meaningful funds, and spread awareness of your mission. Share fundraising totals and highlights after your event to leave participants inspired and eager to join again in the future.
## Sell Digital Greeting Cards
Digital greeting cards (or eCards) are a simple, impactful, and affordable way to raise funds. They give donors something in return for their generosity and offer your nonprofit a flexible source of funding that can support your work where it’s needed most.
Whether it’s for birthdays, holidays, memorial gifts, or a cause awareness day, eCards let supporters share your cause with others in exchange for a donation. For example, a food bank might offer eCards for World Hunger Day, a mental health organization could create cards for Mental Health Awareness Month, and an animal rescue might design cards for National Adopt a Shelter Pet Day. **These timely, cause-driven cards give supporters an easy way to honor the day and introduce your mission to friends and family.**
If this sounds like a good fit, here’s how this [digital fundraising strategy works](https://www.auctria.com/blog/how-to-improve-your-fundraising-strategy-a-mini-guide/):
* **Design your cards.** Depending on your eCard platform, you might upload your own designs or use built-in tools to create your cards. Keep your cause front and center through imagery, colors, or simply by adding your logo in the corner.
* **Publish the cards.** Most platforms allow you to embed the card gallery directly on your nonprofit website or host it on a custom landing page. Make the link easy to find by placing it in your main menu, homepage banner, or seasonal landing pages.
* **Sell your eCards or encourage custom donations.** You might set a fixed donation amount per card (e.g., $5 or $10), or you can let donors choose their own amount. Either way, make sure your platform offers secure payment processing with trusted tools like PayPal or Stripe.
* **Supporters buy your eCards.** Once they choose a card, donors can add a personalized message and schedule their card to be delivered. The result is a meaningful gift for the recipient and a new potential supporter introduced to your mission.
Digital cards turn everyday moments into opportunities for giving. They’re a creative, low-lift way to raise funds, raise awareness, and let your supporters feel more connected to your cause—all while spreading some joy!
## Final Thoughts
Small nonprofits like yours are challenged to do more with less. Luckily, you have something powerful on your side: your authenticity and heart. When those values come through online, they inspire people to give.
Digital fundraising doesn’t have to be complex or all-consuming. It’s about choosing what fits your capacity and using it to make your mission shine. By blending immersive experiences, like auctions, with other online strategies, you’ll connect with donors in creative ways. With creativity, focus, and some strong fundraising ideas, you can build real momentum online and grow support for your work.
---
# How AI Can Help You Personalize Your Fundraising Work
Source: https://www.auctria.com/blog/how-ai-can-help-you-personalize-your-fundraising-work/
When developing a [donor engagement strategy](https://www.auctria.com/blog/4-key-strategies-for-nonprofits-to-keep-supporters-engaged/) for your nonprofit, personalization should be top of mind. Supporters will only want to stay involved with your organization long-term if they get the sense that you appreciate and value them. However, it’s easy for nonprofits to fall into the trap of bombarding their donors with one generic fundraising ask after another, making them feel more like ATMs with legs than members of your organization’s community.
Personalizing your fundraising efforts for each supporter takes more time, energy, and thought, but the benefits of stronger donor relationships and higher retention rates make it worthwhile. Plus, there are a variety of tools available that can streamline this process—particularly those powered by artificial intelligence (AI).
In this guide, we’ll provide an overview of the role AI plays in [nonprofit fundraising](https://www.auctria.com/blog/how-to-improve-your-fundraising-strategy-a-mini-guide/) and discuss how to leverage AI tools specifically for personalization. Let’s get started!
## A Quick Overview of AI Fundraising
According to DonorSearch's guide to AI for nonprofits, AI is “the ability of a machine (like a computer) to ‘think' like a human and perform tasks like recognizing patterns, processing information, drawing conclusions, and making recommendations.” AI fundraising, therefore, refers to the specific ways in which nonprofits leverage tools with these abilities to engage donors and bring in revenue to fund their missions.
Leveraging AI can improve your fundraising work in several ways, including:
* **Saving time and money** by streamlining various everyday processes.
* **Automating mundane** tasks so you can focus on more important work.
* **Measuring your organization’s impact** to inform upcoming goals and strategies.
* **Providing accurate and actionable insights** into your campaign progress.
* **Leveling up your marketing efforts** with high-quality, tailored promotional materials.
* **Tapping into exciting new donation methods** such as personalized giving pages and dynamic email solicitations.
* **Personalizing the supporter experience** by helping you learn about your supporters and incorporate their values and interests into your relationship-building efforts.
There are two main types of AI solutions your nonprofit might use: generative and predictive. **Generative AI tools** develop written or visual content based on users’ prompts. ChatGPT is probably the best known generative AI tool, although there are many others, such as DALL-E (which generates images) and Synthesia (which is useful for video production).
Meanwhile, **predictive AI tools** process and analyze data to generate projections and suggestions for future action. Examples of these tools include Tableau (which organizes numerical data into visualized formats) and DonorSearch Ai (which analyzes donor data to make recommendations about which current and prospective supporters to prioritize in your outreach).
## 3 Ways to Personalize Your Fundraising with AI
Now that you know what AI tools are and how your nonprofit can benefit from using them, let’s dive into three ways you can leverage AI for fundraising personalization.
### 1. Conduct Prospect Research
[Prospect research is the process](https://www.donorsearch.net/prospect-research-ultimate-guide/) of using data to identify potential high-impact donors for your organization. By using [wealth and philanthropic screening technique](https://www.donorsearch.net/wealth-and-philanthropic-screening/)s to conduct mass research or evaluate batches of prospects, you can discover which donors have both the capacity to contribute a significant gift to your organization and an affinity for your mission that would make them willing to do so.
To gain a holistic understanding of your prospects, your nonprofit’s team will likely leverage several tools, such as:
* Your organization’s constituent relationship management (CRM) system
* SEC investment records
* FEC political contribution information
* Third-party prospect research databases
Once you’ve found preliminary information through these resources, an AI solution can further enrich your understanding of your prospects through a process known as predictive modeling. This involves using machine learning to sift through your data and prioritize your highest-value prospects so you know who to start building a relationship with and eventually request a donation from based on the prospect’s unique interests and financial situation.
### 2. Segment Your Supporters
Predictive AI tools can also help you access insights into your entire supporter base by aiding in the process of [donor segmentation](https://www.auctria.com/blog/what-is-donor-segmentation-and-why-is-it-important/). Segmentation involves grouping your supporters based on shared characteristics with the goal of more targeted outreach that leads to longer-term donor relationships.
With the help of your AI solution’s analytics capabilities, [NXUnite’s donor retention guide](https://nxunite.com/donor-retention/) recommends segmenting your supporters based on the following characteristics:
* **Giving history**, such as their average gift amount and frequency of giving.
* **Other forms of past engagement** like volunteering or attending events.
* **Interests and values** related to your mission and fundraising activities.
* **Communication preferences,** including both the communication method and timing of messages.
When you know this information about your supporters, you can reach out to each segment separately with requests they’ll be receptive to. Also, just like with prospect research, your AI tool can help you decide which segments to prioritize for each of your campaigns.
### 3. Create Targeted Communications
Once you’ve used predictive AI solutions to figure out who your top prospects and supporters are, leverage generative AI tools to tailor your communications to each group. AI can help with brainstorming and developing the reusable elements of your communications, allowing you to focus on improving the personalized aspects of each message.
For example, you can use generative AI tools to come up with:
* **Email subject lines.** To find the best subject lines for an [email marketing campaign](https://www.auctria.com/blog/email-marketing-campaigns-for-nonprofits-dos-and-don-ts/), A/B testing can help you see which of two subject lines prompts the most people to open the message. An AI tool can not only generate a variety of options for you to test but also use language that appeals to a particular donor segment. You can also set up an automated system that inserts the donor’s name into the subject line to make them even more likely to read the email.
* **Text message series.** For donors who prefer to communicate via text message, AI can give you ideas for follow-up cadences, message content, and places to incorporate the supporter’s name and engagement history into the message. Many SMS providers limit texts to 160 characters, so double-check that the responses your AI tool generates are within that limit.
* **Direct mail copy.** Generative AI can even create entire [fundraising letter templates](https://www.fundraisingletters.org/the-basics/) tailored to each of your nonprofit’s campaigns. You can then modify these templates to align with your organization’s preferred tone of voice and include space to write in the donor’s name and other personal information. The backbone of the copy will be ready to go, so all you need to do is add a personal touch to each letter.
Additionally, consider adding an AI chatbot to [your nonprofit’s website](https://www.auctria.com/blog/nonprofit-websites-5-ways-to-make-the-most-of-yours/). Websites are inherently mass marketing tools, so you can’t really personalize the content for each visitor. However, a chatbot can at least help personalize the user experience by answering specific questions and directing visitors to the pages they want to see.
Before incorporating AI solutions into your fundraising efforts, your nonprofit needs to commit to [using AI responsibly](https://www.donorsearch.net/resources/responsible-ai/). Especially when leveraging AI for personalization, you’ll work with a lot of potentially sensitive information about current and prospective donors. But by pledging to abide by data ethics and privacy standards and being transparent about your AI use, you can make the most of these tools while protecting your organization’s reputation.
-------------------------------
Special thanks to Sarah Tedesco for the expert advice. Sarah Tedesco is the Executive Vice President of [DonorSearch](https://www.donorsearch.net/), a prospect research and [wealth screening company](https://www.donorsearch.net/wealth-screening/) that focuses on proven philanthropy.
Sarah is responsible for managing the production and customer support department concerning client contract fulfillment, increasing retention rate and customer satisfaction. She collaborates with other team members on a variety of issues including sales, marketing and product development ideas.
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# Keeping the Auction Fundraiser Local in Every Way
Source: https://www.auctria.com/blog/story-local-auction-chapin/
# Keeping the Auction Fundraiser Local
The Flamingo Fling is the signature fundraiser for the Chapin Woman’s Club located in Chapin South Carolina. The rural town has many unmet needs with pockets of poverty around the area however the Chapin Woman’s club is determined to fill the gap. With the local enthusiasm of the Chapin Woman’s Club and the generosity of local lakeside residents many local grants and needs have been fulfilled for 45 years. The Flamingo Fling auction team is a dedicated group that fundraises each year to help make grant wishes come true. Their Flamingo Fling auction team leaders, Kay, Katie and Suzanne took some time to share their auction process and achievements.
## Local Venue
The Flamingo Fling is a party with a purpose. The event sells out every year and is capped off just over 200 seats based on the venue. Not only do they sell out they have a waiting list to fill any cancellations. When asked why not move the event to a larger venue, the answer from the auction committee in unison declares “No way! We are a local group and we will support our local venues and vendors in every way.” This is their message that is loud and clear in every facet of their philanthropy efforts.
## Local Sponsors
With over 40 sponsorships The Flamingo Fling invites local businesses to support the local cause. Because the Fling attracts locals this is a perfect match for advertising for local business. There are four levels of sponsorships: Gold, Silver, Bronze and Friend of The Fling. Sponsorship pricing ranges from $2500 to $150 giving all the local businesses an opportunity to support the Chapin Woman’s Club at a price point for any budget. This wide selection of support levels is a proven method as shown by the diverse list of sponsors: car dealership, wine store, energy & utilities, medical & dental offices, general building contractors, roofers, automotive services and golf cart services. Once again the Chapin Woman’s club attributes their sponsorship success to being true to the local community. Sponsors know that by donating to The Flamingo Fling their association with the event is translated into continued goodwill.
## Local Auction Items
What types of items do well at The Flamingo Fling? The team shared that the vast majority of the auction items are donated by local shops, artisans, and service providers. Let this sampling of auction items inspire you to look, think and ask local:
* Original artwork by local artisans
* Fishing trip in local waters
* South Carolina flag that was flown over the State House
* Handcrafted Hanging Iron and Glass Bird Feeder/Bath
* Locally donated or crafted apparel, purses, tote bags, shawl
* Hand made beautifully decorated flamingo woman boots
* Handmade bags
* Local authored and signed books
* Trolly tour
* Metal work home decor, Clemson
The Flamingo Fling doesn’t let the sports fan feel unappreciated either. Sticking with the local theme they seek out donations from the local universities. Here is a sampling:
* University of South Carolina, Gamecocks Coach autographed football
* University of South Carolina, Gamecocks Coach autographed basketball
* Clemson commemorative football autographed by Head Coach, Dabo Swinney
* Clemson autographed helmet autographed by Head Coach, Dabo Swinney
Gift baskets are composed with local or handmade ingredients:
* Soaps
* Cigars
* Liquor
* Wine
* Decorative dining, plates, wine glasses
* Picnic basket items
## Local Grant Awards
So where does the money go that was donated through The Flamingo Flingt? Well, it stays local of course! The Chapin Woman’s Club opens their grant application window and any person or group that meets their criteria may apply. They support: Arts, Conservation, Education, Home Life (tutoring, self-education, lifelong learning, supporting libraries in lifelong learning, ESOL), International Outreach, Public Issues (citizenship and/or safety), and/or Special Projects. In the past few years they have been able to say yes to over two-thirds of the applicants. Specifically they have funded:
wounded warrior fishing derby day for over 200 participants
* Supplies for women’s shelter
* Public library American Girl doll inventory for borrowing
* Local food pantry
* Local habitat
* Academic scholarship
## Power User Tips
The Chapin Woman’s club is dedicated in their mission philanthropic support their local community and find the greatest enjoyment comes when awarding the grant applicants with their checks. Each and every grant approved is done so with very serious consideration to how it will improve the Chapin community.
The Chapin Woman's Flamingo Fling auction team shares that with Auctria they are able to spend more time focusing on the people rather than the process.
Here are their power user tips for using Auctria:
* **Web site** our members loved being able to direct interested parties to a website for tickets rather than having to sell them
* **Online ticket sales** we had greater control over sales for our venue with limited seating. We knew exactly when to announce we were sold out
* **Donated item inventory** this year we created training materials and cheat sheets so that the effort could be shared by more members. Our goal is to teach at least half of our members to use some aspect of the system so knowledge does not reside within only one person.
* **Text bidding** this was a huge success. We trained all members during one of our meetings and designated some as “text bidding coaches” who were available to ticket holders during the night of the event. We believe text bidding helped increase the amount paid for all items.
* **Automated checkout with registered credit cards** it was like magic to see the dollars rolling in during checkout. Our guests loved the easier checkout and item claim process that resulted. I loved the easier aspect and not having to update every item with a winning bid prior to checkout.
* **Program production** this process was much easier as a result of using the download functionality.
--------------------------------------------------------------------
A special thank you to Katie, Kay and Suzanne for sharing their auction story.
The Chapin Woman's Club is organized for the purpose of bringing together and equipping women to promote civic progress in the town, state, and nation; with specific emphasis on the needs of our community. The Chapin Woman's Club is affiliated with the General Federation of Women's Club (GFWC). The GFWC is a unifying force, bringing together local women's clubs, with members dedicated to strengthening their communities and enhancing the lives of others through volunteer service. With 100,000 members in affiliated clubs in every state and more than a dozen countries, GFWC members are community leaders who work locally to create global change by supporting the arts, preserving natural resources, advancing education, promoting healthy lifestyles, encouraging civic involvement, and working toward world peace and understanding.
Learn more about [Chapin Woman’s Club.](http://www.chapinwomansclub.com/aboutus.html)
Learn more about [General Federation of Women's Club (GFWC).](http://www.gfwc.org/)
---
# Aim High for Event Sponsorships
Source: https://www.auctria.com/blog/aim-high-for-event-sponsorships/
Sponsorships for Auction – It's Where the Money Is
There's no question that guests attending your events come for the fun. Whether it's formal galas, golf tournaments, or dance competitions, some invitees won't attend if there isn't an auction. People like to “win” and there is no better way to provide your guests that special feeling than with an auction. The fun, [like a great theme,](https://www.auctria.com/Web/Articles/themed_auction) is what gets people in the door, but sponsorships are where the the bulk of the money is made.
## Auction Items vs Sponsorships
While we each think that our auction event is the most important thing around, businesses receive tens of dozens of donation requests a year, and go on to donate dozens of items. [Finding auction items](https://www.auctria.com/blog/no-risk-auction-items/) can be a breeze with these links and advice. Ordinary donations make up the bulk of the auction action, Sponsors can help increase revenue multiple times over- here is how.
Sponsorships give you the opportunity to make your partner feel extra special. You want your donors to remember your organization so their participation for the next year is nearly automatic. What incentives do you have for sponsors? Event tickets, special recognition, and thank you gifts are a great starting point for making your sponsors want to continue to work with your organization.
## Sponsorship Goals
When it comes to sponsorships, you should have goals on both micro and macro scales.
* The macro goal of the total sponsorship donations collected is to, at a minimum, cover the cost of your event. If your event costs your $20,000, there's your macro total sponsorship goal.
* The micro goal is to have the individual item sponsor cover the cost of what they are sponsoring. If your valet service costs your $2,000, that's the minimum that you should set as your valet sponsorship goal.
[Build long-term relationships with the sponsors.](https://www.auctria.com/Web/News/attendee_to_annual_fund_donors) You will want to set an expectation that a certain percentage of your sponsors will repeat annually. 100% is great but probably not necessarily realistic. After the event [thank everyone](https://www.auctria.com/Web/Articles/thank_you_everyone) properly. The stronger the relationship, the more likely you'll be able to convince your sponsor to move up a level the following year.
## Where to Start
Always start with who you know. If you are a school, reach out to the parents of the students. If they are not in a position to sponsor, perhaps their employer is or they're friends with local business owners. Next, see who might have a aligned interests with your organization. For example, the ambulette company's business grows with the local hospital's success so they should be towards the top of the hospital's list of probable sponsors.
Target your message to the businesses you're approaching:
Always always always ask the vendors your organization uses to become sponsors. If they appreciate your business, donating to your event is the least they can do. Questions to think about:
* **Having a valet at your event?** Car dealerships love to sponsor them. If there's room, allow them to display a couple of their flagship vehicles.
* **Are you a school?** Ask the local children's toys and clothing stores to sponsor a “priceless” opportunity like a 30 second “all you can grab shopping spree”.
* **Red carpet sponsorship?** Local newspapers and magazines are the perfect fit. They really want their readers to know that they are an active part of the community.
## Aim High
While we all know that even a few hundred dollars can make a huge impact on a charitable organization, to many large organizations, it isn't even a rounding error. Whether it's $300 or $30,000 always ask for your top level sponsorship from these organizations. The worst they can say is “no” but they'll most likely just pick a lower level sponsorship.
## Sponsorship Quick Tips:
Nothing ventured, nothing gained- If you ask for a donation and are told “no”, you've lost nothing but the time it took to ask. You'll be told “yes” more than you'd expect. Even if it's a little “yes”, a bunch of little “yeses” turn into a significant impact on your organization.
* Be nimble and flexible. While all of your sponsorships at a certain dollar level might be taken, create a new one on the spot that would best fit a potential new partner.
* “No” doesn't mean “never”; it means, “not right now.” You never know if you are reaching out during a slow month or the person you asked is having a bad day.
* Give business time to think about the opportunity. Continue to share about your program outcomes for when future sponsorship opportunities arise. It gives potential sponsors the chance to find you when they have the time and are in the right mindset.
## The end is just the beginning
Great stewardship turns a one time sponsor into a long term partner. And long term partners are where sustainable fundraising truly begins.
* Send a personalized thank you within 48 hours. Reference exactly what they sponsored and the impact it made. Specific gratitude is memorable gratitude.
* Share results, not just totals. Let sponsors know how much was raised, what it will fund, and include a photo or short story from the event.
* Publicly recognize them again after the event through social media, your website, or a follow up email to attendees. Continued visibility reinforces value.
* Schedule a short post event check in. Ask what worked well for them and plant the seed for next year’s partnership.
* Keep them in the loop year round. Send mission updates so they see the difference their support makes beyond event night.
## Yes, you can do this
In the end, a successful auction may create the excitement, but strong sponsorships create the stability. When you approach sponsorships with intention, clear goals, thoughtful benefits, and genuine relationship building, you move beyond one night support and into year after year partnership. Be bold in your ask, creative in your offerings, and consistent in your gratitude. When sponsors feel valued and connected to your mission, they do not just fund an event, they invest in your impact. And that is how you turn fun into funding and moments into momentum.
---
# Storytelling: Donations Make the Auction
Source: https://www.auctria.com/blog/story-donations/
A Michigan school run by a parent organization in Michigan has mastered the art of auction donations. Their auction has been running for 7 years so and continues to grow each year. They do so with strategic item procurement. Consider a few factors: audience and what they like to spend money on, discover local treasures and people, create unique experiences.
## Audience
The audience here is very well defined. Families with children that attend the school is the most obvious. Consider expanding the audience though. For instance we ask not only parents but grandparents, past student families and local stakeholders to donate.
“You NEVER know who owns what, has connections where, and is willing to help.”
## Examples:
friends of the school own a boat and offer a boat & dine progressive dinner on the lake experience
talk to local fire and police stations; often they can offer unique experiences such as lunch with the chief, private tour
Go local with goods and services. Local or regional activities tend to be generous such as Pirate Ship Tourism boat ride, Car Museum admission, hot air balloon ride from a Re/Max office, art pieces, restaurant gift certificates
TIP: Package donations to make a more elaborate item. They took the fire station donation and with permission from the fire department added in a birthday party donation and now you really have a special event
## Local Treasures & People
Local treasures and people are one request away. In our area there is a lot of Michigan (as in the state) spirit. Our families are proud and love to own a piece of Michigan. We routinely find treasures that are local and desirable ranging from sports team memorabilia to artisan pieces.
‘Luckily a former parent is a local weatherman.
He still lets us us auction off and a visit to the station with a behind the scenes tour.”
### Examples:
NFL Green Bay experience
autographed picture of Detroit Red Wings player
autographed picture of Detroit Tigers player
community farm
tickets to symphony, children's museum, car museum, adventure park
Art, jewelry, craft beers, make your own gin
Auto services, gym and yoga certificates
Specialty foods such as local beef, desserts, gardening
## Unique Items and Experiences
The environment is ripe to create priceless items that are emotionally vested to the bidders. Whether it’s a group art project, an exclusive opportunity or the value of time there is no ceiling to bids. Priceless really means bids go up-and-up and up.
“When students get to spend time with a teacher or principal it makes them feel special.”
### Examples:
Time with with a teacher- geocaching, before school breakfast, jam session, pizza making, wildflower garden walk
Group art projects pit bidder against bidder for the same one-of-a-kind parcel
Reserved parking spot is always well sought after
## Organizing the Items Throughout the Entire Event
As auction items are received tracking and managing is the next step. Record all donor information for thank you notes and potential future donations. Loading the information once and then it is tracked seamless throughout the system makes the auction team’s job efficient. We can focus on the event sponsors, marketing, and raffle.
Reporting capabilities for overall and drill down are vital to being organized. Enter, change, amend, to track, everything- starting bid, purchase price, winner and all the communications in between.
Special thanks to co-chairs Sarah A. and Lindsey S. from for kindly sharing their fundraising story. If you have a best-practice to help enlighten the Auctria family please email us at [hello@auctria.com](mailto:hello@auctria.com)
---
# 12 Practical Ways To Engage and Retain Donors and Members
Source: https://www.auctria.com/blog/engage-12ways-wildapricot/
# 12 Practical Ways To Engage and Retain Donors in Today’s World
Which is more valuable to your organization?
A) One new donor or member?
B) One retained donor or member?
The answer is definitely B.
According to Amy Gallo of the Harvard Business Review, “acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.”
That’s because it costs more to find and convince a new member to join than to keep your current members engaged.
Of course, keeping members engaged can be difficult at times, so here are 12 ways to keep donor and member engagement going.
## 1) Discover why they joined to support the cause and do more of it
The top [two reasons people](http://www.marketinggeneral.com/2016/06/22/2016-membership-marketing-benchmarking-report/) join an organization are because they want to:
* Network with others in their field
* Access specialized and/or current information
While perhaps 2/3rds of your members joined for these two reasons, what about the rest? You could be losing people if you’re not delivering the value they expected when they joined.
Imagine you’re a fishing club and someone joined because they love to fish, but all your events are about how to craft lures? This person may become disappointed and end up lapsing.
The sad thing is that 90% of the organizations I talk to do not track the reasons why members joined. Knowing this information and delivering on it is one of the most influential ways to engage your members and keep them from lapsing.
There are two ways to collect this information from your members:
1. Ask them in your new member application form.
2. Survey all current members (often member expectations change from year to year)
To collect this information in your new membership application form, simple add a field called, “Why did you join?” and include a checklist of your benefits with an additional open ended option.
If you use online application forms, this information will go right into your database and allow you to quickly see the reasons why people are attracted to your organization.
Then, focus on the benefits your new members want.
But, don’t forget about your current members. The benefits they seek may have changed since they joined. Once a year, survey your current members to make sure you always know what they want. Use any of the free online survey platforms like SurveyMonkey, or Google Forms.
Here are some sample questions you can use for your current members:
1. What are 3 things that our organization should continue doing
2. What are 3 thing that our organization should stop doing?
3. Which benefits do you take the most advantage of? (check all that apply)
4. Would you recommend our organization to a friend? (1- no, 10- definitely)
5. Why did you give that rating in question 4?
Collecting this information from new and current members will ensure you’re on the right track to engaging and retaining your members the best you can.
## 2) Refresh your members’ memories of the benefits you offer
What I’ve seen happen in some organizations is that they don’t put enough importance into onboarding and many members aren’t even aware of their total benefits.
I’m part of a writing association that didn’t send me any onboarding materials. As a result, I only accessed the benefits I could find on their website.
It was only after speaking with one of their admins that I discovered they had a mentorship program and a series of writing workshops. I’d been a member for nearly a year and never accessed any of these benefits!
How many of your members might be in the same situation, and may lapse because they don’t feel they’re getting their money’s worth?
A simple email, or mention in your newsletter with a list of all benefits can easily take care of this.
But, as a proactive measure, make sure you’ve got a scalable and consistent onboarding process for all new members so they're aware of all your benefits right away.
The easiest way to do this is to send your onboarding materials in your new member confirmation email, which leads me to my next point...
## 3) Scale your onboarding in a consistent way
“A robust, vibrant welcome stream is one of the strongest investments an organization can make in keeping its members,” says Lowell Aplebaum, the Senior Director of Membership for The Society for Neuroscience.
It’s essential to onboard your members as a proactive measure to retain them. At first they don’t know anything about your organization or how to access its benefits, so you’ll need to hold their hands through their first few encounters.
The most popular method of onboarding is through email communication. That’s because it’s easy to personalize emails and scale them to every single member in a consistent way.
The best email to deliver your onboarding materials in is your new member confirmation email. We at Wild Apricot find this email has the highest open rate of any email we send - 56%. That’s over 200% higher than our industry average.
And, if you’re looking for a way to automate your confirmation emails, you can use software like [Membership Management Software](https://www.wildapricot.com/) to take care of all of this for you.
## 4) Identify who isn’t engaging and send them a “win-back” email
If you can’t identify which of your members aren’t engaged, you can’t do anything to win them back before they end up lapsing.
Your member database should be organized in a way that allows you to easily identify who these people are.
Once you identify these people, send them a “win-back” email - a special offer designed to re-engage someone with your organization.
Take this example of Starbucks’ “win-back” email:
These emails work. And organizations that are successful at member retention have a plan in place to send these emails out to unengaged members on a regular basis.
The value you offer can be a discount like Starbucks is doing, an invitation to a special event, or simply a request to chat on the phone.
To identify unengaged members, simply filter your database for “Triggers” which may indicate they are unengaged.
Here are some examples of Triggers you can look for:
* Any member who hasn’t attended the last 3 events
* Any member who hasn’t updated their profile in the last year
* Any member who hasn’t read any of your emails in the last 3 months
If you’re using Wild Apricot, you can easily set up Triggers in the advanced search function of your contact database to identify unengaged members and email them. This is something we also cover in our free webinar, [3 Easy Ways to Retain More Members Using Software](https://trial.wildapricot.com/retain-more-members).
## 5) Conduct exit interviews with lapsed members
Have you ever moved on from a job and had to do an exit interview with Human Resources?
The reason is to collect information on how the company can improve its management to reduce turnover.
In the same way, an “exit interview” for every lapsing member can give you a lot of insight on some well needed changes that your organization may need to make.
Sharlyn Lauby of HRBartender suggests to “...include in the process a solid plan to review and act on those results. With solid information, you can incorporate positive change and, hopefully, reduce the need for exit interviews.”
Every time a member lapses, ask them to take fifteen minutes to speak with you on the phone about their experience with your organization. Then, make a plan to change how your organization operates if necessary to prevent more members from lapsing in the same way.
## 6) Pick up the phone and start creating personal connections
Nothing engages a member more than a personal connection. It’s a smart strategy that a lot of membership organizations have also used to grow. In fact, Sarah Rintamaki, the Founder and Executive Director of Connecting for Kids used personal connections to help grow her organization over 300% in just the first year.
“Personal contacts are invaluable. Nobody joins our organization without getting a personal phone call from me,” says Sarah, “and I don’t think that will ever change. Whether it’s business, or nonprofit, or whatever, everything truly is a personal relationship. Whether its a donor, or a family, or a professional, they need to have a conversation with somebody.”
Sarah’s organization has well over 1,000 members now and each one of them received a personal phone call from her. This may sound daunting, but it’s worked.
If it works for new members, try it with unengaged members too. I bet they’d love a phone call, or at the least a personalized email. It may be the thing that keeps members engaged so that they don't lapse.
Give it a try. Make a commitment to reach out to one unengaged or even lost member every single week. Put it in your calendar right now. Friday afternoon at 3pm, schedule your first call.
## 7) Begin facilitating online participation
Events are one of the best ways to engage your members. But, events aren’t for everyone.
Some of your members have never come to an event and you’ve never spoken personally with them. You’re not even sure if they’re reading your emails (unless you’re using Wild Apricot *wink*). To you, they’re just a name in your database.
So how are you supposed to engage these people?
The first place to start with these members is online. Back in 2012, we wrote a comprehensive guide on how to increase membership engagement online and a lot of what we said still rings true:
* Engage members through your website by committing to creating fresh content
* Enable two-way communication and alert members of your content in online communities (blog, forum, social media)
* Use Social Media as a tool to talk with your members and share your latest work and benefits
Even if these people don’t come out to your events, you’re still creating a way for them to participate in the community of your organization.
Plus, encouraging online participation will increase engagement with all your members, so really it’s a win-win scenario.
## 8) Ask lapsers to rejoin with an appreciation letter
Patty Foley, the past membership chair of Friends of Lucy Robbins Welles Library created a mail campaign to lapsing members that gained her organization a retention rate of over 90%.
Every September, she identified a list of members that had lapsed. She then sent these people an envelop in the mail, which included:
Their renewal statement
A letter explaining how their contributions made an impact on the organization with a request to renew their membership
A return envelope to make it easier for these people to send in their dues.
From those that still didn’t renew, she sent them another letter to arrive on the first of December.
“The letter is key,” says Patty. “We enjoyed at the peak a 90+% renewal.”
As Patty’s story shows, sometimes an extra nudge with a letter in the mail is all that’s needed to win back a member.
## 9) Diversify your events
I’m part of a writing association with many senior member, some of them are in their 80’s.
The first event I attended was a workshop on transferring the copyrights of your work to a successor in your will.
I’m 28. And a will is the last thing on my mind. I don’t even have any copyrights yet to transfer!
I’m looking to network with new writers and learn about how to get my first agent. But those types of events wouldn’t attract an older crowd.
So who should my writing association create events for? The older generation, or the younger one? How about both?
If your organization has a diverse membership, you’ll need to hold diverse events. Doing this will help increase engagement with your members and prevent some from lapsing.
You can easily find out what types of events your members want simply by asking them. Just like in tip number one, email your members with a survey using any of the free online platforms like [SurveyMonkey](https://www.surveymonkey.com/), or [Google Forms](https://www.google.ca/forms/about/).
## 10) Trash your paper renewal forms and automate renewals online
No one likes completing paperwork and payments by check is drastically decreasing.
People like simple processes and automated online renewals are the simplest. That’s why recurring online payments have risen in the last few years.
Members simply enter their payment information once and never have to worry about it again. And neither do you.
Not only will automating renewals save you a ton of administrative work, but you’ll also experience increased cash flow from your on-time payments and the percent of members you retain will go up.
## 11) Send automated reminders
One of the top five reasons why people don’t renew their memberships is because they forgot.
How ridiculous is that? All that hard work you put into obtaining and engaging a member and they don’t renew, because they forgot?
Reminders are mandatory for every member who doesn’t have automated renewals set up.
But, figuring out whose dues are coming up and sending each of these people a reminder can be a lot of manual work.
With a Membership Management Software like Wild Apricot, you can easily set up 3 personalized email reminders to be sent out automatically before each member’s dues are due, regardless of when they’re due (I bet you never read a sentence with so many dues in it).
## 12) Realize it's okay
There can be a million different reasons why someone doesn’t renew and sometimes there’s just nothing you can do about it. In fact, you can’t do anything about three of the top five reasons why people don’t renew (bolded below):
* **Left the field, industry, profession**
* **Employer stopped paying dues**
* Lack of engagement
* **Can’t justify cost**
* Forgot
(well, maybe you can change the cost)
And there are many other reasons you can't do anything about: they left the city, they don’t have the time anymore, their interests change.
Whatever the reason, just realizing that it’s okay is all that’s needed.
Make sure that every person leaves your organization with a good impression. You never know who they may recommend your organization to, or if they may become a member again in the future.
One simple thing you can do every time you part with a member is to send them a thank you letter personally signed by you for being part of your organization.
Doing this may not have any immediate impact on your membership or donorship, but it can help in the long run.
----------------------------------------------------
[This post on how to engage and retain members first appeared on the Wild Apricot blog](https://www.wildapricot.com/blogs/newsblog/2016/10/17/engage-and-retain-members)
Special thanks to Terry Ibele for providing 12 practical ideas to engage and retain donors and membership to your cause. Terry Ibele is the head of SEO at Wild Apricot, a leading provider of Membership Management Software. When he’s not writing blogs or articles, filming videos, or launching email campaigns, Terry can be found animating, and working on his art.
If you're looking for more tips like this from Wild Apricot check out their [complete listing of webinars, courses & articles.](https://www.wildapricot.com/academy)
---
# Auction Fundraiser Sponsorships Make Money
Source: https://www.auctria.com/blog/auction-fundraiser-sponsorships-make-money/
There's no question that guests attending your events come for the fun. Whether it's formal galas, golf tournaments, or dance competitions, some invitees won't attend if there isn't an auction. People like to “win” and there is no better way to provide your guests with that special feeling than with an auction. The fun, like a great theme, is what gets people in the door, but sponsorships should always be considered as another potential revenue stream.
## Auction Items vs Sponsorships
While we each think that our auction event is the most important thing around, businesses receive tens or dozens of donation requests a year and go on to donate dozens of items. Ordinary donations make up the bulk of the auction action, Sponsors can help increase revenue multiple times over- here is how.
## Sponsor Dollars are Marketing Dollars
From the sponsor’s perspective first, they believe in your cause. Second, they want to use their marketing dollars used wisely to access or gain exposure to your audience. By sponsoring a fundraising event the charitable contribution looks good for the business, however, it has to fill a business need as well. Sponsors give a sense of trustworthiness that flows both ways from the charity to the business.
When asking a business to sponsor an event it is typical to want to find their charitable arm, however, if none exists, or is out of money the advertising & marketing department is where you want to go next. The advertising & marketing department has a budget allowance for advertising.
Consider your sponsorship as a business proposal. By advertising with your organization, they will reach their target market. Back this up with data: how many people will see the ad, demographic information, the volume of views. The proposal should include the total number of views or touches. Calculate this in total across all communication channels. How many emails will you send out, how many are on the email list, social media blasts with tags, robocalls, or text messages? These are all tangible and relevant to the potential sponsor.
**Offer multiple sponsorship levels.** One size does not fit all. Low, medium and high price points provide various entry points for varying budgets. With each higher price point be sure to offer a greater level of exposure. A graduated offering enables businesses to spend within their budget. When creating the sponsorship levels consider the implementation and how you will document and share that the commitment has been filled.
Sponsorships are interesting in that once there are a few others that will follow. Establish the visual space for how sponsors will be honored. When sponsorships are handled with care they will build from year to year compounding the revenue. Treat the sponsors as a partnership. Keeping the communication channel open leads to a more natural long term and repeat commitment.
### Shining Example: Sponsors Beget Sponsors
> “A marquee sponsor can provide so much more than just funding. A local or national recognized name brings an additional level of goodwill.” Paul, Foundation for Fighting Blindness
It’s not just about getting the sponsor to write a check, it’s about creating a true partnership where sponsors feel as if they are getting something out of the investment. Tell the sponsor about the potential audience and how the sponsor will be recognized. Sponsors that feel they are well treated will be repeat sponsors and tell others! It’s okay to ask the elite sponsors for help in networking with other potential sponsors. When one business sees another in the spotlight, helping a great cause year after year begets attention and additional sponsors.
[Read the entire spotlight article: Nurture Fundraising Activity Year Round](https://www.auctria.com/blog/nurture-fundraising-activity-year-round/)
## Follow Through Required
>“Treat sponsors like royalty” AJ, Queen Bee Fundraising
Track and follow-through during and after the entire fundraising process. In the implementation process track all the benefits offered and circle back with the sponsor to show the fulfillment of the obligation. Leading up the event confirm logos, links, images, assets, or content. Use a reliable team member to double-check and proofread everything. Avoid discovering a typo or error after publication. Publication refers to paper catalogs, sponsor books, as well as online website presence, and social media posts.
It will be incumbent on you to prove and confirm the ‘worth’ of the investment. If the value has been met or even better, exceeded, then asking the business to sponsor the next event just got a whole lot easier. Even more so you may be able to upsell lower-level sponsorships to higher levels in the future.
During the event give proper honor to the sponsors and thank them for their generosity. Remember, the businesses invested in part for exposure to the audience so it is your duty to bring attention to their contribution.
After the event concludes, now is your time to shine. Share with the sponsor how much was raised, and even more importantly how the funds will be used to make a difference. Continue the conversation both ways. Report additional progress in usage, and share with event-goers the sponsors that helped make it happen. Make it a goal to convert sponsors into long-term relationships. Relationships that you can depend on for support and income year over year. When bidders, volunteers, casual participants see the genuineness this can
[For further viewing webinar playback available: Winning the Event Sponsorship Race, featuring AJ Steinberg, Queen Bee Fundraising.](https://www.auctria.com/webinar/winning-the-event-sponsorship-race-featuring-aj-steinberg-queen-bee-fundraising/)
In this webinar we shared:
* Where sponsor dollars come from
* How to think like a marketing guru
* Creating an irresistible sponsor deck
* Prospecting and outreach
* Treating sponsors like royalty
* Keeping the sponsor love flowing
## Where to Start in Finding Sponsorships
Always start with who you know. If you are a school, reach out to the parents of the students. If they are not in a position to sponsor, perhaps their employer is or they're friends with local business owners. Next, see who might have aligned interests with your organization. For example, the ambulette company's business grows with the local hospital's success so they should be towards the top of the hospital's list of probable sponsors.
Target your message to the businesses you're approaching:
Always always always ask the vendors your organization uses to become sponsors. If they appreciate your business, donating to your event is the least they can do. Questions to think about:
* Having a valet at your event? Car dealerships love to sponsor them. If there's room, allow them to display a couple of their flagship vehicles.
* Are you a school? Ask the local children's toys and clothing stores to sponsor a “priceless” opportunity like a 30 second “all you can grab shopping spree”.
* Red carpet sponsorship? Local newspapers and magazines are the perfect fit. They really want their readers to know that they are an active part of the community.
Getting the word out beyond your own network can be challenging. There are many platforms that encourage nonprofits and corporate matching services to take the guesswork out of the process.
## Aim High
While we all know that even a few hundred dollars can make a huge impact on a charitable organization, to many large organizations, it isn't even a rounding error. Whether it's $300 or $30,000, always ask for your top-level sponsorship from these organizations. The worst they can say is “no” but they'll most likely just pick a lower level sponsorship.
If when asking for a donation and are told “no”, you've lost nothing but the time it took to ask. You'll be told “yes” more than you'd expect. Even if it's a little “yes”, a bunch of little “yeses” turn into a significant impact on your organization.
### Shining Example: Spotlight Hoedown for Hope
> “Showing dedication to past sponsors keeps them coming back year after year.”- Kim, Spokane HOPE
The HOPE auction team shared their sponsor success story. The sponsorship volunteers also believe that ‘no’ isn't always a no. Flexibility here too goes a long way in complete dedication to doing anything that helps build the auction. Again, they start with a beautiful one-page document describing what it means to be a sponsor. The document is well balanced illustrating what the sponsor gets out of it on the business side in addition to how the sponsorship will help the deaf and hard of hearing children. They have incorporated many HOPE children on the Sponsorship Level page, as those precious faces touch hearts deeply and bring investors on board.
If the potential sponsor says no, the team is committed to learning why, hoping to make their best effort to turn a no into a yes. They have found persistence has paid off and asking a few more questions to understand the reason behind the no. For example, the procurement team was talking to a construction equipment manufacturer. This is not your typical consumer product, so a product donation is not applicable. After asking in a different way “if there is anything that you can donate that would be valuable, they would be appreciative”, sure enough, the large equipment manufacturer has a stock of Yeti coolers and tumblers they use as client gifts. They donated a cooler package and it of course attracted bids and helped raise money.
[Read the entire spotlight article Hoedown for HOPE: With Conviction and Dedication](https://www.auctria.com/blog/story-hoedown-hope/)
## Recognize Sponsors and Make it Shareable
Recognize the sponsors in public, in ways that reach their target audience as well as yours. Use logos when possible. Use live links when possible. On paper recognize the sponsors in a catalog or sponsor book either printed or as an e-book format. Think about other pieces of collateral or correspondence to thank key sponsors: flyers, invitations, or statements.
Make it easy for Sponsors to share. Recognize the sponsors on social media by tagging them as well as your event. Do this multiple times throughout the fundraising process. When you tag them it shows up in their notifications and is then much easier for the Sponsor to re-share, re-post and respond to. If you really want to make the sponsor feel special, create graphics that highlight the single sponsor, they are much more likely to share the information further and wider.
## Using Auctria to Enhance Sponsorships
Auctria makes it easy to provide distinct value that groups can offer sponsorships in return for financial payment.
**Before the event launches use Auctria to sell sponsorships.** This streamlines the sale and gives the sponsor a good idea of how the event website will be established. Set these up as For Sale items and sponsors can purchase directly on the website. This makes for ease in tracking and collections.
Sponsors can be listed on your auction event website in the form of a Sponsorship page or a Sponsorship banner. The banner can be affixed to the header or footer of the website for even greater visibility. The logo of the Sponsor can be linked to their website for even greater value-add.
On the event website Sponsor can be recognized on a Sponsorship page or a Sponsorship row. For event greater visibility and honor a Sponsorship row can be placed on the Header or Footer. This is typically used for Title sponsors for broader marketing prominence. This is easy to construct with Auctria's pre-built Sponsorhsip Element.
Add a sponsorship to your website in less than 30 seconds.
## Next Steps
Evaluate what your event fundraiser can offer to potential sponsors. Keep in mind that this is a two-pronged opportunity: 1. To support a great cause, 2. Market to current or new customers. Then create a few levels of sponsorship with marketing materials to match. Make it easy for sponsors to say yes and pay. As you sign on new sponsors add them to the website, include on flyers & letters. Do acknowledge and tag on social media so it’s easy for the sponsor to repost, retweet, and reshare. Immediate and ongoing recognition will demonstrate commitment and appreciation. Use images and video and direct links to the event fundraiser to help show as well as tell the story.
---
# A Guide to Preparing for Auction and Event Fundraisers
Source: https://www.auctria.com/blog/a-guide-to-preparing-for-auction-and-event-fundraisers/
Fundraisers are an effective way to generate positive social impact. They allow organizations to raise awareness for their cause and donate resources to beneficiaries. Fundraisers also have a positive outlook, as the Giving USA Foundation states that in 2021, Americans continued to [give more generously](https://associationsnow.com/2022/06/reports-reveal-giving-trends-that-can-improve-remaining-2022-fundraising-efforts/) to charity events, with this trend likely to carry over in the final half of 2022.
These positive benefits, however, do not erase the fact that those behind the scenes are likely to suffer a great deal of stress. In addition to all the meticulous planning and limitation in resources, social workers can also be weighed down by the pressure and significance of the causes they’re working towards. To maximize preparation and stay on top, here are some things to remember when preparing for auctions and event fundraisers.
## Mentally preparing for the stresses of fundraising
Fundraisers can bring about many work-related pressures for those working behind the scenes. Those who [have social work experience](https://online.maryville.edu/online-bachelors-degrees/social-work/careers/) on community projects will understand the commonly encountered difficulties, such as limited financial and human resources, long working hours, and even operating in sensitive locations. This is why those creating the event need to prioritize self-care and mental preparation before and during the preparation period. This involves staying focused on your goals and beliefs, being proactive about rest, nurturing healthy relationships beyond work, and setting proper boundaries for your job. This lets you sustain better mental health and work quality.
## Conceptualization and goal-setting
Your goals will shape your plans. Before anything, you’ll need to ask questions like, how will this help your beneficiaries? Is this event in line with your vision and mission? Will this event positively contribute to your cause?
Reflecting on these can help you decide on quantifiable targets like what your monetary goals are, how many guests you want to come, the number of donors, and the total donation size you want to achieve. You can also look into more modern success metrics like [social media engagement,](https://www.donorsearch.net/resources/2022-fundraising-trends-its-time-to-catch-up/) which can significantly raise awareness for your advocacies.
## Deciding on the type of event
Whether you’ll decide on an auction, or any other event type, for your fundraiser is dependent on your goals. Some questions you can consider are who your target demographic is, and how your donors prefer to be involved. [Auction and event fundraisers](https://www.auctria.com/blog/auction-type-proscons/) come in many sizes and shapes, from online auctions to full in-person galas with hybrids falling in between.
Galas and auctions can be more formal and may suit some donors’ preferences. But you can also get creative with other events like concerts, art exhibits, talent contests, and fun runs. Consider that each of these formats has varying returns on investment (ROI), depending on organization size. As an example, fun runs are easy to plan and have a high ROI for any organization size. Event types also vary in terms of how you foster interactions among donors. For instance, concerts and art exhibits can showcase guests’ talents, while talent contests can stoke friendly competition.
## Planning out logistics and assignments
Planning the logistics involves hashing out the details of your social work event, assigning tasks, and determining how to acquire your resources. Set a date and time when people are most likely to attend. For instance, you can plan an auction near the holidays when people are more inclined to be charitable.
Other factors you’ll want to consider and [assign point persons](https://www.auctria.com/blog/auction-teamwork/) for include:
- Venue
- Catering
- Solicitations
- Volunteer systems
- Sign up processes
- Item procurement and check-out system (for auction fundraisers)
- Seat charts
- Marketing and publicity strategies
Plan out the tasks that need to be done, who’s in charge, and when you’ll need them to be done. With all of these details needing to be attended to, you'll need to stay organized with clear communication and make provisions for errors or delays.
Fundraisers necessitate meticulous planning and may cause a great deal of stress. However, this doesn’t eclipse the value of this work. By engaging with the community, focusing on your goals, and paying attention to detail, you can execute a fundraising event that can lead to an immense positive social impact.
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# Pairing Auction Fundraiser with a Golf Tournament
Source: https://www.auctria.com/blog/golf-tournament-auction/
# Auction Fundraiser with a Golf Tournament is Like Pairing Peanut Butter with Jelly
Golfing and fundraising are perfect partners. The audience is ideal, the setting is fitting and the logistics are optimal. Golfers inherently have some pocket money to spend, especially for a great cause. In a relaxed and comfortable setting, amongst friends and peers golfers easily become donors. With a tournament there are synergies in communications and logistics that go well together. Pre-marketing for the tournament and pre-market for the auction fundraiser, tournament check-in can be combined with auction check-in, post tournament festivities give the tournament a final purpose.
Broad tips and specific how-to instructions will take the next auction fundraiser and golf tournament to greater heights. Make more money for your cause by pairing the two.
Three key components for planning for a golf tournament:
* [Planning the work and timeline](#planninggolftournament)
* [Recruiting golfers](#recruitinggolfers)
* [Selling sponsorships](#sellingsponsorships)
## Golf Tournament Planning and Timeline
How long does it take to produce a successful golf tournament? Ideally 6 months start to finish. Why so much time? Remember that you are working with volunteers. [Volunteers](https://www.auctria.com/Web/Articles/recuiting_volunteers) need time. They can not give you full time. They might be able to give you only 1 to 2 hours per week. Give them time to do their job. Be organized, here is a [sample golf tournament planner and timeline.](https://s3.amazonaws.com/auctria/documents/Golf+Commitee+and+Timelines.pdf)
There are many things that need to be done for your golf tournament. If you miss any of these items your event will not be as successful. Develop a plan and work your plan. Make sure that you make a list of everything that needs to be done and put a date on it. When it should be started and when it should be completed. Make sure that you assign someone to each task.
Most things can be accomplished within a 6 month time frame, but there are a few things that you want to consider doing a year in advance.
### In Advance
Golf Course – If you have a specific golf course and a specific date, consider booking it a year in advance. By having the golf course reserved in the advance you can promote your event all year round and golfers will save the date.
Sponsors – When asking companies for major funds, you must remember that they budget in some cases a year in advance. We have heard the comment that it is not in the budget. The problem is that we talk to sponsors to late in the process. Get to them early and you will have better success in selling.
Media Coverage – Many media outlets have their pet projects that they love to promote. They love to promote good causes that help the community. They discuss these projects sometimes a year in advance. Get to the media early and they may choose your event to [promote.](https://www.auctria.com/Web/Articles/promote_promote)
### Top Priorities
I do not want to minimize the importance of logistic because everything is important. The 2 most important priorities for any golf tournament are Sponsors and Golfers. Sponsors are your profit and golfers are why we do this. There are 2 areas that need to be working throughout the process. Keep this in mind when developing your plan. Start with choosing a Committee Chair through final thank you this sample timeline and action item will keep the tournament planning on track.
### Important Deadlines
There are several important deadlines that you must not let slip by. They can be costly.
Golf Course Deposit – This one is important because the golf course is not officially reserved until you give them a deposit. You could loose the date.
Merchandise Order – When ordering merchandise with a logo, you must give them a least 30 days to finish the piece on time. They can do it in 14 days but allow some time for mistakes.
## Recruiting & Managing Golfers
### Reasons Golfers Participate:
1. **Friends** asks them
2. **Clients** invite them
3. **Contacts for business** are involved
4. **Unique tournament** appeals to their desire for something special
5. **Value** they want more for their money.
6. **Sense of urgency** they do not want to miss out on an event.
7. **The cause** is one in which they believe.
8. **Recognition** they want exposure for themselves and their company.
### How Do You Recruit Golfers?
1. Friends asking Friends, is the number one way to recruit golfers.
2. Businesses asking their vendors.
3. Direct Mail, to qualified list.
4. Advertise, to target markets.
5. Editorial Coverage, in targeted publications.
6. Media Coverage, TV & Radio.
7. Brochure gets attention and generates interest.
8. Returning Golfers, if they had a good time the year before they will want to participate again.
*Don’t take it for granted that golfers will sign up.* Your golfer Recruiting Committee must continue to ask golfers and assist them with getting signed up.
**Secret Weapon – 9-9-4 Rule. 9 people on your committee to recruit 4 people each to bring in a foursome. Give them 4 to 6 months to accomplish their goals.**
### Golfers Skill Level & Pairings
If you have a tournament with some great prizes that golfers really want, you must insure that golfers don’t stack the deck by bringing a team of “ringers”. Here is a scale to help divide up the teams to keep them equitable and fair for all involved:
A Player – Scores in the 70’s or Top 25% of the field.
B Player – Scores in the 80’s or 2nd 25% of the field.
C Player – Scores in the 90’s or 3rd 25% of the field.
D Player – Scores in the 100’s or last 25% of the field.
This scale can be adjusted, depending on your playing field. Divide all your golfers into 4 groups. Have A, B, C & D player together.
Golfers Pairings
When teaming up players, two things to keep in mind. If you have great prizes, make sure that the teams are even. Have A, B, C & D player together. Second, match up people that you think will have fun together or do business together.
### Golfers Registration Form
The [golfer’s registration form](https://s3.amazonaws.com/auctria/documents/Golfers+Questionnaire.pdf) is an excellent tool for keeping track of registered golfers. It can be part of the brochure, although if you are trying to save money, print a separate form on your computer or typewriter. Listed below are the key ingredients for a golfer registration:
Registration Form Contents:
Tournament Information needs to include: Name of the Tournament, Date & Time of Tournament, Location of Golf Course, Information about the Tournament, Information about the Organization, Green Fees. In addition:
* Address, Phone & Fax of Organization
* How to Register, How to Pay
* Player Information
* What do the player’s get for playing? Contests, Schedule of events
* Place for Name, address, phone and email address for golfers
* Place for Golfers Handicap & Shirt Size
## Selling Sponsors
Selling sponsors is the key to a profitable event. The sponsor dollars will be the tournament profit. Sponsors do not usually get a tremendous amount of exposure, so the real benefit to them is building relationships and participating in a worthy cause. The list below shows reasons why businesses sponsor events:
* They Believe in Your Cause – Business must agree with what your organization is doing and support it.
* They are Part of Your Industry – If a company does business in your field, they will want to see the industry do well.
* To Entertain Clients – If they can use it as a tool to bring out clients and entertain.
* To Reach New Clients – If they believe that their potential clients are playing in your event.
* Specific Exposure – If they can reach people in their industry.
* Public Relations – If they believe that it will get their company name in the paper or the news.
### How to Sell Sponsors
1. Develop a Sponsor Committee – Businesses will sponsor if asked by someone they know and or respect. Develop a committee with relationships.
2. [Develop Sponsor Package and Benefits](https://s3.amazonaws.com/auctria/documents/Golf+Sponsor+Package+%26+Letter.pdf) – Provide as many benefits as possible.
Create a List of Potential Sponsors – Get the committee together and brainstorm on businesses that will benefit by being involved.
3. Send out a Letter with Benefits to Potential Prospects – Have the letter come from the person who has the contact at that business or use a well-known name, like the Honorary Chairman.
4. Follow up with Phone Calls in a timely manner – Phones are the most important part of the process. They will not respond to mail only.
5. Find his or her Hot Button – Every person has a hot button. Exposure, money, community. Find out what it is and use it.
6. Mutual Relationship – It is hard to high-level decision-makers, if you do not have a common relationship, find one.
7. Explain Benefits – Do not assume that they know the benefits, take the time to discuss the benefits.
Sell larger sponsors face to face – Don’t try to sell a large package over the phone. Get a meeting and allow them to get to know you.
### Sample Sponsor Packages:
Title Sponsor, Presenting Sponsor, Major Sponsor, Contributing Sponsor, Hole Sponsor, Contest Sponsor, Meal Sponsor, Platinum, Gold, Silver, Copper, Eagle, Birdie, Par, Bogie.
1. Title Sponsor Package
Company Name in Title of Event for example, “Company Charity Challenge”.
Company Logo in all Promotional Material.
Company Information to all Participants.
Company Banner at the Event.
Foursomes in Tournament.
Company Sign on all Golf Holes.
Company Sign on all Golf Carts.
Company Executive as MC of Awards Presentation.
Company Name in Newsletter.
Display Table at the Event.
First Right of Refusal for Next Year’s Event.
Investment $10,000.
2. Presenting Sponsor Package
Company Name in Title of the Event.
“Charity Golf Tournament, Presented by Company”
Company Name in all Promotional Material.
Company Information to all Participants.
Company Banner at the Event.
1 Foursome in the Tournament.
Company Name in Newsletter.
Company Mention during Awards Ceremony.
Display Table at the Event.
Investment $5000.
3. Major Sponsor Package
Company Name in all Promotional Materials.
Company Information to all Participants.
Two Playing Spots in the Tournament.
Company Sign on 1 Golf Hole.
Company Mention during Awards Ceremony.
Display Table at the Event.
Investment $3000
4. Contributing Sponsor Package
Company Information to all Participants.
1 Playing Spot in Tournament.
Company Mention during Awards Ceremony.
Company Sign on Golf Hole.
Investment $1000.
5. Hole Sponsor Package
Company Sign on Golf Hole.
Company Mention during Awards Ceremony.
Investment $500.
6. Contest Sponsor Package
Company Sign on Contest Hole.
Company Hand Out on Contest Hole.
Company Mention during Awards Ceremony.
Investment $1000.
7. Meal Sponsor Package
Company Banner on Site.
Company Information to all Participants.
Company Commercial during Meal.
Investment $2500.
When developing your sponsor packages, list all of the benefits you can offer them and divide them up into value. Give them more value than the cost. Exposure leads to happy sponsors. Company’s love to see their name in lights.
The most effective way to sell many sponsors and golfers at the same time is to work with a large business or supermarket that has many vendor relationships. If a business takes on the tournament as their own, they will not only sell many sponsor packages, but they will also line up golfers through their client base.
### Tournament Fact Sheet
When creating your sponsor packages, make sure to include a Tournament Fact Sheet. This will give a potential sponsor all of the important information about the event and the organization. The fact sheet should be included with all sponsor package proposals. Include all key information in the fact sheet.
Summary of supplemental golf tournament documents:
* [Golf Tournament Planner with Timeline](https://s3.amazonaws.com/auctria/documents/Golf+Commitee+and+Timelines.pdf)
* [Golfers Questionnaire](https://s3.amazonaws.com/auctria/documents/Golfers+Questionnaire.pdf)
* [Golf Tournament Sponsor Sample Packages & Sponsor Letter](https://s3.amazonaws.com/auctria/documents/Golf+Sponsor+Package+%26+Letter.pdf)
* [All 3 Above Golf Documents](https://s3.amazonaws.com/auctria/documents/Golf+Tournament+Complete+.pdf)
------------
Special thank you to Phil Immordino for providing expert content and supplemental timelines, forms and sample letters to help guide an fundraiser golf tournament.
Phil has been involved in the golf industry of over 25 years. He is the President of :
[Golf Tournament Association of America](http://www.gtaaweb.org/) and he supports this work in the United States & Canada.
Currently Phil travels the country giving seminars on, “Increasing Tournament Business”, “How to Produce a Successful Golf Tournament” and “Recruiting and Motivating Volunteers”. Consulting with golf courses, manufactures, Suppliers, Distributors, Golf Tournament Directors, Golf Instructors and Golf Course Designs, assisting them in increasing their business.
---
# Is passive fundraising right for my organization?
Source: https://www.auctria.com/blog/is-passive-fundraising-right-for-my-organization/
After the event fundraiser concludes give your supporters an opportunity and easy way to continue donating without using their checkbook or credit card. Shopping is a year round activity, let your charity be the recipient while your supporters are making ordinary purchases.
## Is passive fundraising right for my organization?
Whether we’ve registered it or not, we’ve all been exposed to passive fundraising. Sometimes referred to as “set it and forget it” programs for gift card, grocery, and/or catalog purchases, these programs have likely crossed the path of many a parent or nonprofit donor.
What do they mean? How do they work? And, is passive fundraising a right fit for your organization?
That all depends on how you manage your program.
Certainly the “set it and forget it” model is a fantasy that’s too good to be true. If someone promises you it’s that easy, it would behoove you to walk away and look for another partner.
There are a multitude of shopping programs available. Generally they work something like this: your donor/supporter signs up for the program and has to click certain links to get a portion of the money they spent designated back to your cause. These programs are critically important right now because they provide a way for people to give back to the causes they care about most without having to make a donation out of their pockets. They are already shopping online and won’t have to pay extra for the items they purchase to benefit the organization they’ve chosen.
## Motivated to Give
Even now donors are still motivated to find ways to give. The [Nonprofit Leadership Center](https://nlctb.org/) states that, “Even amid a public health pandemic, recession, civil unrest and a divisive political climate, a recent study by [Fidelity Charitable](https://www.fidelitycharitable.org/insights/how-covid-19-is-shifting-donor-giving.html) found that 43% of donors plan to continue supporting their usual charities.”
When selecting your shopping program be sure to keep in mind that you will have to market it to your constituents. You may do this by including it in your newsletters or by making it a stand alone feature on your website, via emails, and social media campaigns. Keep in mind that marketing best practices say you may need to make between five to seven touchpoints with the shopping program in order for your donor to act. Other great ways to get this information in front of your donors is to promote it at events (virtual or in-person) and to use it as a follow-up communication.
## Shopping and Contributing to Your Cause Year Round
If we take a look at all of the potential opportunities for holiday shopping we can see that it isn’t limited to just the winter season:
* January: New Year's Eve & resolutions
* February: Valentine's Day & Presidents’ Day
* March: St. Patrick’s Day
* April: Easter
* May: Mother's Day & Memorial Day
* June: Father's Day
* July: 4th of July
* August: Back to School
* September: Labor Day
* October: Halloween
* November: Thanksgiving
* December: You know the drill here
These holidays provide an excellent opportunity to capitalize on an online shopping program that will benefit your nonprofit, school, team, club, or faith-based organization every month of the year.
## Ordinary Household Shopping Contributing to Your Cause
Outside of the holidays, how many times do you buy gifts for birthdays, graduations, baby showers, weddings, anniversaries, and everything in between? How much are you spending on average?
Beyond those purchases, how often do you shop online for household items, sports equipment, clothing, pet supplies, grocery delivery, books, hobbies, toys, and entertainment? What does your monthly budget look like for those items?
What if every time you bought cat toys and dog treats a portion of your purchases benefited the ASPCA? What if every time you purchased window cleaner and paper towels it gave back to a food pantry? What if every time you bought a pair of sneakers it helped cure breast cancer?
## Gift Cards: and you can double dip
Forget about outdated gift card programs. There is a new way to fundraise with gift cards that is hassle free, and you can double dip.
If you’ve been in the fundraising industry for any amount of time, (and especially in the education sector) you’ve likely run into Scrip programs for gift cards. A simple internet search will lead you to the myriad of complaints that customers have dealt with in the past when it comes to dependability within these programs.
The issues are incredibly frustrating because gift cards seem like a real no-brainer for the fundraising industry. Donors are shopping 24/7/365 for friends, family, and colleagues--even more so due to store closures or limited capacity of occupants during the pandemic. Largely due to that fact, and the nature of increasing online shopping, gift card sales are soaring worldwide and are predicted to break $400 billion dollars in 2021 according to Statista.
## ShopRaise
[ShopRaise](https://shopraise.com/) offers a new way for your nonprofit, school, team, club, or organization to capitalize on this growing trend.
When you incorporate a shopping program into your fundraising mix, you create the opportunity for your donors to give generously without spending an extra dime out of their pockets.
### Curious to know how ShopRaise works?
Integrate ShopRaise into your donation platform including your website and social media. You can contact your donors to let them know that when they are conducting their everyday shopping, they have the ability to give back to your cause without paying anything extra. The ShopRaise program is free to you and free to them.
The double dip comes in when shoppers purchase an online gift card (with simple and easy delivery to their inbox) and can then use them to shop at our 1,000 participating stores–which will donate a portion of every purchase back to your cause. That’s multiple donations to your organization without your donor having to spend anything extra from their pockets!
It’s a fast, simple, and easy way for you to generate bread and butter donations to keep your nonprofit steady and earning. We’ve got to get creative and find new and meaningful ways for donors to give meaningfully to the causes they care about most.
As everyone gets through the rest of the holiday rush, now is a great time to capitalize on gift card sales and add ShopRaise to your fundraising suite.
ShopRaise provides you a free and easy way to earn unrestricted funds for your organization every time your supporters shop. We also create customized marketing campaigns for you to take care of the heavy lifting. With as little as one hour per week you could be well on your way to earning every time your donors purchase online--all without them having to spend anything extra. What could be easier than that?
---------------------
Special thanks to [ShopRaise](https://shopraise.com/) for sharing the facts about passive shopping fundraising.
---
# Tech-Driven Fundraising: 5+ Tools Your Nonprofit Needs
Source: https://www.auctria.com/blog/tech-driven-fundraising-tools-your-nonprofit-needs/
Digital innovation is increasingly influencing the ways in which nonprofits [secure donations](https://www.auctria.com/blog/how-to-create-effective-auction-donation-request-letters/), connect with donors, and operate efficiently. In a crowded market of fundraising tools with varying capabilities, it can be difficult to discern which tools will be most beneficial in helping your nonprofit meet (and even exceed) its goals.
The good news is that the right technology can transform your entire fundraising strategy, from learning about donors to planning the campaign to officially securing donations. Here are the essential tools every nonprofit should consider integrating into its tech stack.
## 1. Donor Research Platforms
[Donor research platforms](https://www.insightfulphilanthropy.com/blog/prospect-research-tools) help nonprofits identify high-value prospects based on their giving capacity, interests, and recent activities. With these fundraising tools, your team can bypass the process of manually gathering donor information and, instead, have data automatically delivered to your inbox.
There are several different types of platforms that facilitate donor research.
* Donor News Alert Services. Donor news alerts are tools that search news outlets and information sources, identify relevant donor intelligence, and automatically deliver it to nonprofits on an intuitive platform. This tool helps nonprofits stay updated on factors that influence a donor’s decision to give, such as:
* SEC filings. Financial reports detailing stock sales, business acquisitions, and similar events can reveal opportunities to solicit major gifts or [secure a sponsorship for a fundraising event](https://www.auctria.com/blog/auction-fundraiser-sponsorships-make-money/).
* Philanthropic activity. Data about recent donations to other causes gives your nonprofit a better sense of prospects’ giving interests, so you can align your fundraising appeals with their values.
* [ Obituaries](https://www.insightfulphilanthropy.com/blog/obituary-data). Notifications about the passing of a supporter’s loved one allow fundraisers to express their condolences and approach legacy giving conversations with appropriate timing and sensitivity.
With donor research tools, your fundraising team can do more than secure gifts. The data gleaned from this research can also help you learn more about your supporter base and identify timely touchpoints for donor engagement. This way, you can develop deep, genuine donor relationships that last long-term.
### Wealth Screening Tools
[Wealth screening tools](https://npoinfo.com/wealth-screening/) analyze publicly available data to understand a prospective supporter’s financial giving capacity. Using this information, your nonprofit can identify major donors, learn about their philanthropic interests, and create ideal fundraising asks accordingly. Useful wealth data might include:
* Net worth
* Real estate holdings
* Stock transactions
* Philanthropic history
Ideal wealth screening tools consistently fetch new information, so your nonprofit always has updated data to pitch opportunities with. For example, the tool should be able to update your team if your existing donor, James, obtains new wealth. Then, you can change your normal communications with him to develop an ask for a major gift.
### Matching Gifts Database
A matching gifts database helps fundraising teams identify existing or potential supporters who are eligible to request a donation match from their employer. This solution can even automate the process when donors submit their employment information to the nonprofit, notifying donors of their eligibility and submitting a match request on their behalf. According to [Double the Donation’s statistics](https://doublethedonation.com/matching-gift-statistics/), using such a tool increases matching gift revenue for nonprofits by 20% to 60% annually.
## 2. Artificial Intelligence (AI)
AI is rapidly rising in popularity, not just in the world of fundraising, but in every aspect of daily life. It’s a versatile tool that can be used in many aspects of your fundraising efforts, including:
* Donor communications
* Marketing content creation
* Performance tracking and report generation
* Personalizing ask amounts
While AI can streamline a wide variety of tasks, it’s important to note that this technology isn’t a great fit for every fundraising team. Nonprofits should especially be careful when relying on a tool that uses AI to segment donors, generate communications, or support other fundraising tasks that require a human touch. Many traditional fundraising tools can automate fundraising processes without using AI, offering the same level of efficiency without sacrificing authenticity.
## 3. Event Management Software
Whether you're hosting an auction, gala, or peer-to-peer campaign, event software helps you manage a fundraising event from start to finish. Some solutions encompass various event features, while others are tailored to manage just one type of event.
These tools typically facilitate:
* [Ticketing](https://www.auctria.com/blog/smart-ticketing-elevates-your-fundraising-events/) and guest check-in
* Creating and customizing event websites
* Marketing and communications
* Table assignments and seating charts
* Volunteer scheduling and responsibilities
* Event-specific functions, like mobile bidding for a silent auction
Often, event management platforms summarize key fundraising tasks into an intuitive interface. This makes it easier for your nonprofit to run through its checklist of to-do items while planning, executing, and following up on events. Additionally, these tools streamline collaboration so that your fundraising, marketing, and volunteer teams can easily work together on different aspects of the event.
## 4. Constituent Relationship Management (CRM) System
A constituent relationship management (CRM) system serves as the central hub for tracking interactions and managing donor data.
Must-have CRM capabilities include:
* Contact and gift history tracking
* Email marketing and automation
* Donor segmentation
* Integration with donation forms and payment processors
This organized repository of everything you know about your donors enables meaningful engagement and campaign personalization that boosts fundraising success. For example, you might learn that most donors prefer participating [in silent auction](https://www.auctria.com/blog/how-does-a-nonprofit-silent-auction-work-3-tips-for-success/) fundraisers rather than live auctions and adjust your event planning accordingly.
## 5. Online Giving Tools
Online donation platforms offer user-friendly interfaces for submitting and processing donations. This could range from the simple donation form on your nonprofit’s website to the elaborate peer-to-peer fundraising pages that supporters can customize and share.
Depending on the type of campaign you want to host, there are several types of online giving tools your nonprofit might use:
* Text-to-give software. Text fundraising, or text-to-give, software enables supporters to give by texting a keyword to a short number.
* Crowdfunding software. Crowdfunding platforms host time-sensitive fundraising campaigns in which community members donate small amounts to reach a fundraising goal.
* Online store. E-commerce software allows supporters to purchase merchandise (usually branded to your nonprofit), with the proceeds supporting your cause.
Keep in mind that some platforms are “all-in-one,” meaning they encompass all of these features instead of focusing on just one capability. Investing in an all-in-one platform instead of implementing a handful of fundraising tools may save your organization some money, but it can also be overwhelming to teams that don’t want that many features. Weigh these options before deciding what non-negotiable features you’re looking for in a platform.
## 6. Data Analytics and Reporting Platforms
Analytics tools summarize data surrounding donor behavior, campaign performance, and overall fundraising ROI to help nonprofits monitor their effectiveness. These fundraising tools are essential for navigating change. As donors’ expectations shift, [data analytics](https://www.deepwhydesign.com/articles/nonprofit-data-analytics) helps fundraising teams stay agile and improve outcomes.
[Insightful Philanthropy’s donor cultivation guide](https://www.insightfulphilanthropy.com/blog/donor-cultivation) explains it well: Donor preferences will naturally evolve over time, and fundraising teams must track supporters’ responses to determine which strategies are most effective. Analytics tools offer the insights needed to identify shortcomings and pivot when needed.
Key use cases include:
* Campaign performance tracking, which analyzes donation totals and behaviors to inform future fundraising strategies
* Donor segmentation analysis, which helps nonprofits determine which donor segments respond to different appeals
* Board and stakeholder reporting, which enables nonprofits to export polished reports and visualizations that communicate impact
* Predictive analytics, which makes predictions about future donor behaviors to inform proactive decisions and strategy adjustments
With robust analytics platforms in place, your fundraising team can act with confidence.
## Final Thoughts on Tech-Driven Fundraising
The most successful nonprofit fundraising programs don’t rely on just one of these tools, but build a comprehensive ecosystem of strategic technology. By incorporating these systems into your workflow, you’ll be equipped to meet donors where they are and turn insights into impact.
---
# Event With Benefits Podcast Featuring Auctria
Source: https://www.auctria.com/blog/events-benefits-podcast-april/
# Events with Benefits Podcast Featuring Auctria
Auctria was proud to share some auction fresh tips and takes on the Events with Benefits April 10th podcast.
[Listen to Auctria's interview on the Events With Benefits Podcast!](http://www.eventswithbenefits.com/13)
This weekly series is designed to provide nonprofit staff, volunteers, event planners, PTOs and more with cutting-edge insights and proven best practices to improve fundraising results.
Each episode features a special guest from all sectors and backgrounds of the nonprofit industry, including charity auctioneers, legal advisors, development directors and more.
------
The series is hosted by three longtime event fundraising professionals: Danny Hooper, benefit auctioneer at [Danny Hooper Productions](http://dannyhooper.com/); Ian Lauth, VP of Marketing at Winspire; and Renee Zau, Co-founder & CEO of [DonationMatch.](https://my.donationmatch.com/landing/RF15466?referral_code=RF15466&redirect=www.donationmatch.com)
---
# The Hottest Auction Trends for 2025–2026: From Spa Days to Safari
Source: https://www.auctria.com/blog/the-hottest-auction-trends-for-2025-2026-from-spa-days-to-safari/
If you’re planning a charity auction this year or next year, you need to offer exclusive, valuable, unique, and curated experiences that bidders can’t get at any other auction. Whether you're reorganizing an [online auction ,](https://www.bluetreemarketing.com/blog/how-to-create-an-online-auction-fundraiser) [silent auction ,](https://www.bluetreemarketing.com/blog/how-to-run-a-silent-auction-online-8-pro-tips) or [live gala ,](https://www.bluetreemarketing.com/blog/planning-a-corporate-gala-creating-an-event-that-leaves-a-lasting-impression) the right auction items will help generate excitement and increase bids, ultimately increasing revenue for your nonprofit.
Here are auction item trends for 2025 and 2026.
## Bucket-List Travel Experiences
Travel is back in full force, but people want more than just a hotel room. They're craving, curated, once-in-a-lifetime adventures. Top auction travel packages include:
* [Discover Japan](https://www.bluetreemarketing.com/japan)
* Culinary trips through [Italy](https://www.bluetreemarketing.com/cortona6nights) or [France](https://www.bluetreemarketing.com/nicefrance)
* Exotic escapes to Bali or St. Thomas
* Sporting events like [NASCAR ,](https://www.bluetreemarketing.com/ultimatenascarfanexperience) [NHL ,](https://www.bluetreemarketing.com/nhlwinterclassic) Indy 500 , and [NBA All-Star Slam](https://www.bluetreemarketing.com/nbaallstargame)
## Socially Impactful & Sustainable Items
Bidders are increasingly values-driven and are looking for sustainable, ethical, or socially-
focused auction items. Examples of these auction items are:
* Custom jewelry from fair-trade or upcycled materials.
* Artisan gift boxes that support global communities.
* Sustainable luxury goods like pre-owned fashion from high-end brands such as Chanel, Gucci, etc.
The preference for sustainable items reflects a broader cultural shift toward ethical consumption. Auction houses are tapping into this movement by curating collections geared explicitly toward environmentally conscious bidders.
## Celebrity & VIP Access
Exclusive meet-and-greets or VIP tickets are always a hit. New twists on these top bidding
packages could include:
* Zoom cooking classes or cocktail hours with celebrity chefs or popular local chefs
* [Music awards package](https://www.bluetreemarketing.com/countrymusicawards)
* [NYC Thanksgiving Day experience](https://www.bluetreemarketing.com/nycthanksgivingday)
* Cameo-style custom videos
## Local VIP Experiences
Hyper-local, hyper-unique packages perform well for community-based events. Some of ideas
for local auction packages include:
* “Mayor for a Day”
* Behind-the-scenes tours of local landmarks
* Farm-to-table experience at a local vineyard or sustainable farm
* Membership to a local golf course
* Helicopter tour over the city
## Spa Packages
* Full-day pass to a luxury spa
* Spa treatment + yoga or meditation class
* Mani and pedi, hairstyle, and facial
* At-home massage or facial party for up to 4 guests
## Educational Auction Items
* Private mixology class
* Art, photography, or dance lessons an expert
* Sommelier-led wine tastings
* Cheese making class
## Hosting A Successful Auction
A winning auction has something for everyone. Combining big-ticket items with smaller ticket items is a great way to make the event a fun experience for all attendees. When your auction reflects current trends and donor interests you’ll likely spark (fun!) bidding wars, which will make
for a memorable experience.
-----
Special thanks to [Brian Rechtman. Founder and CEO at Bluetree Marketing.](https://www.bluetreemarketing.com/) Brian says " Let us take the stress off your plate. Our expert team can help you secure amazing, high-value packages that drive bids and boost your fundraiser’s success. Let’s work together on curating great experiences for your attendees!"
---
# Thank You, Thank Everyone
Source: https://www.auctria.com/blog/thank-you-everyone/
# Thank-You, Thank-Everyone
## Thank Everyone means: Donors, Bidders & Volunteers
Sincere thank you letters to each and every donor and bidder are a necessity. Professionally acknowledge the philanthropy in a timely fashion. The donor may require a follow up for their records for future requests AND it’s the right thing to do. The organization or individual was kind enough to spend time helping the fundraising auction so please properly thank them.
### Content:
* short and sweet
* how the donation will help the recipients in conjunction with the goals and mission of the fundraiser:
* provide food/ shelter/ services for community
* fund the programs/ arts/ sciences/ sports
* increase outreach
* purchase computers/ technology
* fund/ feed/ help children
* help research to eradicate disease
* provide opportunities to people/ animals
* save/ feed/ nurture animals
### Get Creative, Go Viral:
If pictures tell a 1000 words imagine what a video can do to tell the story. Visuals instantaneously connect the donation contributions to the cause. Create a video, post to YouTube and link; or share privately in email and social streams. Present a visual story showing all the great ways the contributions have helped the the mission. Recognize top donors and groups.
*ALWAYS include contact-us* information in any communications.
### Timing:
* send out as soon as possible after the auction closes (at most within 2 weeks of the fundraising auction closing)
* most thank-you letters can be printed prior to the event closing, then simply mail out after, this helps with the after event fatigue
### Future Programming:
* use the thank you letter to provide show how to to help in the future
* save-the-date of next event(s)
* provide information for volunteer opportunities
Contact Information:
provide current contact information on how to connect with the fundraising group should the need arise
### Double the Donation:
Double the donation with Corporate Matching. Small and large corporations have programs that will match an employee's non profit personal donation, many times these are overlooked or forgotten about. A timely and simple reminder on the Thank You letter should be a prompt to the donor to consider inquiring with their employer or HR department to determine matching gift eligibility. Always include a receipt that can be shared with the employer to facilitate the process.
[Double the Donation](https://doublethedonation.com/) can help streamline these efforts.
## Auctria organizes and automates the thank you letter process
Auctria program can help facilitate the thank you letter process. Customizing Appearance
It is a common requirement to want to add your own logo, contact or non-profit status information to a form. Auctria supports this using Stationery Files
### Bidder Statements
Auctria will create PDF files of the bidder statements. This page generates a single PDF file with a page for each bidder with activity. Statement for individual bidders can be downloaded from the bidder details pages. [Customize statements](https://docs.auctria.com/v3/printing/stationery) with stationery.
### Donor Statements
Auctria will create PDF files of the donor receipts. This page generates a single PDF file with a page for each donor. Receipts for individual donors can be downloaded from the donor details pages.
[Thank you letter: bidder](https://s3.amazonaws.com/cms-assets.auctria.com/uploads/Thank+You+Letter+Bidder.pdf)
[Thank you letter: volunteer](https://s3.amazonaws.com/cms-assets.auctria.com/uploads/Thank+You+Letter%2C+VOLUNTEER.pdf)
[Thank you letter: donor](https://s3.amazonaws.com/cms-assets.auctria.com/uploads/ThankYouLetter+Donor+of+AuctionGoodsServicesSample.pdf)
---
# Auctria Summer Update 2020
Source: https://www.auctria.com/blog/auctria-summer-update-2020/
Auctria has always been hyper-focused on making event fundraising easy. An extension of this philosophy can be seen in our new plans with increased features to optimize the event fundraiser and carry through the donation tools for year-round use.
Recent new features to optimize your fundraising efforts include:
- Fully Updated Auctria Mobile Application
- Online Bidding Enhancements
- Improved Supporter Recognition
- Virtual Live Productions
Outlined below are more details of the features and some examples of how to use these in your fundraiser.
## Auctria Mobile Application
The Auctria mobile bidding application has been upgraded. Available now for both Apple iOS and Android, the app is an exact match to your auction website online and also includes QR code features for in-person events.
For convenience, bidders can download the mobile app for even faster bidding, notifications, and checkout. The mobile app is not required for bidders, but is another option to interact with your event.
## Online Bidding Enhancements
Each Auctria event includes a dedicated website with many elements that can be used out-of-the-box and styled to match your brand with images and videos. New website elements have been added to further bring your mission's message to life.
**Video and resource links can be attached to a single item.** You can add multiple links here and they will show up on the item details page on the website (and now in the mobile app!). It is especially helpful if you are doing team/competition/peer fundraising. Add a quick motivational video to enhance the excitement and encourage a personal connection.
Attach a video link to an auction item for a special impact. Auctioning off a unique experience, keepsake or priceless item? If a picture is a thousand words video can tell an even stronger story to garner more bidders that should translate to higher bids.
**Bid History** The full bidding history can now be shown with an item, so people can see how many times the item has been bid on. Bidding history will be anonymous by default.
## Supporter Recognition
**Acknowledge Bidders** You can now acknowledge bidders that have donated in a donor catalog element.
**Donation History** Donation history can now be displayed publicly with a donation item to acknowledge those that give.
A **Leaderboard** is now available for the website to showcase bids and donations in real-time. Donations beget donations, a little extra peer pressure is always helpful!
**Mailing list opt-in** Set up your registration form to include a notification box to join your mailing list or newsletter. By obtaining permission to join your mailing list you can now increase your message reach. Fresh and new supporters are more apt to volunteer and share your mission message.
## Virtual Live Productions
Virtual events bring a meaningful event to supporters while adhering to safety guidelines. Auctria's fundraising features can be paired alongside your live stream for a virtual live fundraiser.
**Live Auction Controller** allows you to conduct a live auction and paddle raise right on the bidder's phone while they are watching a live event.
**Video Production Pages** can be built with the event website using features designed for use with compositing software. When producing the live stream the event director may choose to use these pages to incorporate a leaderboard, or fundraising thermometer directly in the stream.
**Video Pop-up panel** is a nice pairing with the virtual event enhancement. Use the pop-up for the live stream to make it easy for supporters to find everything on one page. The video-pop is most practical for viewers on a large screen like a desktop or laptop.
## Auctria Experience
Based upon the Spring and Summer events that did go on, we at Auctria expect the Fall and Winter fundraising season to surpass expectations. Your cause will need funding to continue the humanitarian work. An online auction, event fundraiser, or virtual live auction gives you the vehicle to advance those efforts. Give supporters, sponsors donors, and bidders an opportunity to give.
**You are never alone!** Auctria regularly conducts webinars, roundtables, and demonstrations. Please join us for an upcoming event or view the playbacks.
- Webinars are focused on a single subject or Auctria usage
- Roundtables are conducted as FB Live sessions with industry experts fielding questions live from the audience
- Demonstrations of the Auctria platform have open question and answer sessions with a support specialist
- Join our Facebook group Auction Team Talk to join the conversation with other auction teams and industry experts
## Expanded Customer Service Options
For those that want expanded customer service options, we are launching this month Auctria Launch and Auctria Assist.
- **Auctria Launch** provides an assisted set up for your event and ensure it runs as smoothly and successfully as possible.
- **Auctria Assist** lets you schedule a session with an Auctria specialist for more in-depth personalized consultation or training for you and your auction team.
---
# Did They Consider Virtual?
Source: https://www.auctria.com/blog/did-they-consider-virtual/
Jarod Breshears from Skeeterbuggins Productions, a professional media, video producer is certain virtual Events and the upcoming hybrid events are making event fundraising even better! So why would some groups cancel? Don't they still need funding? Jarod shares this story.
So I was out today on a personal matter. I came home to the news that our local festival, The Apple Blossom Festival, was cancelling their annual auction. This auction fell victim to the pandemic. It was already rescheduled once during the pandemic and now fell to the ranks of being cancelled, like so many events out there.
I asked myself this question... did they consider going virtual with their auction?
Some backstory here... I actually reached out to the festival twice... Once in August and again last month to see if they would consider going virtual and if they thought about it at all, I would love to have a conversation with them about it. I figured it was worth a shot, especially to be involved in my community.
The responses I got to the feelers were the typical, we will put it under advisement category of replies. I didn't think much about it as when you work in any sort of sales capacity in running a business, you get those responses all the time, comes with the territory.
What shocked me is I didn't even get a phone call or an email before the cancellation come out. Do they know in the short time we have been doing these events for our partners that they have been huge successes? Each group has either met or exceeded their fundraising goals!
Did they know we have connections to a network of specialists who can help them make their event a huge success? Auctioneers, online platforms, event planners who could make their virtual event seamless!
Next, I wonder... did I fail in marketing myself? Is there something I am lacking in this process that didn't allow for the organization to consider us for this. I will never know the answer to that question sadly.
But maybe the reason had nothing to do with me at all. I have had so many discussions with groups during this pandemic. Non-Profits. Theater Groups. Musicians. Politicians. Businesses. What comes up often as a deterrent is the fear of going virtual. The lack of contact with each other. Will this actually succeed?
The Universal answer I tell clients is this... It's better to do and attempt something, then to do nothing at all. Your afraid of going virtual because of technology? Let us take care of the tech to make the event go well and look great! What about our audience? The audience is knowledgeable enough by now to know what they need to do with internet streaming and video, and if they aren't, they have resources with family and friends who can help them.
The lack of contact with others? Well, you can always do a happy hour mingle virtually... I know... I know... not ideal, but what else do we have to work with during this? Heck, you could hold a small COVID safe party in your home. We provide our events great tools, such as the ability to beam in parties live into the broadcast via phone or webcam or we can utilize social media platforms to allow the audience to interact via a hashtag for the event. People love to see themselves being highlighted during an event. This is actually a trick I learned from doing commencement ceremonies at the University level in production.
Will this actually succeed? I have yet to have an event that didn't reach their goals during this pandemic. Why? Because people who come to the event are their to support the organization. But... what about those who support our organization because they want to be seen? Well, we have the tools to help with that as well to give the donor the recognition they want and deserve!
I think the biggest consideration with going virtual that needs to be addressed is the cost... I have done a lot of auctions while the only parties that are service providers being hired are the production (Skeeterbuggins) and an emcee/auctioneer. That's it! Wait... what about catering? What about venue? What about this? What about that? Guess what... you don't have those costs with going virtual!
I see so many groups get hung up on creating an experience for people at home. You know... the best events I have done so far, the focus always resides on the event and the presentation. Not whether or not people are enjoying salmon while they watch the program. You can save money by going virtual without sacrificing your reach. You can keep your same audience as well as expand to unreached audiences by including the virtual component.
------------------
Special thanks to Jarod Breshars, Founder of [Skeeterbuggins Productions](https://www.skeeterbuggins.com/) for sharing his expert advice.
---
# Symphony of Generosity: The City Choir of Washington's Giving Tuesday to Year-End Campaign: Lessons for Harmony of Giving
Source: https://www.auctria.com/blog/symphony-of-generosity-the-city-choir-of-washington-s-giving-tuesday-to-year-end-campaign/
As Giving Tuesday unfolded, the [City Choir of Washington](https://www.thecitychoirofwashington.org/), a distinctive member volunteer organization, conducted a symphony of generosity, seeking to inspire community support and shared harmony.
What started as a one-day campaign evolved into a harmonious year-end initiative, weaving together self-funding, multi-generational vibrancy, and an unwavering commitment to community engagement. Their Giving Tuesday turned year end donation campaign was a success! Emily Hantman, the City Choir’s vice president and leader of their online fundraising brainstormed with Erin Freeman, the group’s Artistic Director shared their story here.
By engaging the community The City Choir of Washington strategically kicked off its giving campaign by generating anticipation a few days before the big day. On Giving Tuesday, at 6 am, the first email hit inboxes and social media platforms. Every two hours or so social media posts were updated and the giving continued.
## Matching the Beat with a Donation Match(s)
Thanks to a generous private donor there was a donation match of $5000. The $5k goal was hit by mid day! The private donor generously offered an additional round of funds to finish off the day. Donation matches are a great incentive for supporters to make an even bigger difference. This only amplifies the impact of their collective contribution.
## Donation Opportunities that are a Visual Symphony
The choir adopted a unique approach to donation levels, creating an innovative and visually appealing structure that mirrored the artistry of their performances. To enhance the experience of giving, the City Choir incorporated visuals that mirrored the donation amounts. The heart of the campaign lay in the creatively crafted donation amounts for all levels of giving, which were suggested by the group’s artistic director, conductor [Erin Freeman.](https://www.linkedin.com/in/erin-freeman-2729531b)
* **$28: A Note for Music Lovers**A donation for each occurrence of the words 'music,' 'song,' or 'singing' in the program, reflecting the lyrical essence of the choir's performances.
* **$55: Bass II Harmony**Covering the cost of Robert A. Harris’s music scores for the City Choir’s Bass II section, nurturing the foundation of their vocal ensemble.
* **$120: A Shakespearean Serenade** Funding the projection of Shakespeare's words in Vaughan William’s Serenade to Music, showcasing the choir's commitment to diverse artistic expressions.
* **$220: Orchestral Measures** Supporting 10 measures of the orchestra in Elgar’s The Music Makers, contributing to the richness of the choir's musical tapestry.
* **$312: Pianist's Precision** Tuning a piano played by their very own pianist, ensuring the instrument resonates in perfect harmony with the choir.
* **$569: A Minute of Musical Brilliance**Covering the cost of one minute of music during the concert, allowing supporters to directly influence the choir's performance duration.
The donation levels were carefully calculated to provide meaningful information for multiple levels of giving opportunities. Calculating real expenses for real impact.
## Social Media Messaging
Carrying the messaging to social media proved effective. City Choir of Washington is active on social media year-round. So followers turn to their page for events regularly so this was a perfect communication channel to ask for donations.
Follow [City Choir on Facebook](https://www.facebook.com/profile.php?id=100063581079950) for more great posts
Because they are a choir it is only fitting that they recorded and shared a choral. thanksgiving message. This too was shared on their website and social media.
## Giving Tuesday becomes a year end campaign
The campaign, which initially spanned just a few days leading up to and including Giving Tuesday. Riding on that success the choir decided to convert the GT donation page into a general end of year campaign page. This took little effort since the majority of the work was already completed.
Together, they composed a melody of giving that reverberated far beyond the confines of a single day, creating a lasting impact on the cultural symphony of their community.
Special thanks to Emily Tsai, the City Choir’s vice president and leader of their online fundraising, for sharing the expert advice.
The City Choir of Washington is a member-driven choral community that is as committed to the music it performs as to the city it serves. It presents thoughtfully curated musical events throughout the Washington, DC metro area to uplift and inspire audiences and singers alike.
Their vision seeks to serve as a model organization where artistic excellence, strong community, and positive culture mutually reinforce each other. To this end, City Choir will develop techniques and pursue opportunities that enrich our performances, performers, and contributions to the community, while strengthening our core organization.
--------------
Special thanks to Emily Hantman and Erin Freeman for sharing their fundraising advice. [Follow the City Choir on Facebook. ](https://www.facebook.com/profile.php?id=100063581079950)
Connect with Erin:
[LinkedIn,](https://www.linkedin.com/in/erin-freeman-2729531b/)
[Instagram](https://www.instagram.com/erinfreeman1/)
[Facebook](https://www.facebook.com/ErinFreemanConductor)
---
# Recording Nonprofit Auction Funds: 3 Best Practices
Source: https://www.auctria.com/blog/recording-nonprofit-auction-funds-3-best-practices/
If you’re in charge of planning fundraising events at your nonprofit, you’ve probably hosted (or at least considered hosting) an auction. Auctions stand out among fundraising events for their [flexibility in format](https://www.auctria.com/blog/auction-types/) and compatibility with many other types of events, from galas to golf tournaments.
But with this flexibility comes a challenge: figuring out how to record all of the funds associated with your auction. At an auction, supporters can contribute in multiple ways—the same individual can buy a ticket, win auction items, and make a donation. Add in sponsorships, in-kind donations, and the upfront costs of [event planning](https://www.auctria.com/blog/a-guide-to-preparing-for-auction-and-event-fundraisers/), and your financial data can get complicated quickly.
However, tracking all of your funding is essential for keeping your [nonprofit accounting](https://www.jitasagroup.com/nonprofit-solutions/nonprofit-bookkeeping-accounting-services/) system organized and accurately reporting your revenue and expenses at the end of the fiscal year. To help you record your auction funds, this guide will walk through three best practices to implement at your organization. Let’s dive in!
## 1. Correctly Track In-Kind Donation Totals
To procure appealing auction items with minimal upfront costs, many nonprofits solicit in-kind donations. For these non-cash gifts, you still need to record their monetary value to [comply with nonprofit fundraising](https://www.auctria.com/blog/5-things-to-know-about-compliance-for-nonprofit-auctions/) and accounting guidelines.
In-kind contributions also require a different recordkeeping process from financial gifts. Here are some tips to accurately record in-kind donations you collect in advance of your auction:
* **Know each item’s fair market value (FMV)**. For some goods, you can simply look up the item’s retail price to discover its FMV. However, one-of-a-kind goods and experiences are often more complicated to value. For these prizes, research comparable items online or ask the provider to estimate the FMV.
* **Record each in-kind donation as a debit and a credit.** Note the FMV in both columns of your nonprofit’s transaction records to indicate that in-kind gifts result in a net zero gain in cash for your organization. This also ensures you record the debit of acquiring an asset and the credit of receiving donation revenue equivalent to the item.
* **Adjust your record of each item after the event.** Once an item sells at auction, update your transaction record. Credit the asset acquisition side of the transaction and debit the donation revenue side to show that the item is no longer in your organization’s possession. Even if an item is quickly added and removed due to a fast sale, all associated transactions should still be recorded.
* **Total all of your in-kind donation values**. Nonprofits that receive $25,000 or more in in-kind donations during a single fiscal year are required to file Form 990M with the IRS. Keep careful records of your donated auction items’ total value, along with any other in-kind contributions you receive throughout the year, so you know which forms to complete during tax season.
The best way to ensure your in-kind donations are tracked correctly is to [work with a nonprofit accountant](https://www.jitasagroup.com/jitasa_nonprofit_blog/nonprofit-accountant/). These professionals can help you navigate the double-entry system and ensure you have a record of every transaction involved in the item procurement process. They can also fill out Form 990M for you to reduce your team’s stress come tax season.
##### Understanding Fair Market Value and Taxes
Fair market value (FMV) of auction items describes the price an item would sell for on the open market.
For tax purposes, the FMV is used to calculate the tax-deductible portion of a winning bid. If a bidder pays more than the FMV, only the amount paid over the FMV is considered tax-deductible. This means that if an item’s FMV is $1,000 and a donor places a winning bid of $3,000, they can claim they made a $2,000 donation on their taxes.
Many [charity auction sites and auction software platforms ](https://www.auctria.com/features/)will provide tools for you to record details about each item, including their FMVs. This allows you to maintain better records and help price your items starting bids, as most nonprofits use FMV to determine bidding increments.
## 2. Categorize Event Revenue and Expenses
In addition to tracking in-kind donations, you also need to organize the rest of your auction revenue and expenses so that you can report them accurately in your year-end financial statements.
To gain a better understanding of your event revenue, it’s effective to categorize it by source, such as:
* Ticket sales
* Auction item purchases
* Additional individual donations
* Contributions from financial sponsors
According to [Jitasa](https://www.jitasagroup.com/jitasa_nonprofit_blog/statement-of-functional-expenses/), there are two primary ways your nonprofit can organize its expenses. Natural expense categories break down costs based on the nature of the transaction, while functional expense categories arrange them according to how your organization used the money.
For an auction, nearly all of your expenses will fall into the functional category of fundraising costs (as opposed to administrative or program expenses). However, your natural expenses may include a variety of payments, such as:
* Venue rental, decorations, and equipment
* Catering and entertainment for event attendees
* [Marketing content creation](https://www.auctria.com/blog/effective-marketing-for-a-silent-auction-fundraiser/)
* Fundraising software fees
* Purchases of any auction items that weren’t donated
When filing your annual tax returns, you’ll report your auction expenses based on their function. However, it’s also helpful to keep an internal record of your natural expenses. This way, when you plan future auctions, you can reference your past spending and look for ways to reduce upfront costs.
## 3. Issue Donation Acknowledgments
In addition to updating your accounting system, another important [post-auction responsibility](https://www.auctria.com/blog/post-auction-duties/) is recognizing the supporters who contributed to your event. Your auction donation acknowledgments serve two purposes:
* Thanking each supporter for their unique contributions. As[ eCardWidget’s guide to donor retention](https://ecardwidget.com/donor-retention/) explains, prompt and personalized thank-you messages are essential for retaining donors over time. Mentioning the different ways a participant contributed to your event—buying a ticket, purchasing auction items, making additional donations, etc.—shows that you value their individual contributions.
* Providing documentation for tax deductions. If a supporter pays more than the FMV for an auction item, the excess amount is considered a tax-deductible charitable contribution. Additional monetary gifts made during your auction are also tax deductible, as are in-kind donations of auction items. Your nonprofit needs to issue each donor a written acknowledgment for contributions of $250 or more so they can claim them as tax deductions. However, it’s best practice to provide donation receipts for all gifts, regardless of monetary value.
In your donor database, make note of how each event participant contributed to your auction and whether you sent them a donation acknowledgment to ensure no supporters are missed.
-------------------
Properly accounting auction funds is essential not only for ensuring compliance with nonprofit regulations, but also for improving your donor retention and event planning strategies going forward. Use the tips in this guide to get started, and don’t hesitate to reach out to a nonprofit financial expert, if you need additional help with any aspect of recording or reporting your auction revenue and expenses.
-----------
Special thanks to Jon Osterburg for the expert advice. Jon has spent the last nine years helping more than 100 nonprofits around the world with their finances as a leader at [Jitasa](https://www.jitasagroup.com/), an accounting firm that offers bookkeeping and accounting services to not for profit organizations.
---
# The Great Balloon Challenge
Source: https://www.auctria.com/blog/the-great-balloon-challenge/
## Suspense, Celebration, and Generosity at Dream On
The Great Balloon Challenge at [Promises2Kids’](https://promises2kids.org/) Dream On Concert Gala is a show stopper. Some fundraising moments make people pause. Others make people raise their paddle. And then there are moments that make an entire room erupt.
At Promises2Kids’ Dream On Concert Gala, one of the most anticipated activations of the evening is the unforgettable Great Balloon Challenge, a high-energy fundraising experience that combines suspense, spectacle, sponsorship, and generosity into one dramatic moment guests wait for year after year.
It starts with an entrance.
Suddenly, oversized dark-colored balloons begin appearing throughout the venue. Sometimes they arrive from the front of the room. Sometimes from the back. In recent years, the production has evolved to bring balloons in from multiple directions at once, surrounding the audience in excitement and anticipation.
And often, some of the foster youth themselves help carry the balloons into the room.
The visual alone is striking.
But what happens next is where the energy truly builds.
## A Balloon With a Big Surprise
The concept is brilliantly simple.
Eighty oversized balloons are sold from the stage for $500 each during what Promises2Kids calls a “special opportunity drawing.” Inside one balloon is the grand prize.
Once every balloon is sold, guests use a cocktail pick to pop their balloon and discover whether they hold the winning surprise.
And the prizes are extraordinary.
Over the years, winning balloons have revealed:
* **Diamond Jewelry**: Stunning luxury pieces including diamond bracelets and earrings valued at $10,000.
* **Exclusive Grand Prizes:** One year featured a breathtaking 4.05 carat total weight diamond set in 14K yellow gold valued at $15,000.
* **Celebration and Excitement:** Even guests who do not win the grand prize become part of a shared moment of suspense, cheering, laughter, and collective generosity.
When the winning balloon finally bursts with glitter, sparkle, or the prize reveal inside, the room explodes with celebration.
But the real victory is what the balloons represent.
Every balloon sold directly supports children and youth served by Promises2Kids.
## More Than a Fundraiser, It’s a Production
What makes the Great Balloon Challenge especially memorable is the level of thought and operational detail behind it.
This is not simply handing out balloons.
It is a carefully choreographed activation designed to create emotional momentum during the evening while keeping guests fully engaged.
The organization has refined the experience over time, testing different approaches to maximize visibility, audience interaction, and logistical flow.
* Balloon Entrances: The team has experimented with balloons entering from different directions to create surprise and energy throughout the room.
* Sponsor Integration: Sponsors can support the activation itself, with their logos and names displayed directly on the balloons, creating a highly visible and memorable sponsorship opportunity.
* Purchase Tracking: As guests purchase balloons, team members immediately hand-deliver them and collect sign-offs to ensure smooth tracking and organization throughout the experience.
* Visual Impact: While the balloons were once helium-filled, rising helium costs inspired a creative pivot to oxygen-filled balloons attached to sticks, which now work beautifully for visibility, movement, and crowd interaction.
That flexibility reflects something many successful fundraising events understand well: innovation does not always require bigger budgets. Sometimes it simply requires adapting creatively while preserving the excitement and guest experience.
## Why Guests Love It
The Great Balloon Challenge succeeds because it combines several powerful fundraising ingredients into one activation.
There is scarcity.
There is suspense.
There is participation.
There is visual energy.
And there is celebration.
Guests are not passively watching from their tables. They become part of the moment.
The activation transforms giving into an experience that feels interactive, social, and emotionally charged. The room buzzes as balloons sell one after another. Guests encourage each other to participate. Friends speculate about which balloon contains the grand prize.
And when the popping begins, the atmosphere shifts into pure excitement.
That kind of shared energy is difficult to manufacture. Dream On has built it intentionally.
## Mission at the Center
Like the best fundraising activations, the Great Balloon Challenge works because it is entertaining without losing sight of the mission.
Promises2Kids supports children in foster care throughout San Diego County through programs focused on sibling reunification, mentorship, education, and long-term stability.
The excitement of the balloon pop is fun.
The jewelry is beautiful.
The suspense is unforgettable.
But underneath the spectacle is something far more meaningful: a community coming together to support children navigating incredibly difficult circumstances.
That emotional connection is part of what makes the activation resonate so strongly year after year.
Guests are not simply buying a chance to win jewelry.
They are participating in hope.
A Tradition Guests Look Forward To
In the world of event fundraising, creating memorable traditions matters.
The Great Balloon Challenge has become one of those signature moments guests associate with Dream On. It is anticipated, talked about, photographed, and celebrated long after the event ends.
And importantly, it differentiates the gala from countless other fundraising events. The activation blends theatrical presentation with operational excellence and donor psychology in a seamless way. It creates movement in the room. It creates urgency. It creates joy.
Most importantly, it creates impact. Because while one balloon may hold the grand prize, every balloon sold helps create brighter futures for children in foster care. And in the end, that is the real reason the room celebrates when the balloons begin to pop.
-----------
Special thanks to Jennifer at [Promises2Kids](https://promises2kids.org/). She is a large-scale Event Manager and shared her expert advice in this article.
Promises2Kids has also played a transformative role in the foster care community over 45 years. Since its inception, Promises2Kids has distributed nearly $25 million for the care and protection of abused and neglected children while serving more than 200,000 youth in need.
Learn more about[ Promises2Kids](https://promises2kids.org/)
See [their upcoming events](https://promises2kids.org/upcoming-events/)
See [past events](https://promises2kids.org/past-events/)
See past [event photos](https://promises2kids.org/photos/)
---
# Using Auctria (NEW reports) & Little Green Light's Flex Tool: Steward Donors for Long-Term Success
Source: https://www.auctria.com/blog/using-auctria-new-reports-and-little-green-light-s-flex-tool-steward-donors-for-long-term/
Your event fundraiser was a huge success—money raised, awareness increased, and your mission spotlighted! But the power of a great fundraiser doesn’t stop at the end of the night. Auctria makes it easy to turn that event energy into lasting donor relationships with seamless integration into Little Green Light (LGL), helping you raise money and awareness, while keeping supporters engaged for the long haul.
## Raising Money and Raising Awareness: The Dual Power of Events
A well-executed event fundraiser does two critical things for your organization: it raises essential funds and raises awareness for your cause. Every bid, paddle raise, ticket purchase, and donation supports your mission financially, while the event itself educates attendees about your impact. With Auctria, you’ve already achieved this through mobile bidding, live auction excitement, and online engagement. But what happens next is key.
After the event, it’s crucial to turn this success into lasting relationships. You want to guide your donors from a single gift to a lifetime of support. Here’s where Auctria’s special LGL reports come into play.
## Capture Event Success with Auctria’s LGL Reports
### 1. Transaction Export
Know Every Move Your Donors Made The Transaction Export gives you a deep dive into every bid, sale, and donation. Knowing which items your donors were most passionate about helps you tailor future communications. This report allows you to:
* Personalize your thank-yous based on what supporters bought or bid on.
* Identify high-value donors to engage with more targeted outreach.
Use item interests to shape future events or campaigns.
### 2. Account Export
Focus on Donor Totals for Long-Term Strategy. Account Export provides a high-level summary of your donors’ total contributions. This helps you instantly see who your key contributors are and who might need more attention.
With this info in LGL, you can:
* Segment your donors by total giving and engagement.
* Create more effective, tailored communication plans.
* Steward donor relationships by knowing where they are in their giving journey.
## Steward Donors with LGL: Take the Giving Journey to the Next Level
Integrating your event data into Little Green Light helps you transform one-time participants into long-term supporters.
**Flex Importer tool is now live.** The first step is to activate the Auctria "integration" in Integration Settings. Checking the box on that page exposes the Auctria Transactions template in our Flex Importer tool. Then, when you have an Auctria Transactions export, then import through the Flex Importer and select the Auctria Transactions template from the templates dropdown list. **DONE!**
A CRM like LGL helps you steward donors through every stage of the giving journey:
* **Start with Gratitude:** Use the rich data from Auctria to send heartfelt, personalized thank-you messages that speak to your donors' specific contributions. Recognizing their support right away makes them feel appreciated.
* **Engage with Storytelling:** event raised awareness, but now it’s time to deepen that connection. Use LGL to send follow-up emails, newsletters, and updates that tell the story of how their contribution is making a real difference.
* **Nurture Relationships:** With LGL’s powerful contact management, you can keep donors in the loop with timely updates and invitations to future events. Keep communication flowing and make it easy for them to feel like part of your mission.
* **Encourage Future Giving:** Use the data from Auctria to plan your next ask. Whether it’s for a new campaign, another event, or a year-end appeal, LGL helps you make your request based on past giving patterns, ensuring it resonates with your donors.
## Why It Matters
Your event was about more than just raising money in the moment—it was about bringing people closer to your cause. By using Auctria’s seamless integration with Little Green Light, you’re not just collecting data, you’re collecting insights that fuel donor stewardship. This is the key to guiding your supporters on a meaningful, ongoing journey with your organization.
When your donors feel connected to your mission, they’re more likely to stick around, contribute again, and become lifelong champions for your cause. **By raising both money and awareness, and then using the power of a CRM like LGL, you’re setting your organization up for long-term success.**
Auctria + Little Green Light: Working in harmony to amplify your impact, strengthen donor bonds, and fuel lasting support for your cause.
---
By Auctria
Source: https://www.auctria.com/blog/tree-fan-podcast-or-with-auctria/
# Tree-Fan Podcast | with Auctria
Auctria was invited Tree-Fan's Podcast. [Listen back to the entire conversation here.](https://treefanevents.com/podcasts/)
Also available on these podcast services:
- Apple Podcasts
- Google Podcasts
- Spotify
- Stitcher
### Your Event. Your Cause. Real Results
Join the organizations that have raised over $1,750,000,000 with Auctria.
[Start with Auctria Now](/next-step/)
---
# How To Make An Online Auction Entertaining
Source: https://www.auctria.com/blog/how-to-make-an-online-auction-entertaining/
[Online auctions](https://www.auctria.com/) are a vital fundraising tool - an easy way to attract donations to your cause while also providing things of value to your supporters. The COVID-19 pandemic has forced more fundraising auctions into the digital realm, presenting challenges to organizers who want to keep donors interested. However, virtual auctions aren’t always the most exciting events, are they? They can be relatively dry, uninspiring and functional. Since it is becoming more and more challenging to hold people’s attention in the online space, it is essential to make your [virtual auction](https://www.auctria.com/virtual-live-auction/) as engaging as possible. Here are a few tried and tested tips that will help you make an online auction entertaining.
## Communicate
Communication is key to almost every successful endeavor, online auctions included. As you set up your auction, or make the challenging move of taking a real-world auction into the virtual space, you need to make a point of communicating clearly and regularly with your donor network. Tell them what you are doing and why, how they can continue to participate, and how it will be fun for them to do so. The shift to a virtual platform must be presented as a positive, progressive shift, not a second-choice alternative made in response to worries and restrictions. Tell your donors how the virtual auction can be even more enjoyable than a real-world one. Be sure to keep them posted as the auction develops.
## Promote Everything
As you get the auction up and running, you must ensure that your donors are up to date with every bit of development. Every bit of news must be announced via email or social media, with an invitation a call to action so that donors can take a look or take the next step. Whenever new items are posted, when biddings open or close, or when someone makes a new bid that is just begging to be topped by another bidder, post the news, mail it, promote it.
## Get creative
Why not think out of the box and turn your auction into an experience for your donors? You could combine the virtual and the real world by, say, sending gift bags to your donors prior to the event, just as you might hand out gift bags as guests arrive at a physical auction. Try creating a private Facebook page where attendees can connect with each other and your staff. You could also send out text and email messages before the event to encourage participation - then continue sending messages throughout the event itself. Get together with your team and brainstorm more ways to encourage and reward participation. There are many ways to turn an online auction into an enjoyable event for all involved.
Auctria provides efficient and affordable tools to help nonprofits and other organizations run successful nonprofit auctions. For more information on how to make an online auction entertaining, as well as other expert virtual auction tips, [contact Auctria](https://www.auctria.com/contact/) today!
---
# Auctria's Winter 2025 Release: Focused Modes & Enhancements
Source: https://www.auctria.com/blog/auctrias-winter-2025-release/
## Auctria’s Winter 2025 Release:
[**November 2025**] — Auctria, the trusted leader in fundraising event and auction software, continues to deliver value and efficiency to nonprofit organizations with its Winter 2025 release. The latest features highlight Auctria’s commitment to empowering nonprofits with tools that make events easier to manage and more impactful.
The focus of this release is on *Focused Modes*, innovative dashboard views that streamline day-of-event activities and post-event reporting, helping nonprofits stay organized and maximize their impact at every stage.
### Focused Modes: Tailored Tools for Your Key Moments
The Winter 2025 update introduces **Day-Of** and **Post-Event Dashboards**, each carefully designed to simplify event workflows.
**Day-Of Dashboard**
This new view prioritizes the most-used tools for event-day activities, such as check-ins, paddle raises, and donation tracking. With everything readily accessible, your team can focus on delivering a seamless experience for attendees and donors.
**Post-Event Dashboard**
After the event, the Post-Event Dashboard provides a clear financial summary with drill-down capabilities, making reconciliation and reporting easier than ever. From income summaries to donation details, this view ensures that no data is overlooked.
### Key Enhancements for Efficiency and Control
Auctria continues to innovate with additional updates that make managing events more efficient:
* **Paddle Raise Enhancements:** Dedicated tools for tracking and reporting donations, with real-time updates for greater visibility.
* **Dessert Dash Automation:** Simplify setup and activity recording for this popular fundraising activity.
* **Streamlined Check-In:** Condensed views and faster edits reduce bottlenecks and improve attendee management.
* **Unified Settings Page:** A single, searchable location for all event settings ensures quick access to key configurations.
* **Focus Mode:** Hide page banners and sidebars to maximize space for the tasks that matter most.
### Why Auctria Stands Out in the Nonprofit Tech Stack
Auctria’s approach to feature development is rooted in collaboration with its users, ensuring every improvement reflects the real needs of nonprofit organizations. By prioritizing tools that save time and reduce complexity, Auctria continues to strengthen its position as an invaluable part of any nonprofit’s technology stack.
“At Auctria, we believe that innovation isn’t just about adding features—it’s about delivering meaningful improvements that help organizations achieve their mission more effectively,” said [Spokesperson Name], Director of Business Growth and Strategy. “The Winter 2025 release exemplifies this commitment, giving nonprofits tools that make fundraising events smoother, more efficient, and ultimately more successful.”
### Available Now: Your Feedback Matters
The Winter 2025 features are available now in preview mode, allowing users to explore and provide feedback before the full rollout. Simply click the “Winter 2025 Preview Release” banner in your Auctria dashboard to test these tools with live event data. You can switch back to the current version anytime.
### About Auctria
Auctria is a full-featured auction and fundraising event platform, trusted by nonprofits, schools, and community organizations since 2011. With over $1 billion raised by its users, Auctria continues to lead the way in making fundraising simple, efficient, and impactful.
For more information, visit [Auctria.com](https://www.auctria.com).
---
# Live Auction Fundraising Frenzy: 11 Innovative Ideas for Big Bids
Source: https://www.auctria.com/blog/live-auction-fundraising-frenzy-11-innovative-ideas-for-big-bids/
Running a live auction can be a daunting task, but with a certified benefit auctioneer, the stress melts away, and fundraising becomes a breeze.
When it comes to fundraising events, a live auction can be the highlight that drives the most excitement and the biggest contributions. But the key to a successful auction isn’t just in the items you offer; it’s in how you present them and the unique experiences you create. That’s where a certified benefit auctioneer come in. By reducing stress and providing high-value auction lots, event staffing, and vendor partnerships, [FSA Auctions](https://freddiesilveria.com/) ensures that your event runs smoothly and exceeds its fundraising goals.
Ready to elevate your auction game?
Here are ten innovative ideas guaranteed to spark big bids and make your event unforgettable.
## #1 Golden State Warriors Game Suite?
**Think Bigger!** Imagine receiving a suite to a Golden State Warriors game. Awesome, right? Now, picture this: you've built a relationship with the donor and pitched a wild idea far in advance. How about 20 kids playing a pickup game with Stephen Curry in your backyard for the afternoon? Throw in a margarita machine for the adults and a catered BBQ for 50 guests. That's beyond priceless! Market it well ahead of time, and it could be your highest-grossing auction lot ever!
## #2 Vegas Weekend with a Racing Experience?
**Let’s Amp It Up!** Secured a weekend in Vegas with a sports car racing experience? Fun, but let's brainstorm with the board and key supporters. What if we offer a private jet for 12 guests to fly to Vegas, stay the weekend, race, and then fly back home in style? Now that’s an adrenaline rush! We sold this package for a whopping $27,000!
## #3 Date Nights for a Year?
**Let’s Go All Out!** Date nights for a year are always a hit. But what if we up the ante to “TLC for Your Car, House, and Spouse for a Year”? We secure unlimited car washes, home/office cleaning services, and date nights for a year. Valued at $4,000, we sold this package for $10,000!
## #4 Foursome at a Private Golf Course?
**Add a Twist!** A foursome at a private golf course is cool. Now, what if we include our emcee, a local celebrity and golf enthusiast? The original value was $500, but with the emcee joining, we sold it for $2,500!
## #5 Private Island Experience?
**A Dream Come True!** Five days and four nights on your own private island for 10 guests, complete with a private chef, wait staff, and massages included. This insane package was sold for $100,000 by FSA Auctions!
## #6 VIP High School Graduation Seats?
**Yes, Please!** Front row seats to a high school graduation with VIP service. FSA Auctions sold this twice for $8,500 each!
## #7 Authentic Spanish Paella Party?
**Ole!** After some brainstorming, someone remembered a well-known donor who made amazing Paella. We asked her to host a Paella party in the winning bidder’s home with Spanish wine pairings. This delightful experience sold four times for $2,500 each!
## #8 Out-of-the-Shoe Box Thinking?
**A Foot Forward!** We discovered an alum who owned a popular shoe store in LA, frequented by athletes. We packaged two nights at a hotel with airfare, a $500 shoe store credit, and a tour on entrepreneurship with the owner. With effective marketing, we sold this twice for $7,500 each!
## #9 Whiskey Tasting?
**Spur-of-the-Moment Success!** Faced with a shortage of auction items, FSA Auctions struck up a conversation with a well-known guest. On the spot, we sold a whiskey tasting in this person’s home for $2,750!
## #10 Food Trucks?
**A Crowd Pleaser!** Food trucks are a massive hit! FSA Auctions sold a food truck for 100 guests for four hours, twice, at $6,000 each!
## #11 Beneficiary’s Painting?
**Heartwarming Success!**
A painting by one of our beneficiaries was our first auction lot. The young girl, who faced health challenges, shared her story, and in minutes, we sold the painting for over $12,000!
Let these examples spark your creativity! The combination of unique, high-value auction lots, professional auctioneering, and comprehensive support services ensures that your event will not only meet but exceed its fundraising goals.
Leveraging the expertise of a professional auctioneer and the services of [FSA Auctions](https://freddiesilveria.com/) can elevate your event to new heights.
-----
Special thanks to Freddie Silveria for the expert advice on live auction fundraising. Freddie is FSA Auctions, owner Freddie Silveria has helped nonprofits, schools and charity organizations across the country fundraise over $50 million dollars at their fundraising galas and events.
The FSA Advantage: Reducing Stress and Maximizing Success
Hiring a certified benefit auctioneer from FSA Auctions significantly reduces the stress of running a live auction. Our professional auctioneers bring expertise, charisma, and efficiency, ensuring your event runs smoothly and exceeds fundraising goals.
But that's not all. FSA provides auction lot trips and experiences, making it easy for you to offer unique and high-value items. We also offer event staffing, resources, and connections to trusted vendor partners, so every aspect of your event is covered.
FSA Auctions has partnered on over 400 events for partners like: American Cancer Society, American Red Cross, Big Brothers Big Sisters, Boys & Girls Club, Court Appointed Special Advocates, De La Salle High School Concord, Food Banks, Girls Scouts, Habitat for Humanity, Make-A-Wish, Ronald McDonald House Charities, SPCA’s, United Way and more. Freddie Silveria is the only auctioneer in the state of California to earn the most prestigious 3 year Certified Auctioneers Institute (CAI) designation from the National Auction Association (NAA) at Indiana University. Freddie is also 1 of 14 CA auctioneers to earn the Benefit Auction Specialist (BAS) designation. He is an Association of Fundraising Professionals board member, rotarian and graduate from the World Wide College of Auctioneering in Iowa. He was recently named Sacramento’s 40 under 40.
[Follow Freddie on Instagram](https://www.instagram.com/fsaauctions/)
[Follow Freddie on YouTube](https://www.youtube.com/playlist?list=PL0etCIycOMw8GpkvLackpLxOcce2l32Ig)
[Follow Freddie on Facebook](https://www.facebook.com/FSAauctions)
---
# Nonprofit Videos: A Guide to Inspiring Your Supporters
Source: https://www.auctria.com/blog/nonprofit-videos-a-guide-to-inspiring-your-supporters/
[Nonprofit videos](https://tectonic.video/best-nonprofit-videos) have the unique ability to capture the hearts and minds of your supporters. Through the combination of images, dialogue, and on-screen text, you can bring your mission to life and encourage people to act. It’s no surprise, then, that [57% of people](https://www.qgiv.com/blog/fundraising-statistics/) who watch nonprofit videos go on to make a donation.
If nonprofit videos aren’t already part of your organization’s outreach strategy, then you’re missing out on a valuable opportunity to further your mission and communicate your [nonprofit’s brand promise.](https://www.memoryfox.io/promote-fundraiser-with-video/) Follow these five best practices to create compelling video content that [engages supporters](https://www.auctria.com/blog/4-key-strategies-for-nonprofits-to-keep-supporters-engaged/) and inspires meaningful results.
## 1. Use video to achieve your larger goals
The first step of creating a nonprofit video is to plan how it will align with your organization’s larger goals, such as raising awareness for your nonprofit’s mission, promoting an upcoming [charity auction,](https://www.auctria.com/blog/the-6-best-tips-for-your-online-charity-auction/) or explaining a pressing issue. Narrow down the focus of each video so that viewers understand its purpose and feel drawn to take the appropriate next steps to support your cause.
Reach your goals with these fundamental nonprofit videos:
* **Organizational videos:** An organizational video provides an overview of your nonprofit’s mission and helps to raise brand awareness.
* **Fundraising videos:** Fundraising videos encourage current and prospective donors to give to a specific campaign. When done correctly, they build your case for support and allow you to drive donations.
* **Testimonial videos:** Testimonial videos give supporters or constituents an opportunity to affirm your nonprofit’s impact in their own words. These films evoke an emotional response in viewers and deepen their connection to your cause.
* **Explainer videos:** Explainer videos take viewers on a deep dive into the specifics of your work and shine a light on complex issues, helping to position your nonprofit as an expert in the field.
Keep in mind that your nonprofit isn’t tied to just one type of nonprofit video. Rather, you should produce a diverse range of content to keep viewers engaged and reach your goals at a given time. For instance, you could create an organizational video to introduce new donors to your cause. Then, roll out a series of fundraising videos throughout the year to solicit their support.
## 2. Film for a target audience
For the most effective nonprofit videos, identify your intended audience and tailor your content to appeal to them. Ensure your videos are relevant by collecting donor data like:
* **Donor demographics:** Demographic information such as the general age range of your audience can help you make informed decisions about their preferred video content. For instance, if you have a large number of Millennial donors, you can make a case for creating explainer videos, as 70% of these supporters watch video content to learn how to do something new or explore a topic they’re interested in.
* **Engagement history:** Consider how supporters have interacted with your nonprofit in the past. How recent, frequent, and large were their gifts? If you just received a significant number of major gifts, send those donors a testimonial video that demonstrates the impact of their generosity.
In addition to sifting through your donor database, you might send out a survey to better understand the preferences and interests of your supporters. Ask questions like, “What kind of video content would you want to see from our organization?” Then, script and film your videos according to their feedback. This shows supporters that you value their input, helping you earn their support.
## 3. Keep the basics of storytelling in mind
Turning your nonprofit video into a compelling story can leave a lasting impact on viewers and encourage them to get more involved. As you prepare to film, keep the following [storytelling principles](https://tectonic.video/nonprofit-video-storytelling) in mind:
* **Find a compelling main character.** Nonprofit videos need a compelling character to inspire viewers and motivate them to [act on behalf of your cause.](https://www.auctria.com/blog/5-ways-to-turn-advocacy-into-action/) Your main character could be an active donor, board member, or constituent who benefits from your services. For example, if you’re filming an explainer video to raise awareness about childhood cancer, you could interview a patient who benefitted from the lifesaving treatments that you helped discover.
* **Set the scene.** Decide where your video will take place. For the greatest impact, add movement and visual interest by taking viewers behind-the-scenes of your operations or walking them through the communities that you serve.
* **Problem solve.** Introduce a challenge that your character faces, such as having unequal access to healthcare. Then, show how your organization is working to solve that problem with the help of its supporters. For example, you could say, “With support from generous viewers like you, children like Ben can receive the treatment they deserve.”
To help your story remain focused and clear, compile your ideas into a detailed script and refer back to it throughout the filming process.
4. Prioritize visuals over on-screen text
Rather than overwhelming your audience with on-screen text, use compelling visuals
and narration to draw viewers into your video. To start, pay attention to lighting. The position, brightness, and color of lights dictate the mood of the scene. If you’re filming your own nonprofit video, consider purchasing a basic light kit to ensure you get the right lighting.
Then, pay attention to angles, framing, and camera movement. Abide by the rule of thirds to center the focus on your subject and add depth wherever possible. Having a background, middle ground, and foreground in each scene helps to create an awe-inspiring experience for your audience.
Finally, as your nonprofit video draws to a close, include a call-to-action button, link, or voiceover that encourages viewers to support your cause. For instance, you could add a donate button to your final scene and have the narrator give a straightforward direction like “donate to help end food insecurity today.” According to [fundraising statistics from 360 MatchPro,](https://360matchpro.com/fundraising-statistics/) simply calling attention to a donate button in this way can result in a 190% increase in donations.
## 5. Market your video across channels
According to [Tectonic Video’s guide to video marketing,](https://tectonic.video/video-marketing-for-nonprofits) adopting a multichannel approach to promoting your nonprofit video allows you to reach more people and make more of an impact. Multichannel video marketing leverages several communication channels, including:
* **Youtube:** YouTube is the most popular platform for nonprofit video promotion and consumption. Post content to the site and share the link across your other marketing channels.
* **Social media:** Use social media to share your nonprofit videos with large audiences. Just remember to tailor your content to each social media channel. For instance, videos going on Instagram should be sliced to 1 minute or less, as short-form content performs better on that platform.
* **Email:** Email is an inexpensive and easy way to engage supporters with your video content. Encourage people to open the email and click through to your video with an eye-catching subject line like “Watch this special video message from our team.”
* **Website:** People spend about [1.4 times more](https://wistia.com/learn/marketing/video-time-on-page) time on web pages with video content, so embed videos across your nonprofit website to get users invested in your cause.
With multiple touchpoints, you can reach your target audience on their preferred platforms and grab the attention of as many supporters as possible. In turn, you’ll see higher traffic and an even higher ROI.
------------------
Nowadays anyone can take out their phone and press record. However, if you want your nonprofit video content to provide a positive return on investment, consider partnering with an [experienced nonprofit video production company.](https://tectonic.video/nonprofit-video-production) Their team of expert video storytellers will handle everything from filming to distribution to ensure that your content inspires meaningful action.
Special thanks to Doug Scott, Founder & CEO of [Tectonic Video](https://tectonic.video/) for the expert advice. Doug has more than 20 years of nonprofit communications experience as a filmmaker, communications director, chief marketing officer and leader of two creative agencies for nonprofits. Doug is a global citizen having traveled to more than 50 countries. He earned his B.A. in Strategic Communications from DePaul University, and he's a frequent guest lecturer at Stanford University on topics related to nonprofit storytelling and storytelling ethics.
---
# How to Market Your Event to Attract Sponsors & Auction Donors
Source: https://www.auctria.com/blog/how-to-market-your-event-to-attract-sponsors-and-auction-donors/
Getting strong support for your fundraising event takes more than a date on the calendar, it takes strategic marketing that makes sponsors, auction donors, and attendees feel like they can’t miss being part of what’s happening. The most successful event marketing doesn’t just promote your mission, it clearly communicates **who your audience is, why they matter, and why your event is a valuable engagement opportunity for everyone.**
## 1. Recognize and Market the Unique Value of Your Audience
Every event has a built-in audience advantage. The key is recognizing it and making it explicit in your marketing.
For example:
* A school fundraiser brings together parents and guardians of children in specific age ranges, making it highly attractive to child-focused brands, camps, enrichment programs, and services.
* A long-running gala or tournament carries proven success, loyal attendees, and built-in influencer-like credibility.
Look at your past events and ask:
* Who consistently attends?
* What do they have in common (age, lifestyle, values, spending habits)?
* What have sponsors or donors benefited from before, visibility, sales leads, brand goodwill, or repeat engagement?
* When you clearly articulate why your audience is valuable, sponsors and auction donors stop seeing your event as a favor, and start seeing it as a strategic opportunity.
[Finding auction items starts with a target list of business and services are known for their generosity](https://www.auctria.com/blog/finding-auction-item-donations/)
## 2. Understand What Sponsors and Auction Donors Care About
Not all sponsors are looking for the same outcome, and your marketing should reflect that.
Some sponsors want:
* Brand exposure and name recognition
* Direct engagement with a specific audience
* Lead generation or customer acquisition
Other, especially banks, insurance providers, utilities, and large regional or national employers, are often motivated primarily by community goodwill. For these organizations, visibility matters less than being seen as a trusted, positive contributor to the communities they serve.
Your messaging should make room for both:
Highlight audience fit and reach for marketing-driven sponsors.
Emphasize community impact, local presence, and mission alignment for goodwill-driven partners.
When sponsors see that your event aligns with their goals, whether commercial or community-focused, they’re far more likely to say yes.
## 3. Frame Sponsors and Donors as Heroes of the Event
Effective event marketing positions sponsors and auction donors as essential partners in the experience, not just names on a sign. Highlight how their participation makes key moments possible, from headline auction items, VIP experiences, to projects and programs funded by the event—by offering exclusive sponsorship opportunities tied to these features that make their impact tangible.
Language like *“Made possible by…” or “Thanks to our community partners…” reinforces their importance and elevates their role.
## 4. Highlight Sponsors Everywhere You Promote the Event
Your marketing should actively promote your sponsors, not just acknowledge them. Feature logos, spotlight stories, and shout-outs across email campaigns, social media, event pages, and printed materials. This visibility delivers real value and signals to others that respected brands are already involved, naturally creating FOMO.
## 5. Showcase Auction Packages Early to Build Excitement
Auction donors give your event its “wow” factor, so treat donated packages as featured content. Share sneak peeks of standout items, exclusive experiences, or high-value packages with visuals and short descriptions. This not only drives attendance and bidding but also shows potential donors the kind of exposure and excitement their contribution could receive.
## 6. Use FOMO to Encourage Participation
Create urgency by emphasizing limited opportunities: exclusive sponsorship levels, one-of-a-kind auction items, VIP experiences, or early-access perks. Messaging like “Only a few opportunities remain” or “This package will be available only at our event” taps into the fear of missing out and prompts quicker decisions.
## 7. Leverage Social Proof and Momentum
It’s never too early to share updates as sponsors sign on and new auction packages are confirmed. Public recognition builds momentum and reassures prospective partners that your event is active, successful, and worth joining. When people see peers, recognizable brands, and even competitors already involved, they’re far more likely to step in rather than be left out.
## 8. Make It Easy to Say Yes
Strong marketing falls apart if participation is complicated. Ensure sponsor sign-ups, auction donation submissions, and ticket purchases are fast and simple. If possible, designate specific volunteers to pick up packages as needed. The easier it is to act, the less likely potential supporters are to delay, and miss out.
## 9. Keep the Story Going After the Commitment
After someone sponsors, donates, or registers, continue engaging them. Share updates, promote their involvement, and highlight what’s still coming. This reinforces their decision and signals ongoing excitement to others who haven’t yet joined.
A post-event, results-focused recap shows sponsors and donors the tangible impact of their support while naturally teeing up continued engagement in the future.
------------
Special thanks to Renee Zau, Co-founder of [DonationMatch](https://www.donationmatch.com)
DonationMatch is an online resource to make finding auction donations fast and easy. Create a verified profile to request product donations from multiple companies in one place. **Less chasing. More fundraising.**
---
# Fundraising Auction: Key Segments
Source: https://www.auctria.com/blog/overview-key-segments/
# Key Segments to Auction Fundraising:
Segment 1: Pre-Auction phase consists of procurement, event planning and marketing. This is the time to plan the course of action.
Segment 2: Auction event phase consists of the auction event(s) online, silent or live, close out and collections.
Segment 3: Post Auction is a time for final reviews, thank you letters, retrospective review and outline for future auction success.
## Getting the Team Started
Roles and tasks to help your team get started, organized by segment.
## Segment 1: Pre-Auction phase: Roles and Duties
#### **Chairperson(s)**
Guide the team and strategically plan the overall auction process. This person should be well organized with the abilities to both work and delegate at simultaneously.
#### **Auction Team initial duties:**
* define goals and purpose
* determine the form the auction take, exclusively online or will be on location with an event, live and/or silent
* define target bidding audience for the auction
* refine the auction target donors
* map out the entire auction process with timelines then fill in the details
#### **Event Coordinator & Operations (if applicable) for silent and/or live**
This team puts it all together at the event working across all teams to present a unified event. Once the details of the event are established work the math backwards to define the event ticket pricing. Keep in mind when signing contracts that final headcounts are most likely required that RSVP and ticket sales timelines are adjusted accordingly.
* choose date
* choose venue
* choose theme
* choose food
* choose entertainment/ music/ DJ
* will there be a key note speaker or presentations?
* choose emcee and/or live auctioneer
* depending on venue decide its all inclusive or will you need to hire independently
* consider tables, chairs, linens, tableware, servingware, drinks bar, bartender and service personnel include in the planning additional tables for silent auction
* wifi access
* space planning: consider quantity and size of auction items, emcee/ presentation area entertainment area
* check-in & check out
* day of event set-up
#### **Procurement Team**
This team is responsible for corresponding with donors and potential donors to secure donation items for the auction.
* create [procurement letter](https://www.auctria.com/Web/Articles/procurement_letter_elements)
* send out or deliver procurement letters with plenty of lead time
* secure [donations](https://www.auctria.com/Web/Articles/procurement_basics)
* create timelines for procurement; larger corporate donations may take longer lead time vs local retail shops have local decision makers thus quicker turnaround
* as donation are received track and price items
* create all auction documents: [bid sheets,](https://docs.auctria.com/v3/printing/bid-sheets) display pages, gift certificates, bid catalog
* follow-up on donation requests in a timely manner, send out thank you
letters
#### **Auction Data Integrity Team**
This team may be a simple extension of the Procurement Team. Responsibilities include:
* donor tracking
* donation item tracking
* consistent auction pricing for starting bid, bidding increments, & buy-it-now
* ticket sales
* [bidder](https://docs.auctria.com/v3/bidders) management and number assignments
* if necessary [customize stationery](https://docs.auctria.com/v3/printing/stationery) for post sales receipts to donors and bidder
## Segment 2: Auction phase: Roles & Duties
#### **Marketing Team**
When the auction is ready to go public the team figuratively flips the switch from procurement to promotion & selling
* event tickets
* marketing online, silent and live auction
* selling raffles if applicable
* promote online catalog
* [raffles](https://docs.auctria.com/v3/items/run-a-raffle)
* bidder registration
* bidder pre-event registration
* online auction
* market using social media services
##### **Auction Team**
* bid sheets and a display page are furnished to advertise each item
* clearly mark closing times for category or individual items
* emcee announces last chance to bid on silent categories
* close each category in a pre-determined fashion
* record highest bidder information
* sell raffle tickets and pull raffle ticket winners
* conduct the live auction
#### **Event non-auction Team**
* manage catering and overall timeline of the event
* party set-up & break-down
* pay all vendors and gratuities
* celebrate the volunteers, donors and bidders
## Segment 3: Post Auction: Roles & Duties
#### Close-Out duties
This team can be the same as the data integrity team. Close out the auction and manage collections swiftly.
* online auction can be auto-closed and billed
* close silent auction items systematically or by category for a smooth check-out
* collections and financial reconciliations
* distribute the auction goods
* if there is an onsite event most goods and certificates should be distributed on location
* thank you letters and receipts to donors
* final receipts to bidders
* final notes and critique should be completed shortly after the event to record best practices for subsequent events
## Sounds simple, right? It truly is with [Auctria](https://docs.auctria.com/guide) by your side.
### Auctria Features streamline it all
[Teamwork](https://www.auctria.com/Web/Articles/auction_teamwork) and communication making for a smooth auction.
#### **Segment 1: Pre-Auction phase** Auctria Features
* create the shell of the auction online and promote the event with pre-sales and event details
* web based functionality means as data is input always live and current
splitting the workload is a cinch
* pre-auction procurement teams can track donors and potential donors and record progress
as donations come simply +add-item to the donor because the basics are already in place.
* pricing strategies can be pre-set across the entire auction or singularly defined.
#### **Segment 2: Auction:** Auctria Features
* print bid-sheets and display pages directly from Auctria
* closeout efficient for online, silent and live
* integrates [credit card processing](https://docs.auctria.com/v3/credit-cards) for auto collections
#### **Segment 3: Post Auction:** Auctria Features
Post auction is streamlined as well because the data is already in the system. Simply print donor receipts and mail a thank you. Charities that thank the donors and bidder have a better chance that the donor and bidder support the charity in future endeavors.
---
# 4 Ways to Engage Parents in Your Afterschool Program
Source: https://www.auctria.com/blog/4-ways-to-engage-parents-in-your-afterschool-program/
Hosting an afterschool program for students is a great way to keep kids engaged while parents are busy with work. This not only allows students to develop skills and participate in activities that are unavailable in their school curriculum but also provides a safe place for them to hang out without their parent or guardian worrying.
Depending on your organization, you’ll have a unique range of activities taking place at various facilities and locations throughout town. However, it can be a hassle planning these activities while also [engaging and retaining](https://www.auctria.com/blog/engage-12ways-wildapricot/) your program attendees, especially if you aren’t organized from the get-go.
**Whether your afterschool program hosts a competitive robotics program, a developmental soccer skills workshop, or an educational art class, it’s recommended to invest in [capable recreation management software.](https://www.communitypass.net/recreation/)** This way, not only can you offer online program registration and organize your activities and its facilities, but you can more effectively communicate with parents using accurate data based on efficient processes.
Read on and consider the following ways you can take action and engage parents in your afterschool program:
1. Offer online registration and payment
2. Send targeted messages
3. Prioritize children’s safety
4. Host an event for parents
Though it’s important to brainstorm unique and creative ways to make your programming attractive to kids, you have to also meet the needs of the parents. This means making the registration process as easy as possible for busy parents while also ensuring that your program is reliable and safe.
## 1. Offer online registration and payment
Your registration is one of the initial faces of your program that parents see, so it’s important to make a good impression. Set up online registration with your recreation management software so the parents in your community can avoid the hassle of unnecessary phone calls or long lines.
Consider these top features to meet parents’ needs and get registration up and running:
* **Online catalog.** Easily let parents navigate a list of the classes and activities that your afterschool program offers. They can learn more about each option and then register all at once. This is also a great way to [organize the activities](https://www.auctria.com/blog/get-organized-vlink/) you offer and schedule out the locations.
* **Waitlist management system.** It’s awesome when your program is so popular that you have to turn guests away, but it can also be complicated keeping track of who is next on the list. Make sure you can organize and manage attendees automatically with a waitlist management feature within your recreation management software.
* **Discount options.** Offer alternate pricing including sibling discounts, early registration discounts, discounts for community residents, and more.
* **Integrated payment processor.** Make sure your software’s payment tool is PCI-compliant! Financial information is incredibly sensitive, so assure registrants that their payment information is secure by not redirecting them to any unfamiliar third-party payment processors. Look for software with a fully integrated payment processing solution.
Prioritize ease of use alongside a secure platform. This boosts your reputation as a reliable organization with a great afterschool program.
## 2. Send targeted messages
As you begin the relationship with your attendee’s parents, it’s important to [develop an effective marketing strategy](https://www.auctria.com/blog/salaslabs-marketing-nonprofit/) that focuses on communication that is personal and targeted. However, that’s easier said than done especially if you deal with multiple programs and activities with their own unique schedule and guidelines.
Take a look at your software and make sure you can easily **send targeted emails and/or texts** in order to focus your marketing and communications efforts. These days, people’s inboxes are flooded with daily emails from various companies and stores, most of them not even read. Avoid adding to the unread pile by ensuring that your communications are specific and catered to the recipient.
How can you effectively send targeted messages? Read on to learn how the right software’s messaging tools can be an asset in various scenarios:
* Consistently update and keep parents informed with emails/texts containing your latest program news and announcements. Segment your recipients based on the program the child is signed up for so parents get messages only pertaining to them.
* If there’s a time-sensitive and urgent change, react quickly by sending out alerts immediately. This way, if there’s an emergency closing, you can let parents know with a fast text so there’s no room for error.
* As the program commences, certain dates in the future will hold more meaning, whether it’s the monthly payment due or an event for parents. Easily send communications on a specific day and time with scheduled messages.
Communicating with parents is a natural part of using your recreation management software, so it’s imperative that your software is reliable and effective. According to the [CommunityPass guide on recreation management software,](https://www.communitypass.net/recreation-management-software/) investing in tools like this will revolutionize your perspective on managing your program and recreation activities, so ensure you find one that truly fits your needs.
## 3. Prioritize children’s safety
As you work to increase program convenience and ease of use for parents, you also have to prioritize their children’s safety. Parents are often busy and rely on afterschool programs while they are working and they want to know that their children will be safe.
While hosting an afterschool program is a rewarding experience, dealing with youth also comes with extra precautions. For instance, it is especially important that you are aware of where each program attendee is and what activity they’re participating in. It’s already difficult to keep track of one kid, and a whole program’s worth can be even trickier.
**A secure way to effectively protect your program attendees and monitor their whereabouts is to implement a safe check-in and check-out system.** Don’t just depend on marking off attendance on a sheet of paper and let information accidentally fall through the cracks.
With a check-in and check-out app, supervisors and other staff can digitally take attendance. Additionally, they can view each child’s attendance history, their medical alerts, and a list of emergency contacts.
To supplement this system, some management software will **offer a database of authorized signatures and photos for an even safer check-out system.** Ask parents to provide a list of people who are allowed to pick up their child with photos so that you can ensure the child is leaving with someone approved.
Keeping child safety in mind is important with these types of programs. If you want to increase your knowledge on this topic, CircuiTree’s article on youth protection in higher education can provide insight.
## 4. Host an event for parents
If you want to further engage the parents of your afterschool program, invite them to an event planned just for them. Often, programs will have a party or [another type of event](https://www.auctria.com/blog/dk-event-ideas-entice/) at the end of the session so that parents can come together. It’s a fun celebration and a way for parents to take a break from their busy lives.
**Additionally, you can easily convert your event to a fundraiser as well.** You can get some extra funding for your afterschool program while also engaging parents in something meaningful. Begin brainstorming with this [list](https://funds2orgs.com/unique-fundraising-ideas-guide/) of unique fundraising ideas.
A great idea is to host an auction for the parents. All you need is [bid sheets](https://www.auctria.com/article/bid-sheets/) and to ask volunteers to submit auction items, ranging from physical gifts to experiences like a vacation or a fun movie night. This keeps parents engaged throughout the entire event because they don’t want to miss out.
**Your recreation management software should be able to facilitate registrations for one-off events like this.** Remember to send out targeted communications to these parents that explains the event and includes a link to register.
Parents will appreciate the effort you’re putting in, but you don’t have to go all out and expend a ton of resources for your event. Base your budget on the size of your projected audience and your existing tools. No matter what, the event will provide great value to the parents.
-----------------------
You should constantly be working hard to engage parents, especially since they’re the ones who register your program attendees. Meet parents in the middle by offering them the tools to easily sign up, while also prioritizing their children’s safety. Capable recreation management software can act as a foundation for a successful afterschool program.
--------------------
Special thanks to Joseph Oriente for sharing his expert advice. Joe is the President and Founder of Capturepoint, creator of CommunityPass software. Joe established Capturepoint in 1999 and launched CommunityPass in 2003, which was initially created to provide online registration and payment for a local town sports council that was overwhelmed with an increasing number of paper registrations. Since then Joe has been responsible for expanding CommunityPass nationally to become one of America’s most well respected and complete online management solutions with registration, membership and facilities software serving the recreation and school markets.
---
# Cattle Baron's Ball with Free Rein Foundation
Source: https://www.auctria.com/blog/cattle-barons-ball/
[Free Rein Foundation’s](https://freereinfoundation.org/) Cattle Baron Ball was an incredible success, exceeding all expectations by raising over $200,000 for its essential programs! The sold-out gala's success can be credited to supporters' shared vision to grow Free Rein's mission: Providing a loving sanctuary for abused and unwanted horses and harnessing their unique intuitive abilities to help youth overcome mental health challenges.
To elevate the all-volunteer organization's Cattle Baron's Ball in its 10th anniversary year, Free Rein team members pulled out all the stops to amass valuable items in the silent and live auctions and bring in robust community involvement. They heeded the expert guidance of a professional auctioneer and MC that had the crowd eating out of his hand. Guests had also been treated to delicious dining and drinks on a gorgeous Huntington Beach summer evening, setting the mood for generosity.
**Key Points to Success:**
* High-Value Auction Items
* Professional Auctioneer
* Community Engagement
* Volunteer Dedication
## High-Value Auction Items Drive Donations + Activities
The Cattle Baron Ball achieved great financial success largely due to the incorporation of high-value auction items. Ranging from exclusive experiences such as a thrilling helicopter ride with the local police to extravagant travel packages, these sought-after items piqued the interest of attendees, inspiring them to actively participate in competitive bidding. The irresistible appeal of these auction items not only generated a buzz of excitement but also motivated attendees to generously contribute, resulting in a significant boost to the total funds raised.
To add more excitement, Free Rein Foundation made sure to add lots of entertainment such as a live band, dancing, a fun photo booth, a Whiskey Game Room with a blackjack table for guests to try their luck between bids! Making your event fun and engaging is a great way to raise more and make your guests want to come to your next event.
Have a look at their beautiful set-up:
## The Power of a Professional Auctioneer
The Free Rein Foundation made a smart choice by hiring a professional auctioneer, [Zachary Krone, who is the President of California Coast Auctions.](https://cacoastauctions.com/) A professional fundraising auctioneer can help ensure that the event runs smoothly and efficiently. The Free Rein Foundation’s decision to hire an auctioneer had a big impact because Zachary Krone was good at understanding the crowd, getting people excited, and encouraging them to give generously. His friendly and fun personality created a lively atmosphere and made everyone feel inspired to donate!
## Community Ties and Volunteer Dedication
The Free Rein Foundation's extensive connections within the community played a crucial role in the success of the event. Their strong relationships with local leaders, businesses, and nonprofits helped secure various donations. With the exception of two individuals, all the event staff were Free Rein volunteers, who were always willing to offer their support. As a result, there was no need to expand beyond their established circle. The dedication of these volunteers, totaling over 40, was vital in ensuring that everything ran smoothly.
P. Riggs adeptly coordinated roles for everyone, including managing the check-in line, providing tech support, selling drink tickets, and serving as auction clerks and runners. Pam created a document with everyone’s roles and made sure to train them in advance. So, they knew what to do, and when and where they needed to be.
As events vary, your volunteer needs will vary. Visualize your event not only from the organizer’s perspective but from the guests’ perspective to make sure all of your bases are covered. Coordinating these details in advance helps make things at the event seamless. For example, Free Rein had volunteers for the following areas: check-in line control, check-in, tech control, ticket sales, Silent Auction, Live Auction Clerks, Live Auction Runners, Live Auction Tech Support, Fund-a-Need, checkout, and checkout runners. The hard work and commitment of the volunteers to the Free Rein Foundation’s mission were evident in every detail from greeting the guests.
## Put the Fun in Fundraising to Increase Impact!
The Cattle Baron Ball organized by The Free Rein Foundation is a great example of a successful fundraising event. By skillfully combining high-value auction items, having engaging games and entertainment, the expertise of a professional auctioneer, and strong community connections, the foundation was able to raise substantial funds to support its important programs. Lastly, what’s a party without closing it out with some dancing?
-----
Free Rein Foundation was founded in 2014 by Dr. Carole Harris, a psychotherapist and equine therapist, who had a profound belief in the healing abilities of horses. Dr. Harris enlisted the support of her twin sister Mary Behrens, who owns and operates the Huntington Central Park Equestrian Center, and the three of us got to work rescuing horses and offering equine therapy to vulnerable groups.
[Learn more about Free Rein Foundation](https://freereinfoundation.org/)
[Follow Free Rein on Facebook](https://www.facebook.com/freereinfoundation1/)
Auctioneer, Zachary Krone, the president and founder of [California Coast Auctions]( https://cacoastauctions.com/) designed his business with one goal in mind: To unite the worlds of commerce and entertainment with your charity, school or non-profit.
---
# How to Improve Your Fundraising Strategy: A Mini Guide
Source: https://www.auctria.com/blog/how-to-improve-your-fundraising-strategy-a-mini-guide/
Fundraising fuels your nonprofit’s work, but it can also be the most challenging aspect of running a mission-driven organization.
In any fundraising campaign, there are dozens of moving parts to track. From determining campaign goals and selecting the right fundraising tools to marketing your campaign and [engaging your supporters](https://www.auctria.com/blog/4-key-strategies-for-nonprofits-to-keep-supporters-engaged/), there’s a lot on your team’s plate. And that’s not to mention the other campaigns, regular programming, and day-to-day operations you keep running in the meantime!
To help your nonprofit streamline fundraising and improve [supporter retention](https://donorly.com/thedonorlyblog/donor-retention/), this guide will walk you through a few tips for improving your fundraising strategy.
## Review your current approach.
There’s no need to reinvent the wheel when it comes to fundraising. In fact, there are likely many aspects of your current approach that work well. To understand which practices can stay and which should be improved, you’ll need to conduct a thorough assessment.
This is where working with [an expert like a fundraising consultant](https://donorly.com/thedonorlyblog/fundraising-consultant) comes in handy. These professionals can help you see strengths and weaknesses that you otherwise might not!
With a consultant’s help, take a look at your past campaigns and how your team approached them. Ask yourself questions like:
* Which campaigns were most successful? Which were the least successful?
* Which marketing channels successfully reached our supporter base during these campaigns?
* Is there any feedback from supporters or team members that indicates what did and didn’t work during these campaigns?
* What skills and expertise do our team members have that benefited past campaigns? What gaps do we need to fill for the future?
As you answer these questions, you’ll identify areas for improvement. For example, you might notice that you didn’t meet your fundraising goal during a past peer-to-peer campaign because the effort wasn’t effectively marketed to supporters who were willing to participate as volunteer fundraisers. In contrast, you might notice that many of the supporters who created and shared their own fundraising pages have since deepened their involvement with your organization.
Examining both the good outcomes and challenges of past campaigns can provide insights into your strategy’s strengths and weaknesses, setting you up to make intentional, successful changes.
## Get to know your donors.
Fundraising is all about connecting with the people who power your mission, whether you’re launching a text-to-give campaign during the year-end season or hosting an event to thank your major donors.
One of the best things you can do to improve your fundraising is to make a concerted effort to get to know donors (and future supporters!) better. Here are a few suggestions for doing so:
* **Conduct prospect research.** All [mid-level donors](https://www.storycause.com/mid-level-donor-programs) are valuable and worth engaging, but only a select few have the potential to become major donors. With prospect research (the process of examining a supporter’s giving capacity, affinity, and propensity), you can identify which donors to cultivate with the goal of securing a major gift.
* **Send out surveys.** If you have questions about your donors, why not ask them directly? For example, instead of wondering about their reactions to your last fundraising event, send a short survey to attendees. Even a few candid responses can provide you with the information you need to improve your next event or campaign.
* **Use social media to interact with your community regularly**. The beauty of social media is that it gives your team opportunities to talk one-on-one with supporters. Leverage direct messaging and commenting features to chat with your supporters and get to know their needs and interests. Doing so will help you better tailor your fundraising strategy to them.
Getting to know your donors can help you level up nearly every aspect of your fundraising strategy—from creating specific [donor segments](https://www.auctria.com/blog/what-is-donor-segmentation-and-why-is-it-important/) for marketing and planning relevant volunteer opportunities to thanking them in more personalized ways.
## Train your team.
A great fundraising strategy needs a great team to execute it. As part of your initial fundraising assessment, you should have identified any skill gaps within your team. If you did, a few ways you can train your staff include:
* **Investing in training courses**. Online training courses for nonprofit professionals range from short, microlearning experiences for specific skills, to months-long programs that provide official certifications. Assess your team’s needs before enrolling them in any courses. For example, a specialized course on how to approach [corporate sponsors](https://www.auctria.com/blog/auction-fundraiser-sponsorships-make-money/) will fill a specific skill gap, whereas an intensive training course might be useful for a team member who wants to advance in their career to a leadership position.
* **Attending conferences**. Conferences bring professionals from all over the nonprofit sector together. At these events, your team can attend workshops, make connections, and learn what trends are impacting your industry.
* **Working with consultants**. Consultants can not only help assess your current strategies but also train your team to enact them. For example, your team might work with a [Google Ad Grants](https://gettingattention.org/google-ad-grants-training/) consultant as part of your online strategy and ask them to teach your digital marketing team how to maximize your Google for Nonprofits account.
When your team starts a new training program, be sure to document and record as much of it as possible. This ensures that when new team members join your nonprofit, they can review your resources and get up to speed quickly.
## Craft an appreciation strategy.
The key way to secure future donations is by showing appreciation for the ones you receive now. As such, don’t think of donor appreciation as a separate skill set from fundraising but rather as a vital part of the fundraising cycle.
The first step to designing an effective appreciation strategy is deciding which donors to thank and what level of recognition to provide. Most fundraising professionals will tell you the answer to the first question is “all donors,” but how to appreciate them depends on several factors.
For instance, here are a few ways you can appreciate supporters and which donors each method is appropriate for:
* [Donor walls](https://www.omnially.com/blog/donor-wall-guide): These permanent monuments to your donors should recognize supporters who have made substantial contributions, such as major donors and planned donors.
* **Phone calls**: One-on-one calls help establish a personal relationship. Nonprofits can write a script and recruit volunteers to call and thank recurring donors and mid-level donors. For major donors, the major gift officer, or another leader they’ve been interacting with, should make a personal call.
* **Cards**: A handwritten card feels personal and should be used to recognize supporters who go out of their way to engage with your nonprofit. For example, the last step on your [silent auction’s event checklist](https://www.auctria.com/blog/auction-timelines-and-checklists-and-user-training-pdfs/) might be to send out cards to attendees.
* **Emails**: Thank-you emails are appropriate for all donors who aren’t making specialized gifts, like major and planned donors. You might set up your online donation page to automatically send a thank-you and confirmation email. To write more effective emails, [eCardWidget’s guide to donor thank-you emails](https://ecardwidget.com/donor-thank-you-email/) recommends including each supporter’s specific gift amount, a description of their gift’s impact, and a signature from a recognizable figure at your nonprofit like your executive director.
The more donors you can retain, the more productive your fundraising strategy will be. After all, rather than attracting new donors to replace old ones, you can simply add more supporters to your growing community.
## Track fundraising metrics you can act on.
Hosting one successful fundraising campaign is great, but making all of your campaigns successful is even better! Set yourself up for sustained success by tracking and acting on fundraising metrics.
Your organization can track many fundraising metrics, focusing on digital marketing, fundraising events, and other specifics such as your board members’ performance. Here are a few popular metrics and how to calculate them:
* **Fundraising Return on Investment (ROI)**: This metric tells you whether your campaign brought in money, broke even, or cost you money. Calculate it by dividing total fundraising revenue by campaign expenses.
* **Gifts Secured**: Gifts secured tracks the number of donations you receive over a set time period.
* **Donor Retention Rate**: Your retention rate is the percentage of donors who continue to give year-over-year. Divide the total number of donors who gave this year and last year by the number of donors who gave last year. Then, multiply that number by 100 to get a percentage.
* **Donor Acquisition**: [Donorly’s guide to donor acquisition](https://donorly.com/thedonorlyblog/donor-acquisition) shares that there are three key performance indicators associated with acquisition: acquisition rate (total donors divided by your new donors over a given time period to discover what percentage are new supporters), cost to acquire (the number of donors acquired over a certain time period divided by the amount of money spent on acquisition efforts to discover roughly how much each donor cost to acquire), and return on investment.
* **Average Gift Size**: Average gift size is the average donation amount your organization receives from a specific donor group or during a specific campaign. To find it, divide the total dollar amount of donations received by the number of gifts received.
By consistently tracking metrics like these, your nonprofit can eliminate the guesswork from evaluating your campaigns, enabling you to make evidence-based decisions and set goals for future improvements.
----------------------------------------
Use these tips to make informed improvements to your fundraising strategy that propel your organization’s growth. In turn, you’ll set your nonprofit up for sustained fundraising success and more opportunities to connect with your supporters and drive impact.
------------
Special thanks to Sandra Davis, Founder and President at Donorly for the expert advice in this article.
Sandra leads Donorly with over 30 years of fundraising experience and leadership. Sandra has consulted on numerous capital campaigns, applying community building techniques, prospect research, and storytelling to help organizations meet and exceed fundraising goals and expand missions. Under her leadership, Donorly has grown to support the fundraising efforts of over 100 clients, helping them raise over $500 million for their respective causes
---
# Building a Digital Plan for Marketing Your Auction Event
Source: https://www.auctria.com/blog/building-a-digital-plan-for-marketing-your-auction-event/
Auctions are engaging fundraisers that have the potential to earn your nonprofit a high return on your investment. However, they are also known for being complicated events to plan, due to several moving parts from procuring items to setting up a bidding system. With all the hard work required to plan an auction, your nonprofit’s digital marketing strategy should drive the attendance your event deserves.
Digital marketing is multi-faceted, including factors such as [your brand,](https://www.auctria.com/blog/digital-marketing-conveying-your-nonprofit-s-brand-online/) audience engagement, and platforms of choice. As nonprofits become increasingly media-savvy, standing out from the crowd has only become more difficult. To stay competitive, nonprofit marketing professionals will need to regularly reassess their strategies, ongoing trends, and how their current goals can be achieved in a continually shifting online climate.
To help your nonprofit [develop a digital strategy](https://www.dnlomnimedia.com/blog/nonprofit-digital-strategy-steps/) for your upcoming auction, this article will explore four strategies:
- Create a dedicated event page.
- Research and leverage social media platforms.
- Personalize direct communication.
- Integrate your software.
These strategies focus on how your nonprofit can leverage various pre-existing digital platforms and tools to better position your organization online. Let’s get started.
## Create a dedicated event page.
To learn more about your auction, one of the first places potential attendees will check is your website. Ensure that upon arriving at your homepage, visitors are able to quickly find details about your auction, including its date and time, location, and how to sign up.
In addition to this essential information, create a dedicated event page to improve guests’ experience by featuring other auction relevant details. This can include rules for participating in the auction (such as how to bid, if bids can be retracted, etc.), an auction catalog or previews of specific items if you don’t wish to make everything public ahead of time, and information for how to sponsor the auction for interested business partners.
To help interested parties find your event page, ensure that your website navigation is as straightforward as possible. Given the importance of your auction, you may choose to adjust your website’s navigation and calls to action in the lead-up to your auction to drive more traffic to the event page. This might include adding or changing a call-to-action to link to the event page, rather than subscribing to a newsletter or signing up to volunteer.
You can also generate more traffic to your page by leveraging [search engine optimization](https://www.auctria.com/blog/seo-the-online-auctioneers-most-valuable-tool/) best practices. You can improve the chances that your event page will appear on the first page of search results for relevant keywords by first brainstorming what keywords supporters are likely to search for, and then adding those keywords strategically to your event page. However, be sure to avoid keyword stuffing, as using keywords unnaturally can result in penalties from search engines.
## Research and leverage social media platforms.
Social media marketing has become a core part of many nonprofit’s outreach strategies, especially for promoting events like auctions. Auctions are particularly well-suited for social media marketing strategies as nonprofits can use the incentive of winning a prize and add images of high-value items to posts to attract more attention.
Before launching your auction’s social media strategy, take the time to consider which platforms to use based on your audience. After all, if your target audience is not using the platform you choose, it doesn’t matter how theoretically effective your strategy is.
To help you assess which platforms to use, here is a breakdown of five popular platforms:
- **Facebook.** Facebook allows for long-form posts, which give nonprofits the space to share anecdotes from beneficiaries, statistics about their initiatives, and generally emphasize why their cause matters. Facebook’s algorithm tends to prioritize posts that come from groups, so consider creating a group dedicated to your nonprofit and inviting supporters to join to receive news about your ongoing projects before your auction.
- **Instagram.** Instagram focuses on photos and videos (called “Reels”), which can work well for an auction marketing campaign. Take photos of eye-catching and unique items and experiment with memorable hashtags that platform users are likely to search.
- **YouTube.** Creating videos and hosting them on YouTube can benefit your nonprofit’s marketing strategy as the content you upload can be shared on both YouTube and other platforms. Produce promotional videos for your campaign, and if your nonprofit qualifies for the YouTube Nonprofit Program, you can partner with other channels to earn donations for your cause while marketing your event to a wider audience.
- **Twitter.** Twitter has a short word limit and an algorithm that prioritizes posts that receive engagement. This can make it a difficult platform for nonprofits, whose marketing posts tend to rely on stories. If your nonprofit is interested in maintaining a Twitter account, strive to create posts that encourage responses by asking questions, sharing surprising statistics, or even experimenting with a more conversational, humorous brand voice.
- **TikTok.** While TikTok may still feel like uncharted territory for many nonprofits, it is becoming increasingly difficult to ignore this massive platform’s potential. If your nonprofit is interested in connecting with younger supporters, consider creating a series of short, attention-grabbing videos for TikTok.
Running a social media marketing campaign can take a significant amount of your team’s time and effort. If you need additional help planning a campaign, researching platforms, or creating content, consider reaching out to a [nonprofit marketing consulting](https://www.dnlomnimedia.com/blog/nonprofit-consulting-firms/) firm for assistance.
## Personalize direct communication.
In addition to using public platforms to track new supporters, market directly to your supporters who are subscribed to your email list. [Getting Attention’s nonprofit marketing guide](https://gettingattention.org/nonprofit-marketing-guide/) recommends using segmentation and personalization strategies to create more targeted messages, which can lead to an increased response rate.
Segmentation and personalization can help nonprofits create unique messages for each supporter, ensuring the content will more closely align with each individual’s interests while also strengthening their personal connection to your nonprofit. Here’s an overview of how to leverage these two strategies:
- **Segmentation.** Essentially, donor segmentation is the process of identifying shared characteristics among donors, sorting supporters who share the identified characteristics into segments or groups, and adjusting your messaging strategy to align with the interests and needs of each segment. For example, during your auction marketing you might divide donors based on location. You would then create two email templates, one for donors who live close enough to easily attend an event in-person and another for those who live in remote locations. The templates would reflect these unique differences and provide directions for how to attend the event in-person or remotely.
- **Personalization.** Once an email template has been created for a segmented group, your nonprofit can further tailor the message to the donor by adding relevant personal details based on each donor. These personalization efforts often include addressing each donor by name and referencing their history with the nonprofit such as past event attendance. It also provides updates on specific initiatives they have previously supported.
To facilitate a highly personalized email marketing campaign on a large scale, ensure your nonprofit has the right messaging tools. Many CRMs either come with or integrate with sophisticated, scalable messaging systems. Assess your current communication software to ensure it has the features you need to reach out to your supporters effectively.
Integrate your software.
For modern nonprofits, planning an event can require a number of software applications including a CRM with robust donor profiles and analytics tools, extensive and customizable communication tools, and event hosting software that facilitates various event activities.
To ensure your event’s planning, marketing, and execution stay organized, integrate your software or invest in compatible add-on applications as necessary.
Consider the example of Salesforce’s Nonprofit Success Pack (NPSP), a commonly used solution by nonprofit organizations. Nonprofits can expand upon the solution with several integrations and native tools created specifically to work with the CRM. DNL OmniMedia’s guide to the [Salesforce NPSP walks through a few ways to expand upon the functionality of the NPSP:](https://www.dnlomnimedia.com/resources/salesforce-nonprofit-success-pack/)
- **Native Salesforce apps and plugins.** There are a variety of apps and plugins built specifically for Salesforce NPSP, expanding a nonprofit’s current tools or providing new features altogether, such as the ability to register event attendees or generate event tickets.
- **Integrations with third-party solutions.** Your nonprofit may have software applications hosted externally from your CRM, but chances are that many of these can also integrate with Salesforce NPSP, providing a smooth transfer of data. For example, if your nonprofit has a separate prospective donor database, research if you can sync it with your CRM ahead of your event to keep all of your information in one place.
Of course, Salesforce’s NPSP is not the only CRM with a range of useful integrations. For instance, highly reviewed [Blackbaud integrations](https://360matchpro.com/top-blackbaud-integrations/) can assist nonprofits using any of the provider’s CRM’s to create a comprehensive digital marketing strategy. If you haven’t already, ensure that your existing marketing solutions are integrated with your CRM. If not, consider working with a consultant to connect with the solutions before hosting your auction.
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Auctions can be major fundraising opportunities for your nonprofit, so ensure that you’re giving them their best chance for success by creating a thorough, modern digital marketing plan. Improve your website and software, and use these applications to reach supporters where they’re at on a more personal level.
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Special thanks to Carl Diesing from DNL Omnimedia for the expert advice on building a digital plan for marketing your auction event.
Carl Diesing, Managing Director - \ Carl lives in the Hudson Valley with his wife Sarah and their two children Charlie and Evelyn.
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# How to Create Effective Auction Donation Request Letters
Source: https://www.auctria.com/blog/how-to-create-effective-auction-donation-request-letters/
Hosting an auction event for your nonprofit is a great way to encourage donations, engage new and previous donors, and build awareness for your mission. Some organizers may shy away from adding an auction to their event because the planning seems daunting - don’t worry! We have lots of tips and tricks to make it easier for you to plan a successful auction event.
Worried about figuring out the right timeline for your planning? Check out useful [auction and event planning timelines here!](https://www.auctria.com/blog/auction-timelines-and-checklists-and-user-training-pdfs/)
One of the first things you’ll need to do when planning an auction is to secure donated auction items. These are the items your guests will bid on to raise money for your cause! That means you need exciting items that people will be willing to spend money on - and you don’t want to purchase the items, because that lowers the total proceeds of your event.
Asking businesses, retailers, and service providers to donate to your auction may seem scary, but this article will give you the knowledge you need to write effective auction donation request letters to send to local, corporate, and individual donors.
## What is an Auction Item Donation Request Letter?
Clear, effective auction item donation request letters are essential for planning a successful auction event. Auction donation request letters are sent out when you need items or services rather than direct monetary contributions, such as when you’re looking for fundraising event auction items. These letters will be your organization’s first introduction to potential partners. They will outline that you’re holding an event to raise money and awareness for your mission, that you need auction items to be donated, and what recognition and visibility donating to the event will afford donors.
## Local vs. Corporate Auction Item Requests
Fundraising and procurement letters generally fall into two separate categories: individual and corporate appeals. Successfully getting a “yes” to your auction item donation request depends upon asking the right people, the right way, at the right time.
### Local requests:
* Should be made in person with a face-to-face approach to build rapport.
* Should focus on retailers and vendors your organization already works with regularly.
* Can be more informal since there is an existing relationship - but don’t be unprofessional!
### Corporate requests:
* Must be approached more formally because there is no existing relationship between the business and your organization.
* Are made to chains as well as regional and national businesses.
* Should clearly articulate your mission and impact to educate them on your work.
* Should be contacted the farthest in advance, since the businesses will need to go through a more structured approval process.
**Bonus tip: you should treat individual requests more like local requests.** Focus on individuals your organization already has a relationship with and meet with them personally to discuss the opportunity donating to your auction poses for them.
## Here are our 4 Tips for Getting Auction Item Donations:
1. Write an Effective Auction Item Donation Request Letter
2. Know Who and When to Ask for Charity Auction Donations
3. Effectively Respond When Potential Donors Say “No”
4. Know When to Say “No, Thank you!” to a Donation
### 1. Write an Effective Auction Donation Request Letter
An effective auction donation request letter should be sweet and to the point. You should:
* Be friendly
* Be specific
* Include all key information
**Be friendly and state your purpose:** An auction donation request letter should describe how they can “help the cause”, such as enrich the students, fight the disease, feed the hungry, save the animals. Using action terminology makes the donor feel like part of the solution by simply donating goods or services.
Always include the benefits donors will see from providing an auction item. Describe how they will be recognized, the expected number of attendees who will see their involvement, if the donation is tax deductible, etc.
**Be specific:Make sure you’re clear about what donations you’re seeking, timing, and more.** What types of donations are you asking for? Request gift certificates, baskets of goods, products, special experiences, VIP access, tickets - essentially anything that has a resale value. It may be helpful to note any specific types of items you cannot accept, as well.
What is the timing of the event? Including a donation cut-off date is vital to ensure donated items come in with enough lead time to be marketed to potential attendees. Calculate when you want to go public with the charity auction and work backward to find a date that gives you and the team plenty of time to get organized.
**Include Key Information:Always include email, website, and preferred contact information for you and your organization.** Additionally, it’s vital to include the donor name and any other specific information related to them, the business, etc to give the letter a personal touch.
Larger businesses especially may receive many auction item donation request letters - personalizing your letter shows that you aren’t just sending out a generic form to hundreds of businesses with no strategy. Read more about the [importance of personalizing donation request letters here!](https://www.auctria.com/blog/the-importance-of-personalization-in-fundraising-letters/)
Do not:
* Use generic greetings like “to whom it may concern.”
* Send your letter to multiple people without finding the appropriate decision maker
* Use the same template for every potential donor
Do:
* Address individual donors by their full names
* Address the appropriate decision maker for businesses (i.e. the owner, manager, or director of public relations).
* Mention any previous contacts you had at the same business so your new contact is aware of the existing relationship.
* Comply with the requested communication request format from the business. If they only want emails, send an email. If they have an online form, use the form.
We recommend including:
* The name of the person you’re contacting
* The name of your nonprofit organization
* Contact names and info for further information
* Links to your website so they can learn more about your mission
* Tax status, ID, and any relevant donor information
* A call to action that asks for donations within a set timeline
Interested in reading through some examples? Here to are some sample auction item donation request letter templates, including one for schools and one for general charity use.
### 2. Know Who and When to Ask for Charity Auction Donations
Ask everyone! You never know who will say yes. If they say no, ask them if they know of anyone that might donate. Ask vendors that you work with and then ask them to ask their vendors. Word of mouth can be a powerful motivator - make sure everyone you contact has your info so they can pass it on to anyone else they think might be interested.
Getting that first yes makes you feel great! Use that momentum to continue asking. Tell potential donors what other donors have already committed to.
Consider asking for donations while you are spending money at a business. It’s hard for a vendor to say no when you’re paying them for work on a different event. It is easy for a restaurant manager to say yes to a table full of diners, especially their regulars.
**Fundraising for a school?**
Ask parents, volunteers, & teachers. They may work at an office or have spouses that have unique access. Vendors that service the school should be able to provide something; just think of all the services that come in and out daily.
**Fundraising for animal welfare?**
Volunteers help from the bottom of their heart. They usually have their own animals and make purchases at animal friendly establishments. Ask the volunteers to help with donation requests.
**Fundraising for arts and culture?**
Look around and observe what businesses are nearby that benefit from your establishment. Restaurants and shops that gain foot traffic because of your organization are prime targets to ask for donations.
**Fundraising for health, welfare or disease fighting?**
Define the audience that is participating in your charity auction event and share that information with potential donors. Supporters like to return the favor and patronize businesses that donate to a similar cause.
### 3. Effectively Respond When Potential Donors Say “No”
Sometimes businesses will just say no, and that’s ok. If possible, try to find out why it’s a no (politely! don’t guilt them for not donating). Sometimes it’s a maybe, sometimes it’s a maybe later. Ask a few more questions to understand so you can make better use of everyone’s time.
Is the reason because the decision maker is elsewhere?
When and how can you reach the decision maker?
Is the reason based on timing? If so, how can you plan differently for your next event?
Is the reason based on the type of charity? If so, maybe you have other contacts that are better aligned that you should focus on in the future.
Is the reason based on the availability of donations? Is there something else like a cash donation that can help you fundraise?
### 4. Know When to Say “No, Thank You!” to a Donation
Don’t clutter the auction catalog. Say no to coupons, house party requirements, or anything that you feel is more of a sales promotion than an actually valuable item to your bidders. You may bump into solicitors that contact you like timeshare sales people or MLMs.
It’s ok for you to say no items, businesses, and people that don’t feel aligned with your goals and mission. Remember, nonprofits are mission-driven. This means it’s important to your supporters that you work with like-minded businesses, so don’t partner with businesses that aren’t aligned with your goals - even if it means one less item on the auction list.
## Bonus Tip: Is a Sponsorship a Better Fit?
Sometimes, a specific auction donation item isn’t a good fit for a potential donor. A sponsorship may be better.
For instance, consider partnering with a realtor. They can’t donate a whole home! However, they can make a monetary donation or sponsorship. Depending on how much they are willing to donate, a sponsorship may be more in line with how they want to support the cause. You can use their donation to purchase a product that will then be raffled, multiplying the effect of their donation.
They might want to make a larger donation or create a matching donation. In this case, they will match (up to a given dollar amount) the funds that you raise. This gives the donor a lot of clout and exposure to your entire audience of supporters, making it an appealing option for donors that want to be more involved!
Ordinary donations make up the bulk of the auction action, [Sponsors can help increase revenue multiple times over- here is how.](https://www.auctria.com/blog/auction-fundraiser-sponsorships-make-money/)
## What Comes After the Auction Donation Request Letter?
The work isn’t done after you send the letter and solicit your donations. Make sure to coordinate pick up of the item in a timely manner and after the event, send the donor an email with details around the success of the event, how popular their item was, any final paperwork, and a note about looking forward to working with them again for your next event!
Expressing gratitude towards your donors and clearly communicating the impact they provided for your event will encourage them to participate again in the future. Read more about [thanking your donors here.](https://www.auctria.com/blog/thanking-your-donors-3-post-event-best-practices/)
Auctria can make these post-letter steps even easier. Auctria streamlines the entire auction process from the first donation to the last receipt. Use our Solicit Donation element to easily set up a form on your event website. Businesses and individuals can fill out the form online and provide donation details to you, simplifying your process. Review the submission, approve the chosen donors, and send a donation receipt after you receive the item to close the communication loop.
Want more tips on maximizing the effects of your auction event? Read our blog on [Post-Auction Strategies for Long-Term support here.](https://www.auctria.com/blog/post-auction-strategies/)
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# How Does a Nonprofit Silent Auction Work? 3 Tips for Success
Source: https://www.auctria.com/blog/how-does-a-nonprofit-silent-auction-work-3-tips-for-success/
Are you thinking about running a silent auction for your nonprofit? Silent auctions are a great way to make the event engaging for your donors while still helping your nonprofit reach its fundraising goals. Auctria has the tips you need for running a successful fundraiser!
## So, What IS a Silent Auction?
A silent auction is an auction, typically one for charity, in which people bid for items in writing or by electronic means rather than by calling out or raising their hands.
Each attendee is assigned a bidder number before the auction begins. Each auction item has a big sheet placed in front of it and bidders will place “silent bids” by writing their bidder number and amount bid on each sheet for a set amount of time.
This keeps the atmosphere calm and social while also providing bidders anonymity regarding what they bid on during the event. When time is called, the bid sheets are collected and the highest bidder is determined as the winner.
## Why Should a Nonprofit Run a Silent Auction?
Silent auctions are a great way to engage your donors in a fun, interactive way without the stress and chaos of a vocal auction. **Remember: any auction is only as good as its items!** [Sourcing unique experiences, one-of-a-kind items, exciting gifts from local businesses,](https://www.auctria.com/blog/procurement-basics/) and other enticing bidding items will up the competition at your auction - which, in turn, ups the amount of money your fundraiser will make for your nonprofit.
Silent auctions allow you to explain your mission and show off the impact your nonprofit has made while providing donors an opportunity to contribute to a cause they care about while socializing, having fun, and maybe winning a few exciting items at the same time.
With the right preparation, a silent auction can be a fun, engaging, and effective way for nonprofits to raise awareness, funds, and support for their mission!
What Makes a Successful Silent Auction?
Successful silent auctions require organization, planning, and solid execution. Once you’ve secured high-quality bidding items, you’ll still need to:
* Market your event
* Create an event and auction website
* Create a user-friendly bidding system
* Create your event management team
Thankfully, Auctria can help!
## Market Your Event Fundraiser
If you’re stressed out by the idea of tackling social media and other marketing platforms to get the word out about your event, read our article on [Effective Marketing for a Silent Auction Fundraiser.](https://www.auctria.com/blog/effective-marketing-for-a-silent-auction-fundraiser/) We cover how to best utilize social media, email, and word of mouth to ensure you host a successful event.
## Create a Website
Auctria makes silent auctions powerful with our easy-to-use event and auction websites. We help you organize the entire auction process from the first day of procurement to the last bidder receipt - and everything in between. Learn more about how Auctria's tools can be used for [powerful event website to support your silent auction here.](https://www.auctria.com/blog/don-t-underestimate-the-power-of-a-great-event-and-auction-website/)
## Create a Bidding System
No need to start from scratch. Using a platform with extensive resources on choosing a user-friendly bidding system makes it easy to create and bidders to use. You’ll want to find a system that isn’t confusing for your guests but also isn’t an overwhelming amount of work for you and your team. Check out our article on Silent Bid Sheets here to learn more about blank bid sheets, customized bid sheets, bid sheets with display pages, and mobile bidding options.
## Build Your Team
When it comes to building your team, make sure you choose reliable, detail-oriented team members who will help you pull off the best event day-of! You’ll want organized people who can help reduce the stress of planning and running the event. [Define the roles and responsibilities](https://www.auctria.com/blog/auction-teamwork/) Diverse skills of the volunteers only enhance the outcome of the fundraiser. Consider splitting or combining duties depending upon the number and type of volunteers that step forward.
Additionally, choosing team members who are passionate and knowledgeable about your nonprofits mission means they’ll be great resources during planning and when working with guests, potential donors, potential partners, and more.
They should know your supporters well enough to give you suggestions on how to craft an event tailored to your audience. They should also know the mission inside and out so that they can pitch it effectively to potential partners to convince them to provide bidding items, as well as being able to clearly explain the mission to any guests with questions during the event.
Having a team you can count on will help your event run smoothly, increasing guests' trust in you and your nonprofit - which will increase their willingness to bid on items and donate to your cause!
Here are our Three Easy Tips for a Successful Silent Auction:
1. Start Planning Early
2. Keep Things Running Smoothly
3. Reach Out Afterwards!
## 1. Start Planning Early
Remember how we said any auction is only as good as its items? Sourcing high-quality items for your donors to bid on can take a long time. You’ll need to have or build relationships with other local businesses, organizations, and more before you can convince them to donate items to your fundraiser. Don’t lose out on raising more money for your nonprofit because you waited til the last minute to look for items!
The logistics of the event also take a lot of time to plan. You’ll need to form your team, set a clear goal for the fundraiser, find an event space, build a website, market your event…whew! It’s a lot! But it’s all achievable if you start well in advance, giving yourself time to get the details right and deal with any unexpected delays or complications.
## 2. Keep Things Running Smoothly
On the day of the event, your biggest priority should be ensuring every guest, donor, and partner has an amazing time. Even if they don’t donate or win a bid, you want them to walk away saying, “Wow, that was so fun! I can’t wait for the next auction”. This is a great opportunity to engage people and make them dedicated supporters of your nonprofit!
If you’ve put the proper amount of time into your planning and surrounded yourself with a capable team, you should be good to go. Take a deep breath, be attentive, and calmly handle any complications that arise day-of. No event goes perfectly - but a well-run event will keep guests from ever knowing what went wrong.
## 3. Reach Out Afterwards
Some articles recommend reaching out to winning bidders after so that you can encourage continued engagement with your nonprofit. We have to ask: why not reach out to everyone, winner or no?
Every single guest at your event is a potential life-long supporter of your nonprofit and its mission. They clearly were interested enough in your mission and event to attend - so don’t miss out on an opportunity to keep them engaged and convert them to dedicated supporters!
**For winning bidders,** you’ll want to reach out to thank them for their donation and to provide tax-deductible information.
**For item donors,** reach out to thank them for donating their item(s) - and perhaps even emphasize how popular their item may have been! Let them know if you’ll be planning more auctions in the future and that you look forward to working with them again.
**For non-winning bidders,** thank them for bidding and encourage them to consider a separate donation to your nonprofit if they’d still like to support you.
**For guests who didn’t place a bid,** reach out to thank them for attending. It may also be a good idea to send a short survey gathering data on why they didn’t bid - were the bids too expensive for their taste? Were the items not of interest? This is valuable data for future auctions!
**For all of your attendees,** add them to your email list and encourage them to follow you on social media if they don’t already. This will keep them engaged with your nonprofit, let them know about future events, and increase the chances that you’ll receive further donations from them.
## Examples of Successful Silent Auctions (and Why)
We’ve helped many organizations plan, organize, and run successful auction events. Read about all our successful events on our [Spotlight page!](https://www.auctria.com/spotlight/) Let’s take a look at a few of our favorites.
### Church of the Rock’s Pie Auction
Church of the Rock has raised millions of dollars auctioning pies - although they started small, making just $800 in their first auction in 1997. If there’s one thing they’ve learned, it’s that being organized and having a solid plan leads to success! They have their auctions down to a precise process.
One tip you can use in your planning: start promoting the next auction as soon as the first one is complete! As soon as the auction finishes, make sure to reach out to all attendees, bidders, donors, and partners with details about how much was raised, what the most popular items were, and how the funds will be utilized.
In between the events, keep everyone updated on how the funds are being used: if you buy supplies, fund a trip, or build something, make sure to share that with everyone!
Make sure details about the next auction are easy to find on your organization’s website, including details about where the funds are going and any important sign up dates for the next event.
Learn more about the Pie Auction [here.](https://www.auctria.com/blog/people-process-pie/)
### The Bangor Symphony Orchestra Soiree Fundraiser
When the Bangor Symphony Orchestra moved their auction from in-person to online, they knew it was a great opportunity to compare the results to previous years.
They provided a similar number of auction items for bidding but the winning bids were much higher and engaged a broader audience. The differences included providing thank you gifts, adding Bid Extensions (to prevent sniping), and offering multiples of popular auction items.
Bid Extension (previously known as anti-sniping) means that auction items that receive last minute bids have the bidding time extended automatically. This gives the previous bidder more time to re-bid. Bid extension notification is unique to online bidding because the bidders receive immediate outbid notifications.
At an in-person silent auction, bidders would have to hover over their most wanted bid sheets instead of being able to enjoy the social activities, making it a less satisfying experience. With Bangor’s shift to an online auction, this conflict was removed, bids went up, and attendee satisfaction increased.
Bids increase over the course of the auction. However, only the highest bid wins and is awarded the auction item. Some people who were outbid might be willing to pay the winning bid amount. Additionally, some donors may be willing to donate multiple items. How do you capitalize on that? Offer multiples!
See what else Bangor Symphony Orchestra learned about their event in the full write-up [here.](https://www.auctria.com/blog/bangor-symphony-orchestra-pivot-to-paradigm-shift-for-event-fundraising/)
Want to see how other organizations are using Auctria to power their fundraisers? Check out our [Public Auction and Fundraising Events page!](https://events.auctria.com/) This page features live updates with currently active events so you can see exactly how other nonprofits are running their events.
Curious to see how Auctria can help your nonprofit successfully execute your next event? Try Auctria for free today to run an example event, explore the guest experience, and more. [Click here to learn more!](https://www.auctria.com/next-step)
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# Proven Revenue Generators for an Event Fundraiser
Source: https://www.auctria.com/blog/proven-revenue-generators-for-an-event-fundraiser/
Proven revenue generators to optimize revenue before, during and after the event fundraiser. If you focus solely on the day or night of the event for income then your job is incomplete. Prior to the event you are building momentum and attracting attention for participation. Post event is an opportunity to continue the relationship with sponsors, bidders & donors. You may even pick up some new volunteers along the way.
During the event is a special time so we will share proven activities that repeatedly generate energy, engagement and most importantly, large income at the in-person event:
* Grab bag
* Balloon pop
* Heads or tails
* Signature drink
* Wall of wine or bourbon
* Live auction
* Champion call or Paddle Raise
* Last Man Standing or Run Around
## Prior to the event
The most important time from a financial aspect should be the work you put in prior to the event happening. This is where your focus should be on cultivating sponsors to fund the event. Sponsorship dollars are critical! When looking at successful fundraising events, it is proven that the majority of your funds will be generated from your sponsorships. An organization’s development director can lead this effort, but sponsorship sales should not fall solely on the weight of your director. They should guide the process and provide assistance to others who will be selling the sponsorships, like your board and event committee, but ultimately provide the path for successful sponsorship sales. A great way to free up some time to allow you to focus on sponsorship development is by partnering with an event company to handle the event logistics. Even though there is a cost in working with event management companies you will allow yourself the ability to work with your bigger donors on sponsorships.
In addition to sponsorships, many events will sell tickets. The ticket sales are a very small portion of revenue when you look at the entire event however it is still revenue for your organization. A benefit to making your event ticketed is that guests and sponsors that have secured tickets will want to come to your event! More people at your event means more folks bidding on items, spending money on sales, and more donations. Determining the price for the ticket will depend on the style event and the cost per person you incur to hold the event.
## Event Day
The day of your event has arrived and your stress level is through the roof and you are running on little sleep. If you have an event management partner it should be on them to make sure things are in order for you. That will allow you the ability to not run the event but engage with the attendees. Even a ticketed guest who is there for the first time hearing about your organization is important, as they could become your next big advocate or donor.
What makes a successful event? As a case study, we’ll be using a gala style event that will include a cocktail hour and a seated portion of the evening. The first step to help is by pre-registering credit cards. This can be accomplished upon entry to the event or when folks are registering themselves online. The more that can be accomplished prior to the event the quicker the guests get in the door and start spending money. Registering credit cards accomplishes a couple of things, but more importantly, it helps the attendee spend money at your event without pulling out their wallet or purse to think about how much they are spending. The guest can then use their name or bidder number throughout the event for bidding, donations, and sales.
Here are some activities to fundraise during the event in addition to a silent auction.
### Grab Bag
A set price in which a guest chooses a bag in which they are not able to see the content of the bag. i.e. $20 per bag and the content could be a $25 gift card or more.
This is great if you have items that don’t pair well with other silent auction packages or are below a certain value.
### Balloon Pop
Similar to the Grab Bag you assign the items a number which corresponds to a number inside each balloon. The guest will pay per balloon they pop. The noise of the popping gets other guests curious and interested.
### Heads or Tails
Throughout the evening you will sell a chance for guests to will the heads or tails prize. The purchaser will receive a necklace or blinking ring to designate they are going to be part of the game. Something similar to the blinking ring gains attention and gets people asking where and how they got that. The MC or auctioneer gets everyone focused on the stage later in the evening and uses a coin for heads and tails. You can either have guests place their hands on their head or their hips. The other way would be to face the stage for heads or face away from the stage for tails. The guests who are doing the opposite are out and the game continues until there is only one guest left. [All sorts of raffles can be prolific](https://www.auctria.com/blog/raffles-success/) fundraising tools. Be sure you are aware of the regulations to be safe!
### Signature Drink
You can or your caterer can create a signature drink which can be tied into the event theme. To do this you can sell a cup which allows you refills of the signature drink throughout the night.
### Wall of Wine or Bourbon
Another great activity that guests really enjoy. Place a number on every bottle of wine, bourbon or other alcohol. Have a jar of corks with the corresponding numbers. Each pull is a set price for example $40 or $50. The guest wins the bottle that is numbered the same as the cork they pulled out. You may need to be prepared to mark the bottles with the winners name and bid number for pick up at the end of the event depending on your ABC laws.
As the evening transitions to the main program and focus turns to the front of the room or stage. Oftentimes this is when the guests are seated for dinner. Several fundraising elements are very common but we will include ideas to increase that return.
### Live Auction
Depending on your event’s size and scale it may make sense to bring in a trained auctioneer. A good auctioneer should have the connection to consignment packages that will bring added value to the live auction to help increase the overall return from a live auction. [Live auction success](https://www.auctria.com/blog/live-auction-success/) is reliant upon bidders bidding against each other pushing up the final sale price. A good auctioneer can feel the vibe of the guests and knows the ways to best draw out every dollar possible.
### Champion Call or Paddle Raise
This has many different names but the gist is that you are asking for a straight donation. This is generally one of the larger portions of your revenue for an event. It is always more impactful when you have this part of the night after you play an impactful video or have a speaker tug on the heart strings of the guests. When you are determining the levels you plan on asking for, consider adding a level above what you're comfortable with. You will be pleasantly surprised. Also, if you have a donor that already pledged a large donation prior to the event, you can ask them to “donate” that amount during this time. That gets the ball rolling, and guests see others who support at that level and feel more willing to match what others are supporting at.
### Last Man Standing or Run Around
This is a unique way to get the guests to reach in their pockets one last time at the end of your Champion Call. You reserve an item or package as a give away i.e. YETI cooler with something inside. The way it works is that you go back to a $50 or $100 donation level. Each time a guest raises their bid number they are making a donation. The last donation will win the cooler and its contents, in this example. Quickly you will see guests raising their bid numbers and your MC or Auctioneer is reading them as they would during the Champion Call. Guests will raise their bid numbers more than once. As it stalls out the MC or Auctioneer does the tradition “Last call Going once going twice, Fair and final warning…” Another guest or several raise their bid numbers for an additional donation at the determined dollar amount. It is up to the MC or auctioneer and their spotters to determine in what order they saw the bid numbers raised. This will continue for several more rounds before it closes and the results will surprise you. The key thing here is to post the rules on a powerpoint slide as well as announce multiple times that every time the guest raises their bid number they are making an additional donation. The key word being “Donation”.
## Post Event
When the event ends you do not need to consider the fundraising for that event over. Funds raised after the event can still be allocated to that event's fundraising efforts. You also can send out a follow up [email thanking the guests and supporters](https://www.auctria.com/blog/thank-you-everyone/) for being a part of the event. In addition you can leave them with a way to continue the support or make an additional contribution. Another quick way to gather final donations is via a text from the auction system. This can be accomplished by providing a text-to-donate option that can be sent out to all your attendees, you never know if someone was shy to raise a paddle during champion call but is happy to donate via text!
We hope all these tips help you maximize your profits during your auction, and most of them can be incorporated into virtual events. Good luck and happy fundraising!
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Special thanks to John Fuse of [Eventfull](http://eventfullrva.com/) for sharing his expert advice on how to maximize income at an event fundraiser. John is an event planner located in Virginia specializing in not-for-profit events.
---
# Live-Streaming On a Budget
Source: https://www.auctria.com/blog/live-streaming-on-a-budget/
After one year of live-streaming events, we’ve come a long way to support the needs of so many non-profit organizations that needed to pivot back in March of 2020 in order to keep supporting their critical mission through the means of virtual/digital fundraising.
Many nonprofit organizations and schools have had all fundraising events postponed or canceled since March 2020 and so their need for financial resources is greater than ever.
Most organizations are focused on minimizing exposure to expenses.
To say that the climate of events has been challenging is an understatement, and yet we’ve had tremendous success with virtual events and virtual fundraising. We shared three other case studios here that provide the back-up to our claims and in this post we’d like to share three more case studies in the evolution of what virtual fundraising could look like, especially for organizations that are still hesitant to spend a good amount of dollars on an in-studio production.
## In-Studio Production can be Costly
Ask anyone in events and they would 100% say that an in-studio production is ideal and it’s just beautiful, you, as the client, Emcee, Auctioneer, support staff, show up and hour before the event going LIVE, and everything's safe, setup and ready to go for you. You do a quick tech run-through and you’re set. No hassle, no bustle, no drama. Turn-key solution without you needing to worry about one thing because there’s a team of professionals behind the scenes turning the knobs, adjusting things, testing the technology, running the show basically so you don’t have to.
Now, as you can imagine, that team of superheroes doesn’t volunteer or work for free. Expertise comes at a cost and studio time comes at a cost as well. In the age of virtual events you can put on a very sophisticated production that looks amazing on the front end, but at the end of the day, your bottom line, your net profits will tell you a different story. You didn’t come net-neutral from your amazing event, you came under. Not only did you not raise the funds you so needed to raise, but in some cases, you ended up having to pay out of pocket for that awesome production and technology that you were bragging about on social media.
## Live Streaming on a Budget
We listen to our clients and we hear this one common theme more times than we would like to. And so the need to come up with a different solution, another broadcasting model, a more budget-friendly model without compromising on the quality of the live-stream has been our priority. We wanted this solution to be affordable to the smaller nonprofits that can’t afford the big name studio production, yet at a fraction of the cost of that in-studio production, they could still benefit from the experience of a highly produced virtual event, with the guarantee now that their net will be a positive one.
## Budget Friendly Live Stream Model
And this is where this virtual live-streaming model comes into place. It’s a simple model. The main ingredients are:
* an auctioneer comfortable with live-streaming from their home location, with a technically adequate home set up ready to go live (C.A.L.L.S. certified) such as [Patrick Siver, BAS](https://geventsllc.com/)
* Live streaming virtual studio such as [StreamYard](https://streamyard.com/)
* Easy to use cloud-based auction platform with an app option such as Auctria
* A virtual event producer running and executing the production, such as [Tree-Fan Events](https://treefanevents.com/virtual-event-free-resources-special-live-streaming-pricing-for-auctria-users/)
**These four ingredients provide the “secret sauce”** to planning and production a virtual fundraising event that now won’t break the bank while providing you with an unparalleled professional broadcasted production complete with branded graphic overlays, lower thirds, tickers, comments, chat, wheel of names giveaways, and of course content (live and pre-recorded).
Using this model, working in close collaboration with gEvents, StreamYard, and Auctria we were able to creatively provide a cost-effective solution to our clients and the results were outstanding, with one school doubling their net from their last gathering event, another netted twice their goal and the third exceeded their overall goal.
Anca Trifan
>"It felt great to help these nonprofit clients with these tried tools that we have successfully used for live-streaming virtual events in the past and that now we’ve applied to virtual fundraising events."
These three case studies are just a few to highlight how great it feels to be able to “help the helpers” by assisting these nonprofit organizations secure the revenue they desperately need to further their missions. [See the virtual showcase.](https://vimeo.com/showcase/8469416)
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Special thanks to Tree-Fans founder, Anca Trifan for sharing her expert advice. If you’d like to learn more about the model and what that might look like for your upcoming fundraising event, [schedule a short 20 min call with us, risk-free.](https://calendly.com/treefan_events/discovery_meeting)
We won’t try to sell you, we love to share our experience and it is ultimately your decision to apply our experience and expertise to your event and help serve your organization in any way we can.
[Click here to get a complete package of virtual event templates](https://treefanevents.com/virtual-event-free-resources-special-live-streaming-pricing-for-auctria-users/) including:
* Virtual Event Script & Tech Notes
* Run of Show
* CALL Tips
* Virtual Event Checklist
**Podcast: [Events: demystifyied](https://treefanevents.com/events-demystified-podcast/)** Auctria was episode #19 and there are many that are directly related to charity and fundraising events.
**YouTube: [Tech Tuesday](https://www.youtube.com/playlist?list=PLQetBusJOOytQeigf1bmRgwD9fPqx1pHu)** On the Tree-Fan YouTube channel you will find a Tech Tuesday playlist. Here Anca discusses and answers all your virtual event tech questions.
---
# 4 Fundraising Strategies for Improving Donor Engagement
Source: https://www.auctria.com/blog/4-fundraising-strategies-for-improving-donor-engagement/
So much of nonprofit work is focused on fundraising, and rightfully so—with fundraising dollars, your organization can run its programming, deliver its services, purchase equipment and supplies, and more.
However, the relationship between donors and your nonprofit doesn’t solely revolve around the exchange of money. In fact, if the relationship feels transactional, your donors may feel less connected to your cause and seek out other organizations to support.
The good news is that effective fundraising and donor engagement go hand-in-hand. Think about cultivating relationships with your donors as a fundamental aspect of a [winning fundraising strategy,](https://www.auctria.com/blog/how-to-improve-your-fundraising-strategy-a-mini-guide/) not just a tangential component of it.
To help you improve how you’re engaging your donors in addition to asking them for donations, you’ll need the right strategies on your side. In this post, we’ll explore five of our favorites:
1. Host a variety of events
2. Create an accessible website
3. Personalize communication
4. Encourage additional involvement
5. Ask for feedback
While these general strategies are a great place to start, you may find that your organization needs a donor engagement approach that is tailored to its unique needs. Consider [working with a nonprofit consultant,](https://donorly.com/thedonorlyblog/nonprofit-consultants) an expert in all things fundraising and donor relations that can objectively evaluate your efforts and help you implement engagement strategies that lead to strengthened donor relationships and long-term retention.
## 1. Host a variety of events.
Nonprofit events require an investment of time and resources to pull off, but they’re well worth the effort. In addition to bringing in donations, they are great opportunities to encourage your supporters to become more deeply involved with your nonprofit. Plus, they’re a lot of fun! You can even plan events that take the focus off of fundraising and are instead dedicated to community building among your supporters.
Try to plan a variety of events that will appeal to different donor groups. For instance, if you have supporters all across the country, planning both in-person and virtual events will give all of your donors an opportunity to engage with your organization. Note that some events naturally lend themselves to virtual and hybrid participation more than others. A [silent auction,](https://www.auctria.com/blog/a-guide-to-preparing-for-auction-and-event-fundraisers/) for example, can easily be hosted in an entirely virtual format, but a 5K will require a more innovative approach to move online.
In addition to virtual and in-person considerations, take the following into account as you plan your events:
* **Supporters’ ability to give.** Your event fundraising strategies should take your audience’s giving capacities into consideration. If an event is targeting a very specific segment of your base, study their average gift amounts to make appropriate asks. Some events can offer giving and engagement opportunities for donors at a variety of income levels. For example, at your auction, high-value items will attract attention from major and mid-range donors whereas lower- and medium-value items can still keep your average donors engaged through the event.
* **Required technology.** Whether in-person or online, events increasingly need digital support. A [dedicated “Events” website page,](https://www.auctria.com/blog/designing-an-event-landing-page-5-strategies-for-nonprofits/) registration forms, ticketing tools, and live-streaming software, and digital donation boxes can all improve your donors’ event experiences.
* **Activity schedule.** While your events are typically focused on fundraising, an event that is solely about donating to your nonprofit is unlikely to hold your supporters’ interest. Offer a variety of activities and engagement opportunities between speeches honoring donors and calling for donations so supporters feel like they are part of a dynamic community. For instance, you might provide a delicious meal or high-end entertainment.
Remember to always follow up after your events to thank donors for attending, whether they ended up giving at your event or not. Additionally, take pictures during the event to post online and share with supporters who attended. Photos can also help market your future events by reminding donors how much fun they had the last time they attended.
## 2. Create an accessible website.
Your website is one of your most valuable donor engagement tools. Supporters [visit your website to donate,](https://donorly.com/thedonorlyblog/digital-fundraising) volunteer, and stay updated on your nonprofit’s recent activities. You can further encourage engagement by optimizing your website to meet accessibility standards and increase your potential audience.
Following [accessibility guidelines](https://www.w3.org/WAI/standards-guidelines/wcag/) improves your website for all users. In addition to letting visitors using screen readers or other assistive technology engage with your website, many of the core accessibility principles revolve around creating a clear navigation system, easy-to-read text, and appealing visuals.
[Cornershop Creative’s guide to nonprofit website design best practices](https://cornershopcreative.com/blog/nonprofit-web-design-best-practices/) outlines a few key principles for improving your website’s usability:
* Add alternative text (also known as alt text) to images and transcripts for videos.
* In addition to making links a different color, underline them so that you can help more people identify them.
* Ensure that visitors can navigate your website using a keyboard.
* Make text highly readable by using colors with high contrast and ensuring fonts are at least 16px.
* Use labels and helper text outside form fields to assist visitors in filling out forms like your donation form or event registration forms.
Your website should encourage engagement, rather than be an obstacle your supporters have to surmount to interact with your nonprofit. An improved website will also lead to visitors being more eager to engage with any content you do post on the site, which opens the door for adding evergreen content such as webinars.
## 3. Personalize communication.
If a donor feels they have a personal connection with your nonprofit, they are more likely to stick around and participate in your nonprofit’s community. While having one-on-one conversations with every donor is nearly impossible, you can personalize your communications so each donor gets a unique experience when they interact with your nonprofit.
In addition to tracking basic personal information such as your donors’ names and contact information, use other software tools at your nonprofit’s disposal to learn more about your different supporter segments so that you can approach them appropriately.
For instance, [Donorly’s guide to prospect research](https://donorly.com/thedonorlyblog/prospect-research-guide) recommends using tools like your internal donor records, government records, and prospect generator tools to identify supporters who have the potential to become major donors. These donors will benefit from a more hands-on approach than others. This doesn’t mean your regular donors should be ignored, but rather that your nonprofit should identify opportunities to receive major gifts and look for corresponding engagement opportunities.
You can also engage donors in small ways through your communication tools. Address every supporter by name through their preferred communication channel and reference their previous engagement history to show that your nonprofit acknowledges and appreciates their past participation.
## 4. Encourage additional involvement.
One of the best ways to ensure your supporters remain invested in your cause is to encourage additional involvement beyond donating. As your supporters engage with your nonprofit in multiple ways, their connection to your mission will deepen and they’ll be more likely to be lifelong supporters of your work.
Here are some opportunities to plug as you interact with your donors:
* **Following your organization** on [social media:](https://www.auctria.com/blog/how-to-grow-your-organization-s-social-media-following/) This is a low-stakes way for your donors to keep up with your nonprofit’s activities and interact with your organization regularly. Ensure that your social media profiles are properly branded to your nonprofit so that your donors can easily find you, and make it worthwhile by posting interesting and engaging content.
* **Volunteering:** Volunteering is an excellent opportunity for your donors to get hands-on experience with your mission. Work with your volunteer coordinator to design opportunities that will allow your donors to tap into their strengths and skill sets, and that will work with a variety of schedules.
* **Participating in [advocacy work:](https://www.auctria.com/blog/5-ways-to-turn-advocacy-into-action/)** If some aspect of your nonprofit’s mission involves engaging with policymakers or educating the general public about a specific issue, you can also invite your donors to join in on these activities. Make sure to provide thorough training about how to approach advocacy work and how to talk about your mission so that donors feel equipped to help out in this way.
* **Joining your planned giving program:** Planned giving empowers donors to create a lasting legacy centered on a nonprofit cause they care about. Encourage donors to learn more about your planned giving program and to join your planned giving society so that they can interact with other people who are passionate about making an impact on your cause.
Every donor is unique and will have different preferences when it comes to getting involved with your nonprofit in other ways besides making financial contributions. As you continue to get to know your donors, guide them toward the opportunities that you know will resonate with them and bring them personal fulfillment. This will encourage them to continue their involvement for years to come.
## 5. Ask for feedback.
The best way to know how donors feel about your nonprofit is to ask them. You don’t need to incorporate every suggestion you receive from your donors, but being asked lets them know that your nonprofit cares about their experience with your organization.
Survey the donors whose experience you want to know the most about. For example, new donors may help give insight into how they discovered your nonprofit, but they might not have formed an opinion on how they feel about their current engagement level. By contrast, donors who have been with your nonprofit for years might be less concerned about marketing materials and more interested in your event calendar.
For each major fundraising effort that you launch, take the time afterward to assess its impact on your supporters and determine how it affected engagement rates. When you [create a new fundraising plan,](https://donorly.com/thedonorlyblog/fundraising-strategy-guide) consider past donor interactivity to set an attainable goal that makes sense with your nonprofit’s large-scale growth goals.
------------
[Keeping your donors engaged](https://www.auctria.com/blog/4-key-strategies-for-nonprofits-to-keep-supporters-engaged/) is a critical part of setting your nonprofit up for sustained success. Plus, lasting nonprofit relationships are built on meaningful interactions and experiences, not just generous donations.
Use these five strategies to improve your nonprofit’s approach to donor engagement. And remember, you can always leverage the expertise of a nonprofit consultant to further fine-tune your strategy.
---------------
Special thanks to Sandra Davis for the expert advice. Founder and President Sandra Davis leads Donorly with 30 years of fundraising experience and leadership. Sandra has consulted on numerous capital campaigns, led strategic planning and feasibility study efforts, and managed board development and recruitment efforts in addition to overseeing planned giving, special events, and annual giving programs. Under her leadership, Donorly has grown to support the fundraising efforts of over 75 clients to date.
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# What Years in Fundraising Events Taught Me About Community
Source: https://www.auctria.com/blog/what-years-in-fundraising-events-taught-me-about-community/
I have spent many years working in signature events, community events, and peer-to-peer fundraising, and I have always loved event day energy. Hi, I'm Nicole from Nonprofit Hive, and these are a few of the lessons I've learned along the way.
There is a natural chaos that comes with event management and for some, this is the place where they thrive. I am one of those people who loves organized chaos. The kind of chaos that comes with “where are the extra name tags?”, watching the room come together, seeing volunteers find their rhythm. I love that feeling when sponsors are arriving and guests are checking in or someone needs tape and that last minute table needs to be moved.
Then, at some point, the event becomes what it was always meant to be - A place for people to connect. The mission engulfs the room and we hear the stories or watch as guests connect with old friends. I love to watch as people remember why they show up.
But in the end, the inevitable aftermath that comes is often a chaos that could use the most attention but is often forgotten. Everyone is exhausted, staff are burnt out, volunteers are tapped out and committees are tired.
The event team is reconciling donations, sending receipts, updating sponsors, cleaning up lists, writing thank-you emails and probably already jumping into the next campaign. Everyone is so tired, we often wrap the event before we have really listened to what happened inside it.
## Post Event Basics
There are certain post event activities that are ingrained into every process, the expected activities of any nonprofit or fundraiser. We must share the total amount raised, we must post photos and we must send out generic thank-yous to all who attended.
Then we inevitably must move on to the next campaign. Fundraising is fast and the work moves quickly because we’re often working on timelines not our own, donors have other engagements, grants have reporting deadlines and prospects don’t wait for us.
I get why it happens. But I also think post event activities are one of the biggest missed opportunities in fundraising. The event should not be the end but it should be thought of as the beginning of the real relationship. Events are not just revenue generating moments, although they are usually measured by the obvious numbers and those numbers do matter, numbers don’t tell the whole story.
Some of the most meaningful things that happen at events are harder to capture in a final report. They happen in conversations at registration tables, during sponsor check-ins, between volunteers, and in the stories people tell when asked why they attend.
## The Stories are Already There
Our audiences are filled stories. Volunteers who have been showing up for ten years because the mission helped their family. Team captains who rally everyone they know because they are walking in memory of someone they loved. Sponsors whose logo is on the sign, but whose real reason for giving is deeply personal. That is the community.
When we treat events only as transactions, we miss the chance to honour the people behind the participation, so let’s switch the mindset from start to finish to be focused on stories instead of transactions.
One of my favourite things about peer-to-peer fundraising is that people naturally tell you why they care. When someone builds a fundraising page, they often share their story in the form of who they’re raising money for and explain what brought them to the cause by naming the person they’re honouring, remembering, celebrating or supporting.
Those stories are gold and not in an extractive “let’s turn this into content” kind of way but in a human way. These are people who are already championing your work. They are inviting their friends, families, coworkers and neighbours to care too because they’re talking about your organization in their own communities.
Some of my favourite event memories have come from team captain gatherings, especially in the peer-to-peer space. I remember gatherings for Run for Ovarian where so many team captains were loved ones of people who had died from ovarian cancer. It is a devastating disease, and the grief in those spaces was very real. But so was the love.
There were teams rallying around survivors. People showing up with handmade crafts, cupcakes, signs, shirts, stories and a huge outpouring of support. You could feel how much care had gone into every detail.
These were not just “teams” on a spreadsheet.
They were families, friends, coworkers and communities trying to honour someone they loved. They were celebrating someone still fighting, or making meaning out of something incredibly hard. That is the part of events that has always stayed with me.
## The Rallying Cry Behind the Dollars
When you take the time to understand who your people are showing up for, you can build something much more meaningful than a campaign update. You can help them honour their person and help them feel seen. An important goal of an event should be to invite others into the story in a way that feels respectful and true.
I once worked on an event where a family team signed up and rallied their community to raise money in memory of their son. The organization took time to listen, understand the story, and build a relationship with that team and because of that time taken to listen, the connection grew into something much bigger. An annual family grant was created in his honour.
Changes like this happen when event organizers go beyond the generic follow-up email. It is so important to slow down and listen so that a relationship can be built. Relationships and awareness are cornerstones of effective fundraising.
## Learning to Ask Better Questions
Post-event surveys are great tools but they don’t always help us get to the root of why people give. I have a few favourite questions that take relationships from transactional to transformational and I now include these questions in various formats during my post-event process.
* What brought you to this event?
* Who were you honouring?
* What made you want to volunteer?
* What made this mission feel personal?
* What do you wish more people understood?
* What would help you keep talking about this work?
When we ask the right questions, we can begin to understand who our champions are and what they need from us. Stories emerge from the community when we notice the people who are already carrying the mission into their own networks. It is important that as event organizers, we keep reminding ourselves that engagement is not just about getting people to do the next thing, it is about helping people feel connected to the thing they already chose to be part of.
## Not All Sponsors Want Publicity
Don’t forget that sponsors have stories too. Sponsorship is often talked about in terms of logo placement, recognition, benefits, impressions and packages. While those things have their place and sponsors do need to understand what they are supporting and the monetary value behind that support, corporations are made up of people and every person has a reason for saying yes. Sometimes that reason is deeply personal.
I have seen people give to causes because they are living the issue in their own family. I have seen people support mental health because they know what it looks like when someone they love is struggling and not yet able to access or accept help. They give because they are trying to do what they can with the resources, relationships and privilege they have.
That kind of giving is not transactional. It is personal, complicated, often painful and deserves to be treated with care. If we bake the right questions into the solicitation process, we may find that not all sponsors want their stories to be publicized. The reason for giving is often very personal so it’s important to be considerate.
Instead of only asking, “What logo file should we use?” or “Who should we invoice?” we can also ask, “What made you feel that is the right event for you to support?” or “Is there a particular connection to the mission that you would like us to understand?” The answers are often simple but sometimes those answers will change the way you steward the relationship.
## Post Event Stewardship
I often see nonprofits get stuck once the event ends. The team needs to process payments, send receipts, reconcile donations, thank sponsors, update the board, report on revenue and probably start planning the next thing. There is very little capacity for deep storytelling, reflection or community-building. Once the bidding closes and the receipts go out, there is still important work to do. The most successful events happen when the right questions are being uncovered:
* Who showed up?
* What stories emerged?
* What did we learn?
* Who needs to be thanked more personally?
Community doesn’t happen by accident, a lot of the people involved in fundraising events are already champions. Take a moment to think about your existing champions - peer-to-peer fundraisers, volunteers, team captains, sponsors, even recurring attendees and small-dollar donors can absolutely be champions. They are already talking about you.
The focus should be on helping the champions talk about the work in ways that are meaningful, accurate and align with your mission. Consider sending team captains a templated post-event update they can share with their supporters. Volunteers will always appreciate a note that reminds them what their time made possible.
There’s a great opportunity for connection without an ask when you send post event communications to participants that offers an opportunity to share their story in a future campaign. Ask your board members to reach out to sponsors and gather reflections on why they got involved. None of this has to be complicated, it just has to be intentional.
Through my work with [The Nonprofit Hive](https://thenonprofithive.com/), I keep coming back to the same belief: people do not just need more information, they need more connection. That is also true for nonprofit professionals who are trying to navigate complex work, often in isolation.
## Stewardship IS Community
People want to feel like they are a part of something, learn from each other and share what worked. They want to honour the people who brought them to the cause and they want to know their effort matters. This is also where I think there is an opportunity for organizations to think beyond the event itself.
A gathering of team captains before and after a peer-to-peer campaign or a sponsor and volunteer reflection session can bring valuable insight for future events. Building a post-event peer learning space, like a [Community Hive](https://thenonprofithive.com/the-nonprofit-hive-ecosystem/#explore-hives), for chapter leaders, fundraisers and other event hosts can really become a knowledge sharing afternoon where people can connect by a shared mission to build relationships, exchange ideas and feel less alone in the work.
The format matters less than the intention because your event community should feel connected between the asks, not only when it is time to register, donate, sponsor or volunteer again.
The event is a doorway to a new community, a chance to listen more deeply, to honour people’s stories and a chance to build trust. This trust can turn participants into lifelong champions and move your supporters from transactions to relationships.
## What is The Real Takeaway?
I love event day - the energy, the organized chaos, the problem-solving and above all, I love the stories. But the longer I do this work, the more I believe that the event itself is only part of the opportunity. The real magic is what the event opens up after the room is packed up, the walk route is cleared or the auction closes.
I have learned the importance of asking better questions, looking for the stories that act as catalysts and I focus on celebrating the people behind the numbers and giving champions what they need to keep championing. If we are thoughtful, it can become the beginning of something bigger. It can become community.
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Special thanks to Nicole Jamrozinski, Co-Director of Operations and Partnerships at [the Nonprofit Hive](https://thenonprofithive.com/the-nonprofit-hive-ecosystem/#) which started as a free global community for nonprofit and social impact professionals. Today, it has grown into a wider ecosystem of peer-led Hives — spaces built for people who need the right conversations, the right peers, and a little more connection around the work they care about.
---
# 5 Ways to Turn Advocacy Into Action
Source: https://www.auctria.com/blog/5-ways-to-turn-advocacy-into-action/
Your advocacy is a spark of passion—and it needs to be fueled for social change. Though the social sector in the US has more than 12 million employees, the executive director of nonprofit accelerator Multiplier, Laura Deaton, stated that [advocates need to act more](https://medium.com/pcubed/building-a-meta-movement-will-help-the-social-sector-flex-its-power-b06dd0c11f88) so that there will progress towards shared prosperity. Multiple social issues still persist to this day, and Deaton pointed out that it’s due to the lack of grassroots efforts.
Social progress is possible in this lifetime, and it starts with you. So if you want to turn your advocacy into action, here’s how you can get started:
## Leverage Various Talents to Build Up Social Awareness
You can increase awareness or garner support for social issues by leveraging your talent online. By using a [more creative approach,](https://www.weforum.org/agenda/2020/10/how-arts-and-culture-can-serve-as-a-force-for-social-change/) you can capture the attention of various audiences and increase their awareness on social concerns.
To illustrate, the members behind NPO Artscape made creative projects to shed light on the truth and to inspire philanthropy in others. Their unique approach to social work enabled them to become an international leader in advancing public-policy initiatives and in enacting philanthropic missions. Likewise, you can use your own or your organization members’ talents to drive societal change.
## Fight for Rights by Engaging in Policy Making
Have you thought of a potential solution for a social issue within your community? You can step up as a citizen and drive social changes by suggesting these solutions to policymakers.
Citizens can engage in policymaking by scheduling meetings or writing to local city council members, mayor, representatives, or senators. This engagement is crucial if you are a subject-matter expert or directly involved in the issue, since you can educate policymakers about the scope of your concern. Then, suggest specific action plans so that they can enact concrete solutions that can improve your local community.
## Learn the Processes Needed for Social Change
Policy reform is just one of the powerful tools that social workers utilize to drive change. As lifetime advocates for progress, these professionals develop their skills to master processes and movements that lead towards community development.
Similarly, you can develop your knowledge in policy reform, program development, and human rights intervention through [educational programs in social work.](https://online.maryville.edu/blog/bsw-vs-msw/) These programs will teach you action-based solutions for social change, and even immerse you in field work to refine your capabilities in enacting social change. By investing in your upskilling, you can master tried and tested methods in social work.
## Join a Non-Profit Organization for Your Advocacy
As experienced communities, non-profit organizations (NPO) play a huge role in driving social change. In fact, [NPO engagement was proven to be effective](https://www.mdpi.com/2071-1050/13/13/6982/htm) in increasing local network activities and strengthening initiatives in the UNGC by up to 13%. Since these organizations focus on societal issues at the grassroots level, they are effective in driving political initiatives at a larger scale.
So once you’ve developed your skills in social work, you can join a non-profit organization to devote your skills. By becoming a part of these organizations, you can establish multiple projects that can tackle social problems at their very core.
## Use Online Channels for Advocacy Projects
Whether you’re reaching out to your local community or to a wide audience, online platforms make it easy to build awareness. Through these platforms, you can use your knowledge and skills in social work to establish various advocacy projects.
In fact, our article on [adapting to the digital age](https://www.auctria.com/blog/4-ways-nonprofits-can-adapt-to-the-digital-age/) suggested that you can start by using blogs or social media channels to share your knowledge in social concerns, like environmentalism, and even insert photos or videos to establish the urgency of these issues. After building awareness, these platforms can be utilized for auctions and donation drives that can fund forestation projects.
Every voice counts when it comes to driving societal change. Through these different strategies, you can make a difference in your own community.
------------------------
Special thanks to Roseanne Jane for sharing this expert content. Roseanne Jane became a lifestyle and community outreach blogger after being inspired by her volunteer work in a local senior home. Volunteerism is tough work, but she hopes that she can ignite her readers' calling through her articles.
---
# Giving Tuesday Works: Spotlight on Association for Individual Development
Source: https://www.auctria.com/blog/giving-tuesday-works-spotlight-on-association-for-individual-development/
The first Giving Tuesday Association for Individual Development (AID) participated in 2015 yielded $5k. As Giving Tuesday has become much more widely recognized, so too has the success of the AID end-of-year campaign. Tying it in with Giving Tuesday helps increase awareness and reach a larger audience. The national and global push of Giving Tuesday has positively affected the AID campaign and year over year proceeds have increased. Last year, AID saw more than $70K in contributions and hope to reach a similar goal again this year.
Doug Milewski, AID Marketing and Communications Specialist, is confident they will exceed the goal with the help of key strategies:
* Communications
* Matching gift
* Goal setting
* User-friendly digital giving platforms
## Customizing messaging based on audience
Ask the right people, in a way that makes it easy for them to make a donation. Donors who make a year-end gift may be different than those who attend an event or volunteer their time. [Customizing messages](https://www.auctria.com/blog/segment-engage-averill/) ensures each donor gets the right message on the right communication platform; enhancing engagement.
AID uses multiple communication platforms to connect with donors. It’s important to recognize how various members of your audience contribute to your organization and utilize any and all avenues available to reach your entire donor base.
**Historically, Email is the single most effective tool for fundraising.** An email conveying a clear message and a call to action gets opened, read, and links clicked. The email marketing application that AID uses allows them to set up the campaign and send out 5 email messages leading up to the day. Then on Giving Tuesday they will provide updates throughout the day tracking the goal status. You cannot over-communicate when it comes to your mission. If people unsubscribe then they probably were not going to donate anyway. That’s ok, it lets you focus on those who will. AID donors are giving money to support services to individuals with developmental, behavioral and crisis needs across Kane, Kendall, DeKalb, DuPage, Will, McHenry and suburban Cook County communities. They deserve to know and see how their donations are being utilized and making a difference.
**Social media continues to tell the story.** Facebook and Twitter give AID a beautiful running dialog with their supporters. They share stories, videos, testimonials. They thank supporters, donors, and sponsors. The AID social media channel lets donors know that their gifts are appreciated and used to support AID programs and services.
Use hashtags that are meaningful. AID uses both #GivingTuesday and #ILGive. #ILGive is recognized by Illinois residents as their local giving hashtag. Plan the Giving Tuesday social media in advance so that all posts are timely.
Doug updates the social media page throughout the day to show progress and encourage others to give.
At the end of day he posts a word collage that he created using all the kids words left by donors. A [complete social media strategy](https://www.auctria.com/blog/3-social-media-strategies-for-auction-fundraisers/) keeps them on track.
## Matching Gifts Double the Donations
AID actively seeks and secures grants and matching funds for giving campaigns. For this year’s Giving Tuesday they applied for and secured matching funds from The [Coleman Foundation.](https://www.colemanfoundation.org/) For every donation of $100 or more, Coleman will match $100 (up to $12,500 total). Even more generous is that the grant will match gifts made throughout the entire month of November!
Large foundations have money they want to infuse into the community. These funds tend to be localized and aligned with the foundations core values. For instance, The Coleman Foundation is a private grantmaking entity that invests in ideas and initiatives that improve the lives of individuals in the Chicago metro area. They engage with organizations that work in their three areas of focus: entrepreneurship, cancer care and health habilitation services, and developmental disability service organizations. The Coleman Foundation funds projects that help organizations serve their communities more effectively.
Applying for a matching grant program often takes time and planning and usually includes an application process. AID was kind enough to share a few slides from their grant application that are featured below in this article showing their messaging, email and social media plan.
Take the time to find your match! Once you apply and secure funds the first time you can more easily reapply in subsequent years. Remember that grant funds or matching gift incentives usually require progress reporting and accountability.
Here is how AID brought this to life on their Giving Tuesday donation page:
Make a larger impact this gift giving season by donating online from Nov. 1 - Nov. 30. The Coleman Foundation will match $100 of all individual online gifts of $100 or more; up to $12,500 total! The dedicated AID staff are facing this unprecedented challenge head on; ensuring clients have access to food, medicine and shelter; Your gifts matter!
## Goal Setting
Budgeting sounds so boring, and tedious however using the data will set you up for success. Look at the previous fundraising activity. Where were the surges in giving, what messages, to whom, and when did the call to action turn into donations? What if you set the goal or thermometer on the page too low and hit the goal? Will people still give? Paint the picture to show how additional donations will continue to fund.
## Easy to Give
Making the donation process as simple as possible is vital to a successful Giving Tuesday campaign. A single donation page that encompasses the story and a fast pathway to donate makes it easy for the donor to say yes and make a contribution. Brand the giving page with the organization and Giving Tuesday (and in this case #ILGive) to provide even more weight and fidelity to the charity or non-profit.
Because the match is such a large part of the campaign be sure to recognize the matching foundation as well. Again, more credibility, more reason to give. Supporters can easily see how their dollar can double with a match.
**A single landing page for giving is a best practice for any donation campaign.** Click, give, done! AID is using Auctria because it is a quick set-up and they already are using the platform for their annual Auction Gala fundraiser. Many donation platforms take 5%-6%, Facebook does not ‘charge’ for fundraising however they do take much longer to send the funds. With Auctria, the Giving Tuesday event can be created with a single click and ready to go out of the box. AID did a little more to brand their giving landing page.
## Networking
Always be networking. A solid fundraising strategy enables you to capitalize on opportunities as they arise. For instance, Doug is always on the lookout for opportunities to help share the AID message. One year he secured a donation for a full-size billboard on a busy thoroughfare. Already having the Giving Days general messaging and images established, he was able to quickly mobilize and take advantage of the opportunity.
------------
Special thanks to Doug Milewski for sharing how Association for Individual Development creates and implements their Giving Tuesday campaign.
Celebrating 60 years of providing customized, consumer-focused programs and services in an equitable, inclusive manner, the [Association for Individual Development (AID)](https://www.aidcares.org/) works with individuals with developmental, intellectual, physical and/or mental health challenges, those who have suffered a trauma, those experiencing immediate and/or chronic crises and those at risk to overcome personal, behavioral, societal and environmental barriers to achieve recovery, independence, self-reliance and to live the lives they choose. Operating in Kane, Kendall, DeKalb, DuPage, Will, McHenry and suburban Cook County communities, AID is accredited by the Commission on Accreditation of Rehabilitation Facilities (CARF) and the American Association of Suicidology (AAS).
In FY 2021, AID served 6300 people in client-centric, community-based programs. AID currently operates community centers in Elgin, Aurora, Batavia, Sugar Grove and Yorkville, mental health outpatient clinics throughout the Fox Valley, supports 1000 individuals living in their own apartments, and more than 220 individuals in 3 dozen group homes scattered throughout the greater Fox Valley. AID collaborates with Federally Qualified Healthcare Centers (FQHCs), managed care companies, Frequent Users (FUSE) programs, Continua of Cares and local hospital systems to decrease homelessness, increase employment and improve the mental and physical health of residents.
---
# Wine Walls: A Fun, Flexible Way to Boost Fundraising and Delight Your Guests
Source: https://www.auctria.com/blog/wine-walls-a-fun-flexible-way-to-boost-fundraising-and-delight-your-guests/
**A Wine Wall**, also called a **Wine Pull**, is a fundraising activity where guests purchase a ticket to “pull” or select a mystery bottle of wine (or another themed beverage). Every ticket guarantees a bottle, but the value of that bottle varies. Some are everyday favorites, and others are premium surprises.
A Wine Wall is more than a game. It’s an easy, crowd-pleasing way to bring energy into the room, spark conversation, and raise meaningful dollars for your mission. Guests get to enjoy their bottle right at their table, and you get a simple activity that supports sponsorship, engagement, and event-day revenue.
There’s enormous room for creativity here. Start with your theme, have fun with the concept, and don’t feel bound to wine unless it makes sense for your audience.
**Does It Have to Be Wine?** Not at All. A Wine Wall is simply a themed pull-and-reveal game and that means you can match it to any event style. Hosting a whisky tasting? Feature bourbon or whisky bottles. Planning a “Gin Joint” fundraiser? Build a wall of gin. Cocktail-themed gala? Use vodka bottles for a Martini Hour twist.
Below, you’ll find everything you need to build a Wine Wall that integrates into your fundraising strategy.
1. Mix of Bottle Values for Surprise & Delight
2. Setting the Ticket Prices
3. Choose the Selection Method & Make it Pop
## Mix of Bottle Values for Surprise & Delight
Collect a mix of bottles at different price points to build excitement and create a memorable Wine Wall experience. You can source them from board members, sponsors, long-time supporters, wineries, local businesses, or wine merchants. If you are buying them, make sure to purchase from a merchant that allows returns on unused bottles.
Generally, offering a range of wine bottle values adds an element of surprise and a true WOW factor, especially when a few premium bottles are included.
For an added personal touch, [invite board members](https://clairification.com/2024/12/02/top-strategy-to-get-100-of-nonprofit-board-to-give-passionately/) to donate their favorite bottle and attach a tag with their name and a brief note about why your mission matters to them. This simple addition helps guests feel even more connected to the cause.
## Setting the Ticket Price
When setting the ticket price for your Wine Wall, aim for an amount that feels inviting to guests while still supporting your fundraising goals. Start by considering the average bottle cost along with any higher-value or “premium” bottles you plan to include, as these can justify a higher price point and add extra excitement.
Keep your overall fundraising targets in mind, as well as the most expensive bottle in your collection, and use these factors to guide your pricing. Many nonprofits land between $20 and $25 per pull, but the right number depends on your audience, the value of your wines, and the tone of your event. A varied bottle selection also creates a low-barrier way for new supporters to contribute.
If you’re hosting a higher-end gathering, don’t hesitate to price boldly—guests appreciate the experience, enjoy the anticipation, and love the possibility of walking away with a standout bottle.
[Gazala from GFS Events shares:](https://www.auctria.com/webinar/auctria-at-community-boost-2025-event-fundraisers-that-sh/)
“The wine itself was valued at around $15–$20, but we sold the chance to buy the wine at $100—and we sold out.”
## Choosing the Selection Method & Make it Pop
When it’s time for guests to choose their bottle, the fun really comes alive, so opt for a selection method that keeps the energy high and the mystery intact. Some events invite guests to simply pick a wrapped bottle from the display, while others add a playful twist with numbered corks that match hidden bottles or a ring toss that lets guests win whichever bottle their ring lands on. No matter the approach, the magic of a Wine Wall lies in the surprise—guests won’t know what they’ve selected or how valuable it is until they open it at their table.
Presentation plays a role in that excitement, so make your Wine Wall pop with a display that feels cohesive, inviting, and aligned with your event’s theme. Whether you choose colorful bags, coordinated wrapping, matching tissue paper, or a simple design that highlights your brand. The goal is to keep bottles fully concealed while building anticipation. Thoughtful presentation adds a polished wow factor and enhances the reveal, to transform that moment of discovery into a spark of joy that elevates the entire room.
This GFS Events wine wall display used glowing blinky rings to light up the boxes and add a playful sparkle:
## Revenue Boosters:
### Sponsorships:
[Sponsorships are a natural fit](https://www.auctria.com/blog/auction-fundraiser-sponsorships-make-money/) for a Wine Wall and can elevate both the experience and your fundraising results. Sponsors can contribute through in-kind bottle donations, naming rights, or branded elements woven into the display, giving them meaningful visibility while keeping your event polished and cohesive.
### Gamification:
[Gamification continues to grow](https://www.auctria.com/webinar/bright-ideas-bigger-results-elevating-engagement-and-fundraising-at-your-next-gala/) in nonprofit fundraising because it works. In room games can be an excellent addition to any size event and offers an engaging and memorable activity for your guests, donors and creates a great opportunity for sponsorship. Ring Toss, Premium wine off (who will win the $100 bottle) or one bag with an ‘extra prize’ increase competition and boosts participation.
A wine Ring Toss adds instant fun, lively engagement, and plenty of laughs.
### Check Local Regulations First
Before launching any game of chance or activity involving alcohol, confirm your local, state, or provincial guidelines. A quick review keeps your event compliant and protects your organization from unnecessary complications.
## Make Your Wine Wall a Hit with Auctria
Auctria makes it easy to manage your Wine Wall—tracking donated bottles, highlighting sponsors on your event website, and selling Wine Wall tickets in the room with the [Auctria Admin App](https://www.auctria.com/features/mobile-apps) for fast, seamless checkout. Wine Walls are exciting, flexible, and accessible, offering price points that invite broad participation and add a spark of fun to any event. With a little creativity and the right tools behind you, your Wine Wall can truly shine. So have fun with it and watch the excitement, and revenue, flow.
---
# Power User Auction Tips
Source: https://www.auctria.com/blog/power-user-houston-choral/
Houston Choral Showcase, the “fun choir,” energizes their audience with pop, jazz and Broadway. They host their own shows and can be hired out for events as well. They have even been onstage with Barry Manilow!
Auctria got hacked, in a good way, by Houston Choral Showcase. Power user Belinda, Executive Director at Houston Choral Showcase was kind enough to share her top tips.
## Feedback from users is always appreciated.
This has helped the product evolve with so many features and characteristics that can be customized. Belinda says with 195 attendees at this year’s gala and hopes to grow the event, teamwork and organization are critical. Their past auction events were planned using Excel spreadsheets that quickly became impossibly cumbersome.
The Houston Choral Showcase 2017 gala goals were to raise money and have fun doing it. To do that, they had to streamline their planning and event procedures. Otherwise, their planning committee was getting bogged down with event and auction details, and their gala attendees were getting frustrated with confusion and delays.
### Enter Auctria to save the day, to help the team:
* Get automated
* Broaden their community reach
* Do fundraising and selling throughout the year
## Get Automated
Belinda’s exact words after the gala auction fundraiser were “using Auctria was a life saver”. In the past there were multiple spreadsheet versions of auction details. Keeping track of the most recent versions was a serious opportunity for human error. By automating and using a program that is web-based Houston Choral Showcase was much more organized. Job sharing was now possible and sharing an undertaking as large as an auction fundraiser is crucial. The entire auction process of planning, bidding and receipts was modernized and smooth.
**Power User Tip:** Belinda tweaked the bidder statements to put the final payment due in a larger font. “During an auction rehearsal we found that we were scanning the document to find that detail and we wanted it to pop out visually.”
**Auctria Tip:** All forms and documents are already created and need no modification to run a complete auction. However the for [bidder statements, forms & reports](https://docs.auctria.com/v3/produce-forms-and-documents) can be customized for content and appearance including font sizes and colors. Custom [stationery](https://docs.auctria.com/v3/produce-forms-and-documents/stationery( provides even more distinctiveness to communications.
### Tables
In the past, planning seating assignments was a cumbersome activity involving much scribbling (and erasing) on pieces of paper. And bidder numbers were assigned when people arrived at the gala, which was time-consuming and confusing. This year Belinda streamlined the whole process through Auctria -- no more unidentified people looking for a table, or bidders mysteriously having two numbers.
**Power User Tip:** By attaching a computer to a jumbo TV, Belinda and four other people were easily able to participate together in the process of assigning seating (while seated comfortably with a glass of wine!).
**Auctria Tip:** For in-person events, you can use Auctria to manage table assignments. It really is a simple drag and drop.
### Bidder Sheets & Numbers
Create bidder sheets to match display pages and keep everything straight. The Auctria program has lots pre-set options for a quick print and go. Administrators can choose: 2 column, 3 column, single column, space for bidder number or email, starting bid, bid increments, value and images. The choices are designed to fit almost every scenario. This year, Houston Choral Showcase particularly wanted a way to accurately record bids even if handwriting deteriorated through the evening. *If auction items get assigned to the wrong bidder, that’s time-consuming to fix and the people affected can get grumpy.*
**Power User Tip:** Print bidder number sticker sheets and give the entire sheet to the guest upon arrival. No more trying to decipher handwriting at the end of the night.
## Expanded Reach
Houston Choral Showcase has tremendous support from within. Friends and family of the choral group generously support the organization. By using a gala to garner attention AND that event being well organized they hope to expand beyond the reach of gala attendees. If they had fun at the gala, they’ll come back next year and bring their friends.
Having a website for the auction leads to credibility and the ease of sharing information. At the bottom of the auction catalog website there are links to the group’s website, Twitter, Facebook and YouTube.
Power User Tip: After the event, export the bidder list to your favorite email and mail programs to boost your communication reach (Houston Choral Showcase uses [Mailchimp](https://mailchimp.com/) and DonorSnap). Keep your supporters updated with your ongoing activities and show them how the fundraising revenue is being used.
Auctria Tip: Bidder and Donor lists can be [imported and exported](https://docs.auctria.com/v3/import-and-export-data) in Excel format. This is very useful in updating bidders, donors, email lists into and out of your favorite communication or donor management platforms.
## Year-Round Use
After the gala the next big event on the calendar for Houston Chora Showcase is the spring show “Let the Sunshine In”. Belinda says “For technical reasons we needed to change the way we sold show tickets and Auctria has provided a storefront where we can do that without having to pay for (and learn how to use) another service.”
Using the program for non-auction events is smart. Familiarity with the program from both an administrator and end user can be helpful. The administrator already knows how to prepare the website for another event, and registered bidders/purchasers can pass through a familiar system quickly..
**Power User Tip:** Get the most value by using Auctria throughout the year. We did so to sell show tickets without any auction event at all!
**Auctria Tip:** It’s true, Auctria can be used for auction fundraising and year round events. A license of Silver allows for 4 events, Gold 8 events and Platinum Unlimited.
_______
Special thank you to Belinda at Houston Choral Showcase for these power tips. Belinda is the Executive Director of this unique and fun choral group. If you want to learn more about Houston Choral visit their [website](https://houstonchoralshowcase.org/) or follow them on [Facebook.](https://www.facebook.com/houstonchoralshowcase)
---
# Take Flight With Gig Harbor Academy
Source: https://www.auctria.com/blog/take-flight-with-gig-harbor-academy/
Gig Harbor Academy's recent spring fundraising event was a resounding success, filled with unique elements that made it truly inspiring! This year, they managed to raise significantly more than in previous years, with an impressive increase of nearly double in the amount raised last year. The event had an aviation-themed ambiance, complete with a stunning vintage plane backdrop and a signature cocktail, the "Aviator, "making it an unforgettable experience. Let’s dive into a few things that made this year so successful:
- A Memorable Guest Experience
- Enhanced Outreach
- Diverse Auction Items
## A Memorable Guest Experience
Imagine stepping into an evening brimming with celebration, camaraderie, and moments that will stay with you. What set this event apart was their unique ‘Take Flight’ aviation theme. Live music set the tone for an exciting and memorable night as guests entered the Gig Harbor Vintage Air Museum, the grandeur of the gala enveloped them with model planes and aviation inspired decor.
The bespoke "Aviator" cocktail, expertly crafted for the occasion, added to the fun of the festivities, making it an unforgettable experience for all who attended. While fundraising and logistics are essential, the guest experience leaves a lasting impression, compelling them to return year after year.
## Enhanced Outreach
Gig Harbor Academy experienced significant growth in its fundraising efforts this year, a testament to its diligent planning and execution. Matt Weiner, Director of Development, with Gig Harbor Academy emphasized the importance of community outreach in driving attendance. Leaning into your committee members, board members, and/or volunteers to help you with outreach can make a massive impact on your success. Once you have a team in place, communicate clear objectives (e.g. each board member invites 20 people via email, 10 via text, and post on social media) and create a template for your team to use for outreach. Creating a template for your outreach team to use makes it easy for them to share.
Matt and his team reached out to over 500 businesses and organizations, which expanded their network and attracted a more diverse audience.
Most of the outreach was done digitally through email blasts and personal email outreach. Matt said,
>I found that digital outreach saved a considerable amount of time and often, with some sleuthing, reached the right person more directly.
A small portion was done in person with personal connections or by recommendation. They utilized their internal community for donations, and those were more direct, in-person outreach as a relationship had already been established. As a result, the number of attendees increased by 30% compared to the previous year, demonstrating the effectiveness of their outreach efforts. Additionally, the seamless online bidding platform enhanced engagement, making it easier for attendees to participate in the auction.
## Diverse Auction Items
With the reach of over 500 businesses and organizations in addition to having more attendees, they were able to offer a wide range of auction items, including everything from classroom projects, to a PGA Golf experience, to an exclusive stay at a mountain retreat, in order to appeal to their audience. The varied offerings played a significant role in the success of their event, giving attendees ample opportunities to show their support.
Gig Harbor Academy’s ‘Take Flight’ gala was truly remarkable! Every attendee left with unforgettable memories and it was evident that meticulous planning went into the event. The aviation-theme was well executed and extensive outreach efforts yielded more attendees, donors, and diverse auction items which in turn led to increased fundraising results.
Gig Harbor Academy prides itself on their unique approach to learning, encouraging discovery and creativity both inside and outside the classroom. Their fundraising approach was no exception to that creative expression!
----------------------
Learn more from Gig Harbor Academy, on the [Gig Harbor website:]( https://gigharboracademy.org/)
You can also see photos from the Take Flight event on the [Facebook page](https://www.facebook.com/photo/?fbid=883526177007347&set=pcb.883527760340522)
---
# Why run an auction fundraiser
Source: https://www.auctria.com/blog/why-auction-fundraiser/
# Why run an auction fundraiser?
Auctions are a great way to engage and be interactive with the current donor and potential future donor population. The purpose of the auction itself is to offer goods, services and opportunities that are bid-up by donors. This has a 3-fold purpose: increase donations, increase donor pool, increase awareness in the cause.
Donations are increased due the auction activity itself from bidders plus the donors of the goods and services for auction items. Auctions lend to sharing and caring. Bidders are energized by the auction offerings and share the auction news with friends and family increasing the breadth of potential bidders i.e. donors. This type of organic compassion widens the audience of the mission and vision for the charity or group.
## Auction Value, Increase Donations:
Items donated at auction cost zero in terms of financial outlay. Companies large and small have marketing budgets and community support and philanthropy budgets to help many types of groups. [Donations to local causes](https://www.auctria.com/blog/procurement-basics/) are a win-win. The organization receiving the donations turn this into dollars. Corporate goodwill is earned by businesses donating and participating in charitable giving.
Be creative and ask locally for priceless donations. Guest of honor opportunity: seating, grand marshall of an event, front row or reserved parking to a special location or event (think graduation, theatre, gala), meet/ dine/ greet benefit celebrities’ such as the principal at a school, fire or police chief, a researcher fighting diseases, one-of-a-kind offerings that are local and perceived unique in value.
## Auction Value, Increase Donor Pool
Auctions provide lots of levels of giving from very small, to very large depending on the framework of the auction. Auction events can be VERY *INclusive* engaging stakeholders emotionally by offering unique or one-of-a-kind items that are of emotional or sentimental value.
Many individuals only financially support when receiving something (of value) in return. Auctions are the perfect pairing for these types of supporters. Auctions capture a different unique and uncommon audiences.
## Auction Value, Increase Awareness
Add an auction to a current event to increase awareness and fundraising. [Publicizing the auction](http://www.auctria.com/Web/Articles/promote_promote) publicizes and raises awareness the cause.
Leverage the local awareness of brands for your cause. Promote the names of local donors to garner interest and me-too momentum. Almost all professional sports teams donate to fundraising auctions. Many restaurants (national & local) donate, goods & services that are recognizable to draw in the potential supporter building your donor base.
Auctions can be done to support a critical or acute need quickly if need be. Creative auctions can gain news coverage and increase awareness of cause.
---
# Fundraise with organizations that match donations
Source: https://www.auctria.com/blog/summer-double-donation/
# 3 Ways to Fundraise with Matching Gifts Over the Summer.
Summer may be a season when people are taking time off and not really thinking about donating to a cause. However, there’s still a chance to fundraise effectively! (With companies that match donations)
Beating the summer donation slump means reconnecting with past donors and guests at your events. After all, [donor cultivation is key.](https://www.auctria.com/blog/donor-cultivation-6-tips-for-modernizing-your-approach/) But if you want to increase the chances of receiving summer donations and maximizing those amounts, you should turn to matching gift donations.
Many companies match employee donations to a wide range of nonprofits to support employee charitable giving and to extend corporate philanthropy.
**Charity matching donations, or matching gifts, are free money that nonprofits often miss out on.** This can be the result of limited information on donors’ employers, complex corporate giving programs, or the fact that the corporate matching process is usually unknown for employees.
But there is a way to avoid these issues, and we’ll outline them below:
1. Understand the Basics
2. Learn About Top Matching Gift Companies
3. Use Matching Gift Software
By understanding how matching gifts work, you’ll be able to beat the summer fundraising slump and bring in more revenue for your organization. Let’s jump right into it!
## How does matching donations work?
According to [Double the Donation’s guide](https://doublethedonation.com/tips/corporate-matching-gift-programs/) to matching gifts, matching gifts are a form of philanthropy in which companies match donations their employees make to eligible nonprofits. In short, matching gifts combine the power of individuals with companies by elevating the capability of your donors’ contributions.
One donation is always welcome. Two donations for the work of acquiring one seems too good to be true. But it’s not. Matching gifts give nonprofits that exact opportunity.
[All sorts of companies, big and small, match gifts.](https://doublethedonation.com/matching-grant-resources/list-matching-gifts-companies/) Most programs are not only generous about giving money, but are also willing to donate to a broad spectrum of organization types.
### Nonprofit Eligibility
Many companies with matching gift programs match employee donations to nearly any 501(c)(3) organization or educational institution. The remaining companies that match donations do so for specific types of organizations, such as:
* Educational institutions (K-12 included)
* Health and human services
* Arts and cultural organizations
* Civic and community organizations
* Environmental organizations
Understanding a matching gift program’s specifications around nonprofit eligibility is essential, so you understand where your organization stands with all sorts of companies!
## Ratios and Amounts
Along with nonprofit eligibility, companies apply minimums and maximums to their matching gift programs. The most common minimum amount that companies will match is $25, though minimum matches range from $1 to $100. Maximums typically range from $1,000 to $15,000, but can extend beyond that.
The majority of companies match donations at a 1:1 ratio, though ratios can be set at anything from .5:1 ($0.50 match on every dollar donated) to 4:1 ($4 match on every dollar donated).
## Employee Eligibility
Just as nonprofits must be eligible for specific matching gift programs, employees must be, too. Many matching gift companies only match donations made by employees of a certain employment status, such as full-time or part-time. Oftentimes, retired individuals are also eligible for a matching donation, but not always. Be aware of these eligibility requirements to make sure you can secure matching gift revenue from the right opportunities.
## Learn About Top Matching Gift Companies
Did you know 65% of Fortune 500 companies match donations from employees to a wide variety of nonprofits?
This is a huge number! Some of the top matching gift programs include Microsoft matching gifts and General Electric (GE) matching gifts. Microsoft has the world’s most widely used matching gift program, while GE created the world’s first matching gift program in 1954.
But there are even more programs out there. Here is a list of companies that will match donations:
* **IBM** matches eligible contributions up to $5,000 per institution per donor, for a total of $10,000 in gifts per donor each calendar year. Their match ratio is 1:1 for active employees and .5:1 for retirees.
* **Gap** matches up to $10,000 per employee per year, depending on their position at the company. Most nonprofits are eligible to receive a matching donation.
* **ExxonMobil** matches donations to educational organizations at up to a 2:1 ratio, with a maximum of $7,500.
**The takeaway?** Millions of individuals work for companies that match charitable donations. And many of these companies match donations to several types of nonprofits. Educating your staff and determining if any of your donors (such as from auctions or other events) are linked to these companies can create a huge boost in revenue.
If you’re looking for an efficient way to do all of this, read on!
## Use Matching Gift Software
Marketing matching gifts is essential. Lack of awareness and know-how are the top two reasons eligible donors don’t submit matching gift requests.
On the other hand, nonprofits that promote matching gifts to their donors are the ones that see the greatest matching gift success. Donors who know their gift will be matched are more likely to give at all, or even increase their gift amount.
One of the most effective ways to promote matching gifts to your supporters is by investing in matching gift software. Matching gift software gives your donors direct access to a database of thousands of companies and their matching gift programs. That information includes:
* Minimum and maximum match amounts
* Employee eligibility
* Links to electronic guidelines and forms
* Company-specific match instructions
And more!
**Where do you start?** Choose a [comprehensive matching gift](https://doublethedonation.com/matching-gift-database/) database that covers a majority of matching programs for donations out there and is frequently updated and maintained. The database should also be user-friendly, offering an easy-to-use search tool that you can place on your website so donors can search for their companies.
Once you have the search tool embedded on your website, you can use it:
* **On donation forms.** When individuals go to donate on your website, your donation form should display the company search tool, which encourages them to look up their matching gift eligibility right then and there! This will increase the likelihood of them submitting a match request.
* **On a dedicated matching gift page.** Encourage your event guests and other supporters to visit your website to view specific information about matching gifts. Having a dedicated matching gift page that explains the process will make it easier for donors to submit a request to their employer.
* **Across social media.** [Social media](https://www.auctria.com/blog/socialmedia-four-questions/) is a great place to promote matching gifts! If you’re already promoting an auction or other fundraising events on your social media pages, why not add information about matching gifts? Link to your donation form or dedicated matching gifts page to direct donors to the company search tool.
* **In emails.** When thanking donors for their gifts or guests for attending your event, be sure to include matching gift information in your follow-up emails. If an individual donated at your event, they may be eligible to submit a match request.
Across your fundraising communications. Do you send out newsletters on a regular basis? How about direct mail? Include a dedicated section in your newsletter, or an insert in your direct mail materials, that features a link to your website and draws attention to matching gifts.
Encouraging donors to submit their matching gift requests is the key to raising more. Through the use of matching gift software and [effective marketing,](https://www.auctria.com/blog/digital-marketing-conveying-your-nonprofit-s-brand-online/) you’ll be boosting your fundraising revenue in no time!
With the right tools in your hands, your nonprofit can raise more for your cause—even during the summer! By understanding how companies that match donations work and helping your donors determine their eligibility, you’ll double those donations in no time. Good luck!
------------------------
Special thanks to Adam for sharing his expert advice in this article.
Adam Weinger is the President of Double the Donation, the leading provider of matching gift tools to nonprofit organizations and educational institutions. Adam created Double the Donation in order to help nonprofits increase their annual revenue through corporate matching gift and volunteer grant programs. Connect with Adam via email:adam@doublethedonation.com or on [LinkedIn](https://www.linkedin.com/in/adamjweinger/).
Auctria provides efficient and affordable tools to help nonprofits and other organizations run successful nonprofit auctions. For more information on working with organizations that match donations, as well as other expert fundraising tips, [contact Auctria today](https://www.auctria.com/contact/)!
---
# 3 Strategies to Boost Revenue After Your Charity Auction
Source: https://www.auctria.com/blog/double-the-donation/
Once you’ve completed your charity auction, [whether it was silent, live, or online,](https://www.auctria.com/article/auction-types/) you may think the hard work is over. The event went off without a hitch and you raised money and awareness for your cause.
Before you move on to your next fundraising campaign or event, however, it’s important to continue building on your relationships with your event attendees and showing them how they can make their impact go even further.
Here are the top 3 strategies you can use to boost your donation revenue following your auction:
Leverage Matching Gifts
Focus on Outreach
Continue Engaging with Your Supporters
Continuing to interact with your auction guests even after the fact can be incredibly beneficial for your organization. Let’s get started!
## 1. Leverage Matching Gifts
After you’ve spent so much time planning and executing your auction, wouldn’t it be great to actually double the donations made at your event?
**Whenever a charitable contribution is made at your fundraiser, you can double the impact of these donations through matching gifts.**
### What are matching gifts?
[Matching gifts are a type of corporate giving program](https://doublethedonation.com/tips/corporate-matching-gift-programs/) in which companies match donations their employees make to nonprofits.
Through matching gifts, you can essentially earn twice the amount donated with very little effort needed from your team. Companies usually match at a 1:1 ratio, but some will match at a 2:1 or even 3:1 ratio!
It seems like such a simple concept; however, many organizations overlook matching gifts. This can be due to a lack of resources, time, or staff to devote to securing matching gifts. It can also be the result of your donors’ lack of awareness that their employers even offer matching gift programs.
### How can you find information about matching gift programs?
One of the most effective ways to promote matching gifts is through the use of a matching gift database. [A matching gift database holds information about thousands of companies’ matching gift programs,](https://doublethedonation.com/matching-gift-database/) including guidelines and specific instructions on how to submit a match request.
Through the use of a **company name search tool **placed directly on your donation page, confirmation page, or anywhere else on your website, your auction attendees can access the database to check their eligibility for a match. All they have to do is enter their company name into the search tool. If they’re eligible, the tool will immediately populate the instructions needed to make their request.
## 2. Focus on Outreach
Of course, using a matching gift database is only the first step toward securing these doubled donations. It’s also essential to market matching gifts directly to your auction attendees.
Be sure to leverage a variety of communication channels to ensure you reach as many attendees and supporters as possible. Here are a few keys avenues you can take:
### Email
The very first thing you want to do following your event is to **thank your donors.** After all, they showed up and supported your cause! Once your event has concluded, follow up with your attendees as soon as possible to thank them for supporting your organization. Personalize this communication with each guest’s preferred name, and include information about their specific donation.
**Be genuine, but don’t ask for a second donation, as that can come off poorly in the eyes of your supporters.**
Instead, include a link to matching gift information on your website so donors can check their eligibility for a match by their employer. If your organization has a regular email newsletter you send out, devote a specific section of it to talking about matching gifts and linking to more information, as well.
### Social Media
If you have a large following on a particular social media site, use it to your advantage! **Promoting matching gifts to your donors on social media after an auction is a great way to engage them even after your auctioneer has put down the gavel.**
You likely used social media to promote your auction in the first place. If your donors follow you on Facebook, Twitter, or Instagram, you can use those platforms to keep in touch with them and nudge them toward matching gift programs.
### Direct Mail
While direct mail is a more traditional form of communication, it can be a great way to remind your auction attendees that they might be able to double their donations to your nonprofit. If your organization chooses to send out tangible acknowledgments to your auction attendees, you can use these pieces of direct mail to promote matching gifts to your bidders.
Send out postcards and letters that offer different ways (such as via phone, email, or your website) to learn more about matching gifts.
Using different communication methods to follow up with donors after an auction and promote matching gifts to them at the same time will help you [engage with donors](https://www.auctria.com/blog/engage-donors-sandy/) and heighten your chance of receiving another gift from their employer.
3. Continue Engaging with Your Supporters
Of course, once you’ve held your event and followed up with your supporters, it’s still as important as ever to keep engaging with them. They support your cause for a reason, and it’s essential to cultivate your relationship with them so they continue to value your nonprofit and your mission.
**Ask your supporters to become more involved with your organization. That way, when your next event comes around, they will be ready and excited to participate again! **
To take this one step further, you could:
* **Encourage bidders to consider volunteering with your nonprofit.** They might even want to help you run an event later in the year. And [always remember to thank everyone,](https://www.auctria.com/blog/thank-you-everyone/) including your volunteers!
* **Ask donors to think about donating items for next year’s auction.** Requesting auction items can be difficult, but if you can get a jumpstart on next year’s auction, you’ll be in a better position.
* **Invite bidders to come to another event.** Auction attendees who had a good time at your event would likely enjoy going to another type of fundraising event.
As you continue building on these relationships with your supporters, you also increase your chances of forming strong relationships with potential major donors. A major donor is someone who makes a gift that significantly impacts an organization, and a major gift is the largest gift a nonprofit receives.
**In order to identify potential major donors,** it’s important to leverage prospect research. According to [Double the Donation’s guide to prospect research,](https://doublethedonation.com/tips/prospect-research/) this type of research helps organizations gather data about their donors and prospects based on past giving, wealth markers, and more, so nonprofits can determine a donor’s ability and affinity to donate.
Imagine receiving a major gift from a donor who came to your auction event and decided to continue staying involved. Now, imagine if that major gift were matched by that donor’s employer!
Major donors are just one of the many reasons to continue engaging with your supporters. When you give them a reason to stay involved and invite them to continue engaging with your organization, you’ll cultivate the most important relationships yet. Make sure they feel appreciated and know their donations are making a difference. That’s [one of the reasons you ran an auction in the first place!](https://www.auctria.com/blog/why-auction-fundraiser/)
Essentially, don’t forget about your supporters after they’ve bid on your auction items or donated during the event. Make sure you offer other ways for them to stay involved with your nonprofit long after the event has ended.
-------------------------------
Planning and executing a charity auction can be an intense process, and working to boost your revenue and follow up with supporters shouldn’t stress out your staff unnecessarily. Follow these strategies to enhance donor engagement even after the last bid has been placed.
If you’re looking for even more information on running your next event, check out [Double the Donation’s guide to charity auctions!](https://doublethedonation.com/nonprofit-software-and-resources/charity-auctions-guide)
-------------------------------
Special thanks to Adam for sharing his expert advice in this article.
Adam Weinger is the President of Double the Donation, the leading provider of matching gift tools to nonprofit organizations and educational institutions. Adam created Double the Donation in order to help nonprofits increase their annual revenue through corporate matching gift and volunteer grant programs. Connect with Adam via email: [adam@doublethedonation.com](mailto:adam@doublethedonation.com) or on [LinkedIn](https://www.linkedin.com/in/adamjweinger/).
---
# 6 Fundraising Mistakes to Avoid
Source: https://www.auctria.com/blog/6-fundraising-mistakes-to-avoid/
The fall fundraising season is fast approaching and we love collaborating with our partners to grab their best advice, so we recently chatted with Gazala Uradnik from GFS Events and their team was kind enough to share some thoughtful insights on the most common mistakes that can hinder event success. Hopefully, you can take away a nugget or two for your upcoming events.
### 6 Common Mistakes even the Most Successful Event Organizers Can Make
1. Not increasing the cost of your event tickets
2. Overwhelming your auction with too many items
3. Losing sight of your mission
4. Overlooking volunteers
5. Neglecting post event follow up
6. Not Hiring Professionals
What a spot on list! Now, let’s explore each point and share the GFS expertise, along with practical insights to help you avoid these common pitfalls and create an even more successful event.
### Not Increasing the Cost of Your Event Tickets
Your ticket prices should keep pace with the increasing costs of events each year. If you have not raised prices in the past two years, it is probably time to do so. One useful approach to making sure you are charging enough per ticket is to calculate the cost per person for your event: divide your total event expenses by the expected revenue. For those hesitant on increasing ticket prices, you can always offer early bird ticket pricing for a limited time. Explain to the guests who raise concerns about the increase in price that expenses everywhere have risen and you need to adjust to meet your goals. Groceries, concert tickets, etc. have all increased in cost in the last few years. Nonprofit event tickets should not be an exception.
### Overwhelming Your Auction
A common auction mistake is soliciting too many items and focusing on niche items. Procurement takes a lot of staff time and energy, and having too many auction items also wears out your donors. Instead, focus on quality over quantity. Curate a relatively small selection of high-value, widely appealing items, like exotic vacations, exclusive experiences, or tickets to private events, to increase bidding competition and overall revenue. A general rule of thumb is to focus on about 15 to 20 silent auction items and 8 to 12 items for a live auction. Building an auction around high-impact, mass-appeal items keeps guests excited and bidding high.
### Losing Sight of Your Mission
Guests attend your event to support your organization’s mission above all else. While it is important to make the evening enjoyable, do not let other elements, such as entertainment or an off-topic keynote speaker, overshadow your purpose. Look for ways to weave in your organization’s story and impact. GFS recommends setting up mission-focused tables during cocktail hour or incorporating storytelling into the program to remind guests why they are there. When planning, view the evening from the perspective of engaging your attendees, both long-time supporters and newbies, in your mission. The goal is to strengthen relationships, helping loyal donors reconnect and new attendees fall in love with your mission.
Bring unique, mission-centered moments to the stage. Share stories, spotlight the talents within your organization, and showcase what makes your organization distinct. From the start to the end of the night, let every part of the evening reflect and celebrate your mission.
### Overlooking Volunteers
Volunteers are the backbone of any successful event, yet they are often disregarded in the rush of planning. A reliable, well prepared volunteer team is essential, from registration to auction tasks and assisting with checkout. Building this connection should start well before the event. Take time to engage with volunteers, offering clear guidance, training, and appreciation. When volunteers feel seen and supported, they’re more likely to bring their best energy, stay engaged, and continue to support your organization in the future. A committed, enthusiastic volunteer team can elevate the entire event experience for both guests and staff.
### Neglecting Post Event Follow up
Some nonprofits place all their energy into planning and executing the event, without also planning and executing the post event follow up. When supporters don’t hear from you promptly after the event, the impact of their experience can fade quickly. The week or two following your fundraiser is the time to lay the groundwork for next year. Ensure that every donor, sponsor, volunteer, and table captain feels appreciated and recognized for their contributions. Make it a priority to reach out with personal thank yous to your top supporters, and provide sponsors with updates on how their support has positively impacted your mission. These gestures not only express gratitude but also reinforce their connection to your organization. We recommend implementing multiple touchpoints throughout the year whether through newsletters, personalized messages, or invitations to exclusive events. Keep your audience engaged and invested. When supporters feel valued and informed, they’re much more likely to remain loyal advocates for your cause.
### Not Hiring Professionals
While organizations often have connections to vendors or someone from their personal network willing to help, it is usually wise to leave it to the professionals. As we discussed in our recent blog, Why Free Isn’t Free, relying on free assistance can sometimes cost you more in terms of time and stress. Nonprofit staff operate with limited bandwidth, juggling multiple responsibilities; adding event planning to their duties can lead to burnout and oversight. Hiring professional partners can profoundly impact the event planning process, ensuring that every detail is managed effectively and efficiently. Professionals bring expertise, experience, and a network of resources that can elevate your event and alleviate pressure on your team. By entrusting the many responsibilities and action items to skilled experts, you not only enhance the overall experience but also allow your staff to focus on their core mission.
There are many software solutions that claim to be free but come with a hidden cost and this sentiment really resonates with our mission at GFS, so we’d like to highlight The Auctria Advantage page that outlines some key features to consider when choosing a software for your event.
We all want fundraising events to be successful, but success requires careful strategy, attention to detail, and sometimes even a little constructive criticism. At GFS Events, we’re here to help nonprofits sidestep these all too common mistakes and create events that truly resonate. Together, we can turn these practices into winning strategies for your organization.
-----------------------------------------------------------------------------
Special thanks to Gazala Uradnik, Founder of GFS Events where they help nonprofits sidestep those all too common mistakes and create events that truly resonate.
If you want to connect with GFS to learn how to create a successful fundraising event, [schedule a consultation call today](https://www.gfsevents.org/consultation).
---
# Whispering Grace Horses: Open the Barn Doors for Auction
Source: https://www.auctria.com/blog/whispering-grace-horses-open-the-barn-doors-for-auction/
Whispering Grace Horses is a place of healing where children and veterans find healing in building relationships. In contrast, the fundraising Team for Whispering Grace does the exact opposite and shares the story of the farm in a very humble and effective fashion.
Whispering Grace Horses has never done a broad public fundraiser. When asking around the local community about how to approach the undertaking, and showing the Whispering Grace Horse Farm story, Sandy and Chris raised their hands to take the lead. Both Sandy and Chris are local influences who brought along others to form a cohesive team with unique expertise to share. They were inspired by the farm activities and the volunteers that make the healing happen. The fundraising team knew that helping fund the farm will help heal children and veterans. They also knew that the farm story had to get out and sure enough when showing the impact, the sponsors donated!
By pulling back the barn door and seeing the sincerity and process on how Whispering Grace Horses works, it truly melts the heart. The auction team utilized video as internal inspiration to motivate themselves but also to spread the message to sponsors & donors before the auction. Then again to bidders during the auction fundraiser.
## Tell the Story Then Ask
Utilizing video to tell and show Whispering Grace published a moving piece that emits a raw emotional connection of the mission and vision of this charity. This video brought the audience to complete silence and great pride to the work being accomplished.
Click the image to view the video.
## Gain Attention & Fill the Seats
To gain attention to the auction, the auction team strategy was to get bidders to attend and make the event special. The game plan is to make the first auction fundraiser so special that it attracts attention and is the foundation to build on for years.
Attracting attention and attendees with:
* a unique venue, Maps Air Museum
* fun entertainment: famous country fiddler
* Interesting celebrity: local radio station emcee and even a puppy auction.
**Wild, Wild West at the MAPS Museum was fun!** The MAPS Museum is a museum of aviation historical aviation and a beautiful destination and backdrop to gain attention for the auction event. Whispering Grace auction team transformed the space into a wild west theme from invitations to decorations to entertainment.
## Remarkable Visuals
Whispering Grace played a video during the event that pulled on every heartstring in the building. Not only do they run the farm for children across the road is Freedom Farms at Whispering Grace. This farm is dedicated to military veterans to help them heal too. To bring the attention and respect to the veterans at Freedom Farms they invited a color guard. The color guard with bugle perform a formal flag folding to honor those that have fallen.
**Fiddler, Singer** Entertainment was provided by Chris Higbee, famous country fiddler and Vanessa Mowrer, singer and songwriter.
**Photo Spot** The attire was western casual so everyone in attendance was comfortable and ready to enjoy the evening. A branded photo vignette gave a perfect little photo spot for people to take snapshots.
## Sponsors
Whispering Grace auction team was proactive in seeking sponsors for the event. They were able to bring in about 20% of the entire fundraising before the event took place. By offering multi tier sponsorship levels and the publicity to be associated with Whispering Grace & Freedom Farms brought in a variety of support from across the area. Proper recognition was in the form of a large banner at the event.
## Interesting Auction Items
Puppy Auction The original plan was to auction off a puppy from the local humane society, when that plan fell through an auction committee member reached out to a local breeder friend. Luckily there was one puppy Golden Doodle that was available and offered to Whispering Grace for auction. **The puppy gained loads of attention and landed a final bid of six thousand dollars.**
## Next Year
Next year’s auction event is already booked. The auction committee, volunteers, sponsors, donors and attendees interest level is flourishing. Because of the buzz created before and during this year’s event locals want to make sure to get in on the next one.
------------------------------
[Whispering Grace Horses,](https://whisperinggracehorses.org/) located in Massillon Ohio was founded by a retired couple Bill & Marcia Shearer, former educators with a love for horses and healing. WGH is an equine and human relationship program that focuses on educating and building partnerships between humans and rescued horses. Each session is 1 leader, 1 child, 1 horse. The child has peaceful interaction with a gentle horse accepts the child as they are, listen without conditions. Being able to confide in a horse that has unconditional love builds relationships and helps the child and veteran heal. [Follow Whispering Grace Horses on Facebook.](https://whisperinggracehorses.org/)
Freedom Farms is located in the property nearby and focuses solely on healing veterans.
Connect with [Freedom Farms at WGH on their website.](https://whisperinggracehorses.org/freedom-farm-at-wgh)
---
# Auction Teamwork: Roles & Tasks
Source: https://www.auctria.com/blog/auction-teamwork/
## Auction Teamwork: Blueprint for Roles and Tasks
Auction teams are a great way to include all types of volunteers. Diverse skills of the volunteers only enhance the outcome of the fundraiser. Consider splitting or combining duties depending upon the number and type of volunteers that step forward.
## Communication is the key to successful teaming
Auctria coordinates the team activities and communications! With online real time data input the team is always up-to-date and current. Use Auctria as the homebase for the entire event, start to finish. Auctria seamlessly allows for procurement database tracking, printing. Run the entire auction operations from Auctria, then closeout, collect, and thank all the donors and bidders.
## Auction Committee
* Establish goals
* Map out overall process
* Define bidding audience
* Refine donor targets
* [Recruit volunteers](https://www.auctria.com/Web/Articles/recuiting_volunteers)
### Event Team
* Coordinate venue
* Define theme
* Enlist keynote speaker
* Book entertainment
* Space planning
* Vendor selection and management
* set-up & breakdown
* auction presentation
### Procurement Team
* Create [donation request letter](https://www.auctria.com/Web/Articles/procurement_letter_elements)
* Secure donations
* Track donations
* Create auction documents
* Follow-up thank you letters to donors
### Auction Data Team
* Establish [consistent pricing](https://www.auctria.com/Web/Articles/pricing_auction_items)
* Establish starting bids & buy-it-now pricing
* Manager bidder assignment
* Manage auction item details and bid sheets
* Manage item details
* Oversee printouts, bid sheets, catalog & display pages
* Manage auction close-out
### Marketing Team
* Promote the event
* Promote online, silent and live auction
* Promote online catalog to encourage early bidder registration, and/or proxy bidding
* Sell event tickets and raffle tickets
* Capitalize on public relations and social media
### Auction Timeline
* Timeline and checklists help [teams stay on track](https://www.auctria.com/Web/Articles/auction_timeline_checklist)
* Best practice for an [auction with](https://s3.amazonaws.com/auctria/documents/AuctionweventTimeline.pdf) a gala event
* Best practices for an [auction without](https://s3.amazonaws.com/auctria/documents/AuctiononlinePlanningTimeline.pdf) a gala or event
---
# Branding Your Capital Campaign: An Opportunity to Look Ahead
Source: https://www.auctria.com/blog/branding-your-capital-campaign-an-opportunity-to-look-ahead/
If you are heading into a capital campaign, it’s a great time to think about your organization’s brand. Capital campaigns usually come at times when an organization is looking into the future and [planning the next stage of its growth.](https://capitalcampaigntoolkit.com/capital-campaigns-ultimate-guide/)
While you are doing that planning, you’ve got a wonderful opportunity to look with clear eyes at the current state of your organization as reflected in your brand. A brand is much more than a logo or color palette. It’s a statement of who you are expressed in multiple ways and forms that can help you better [engage your community.](https://www.auctria.com/blog/4-fundraising-strategies-for-improving-donor-engagement/)
The capital campaign will provide you with an opportunity to create a new, interim brand that helps move your organization forward.
## Start by evaluating your current brand.
Does it reflect who you are? Does it capture the spirit and culture that is true to your organization’s DNA? Is your brand aligned with your mission and values?
Keep in mind that your brand is far more than a logo. It’s an entire identity that has been created, wittingly or unwittingly, through a complex set of communications including visual and verbal, and even behavioral practices both on-the-ground and [online.](https://www.auctria.com/blog/4-ways-nonprofits-can-adapt-to-the-digital-age/)
When your brand aligns with your mission and values, people will recognize not only a color or a mark, but they will recognize the essence and character of your organization.
## An Opportunity to Create a Forward-Looking Brand
Many organizations start capital campaigns following a period of intense organizational planning. The plans [point a way forward](https://capitalcampaigntoolkit.com/capital-campaign-plan/) to what the organization wants to become. They highlight what an organization will have to do to have an even greater impact on the community they serve. The plans are often ambitious and even breathtaking. And the plans set the path
for a capital campaign to raise the funds necessary for the new level of operation.
For many organizations, capital campaigns occur only every 15 or 20 years and they signify a big leap forward. So, your organization’s current brand, developed during times of
relative stability, may not capture the spirit of the organization you are going to become.
## Distinct Branding for Your Campaign
Capital campaigns often extend 3 to 5 years. You might have two to three years of active fundraising and then another two or three years during which you collect the pledges made during the campaign.
If your capital campaign will fund a building or other capital improvements, construction is likely to take place during that extended campaign period. But once the money has been raised, collected, and spent on the necessary improvements, the campaign will be over.
**That campaign period provides a remarkable opportunity to develop a new and distinct brand that captures the spirit of growth and excitement the organization is going through.**
Often campaign brands are quite distinct from the organization’s regular brand. Campaign colors and logos may be used in concert with the organization’s standard branding to maintain some continuity and recognition. But the focus and energy may be quite different.
### Campaign Titles and Themes
Take, for example, the title and theme of your campaign. Most campaigns adopt specific themes that are used throughout the campaign period. Many of them point forward with names like “Building Toward a Better Future” or “Hope for Tomorrow” or “Fulfilling the Promise.”
Campaigns often use a tagline to the broad theme to capture the specifics of the project. Here are some examples of campaign themes with associated taglines:
* FULFILLING THE PROMISE. Great healthcare close to home
* OUR CHILDREN, OUR FUTURE. A campaign to inspire a lifelong love of science
* SETTING THE STAGE for GREATNESS. A new home for the performing arts
These examples, however, are just words—a good campaign brand will place that verbal expression in a graphic setting that will capture the energy and spirit of the campaign. The brand will be conveyed through every aspect of the campaign. It will permeate all of the materials, [brochures or mailers,](https://capitalcampaigntoolkit.com/capital-campaign-brochure/) press releases, slide decks, reports, campaign swag, advertising, and [other digital materials](https://www.auctria.com/blog/how-to-engage-online-donors-digital-marketing-101/) or microsites created for the campaign.
The distinctive branding for the campaign will signal to the organization’s leadership, the
donors, and the community that the organization is taking an exciting leap forward.
## What Happens to the Brand When the Campaign is Over?
As the campaign draws to a close the organization has a decision to make. You can either revert to the original brand, or you can use the completion of the campaign as an opportunity to re-envision or update the brand, perhaps incorporating some of the elements you used in the campaign branding with a more stable brand designed to persist over time.
The process of developing a brand provides excellent opportunities to talk to your key stakeholders about your organization like back at the start of your [campaign’s feasibility study.](https://capitalcampaigntoolkit.com/capital-campaign-feasibility-study/) And for many organizations, the conclusion of a campaign is an excellent time to do that.
Through the campaign period, you will have strengthened many old relationships and created many new ones. Once the campaign is over, you should look for opportunities to [build on those relationships](https://www.auctria.com/blog/donor-cultivation-6-tips-for-modernizing-your-approach/) rather than letting them drift off.
**Developing a new, updated brand for your organization might be just the right thing to draw those donors close.**
------------------------------
Learn more about campaign branding and marketing by listening to [our interview with Sarah Durham,](https://capitalcampaigntoolkit.com/how-to-brand-market-your-capital-campaign/) founder of Big Duck, a leading nonprofit communications agency.
Amy Eisenstein, ACFRE, and Andrea Kihlstedt are co-founders of the [Capital Campaign Toolkit,](https://capitalcampaigntoolkit.com/) a virtual support system for nonprofit leaders running successful campaigns. The Toolkit provides all the tools, templates, and guidance you need — without breaking the bank.
---
# Proxy Bidding is Max Bidding- Use this to Skyrocket Online Auction Fundraising Income
Source: https://www.auctria.com/blog/proxy-bidding/
Have you ever run an online auction fundraiser and the bids come in s-l-o-w-l-y one by one? Although small increments for online auctions can provide engagement and activity it may not produce the maximum potential for the highest bids. In a standard online auction after each bid is placed the outbid bidder does receive a notification but then NEEDS to do something to then be back on top.
We at Auctria we have resolved the answer, its Max Bidding. We didn’t invent proxy bidding but we did perfect it as Max Bidding for online auction fundraising. A more descriptive term for Max Bidding bidding is automatic bidding.
## Max Bidding Basics
Max bidding accelerates the bidding so more bids go higher, faster. The greater the number of bids, the higher the auction fundraiser proceeds.
### Max Glossary
**Max Amount:** this is the maximum you are willing to bid on an auction item, this information remains confidential
**Max Bid:** In accordance with the bid increments, small bids are placed on your behalf up to the maximum bid amount specified
Max Bidder: a bid that is automatically placed by the on behalf of a bidder when outbid by a previous bidder
Notifications: Notifications are triggered if the maximum amount has been exceeded by another bidder or if the auction ends and you have the winning bid.
## Why offer Max bidding?
Max bidding allows bidders to set a the highest price they are willing to pay for an auction item without having to “baby-sit” their bidding. When offering Max bidding auction fundraising administrators have found that auction items do go for higher prices.
## Why would a bidder use a max bid?
You find an auction item you truly want to win. The bidding starts and you have a pretty good idea that the bidding will escalate with time. In a traditional bidding scenario you wait to get outbid, then place the next highest bid and this goes round and round till times up. In a max bidding scenario the bidder can place a private max bid for the maximum you are willing to pay. The system will keep the actual bid as low as possible yet provide a path to remain the winner IF the bidding stays within the max amount. If the bids do go higher than the max amount the max bidder will need to re-bid or re-max to a higher bid.
Let’s illustrate the rapid escalation and auto bid process:
## Bidder Perspective
Proxy Bidder enters the highest price you're willing to pay for an item, and we do the rest. The Auctria system will then bid on your behalf – enough to keep the bidder in the lead, but only up to the maximum limit submitted.
When you place a proxy bid you are reserving all the bid amounts upto (and including) the proxy amount. When someone else places a bid it will uncover your pre-existing bid and you remain the winner at that new level.
If someone outbids you, we'll let you know so you can decide if you want to increase your maximum limit.
## Administrative Perspective:
Max Bidding is a feature available for [Online Auction Items](https://academy.auctria.com/items/item_types/online_bidding/) only and allows the system to manage a bidder's bid to ensure that they remain as the high bidder for as long as possible. It provides a bidding mechanism to keep their actual bid as low as possible yet provide a path to remain the winner. With max bidding, if you are the highest bidder, then upon the auction's close, you become the winner. As the winner, with max bidding, you will only pay the lowest possible winning bid, which may not actually be the maximum amount you bid for an item.
### Set Up Max Bidding Rules
* The "Max Bidding" defaults are set under Website → Online Bidding
* 'Yes, on by default' then max bidding is available for online items and checked by default.
* 'Yes, off by default' then max bidding is available for online items but not checked by default.
* 'No' then max bidding is not available
---
# FUNdraising for Community
Source: https://www.auctria.com/blog/fundraising-for-community/
In-Person Events always provide the opportunity for excitement and community. At their recent Spring Benefit, Almost Home, Inc learned just how engaging Games and Paddle Raises can be. While planning for their event and throughout their Auction, Almost Home, Inc used technology to their advantage to create a top-notch event. This article will share all of the great details and more, including how to foster great donor relationships.
When Rachel Monroe and Amanda Lucero from Almost Home, Inc started planning for their “Spring Out of Homelessness Benefit'' they wanted to make sure they experienced the full scope of Auctria’s offerings. For this event, Amanda and Rachel chose to use Auctria Launch to help with event set-up, system training, and more. Running an in-person event with several different offerings may seem like a lot of work to set up, but with the help of Auctria’s Launch team, Almost Home, Inc. was able to successfully save time setting up and executing their event with a tight turn around time.
## Drive Engagement Through Games & Paddle Raise
Hype up your crowd and drive donations through innovative auction games such as Heads or Tails and Last Hero Standing (Last Hero starts at the lowest donation level option and works up to find the last donor). Over 50 people participated in the Heads or Tails game, and with tickets priced at $25, this helped to increase the total amount raised for the event. Another 50+ individuals participated in “Last Man Standing!” You can also engage large amounts of your audience by utilizing a “Paddle Raise” where donors raise their paddle when they hear the amount they would like to donate. This is a great way to involve event attendees and raise money for a good cause.
Almost Home, Inc. saw great success with engaging games like Heads or Tails and their paddle raise. The paddle raise alone brought in 42% of the event's gross income! Having an engaging MC or auctioneer and sharing mission moments can make a huge difference in the success of your Paddle Raise.
## Use Technology to Your Advantage
Nonprofits tend to run lean so most of the funds can go toward the mission. That means that organizers often wear many hats to get the vital work done. With today’s technology, many solutions can be offered to help save time and energy to focus on your mission.
While Rachel and Amanda were planning for their event, Almost Home, Inc. decided to give sponsors free tickets. To provide these tickets in the Auctria system, Almost Home, Inc used the “Coupon Codes” function. This allowed sponsors to go directly to the event website and claim their free tickets using the “Coupon Code.” This saved Almost Home, Inc. the extra work on filling in guest names. By getting the guests’ names in advance, they were able to expedite check-in because they were not stuck collecting names.
There are a lot of moving pieces during the event, and planning ahead how you are going to do each piece and who will be assigned that role will make your event run much smoother. After a successful Live Auction and Paddle Raise, Almost Home, Inc. quickly recorded their Live Auction winners and donations using Quick Bid Entry in Auctria. After the team successfully entered all of the winners in the system, they notified the winners of their win and balance due via the Bidder Statement. Bidders were then able to pay electronically and saved the team a lot of time at checkout.
While planning for this event, Almost Home, Inc. took advantage of Auctria’s “Make Mass Changes” setting so they did not have to manually set a starting bid and bid increment for each item. Using this setting, Almost Home, Inc. set staggered Bid Increments to keep the bidding competitive. For example, for items $250 and under, they set $10 increments. For items valued $250-500, increments were set at $15, and anything valued over $500 had increments set at $15. With this strategy, and a successful online set-up they were able to raise the most money yet on their Online Auction. The “Spring Out Of Homelessness Benefit” Silent Auction was the most successful event Almost Home, Inc has hosted. Amanda Lucero attributes this success to their Online Auction.
## Build Lasting Donor Relationships
Amanda and Rachel set up a Donor & Volunteer Appreciation Breakfast after their Spring Out of Homelessness Benefit and used the “Ticket” feature in Auctria to keep track of guests for the event. As donors play one of the largest parts in a nonprofit’s success, it is vital to continue thanking your donors before, during, and after your events to maintain your relationship. Creating a meaningful donor relationship strategy can look like hosting an event like an “Appreciation Breakfast” or other creative means to continue thanking your donors for all that they do for your organization.
Through Auctria, send Donor Receipts and take advantage of website elements to feature Donors and Sponsors to further acknowledge them and show just how much you appreciate their contribution to your organization.
Don’t miss their next event, Concert for a Cause September 29th, with 90’s music and a 90’s themed photobooth!
---------------
Special thanks to Amanda Lucero and Rachel Moore and [Almost Home, Inc.](https://www.almosthomeonline.org/) for sharing their auction and event fundraising story. Almost Home Inc.’s mission is to promote self-sufficiency and provide assistance to those experiencing housing instability.
---
# Congratulations! You are Auction Chairman
Source: https://www.auctria.com/blog/congratulations-you-are-auction-chairman/
Congratulations! You are Auction Chairman
It’s an honor to be chosen to Chair a fundraiser. Lead the fundraiser with the mission and you can never go wrong. Lead the team with these values and they will follow:
1. ability to strategize short & long term goals.
2. prioritize what needs to be done and by whom
3. communicate with your staff/volunteers regularly
Decisions small and large will need to be made, but with clear planning and execution, this won’t be as difficult as it may seem. The more organized you are, the easier it will be.
## Auction Chairperson First Steps
As an auction chairperson taking over from a prior team, use the history to chart a fresh course. Do take the time to review the previous year(s) data to spot trends and opportunities.
As an auction chairperson who is establishing a new event or auction fundraiser, the slate may seem to be blank however what activity & outcomes have occurred in the past?
**Magnify the good.** Look back at prior fundraisers and how the audience has responded. Is there a part that worked really well? Is there a part that was disappointing? Look at the communication channels, availability & ability of the team, turnaround time, commitment from the board, commitment of the community internally and at large.
**Communication channels** will be key to getting out the message so evaluate past experiences. Keep the ones that work and pivot or try something new if necessary. For social media, be on the platforms that your audience is spending time. Some groups such as schools rely on printed flyers, use those if it works. Voicemails or robocalls, emails & text are all potential channels to examine as well.
**Teams vary from event to event, **what resources are available going forward will dictate how big of an event you can execute on. Perhaps it’s not a brand new event that needs to be created, many times adding on an auction or fundraiser to a currently well-attended event is a better solution.
**Finding the right team means asking for the right helpers.** List all types of tasks that need to be accomplished and seek volunteers to fill those jobs. Helpers for procurement, messaging, computer work, graphics, event planning live or virtual services have specific duties, be specific when asking for volunteers. Be truthful about the time commitment as well.
## Auction & Event Fundraiser Options
Choose the auction & fundraising components that will help you reach your goals:
* In-person event
* Online event
* Silent - BidSheet auction
* Live auction
* Paddle raise
* Cash donations
* Sponsorships
## Transition
Spend some quality time with the previous chairperson. Be prepared to ask questions- but more importantly be prepared to listen. A healthy transition creates a sound foundation to move forward. Using past experiences can provide insight into what did and did not work and why. Until you really know, learning firsthand from the previous chair is one of the best resources an incoming chair can utilize.
A 360-degree evaluation and survey should also provide insight. A 360-degree review involves gaining feedback from all directions surrounding fundraising. [Survey Monkey](https://www.surveymonkey.com/) makes asking and receiving these candid responses easy and anonymous. Feedback is a gift; use it to make educated and prudent decisions.
## Leadership Tips
Bring a positive attitude FIRST!
Whatever attitude & culture you bring to a situation will be magnified to the fundraising team and the fundraising efforts. Communicating clear goals, roles and tasks will ultimately provide self-motivation for team members. Most times fundraising teams are volunteers. There is a huge difference between expectations from a typical leader/employee relationship vs chairman/volunteer. The volunteer is giving up his or her personal time and has every right to say no. Creating a high commitment culture again goes back to the leader. The prime reason people will volunteer is because it feels good. The prime reason they will re-volunteer is because they are respected and appreciated.
Trusting YOU as a leader means the team will trust themselves to follow the leader.
**Don’t take it personally!** As much as we hope that all decisions will be embraced, it is inevitable to bump into a few negative people or incidents along the way. Maintain composure and take time to assess the information before answering or reacting. It’s ok to say “thanks for the feedback, we will take it into consideration.” Gather yourself and reply in a professional and healthy manner after the emotional wave has passed.
> True Chairperson Story: *We were running a fundraiser at a school and the room mom called the fundraising chair to share frustration about how the fundraiser was affecting ‘her’ classroom. After letting the room mom vent and politely asking for some time to get back to her a more productive conversation took place a short time later. Turns out the room mom’s frustration was somewhat warranted and related to communication gaps. The chair asked her to be the “room mom lead” and join the fundraising committee. In time the room mom lead took a very active role in fundraising and made the team even stronger.*
## Plan and Execute
Analyze but don’t paralyze. Evaluate fundraising activities as quantitatively as possible.
* Brainstorm possible options
* How much money do you **need** to raise
* How much money do you **want** to raise
* How many hours will fundraising require
* How many volunteers will fundraising require
* Map out potential ranges of outcomes
At this point take the leap of faith and make a decision. Informed and educated decisions will lead to the right decisions. Sometimes the answer is just a few tweaks, but other times it’s a completely new idea. Believe in the data and research, but also believe in yourself.
Layout the fundraising plan, timeline, and checklist. Communicate with the team in a timely and organized fashion.
Note: The leader must have full confidence in the fundraising plans in order for the followers to have trust. If you can wake up every morning, look in the mirror, and be proud to own the decision- then go for it!
## Communicate
Keep all communication channels open with a steady flow of information and instruction.
Limit meetings to just the necessities. Don’t make standing meeting dates “just to have” a meeting. Come with an agenda, come prepared to inform, and come ready to discuss and make decisions.
## Learning and Growing
**Be kind to yourself in this process.** There will be a learning curve. Take time to absorb past data and form your own plan moving forward. Stay focused on how the fundraising dollars will help the cause move forward to help, heal, educate, feed, shelter, research, and enrich lives. Remember that you are not alone. There should be a board and volunteers to help and it is okay to ask for help. In addition, seek out more general support in the way of similar philanthropy groups, thought leaders in the community. With social media, it’s much easier to listen, learn, and connect with others. Build your tribe, and do your best.
---
# Themed Auction Fundraisers
Source: https://www.auctria.com/blog/themed-auction/
# Themed Auction Fundraisers Make More Money
There are so many ordinary [fundraising](https://www.auctria.com/features/) events. How do we get people to show up? This is a common question we receive at Auctria. Auctions themes can be money magnets! ** People that are having fun spend more time and money at auction fundraisers.**
## Be Bold
Make your auction stand out with a theme. Use a creative theme to make your event extraordinary. Fundraising FUN and an auction is a perfect pairing! Reach your target audience early and regularly encourage engagement and sharing. Brand all auction communications around the theme to drive drama and create a frenzy. On social networks, create logos, photos, and videos that promote the fun in the FUNdraising event.
## Be Strategic
Be strategic and don’t go overboard. Invest just enough to raise a buzz, but not too much to cut into the total dividends. Matching the digital branding with the theme to attract attention will show commitment to the theme and forecast the future fun to be had at the event.
What is the best way to theme an auction for the most return on the investment?
We asked Stephen Kilbreath about whether theme auctions/galas make more money?
In his experience, the answer is **YES, if the crowd participates in your theme.**
>“Wearing a costume, or specialty clothing to an event is a lot of fun! When your guests get into it they will have more fun, and spend more money! Themes aren’t just for schools anymore. I have done plenty of theme/costume events for non-school auctions. Recently, an auction I organized for a school was based on the Rock N’ Roll theme, and it was AWESOME! We aren’t talking 60s or even 70s, and not current. We were talking 80s hair bands! We had so much fun, and incorporated a lot of music into the event, which got people singing and dancing, and most importantly spending money! We made 347% of live auction value.”
Here are a few images from Stephen's auctions with fun themes. For more inspiration [view the entire gallery of auction fundraising themes](https://www.facebook.com/pg/StephenKilbreathAuctions/photos/?tab=album&album_id=1199235453532391). Stephen’s Favorite Standard Themes for Auction:
* Under The Big Top / Carnival
* 80’s Night / 80’s Movie Night / 80’s Music Night
* Disco Night / 70’s Night
* Tailgate / Sports / Golf / Your Favorite Jersey
* Rock N’ Roll
* Monopoly
* Havana Nights / Cuban Theme
* Great Gatsby / Roaring 20’s / Speakeasy
* Black & White
* Masquerade / Mardi Gras
* Country Night / Blue Jeans & Boots
* Oscar Night / Red Carpet / Lights, Camera, Auction!
* Hawaiian / Luau
* Poker Night
* Wine & Cheese
Stephen’s Extraordinary Themes for Auction:
* Safari
* It’s A Wonderful Life
* Superhero / Heroes & Villains
* Willy Wonka
* Hogwarts / Narnia
* James Bond / Casino Royale
* Rio / Paris / Arabian Nights / Venice / Italian / India
* Dr. Seuss
* Wizard Of Oz
* Around The World In 80 Days
* Medieval Feast / Game Of Thrones
* Under The Sea
* Winter Wonderland
* Broadway
* Disney / Pirates Of The Caribbean
* Breakfast at Tiffany’s
* Storybook
* NASCAR
* Fashion Show
## Be Unique
Priceless & One-of-a-Kind Auction. What in your community is special? How can you make the ordinary priceless? This can take on the entire theme of the event or a few special items. Including one-of-a-kind items for the auction makes the final bids soar. Unique auction items can be a dynamic way to increase overall charity awareness in addition to the auction.
Here are some fun auction fundraisers that have been in the news:
[Christmas Tree Auction Is Dazzling Event for Boys & Girls Club of Oakhurst](http://sierranewsonline.com/christmas-tree-auction-is-dazzling-event/)
[Mango season's first tray sold for $22,000 at Brisbane Markets](http://www.abc.net.au/news/2016-10-06/brisbane-markets-mangoes-first-of-season-sold-george-manettas/7907714)
[Decorated pumpkins auctioned from The Miracle League of Grand Island & WNY](http://ctbk.com/community-involvement/2015/pumpkin-auction)
[Headed to the Scrap Heap, Fundraising Sign Auction 'just snowballed'](https://www.odt.co.nz/regions/south-otago/fundraising-sign-auction-just-snowballed)
[Power or the Purse- Happiness is a New Handbag](http://www.newstribune.com/news/local/story/2018/jun/27/happiness-new-handbag/732220/)
If you are looking for a [powerful online tool](https://www.auctria.com/features/) that can help organize the most efficient and effective fundraisers, contact [Auctria](https://www.auctria.com/) today. We can also help with the most efficient and innovative auction themes!
----------------------------------
Special thanks to Stephen Kilbreath, Auctions & Events. Stephen’s insight is based upon real life experiences as a professional auctioneer fundraiser helping groups for over 20 years meet their goals. Stephen is fun fundraising auctioneer who comes staffed with his team of Night-Of Manager, Recorder, and Spotter. If you want to learn more visit their [website](https://yourbenefitauction.com/photos-2/) or follow him on [Facebook.](https://www.facebook.com/StephenKilbreathAuctions/)
---
# Bingo Boost at the Boys & Girls Club of Walker County
Source: https://www.auctria.com/blog/bingo-boost-at-the-boys-and-girls-club-of-walker-county/
We recently had the privilege of speaking with Michelle Spencer, Chief Executive Officer (CEO) of the Boys & Girls Club of Walker County (BGCWC). The club has a distinctive approach to fundraising focused on involving its community and highlighting its mission. They seized the opportunity to organize a themed and entertaining evening of Bingo (and so much more) that captivated their community. Here are some tips they gave for success:
* Make it fun: they added crowd-pleasers like a Dessert Auction, Door Prizes, and Raffles!
* Know Your Audience: their Oktoberfest-themed Bingo event had spirited music, mouth-watering food, and engaged their attendees
* Plan ahead: Auctria + Early Planning = Event Success
## Make it Fun
The Oktoberfest Bingo featured numerous thrilling games and raffles, including Dessert Bingo, Door Prizes, and a Football Raffle, adding to the excitement of the event.
**The Dessert auction was a sweet success.** The club created a fun bidding war where sugar cravings battled it out for the sweetest victory! They decided not to provide dessert for everyone but rather provided an opportunity for attendees to bid on desserts. The dessert auction closed in time to ensure winners could receive and enjoy their desserts prior to the event ending.
**Increasing Oktoberfest Bingo ticket sales, door prizes were a hit!** The club offered 5 door prize tickets with each purchase of an Oktoberfest Bingo ticket. Offering 24 door prizes ranging from designer purses to an assortment of local eateries, their prizes were not only diverse but sought after by supporters in their community. The large number of door prizes was a testament to the donor relationships the club works hard to cultivate throughout the year.
**Grid-Iron Glory!** The club ran three raffles featuring three autographed footballs from Texas A&M, SHSU, and the University of Texas! In a community passionate about football, providing an opportunity to win a football signed by the Head Coach of their cherished local college team proved to be a significant attraction!
They added a competitive twist to the raffle! Each raffle ticket bought counted as one vote entry, and the school with the most votes won bragging rights for a year. Additionally, **their school flag will fly over the club until they play Grid-Iron Glory** next season as yet another incentive to buy raffle tickets! Selling tickets directly on their event website made the process seamless and easy for everyone to participate.
## Know Your Audience
Michelle’s years of experience running a nonprofit taught her that if your event is going to be successful, you need to tailor the event to your community if you want them to engage. In the clubs' community which has limited entertainment options there is a need for engaging and distinctive activities.
The club chose a bingo-themed fundraising event due to the community's characteristics. With its interactive and inclusive nature, bingo offered supporters a fun-filled atmosphere and addressed the need for more nearby entertainment choices. This approach sets the club apart and makes it a highly anticipated event which in turn leads to more funds raised.
## Plan Ahead, Start Early!
Michelle from The Boys and Girls Club of Walker County shared their fundraising philosophy with us, which is all about early planning and set-up. They wanted to utilize Auctria's features of ticket management, selling sponsorships, and table assignments. Having it in one place reduces unnecessary stress. Michelle stated, “This year, we started sooner; still feel like we should have started earlier than we did, but we were able to use it (Auctria) so much more.”
Opting for a single platform, such as Auctria, for your event requirements contributes to a less stressful experience for both organizers and attendees.
When selecting a venue for their Oktoberfest Bingo, they decided to host the event at their club. This not only saved them the expense of renting a venue, but it allowed the attendees to see the various ways that the club makes a positive impact every day!
We are incredibly grateful to Michelle for sharing The Boys and Girls Club of Walker County’s fundraising achievements with us, including the challenges they faced and we cannot wait to see what fun new ideas they come with for their upcoming 2024 Oktoberfest Bingo!
---------------
We are incredibly grateful to Michelle for sharing The Boys and Girls Club of Walker County’s fundraising achievements with us, including the challenges they faced and we cannot wait to see what fun new ideas they come with for their upcoming 2024 Oktoberfest Bingo!
The Boys and Girls Club of Walker County’s mission is one we all can share: To enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens.
You can learn more about The Boys & Girls Club of Walker County on their [website. walkercountykids.org](https://www.walkercountykids.org/)
---
# Spread the Word! Marketing Your Nonprofit's Opportunities
Source: https://www.auctria.com/blog/salaslabs-marketing-nonprofit/
# Spread the Word! Marketing Your Nonprofit’s Opportunities
The work you’ve done through your nonprofit, fueled by gifts from generous donors, has probably [given you years of engaging stories to share.](https://www.auctria.com/Web/News/engage_donors_sandy) From the work of your volunteers to the impact it’s had, you’re probably experiencing no shortage of good news to share with the donors whose gifts have enabled it.
One of the biggest motivating factors for a donor to give is seeing the impact their donations have had. However, it can be difficult to share the good news and invite supporters to partake in future opportunities if you don’t have a solid strategy for marketing your nonprofit’s opportunities to engage with your work.
Creating a marketing strategy is an easily manageable task, especially when aided by a bit of initial research, marketing software, and donors themselves. **Check out four steps for marketing your nonprofit’s engagement opportunities:**
1. Leverage the data you already have.
2. Secure new supporters with your digital forms.
3. Utilize internet outreach tools.
4. Invite your supporters to spread the word.
Follow along for a breakdown of these four points and learn how to construct the best nonprofit marketing strategy for your future projects and campaigns.
## 1. Leverage the data you already have.
When beginning the process of marketing your nonprofit’s opportunities, it’s best to start with what you already have-- your list of current supporters!
While it’s tempting to focus on attracting new supporters through your outreach, it’s just as important to reinforce the relationships you’ve already built. Poor donor retention is a particularly pervasive problem in the nonprofit sector, and reinforcing these relationships will help you combat that.
By reaching out to past donors, you can retain their attention and hopefully, their future contributions. Further, you might encourage recurring donations or even donor-led outreach.
Before you begin contacting previous donors, however, [you should segment your population to guide these efforts.](https://www.auctria.com/Web/News/segment_engage_averill) This refers to the process of organizing donors into separate groups based on certain shared characteristics. **Try segmenting your donor data using the following classifications:**
* **Personal information,** such as age, marital status, and location
* **Business information,** such as workplace and other business affiliations
* **Previous email interactions,** such as newsletter subscribers and petition signers
* **Previous donation type,** such as major, one-time, and recurring
These are just a few possible segments, and you should organize your data in whatever manner makes the most sense for your base and for the particular project at hand.
Did you discover any new insights when you segmented, or any particularly large groupings? You should use those insights to guide your marketing efforts going forward. For example, if you notice a large population within your donors is subscribing to your newsletter, you should make sure that medium is getting ample attention in your marketing push.
Of course, none of this would be possible without a robust CRM system to house all of your data. Ideally, you’ve integrated your CRM with your fundraising tools and have a streamlined process of directing this data into your nonprofit’s main database.
For more information on nonprofit software solutions, check out [SalsaLabs’ listing of 8 nonprofit platforms to power your cause.](https://www.salsalabs.com/blog/nonprofit-software/)
## 2. Secure new supporters with your digital forms.
In addition to contacting previous supporters, you should work to discover new supporters using your nonprofit’s [online donation forms](https://www.salsalabs.com/blog/online-fundraising-platforms/) and subscriber interest forms.
These forms are the most important point of direct, digital contact with your donors, so you need to make sure they’re optimized to gather the exact information you need from them. Choosing a nonprofit marketing software solution that allows for full customization of online forms allows you to do so.
**In choosing a digital marketing solution, make sure it allows the creation of online forms with the following qualities:**
* **Mobile and desktop friendly,** so no donor is deterred due to technological constraints.
* **Fully customizable fields,** allowing you to control what information is gathered. Specify the exact fields most helpful to your organization without slowing down donors with a bunch of excess fields.
* **Seamlessly branded to your organization,** allowing donors to feel comfortable entering their information into the familiarly branded pages.
* **Easily embeddable on your website or landing pages,** so donors aren’t redirected outside of your website to complete the process.
You can then add these newly gathered leads [to your organization’s email newsletter list,](https://www.auctria.com/Web/News/leveraging_email_newsletter) along with the many other internet outreach methods explored in the next section.
## 3. Utilize internet outreach tools.
After you’ve secured new supporters, you should consider an outreach method using some of the most effective and low-cost nonprofit marketing tools on the market right now-- email and social media.
By leveraging both your email newsletter and social media networks, you should be able to create a strong strategy for getting the word out about your nonprofit’s engagement opportunities. Read on to learn more about using each tool.
### Email
Your organization’s email newsletter is one of its most powerful tools to get the word out about upcoming opportunities.
At this point, the addresses gathered through your online forms and the donor segments you created earlier intersect, as you’re going to want to guide donors through a series of emails based on their previous interactions with your nonprofit.
As far as best practices are concerned, guide new newsletter subscribers through a short welcome series or stream before showering them with information on upcoming opportunities to give or to attend your events. However, long-time subscribers won’t need to receive initial welcome emails.
By using a nonprofit marketing software solution that allows for email automation, you can start guiding new subscribers through this funnel immediately once their email is gathered.
Finally, just as with the forms you created earlier, ensure that any email communications are formatted to be both mobile and desktop friendly. This ensures these communications can be read at any time and on any device.
### Social Media
Social media is a significantly more complex undertaking. If misused, these networks can act as a major deterrent for donors, so [you want to make sure you’re preparing sufficiently](https://www.auctria.com/Web/News/socialmedia_four_questions) before diving in.
**It’s easiest to break social networking out into a few digestible steps to examine:**
#### **1. Building a presence.**
Social media is primarily a marketing tool, and you’re tasked with building an audience for those efforts. There’s no reason for you to be posting so much content without any viewers to consume it!
You’ll want to begin by choosing platforms that are relevant to your organization’s demographics. If you choose marketing tools that offer email matching features, you’ll be able to identify which email addresses are associated with social media accounts.
Then, you can focus your efforts there and create accounts for your organization on those networks, inviting supporters to follow along with the content.
#### **2. Posting to your organization’s account.**
Part of building a social media presence is posting content for your audience to engage with, and you want to make sure you’re creating content that keeps the account relevant for your followers.
Generally, social media users (especially in the nonprofit world) respond best to content that is genuine and personal. Consider focusing on sharing the impact your organization is having and avoiding heavy advertisements.
Your marketing tools can help you schedule and share posts on a variety of social platforms. Above all else, however, you need to make sure your content is emotionally engaging for your followers.
#### **3. Crowdfunding.**
Crowdfunding is a fundraising technique powered by social sharing. It’s a great technique for both soliciting donations outside of your organization’s network and for spreading the word about your nonprofit and cause.
This is most often done by creating a dedicated crowdfunding page for your organization and distributing it to be widely shared. However, including a social sharing button on your online donation form that allows donors to spread the word once they give can help in the crowdfunding cause as well.
If you’re interested in leveraging crowdfunding for your organization, read more [here.](https://blog.fundly.com/crowdfunding/)
## 4. Invite your supporters to spread the word.
Finally, you can take your nonprofit’s digital marketing a step further by inviting your supporters to spread the word on your behalf.
There are a few different ways to involve your most ardent supporters in marketing on your behalf, and they each require fairly low effort to have a positive impact.
### Social Sharing Buttons
Social sharing buttons can refer to two different actions, and you should implement both in your nonprofit’s digital marketing strategy.
The first is simply encouraging your donors to share your social media accounts, whether specific posts or the account in general. Generally, as long as you create quality content, supporters will be encouraged to share your organization’s posts.
The second involves a more intentional action on your part and the donor’s part, which is the inclusion of a social sharing button on your donation form. One of many customizations you should be able to include on your donation page, a social sharing button allows donors to tell their social networks when they’ve donated to your cause and why.
### Peer-to-Peer Fundraising
Peer-to-peer fundraising is different from crowdfunding, mentioned earlier, in that it involves donors creating their own individual donation-raising pages. Rather than sharing your organization’s designated donation page, the donor shares a donation page benefitting your nonprofit but made in their name.
Then, the donor’s friends and family donate to this giving page in support of the donor, regardless of whether these loved ones are personally involved with your cause. This action both raises donations for your nonprofit as well as exposes your group to a plethora of future donors you may not have reached otherwise.
**Bonus!** Many of the tips included throughout this piece referenced using marketing software in your efforts. Check out [Double the Donation’s list of the best marketing software for nonprofits](https://doublethedonation.com/tips/nonprofit-software-and-resources/nonprofit-marketing-software/) when searching for your organization’s technology solutions.
Crafting an effective marketing strategy is essential for sharing the good work your nonprofit is doing and informing donors of ways to get involved in future fundraising opportunities.
By following these four steps, you’ll be able to successfully contact donors with future opportunities-- and invite them to spread the word themselves!
-------------------------------
Special thanks to Gerard Tonti, the Senior Creative Developer at Salsa Labs for the advice on marketing your non-profit's opportunities. Salsa Labs is the premier fundraising software company for growth-focused nonprofits.
Gerard's marketing focus on content creation, conversion optimization and modern marketing technology helps him coach nonprofit development teams on digital fundraising best practices.
---
# Raffles to Heighten Auction Success
Source: https://www.auctria.com/blog/raffles-success/
Do you want to take your auction events to new heights? Raffles are a great add-on fundraising tool for all event types, and easy to introduce to your event!. For those who are newer to event planning, a raffle is a means of raising money by selling tickets, a ticket is subsequently drawn at random, and the person that has the winning ticket wins the raffle prize. Raffles are a great way to involve your event attendees throughout your fundraiser and help raise more funds for your cause.
As you plan Raffles for your future events make sure to keep the following in mind:
1. Choose Exciting Items
2. Auctria Raffle Features
3. Types of Raffles
4. Know the Regulations
You have the option to sell tickets online, in-person, or a combination of both, Auctria has the tools you need to run a successful Raffle during your event.
*NOTE: check your state and provincial regulations. Most states allow charitable organizations to conduct a variety of gaming events as long as the organization holds the proper license.*
For more details on Licenses and Permits, Hosting an Event, Maintaining a License and Risks of Noncompliance visit [Harbor Compliance's Guide to Charitable Gaming Compliance.](https://www.harborcompliance.com/information/charitable-gaming-license?utm_campaign=Auctria%202021&utm_source=Auctria&utm_medium=resource_page)
## 1. Choose Exciting Items
When planning out the Raffle for your event, you will have to pick out a star-stopping raffle prize. While some organizations will pick a cash prize for their raffle, many organizations will choose to raffle off an actual auction item. We’ll cover many of these exciting set ups further on in the article, but one of the most important planning steps is sourcing your raffle prize items and setting up your raffle.
[Sponsorships](https://www.auctria.com/blog/auction-fundraiser-sponsorships-make-money/) and donations are a great way to source raffle prize items without any initial investment from your organization! By finding a sponsor or a donor, you’ll be able to raffle off a prize that you received in order to raise more funds for your cause. Many groups choose exciting items such as exclusive experiences, celebrity meet and greets, VIP offerings, and more! Make sure to leverage your networks and see what they have to offer for your upcoming event.
If you are having a hard time finding items to raffle off, Auctria offers a list of Auction Items and [No Risk Consignment Items from partnering organizations here.](https://www.auctria.com/partners/?category=auction-items-no-risk-consignment-items)
**How to determine which item to raffle versus offer at auction?**
Raffles can be used to boost the income for a popular auction item that may ‘sell’ for only face value. For example: the local amusement park has donated 4 tickets for a value of $200. In the past auctions the sale maxed out at the $200 face value. Using a raffle scenario tickets can be sold at smaller increments but in an infinite quantity. At the end of the event the $200 amusement park tickets can net much more than $200 simply by offering it as a raffle prize and selling tickets at your event.
## 2. Auctria Raffle Features in the Dashboard
Auctria offers a specific “Raffles Dashboard” for event admins to set up raffle tickets and raffle prize items for their auctions and fundraisers. Using the raffles dashboard allows you to keep your raffle(s) organized and award the raffle prizes in multiple ways
DASH IMAGE HERE
The first way to award the raffle prize through Auctra is to use the automatic “Award Prize” button directly on the raffle prize item, which makes the award process as simple as ever!
If you plan to choose the raffle prize winner outside of the Auctria system, you can export the “Export Individual Sales” report from the Raffle Dashboard page in Auctria. Once you have all of these sales available to you in the exported form, you can use these sales to “pick” a winner. Many groups will then use something like an online [Wheel Picker,](https://pickerwheel.com/) or another randomizer like horse racing to pick the final winner for their event.
For more event inspiration, make sure to check out [Auctria’s Event Directory!](https://events.auctria.com/)
## 3. Types of Raffles
**Traditional Raffle**
With a traditional raffle, you can sell tickets and choose a winner randomly at a given time to give the ticket holder the prize. Whether you choose to sell your raffle tickets online or in-person, a traditional raffle is a great way to engage your audience and build excitement for your event while raising extra money for your cause.
**50/50 Cash Raffle**
With a 50/50 Cash Raffle, you will sell tickets and at a given time choose one randomly. The winner will win 50% of the cash proceeds and the remaining 50% benefits the charity. One of the best parts about a 50/50 Cash Raffle is that there is no upfront investment for this type of raffle - you start selling the tickets and simply share the funds raised with the raffle winner.
In Auctria, you can both sell raffle tickets.
Hot tip- use the “Value” on the Raffle Prize to share how much the 50/50 prize is up to by configuring an income tracker or thermomter to show JUST the 50/50 raffle sales.
**Jumbo Raffle**
The “jumbo” in the “Jumbo Raffle” is referring to the size of the prize in terms of its value. In this case, there is a quantity set so the raffle tickets are not oversold.
Here are two examples:
* Win a $2000 Air B&B gift certificate, selling tickets at $50 with a max quantity of 100 tickets sold. Total revenue = $5000, minus the price of the gift card will net you a total of $3000
* Win $500 Amazon gift card, selling $25 tickets with a maximum quantity of 100 tickets sold. Total revenue = $2500, minus the price of the gift card will net you a total of $2000
**Bucket/Pick-a-Prize Raffle**
A “Bucket Raffle” is exactly what it sounds like - it differentiates itself by using a bucket, hat, box, or even “Tricky Tray” where participants will put their raffle ticket in the container. This type of raffle is also called a “Pick-a-Prize” raffle.
Participants purchase or are given multiple tickets and they put it in the bucket, or “prize” they would most like to win. Participants may increase their chance of winning by bidding more tickets on one specific item. This type of raffle works really well when you have multiple prizes to give out, and you’re hosting an event where the prizes can be spread out and displayed. Guests should have the opportunity to look at the variety of items offered, much like they would for an in-person auction. Since tickets in the bucket only come from guests that want to win that specific item there is no issue of a winner receiving an item they do not want!
**Golden Ticket Raffle**
One simple way to supercharge your fundraising is to raffle off a single, high-value item, like a vacation as a “Golden Ticket” raffle. In this raffle strategy, you will sell high-priced raffle tickets to your bidders for their chance at your showstopping “Golden Ticket” prize. Make sure that you pick an item that is easy to promote like a VIP experience, or a popular vacation. Many groups will use their “Golden Ticket” raffle as an opportunity for guests to choose a “Live Auction” item as their prize before the Live Auction actually starts.
In many “Golden Ticket” raffle tickets are sold as a single, “Golden Ticket,” and typically priced around $100. In Auctria, you can display both your raffle ticket and raffle prize on the same page to drive engagement:
**Registration Raffle**
If you’re looking to increase registration for your online or in-person event, a registration raffle is the perfect way to engage more bidders. With more bidders engaged in your event, you’ll see an increase in bid activity. The key idea behind this raffle is to boost both activity and attendance for your event by providing a reward to registration.
A great way to do this is by providing anyone who registers by a specific date will be entered into a raffle - you can provide specific guidelines or rules, like only applicable for mobile bidding, or for folks who register via text, for example.
The best part of this type of raffle is you can use Auctria to tie raffle tickets to “Early Bird Tickets” and other set-up strategies, just ask an Auctria Specialist how!
**Mystery Box**
A mystery phenomenon is always intriguing for attendees. We have seen many events market mysteries ranging from hidden item boxes or guessing contests. After the raffle winner is chosen the mystery can be revealed to all at the event. If you share the estimated value of the prize it can make the raffle more enticing to donors.
## 4. Know the Regulations
Just a friendly reminder - raffles are considered a “game of chance” and may be regulated in your jurisdiction. Before launching your raffle, make sure that you consult the proper authorities knowledgeable in this area.
Bingos, raffles, and other games of chance can be a fun way for charities to connect with the community while also raising funds. Hosting a gaming event is an exciting opportunity for organizations, but sometimes the state and local government prerequisites for holding such an event get lost in the excitement.
Most states allow charitable organizations to conduct a variety of gaming events as long as the organization holds the proper license. For more details on Licenses and Permits, Hosting an Event, Maintaining a License and Risks of Noncompliance visit [Harbor Compliance's Guide to Charitable Gaming Compliance.](https://www.harborcompliance.com/information/charitable-gaming-license?utm_campaign=Auctria%202021&utm_source=Auctria&utm_medium=resource_page) Included in the guide is a link for state specific information on how to obtain a charitable gaming license. For Canada, every province or municipality has their own specific regional regulations and compliance is key to a successful raffle. It's best to check in with your local gaming commission to learn about the associated regulations before you begin to run your raffle.
## Redefining Generosity
The winning ticket to compassionate giving is alive in charity raffles. Whether you are hosting an online or an in-person event, adding a raffle is a great strategy to drive extra funds to your cause. Using Auctria’s software, you can create Raffle Tickets and Raffle Prizes and use the dashboard to display and sell your tickets, award your prizes, or download your sales and use that information in a creative way.
---
# Auctria Updates May 2024
Source: https://www.auctria.com/blog/auctria-updates-may-2024/
As we approach the midpoint of the year, we want to express our gratitude to everyone who has chosen Auctria and trusted us to play a small role in their fundraising journey. It is our privilege to work with so many great organizations doing incredible work!
## San Diego Gives
We are excited to announce Auctria was chosen as the preferred partner for San Diego Gives 2024! San Diego Gives is a special day of giving to ignite generosity, stimulate philanthropy, and foster a sustainable nonprofit sector across San Diego County.
## Trendsetting at Auctria
At Auctria, we pride ourselves on being at the forefront of fundraising technology; we are not just on trend but setting trends in the industry. Try our latest updates in Preview to see the upgrades coming this summer!
* **Financial tab to track money dynamics is a game-changer.**
With all of your payment processor information, profit and loss statements, cash flow statements, and payouts for Stripe customers, it'll help you better manage your fundraising events.
* **Built-in website analytics, will empower you to track your website visitors,** learn how they navigate your site, and understand the success of your marketing campaigns. By using these insights, you can improve your fundraising efforts and maximize the impact of your messaging.
* **Default terminology is adjustable to fit different event types.** Auctria's roots were in fundraising auctions, but we have grown to support many fundraising events, and using the terms 'auction' and 'bidder' throughout the platform can be confusing. So, we have rolled out some optional terminology changes.
-----
Our new release also includes AI Item Descriptions, Improved Filtering Options, and more! Discover how Auctria can help you take your fundraising events to the next level with our latest release. Learn More
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## Take Flight Fundraising Gala
If you’re looking for inspiration for your next event, look no further than Gig Harbor Academy's recent ‘Take Flight’ fundraising gala. It was a resounding success, filled with unique elements that made it truly inspiring! This year, they managed to raise significantly more than in previous years, with an impressive increase of nearly 30% in the amount raised. The event had an aviation-themed ambiance, complete with a stunning model plane backdrop and a signature cocktail, the "Aviator", making it an unforgettable experience. Let’s dive into a few things that made this year so successful:
✈️ A Memorable Guest Experience
📢 Enhanced Outreach
🎀 Diverse Auction Items
[Read the full article here](https://www.auctria.com/blog/take-flight-with-gig-harbor-academy/)
## New Webinars with Auctria
[Event Innovation: New Ideas for Your Next Fundraising Event](https://www.auctria.com/webinar/event-innovation-new-ideas-for-your-next-fundraising-event/)
[Collect, Organize, Share: Raising Awareness to Raise Money](https://www.auctria.com/webinar/collect-organize-share-stories-raising-awareness-to-raise-money/)
---
# 3 Part Virtual Event Fundraising Plan: Communication, Charcuterie and Donations
Source: https://www.auctria.com/blog/3-part-virtual-event-fundraising-plan-communication-charcuterie-and-donations/
The Action Center located in Lakewood Colorado serves those facing hardship or experiencing homelessness. Their one-hour virtual fundraising event surpassed the goal of $250K without an auction but with donations only. There was a small invitation-only audience that was invited to be an in-studio audience. Getting a front row to the speakers and even dining on a meal that was prepared live as part of the event by celebrity chef David Bondarchuk. Weaving together food, fun, impact stories, and instructions how to give with a sprinkling of engagement questions provided an interest level that never dropped off.
The complete fundraising strategy was implemented over many weeks culminat
ing in the virtual event that was polished and ready for prime time. The back story includes:
- Communication and charcuterie
- Pre-commitments for the in-studio audience
- Run of show that is impactful
Tawney, the Marketing Manager at the Action Center, Executive Director, Pam, and Director of Development, John rounded out the team with Melissa from Premiere Events by Melissa sharing their fundraising story. They were kind to also share many of their key collateral pieces in hopes that you too can be inspired. Focused on getting the message out about the Action Center’s annual fundraising event branding, images, and marketing were vital to capturing the audience and sharing meaningful dialog to encourage donations. Action Center also utilized the fundraiser to raise awareness and money for longer-term donation opportunities.
The entire Virtual event is posted on YouTube and spending some time watching it back will help you understand how they crushed the fundraising goal with day-of donations totaling over $300,000. View the entire Where Action Matters 19th Annual Charity event, [click here](https://youtu.be/17V6R4mrTZE?t=32)
## Communication & Charcuterie
Hungry people are distracted; feed them and they will focus! From the outset of the planning, the communication collateral content and timing were mapped out. Tawney shares that at the end of the event they had created and pushed out almost seventy pieces in print, email, and social media.
**Six weeks out,** they started with saving the date, followed by invitations and reasons to give and join the event. Providing all the pertinent information on date, time and how to participate. Then easy to read info cards with 4 reasons to participate:
1. You want to support your community
2. You want to give a hand up, not a handout
3. Your gift is tax deductible
4. Changing lives feels good!
## How and why to participate. Pairing the messaging
**Registration is encouraged,** enticing them with food! With a donation-only event, the bottom line is getting donations and in that scenario many times it’s simply transactional and not relational. The Action Center used the event as a springboard to secure registrations and contact information so they can continue the conversation and relationship during and after the event.
To entice registration they gave out a delicious treat, a charcuterie box to the first 100 registrants. Virtual viewers were able to pick up the charcuterie boxes prior to the event and enjoy at a time that is convenient for them.
Not to be left out from a tasty experience, the in-studio audience was treated to an in-studio meal demonstration and provided a small meal to follow the event.
**Clearly share that the virtual event is one hour (only)** and the agenda will be filled with a variety of interesting topics. An agenda highlighting the speakers was distributed to encourage attendees to tune in. The time was filled with community advocates and partners as well as impact stories from those that benefit from services from The Action Center. Sharing the highlights in advance showed the supporters how the event program was going to unfold.
**Two Days out reminder notices** encourage registration and admiring the supporters as the heroes. Additional reminder notes went out, emails and social media posts. Wall to wall the conversation offline and online is all about the Where Action Matters charitable event. Brightly colored yet still branded and thematic communications were vital. The tone was fun and celebratory with a continuation of the event branding.
## Run of Show as a Relational Model
Director frames it up in one comment, paraphrasing, “someone cares is a powerful elixir to future success”. To share this The Action center brought in several speakers to show a 360-degree view of the impact.
* Partnering with the local school district to get supportive care to those in need. A student and family advocate told her poverty story and you can see and hear the passion she has to make a difference.
* A few breaks were conducted to ask the audience questions. For example, what percentage of households coming to The Action Center for support are families with children? Asked to make a guess in the chat the number was revealed to be an astonishing 55%.
* An Impact video was pre-recorded to bring the audience face to face and into the life of Cynthia, a grandma raising her grandchildren, one of which is special needs with very little means. Her candid comments paired with the visual of her home, and neighborhood show how The Action Center is on the ground making a difference in her life, her grandchildren's lives. This is generational.
## It’s All About the Fundraising
This is the major fundraiser of the year and a chance to focus attention on the work in the community. Promoting the how and why on a single piece of collateral ties it all together. How and where to participate and give + why how this is so important. Blending seamlessly from impact video to on-screen engagement questions, to testimonials the story unfurls and fills the air with meaning. Transitioning to the meal being prepared where he shares his story of needing community help touches the heart of the audience.
**Communicate expectations and how to give.** One-time donations are great and make up the majority of the activity during the event fundraiser. Providing two additional ways to make an impact are part of the larger development strategy. Longer-term commitments allow the Action Center to budget, and help them know what resources are available to serve the community. Knowing those funds are coming in they can plan definite and concrete.
The Action Center has two longer goal fundraising opportunities:
1. Mountain Mover Giving Society. Defined by a mountain mover, one who achieves something that is incredibly difficult. This is a recurring gift made by credit card that provides sustainable funding
2. Self-Sufficiency Pledge. This is a gift commitment over the next 3-5 years of $1000 per year that provides guaranteed funds.
## Circling Back
After the Where Action Matters event concluded the story lives on. Collateral pieces like the ones here have QR codes to make it easy to make a donation. The virtual event playback is published on YouTube. Pieces to continue to share Cynthia's story + a quick scan to donate makes it easy for supporters to give.
**Each and every piece of marketing material was designed and curated with care and precision.** Yes, it takes a lot of time, however it makes a difference!
The Action Center: Community. Compassion. Connection
Since 1968, The Action Center has been committed to expanding and refining its services to meet our participant’s ever-changing needs. The Action Center’s goal is to provide clients with a continuum of services to meet their current needs and become self-sufficient. It is through the tireless effort of our volunteers, dedication of our professional staff, and generous donations from our amazing community that The Action Center provides hope and assistance with dignity and breaks the cycle of poverty.
To Connect with The Action Center:
Website: [https://theactioncenter.org](https://theactioncenter.org)
Facebook: [https://www.facebook.com/TheActionCenterCO/](https://www.facebook.com/TheActionCenterCO/)
YouTube: [https://www.youtube.com/user/theactioncenterco/videos](https://www.youtube.com/user/theactioncenterco/videos)
---
# 5 Tips for Selling Tickets and Filling Seats
Source: https://www.auctria.com/blog/selling-tickets-filling-seats/
Remember that line from the movie Field of Dreams - “If you build it, they will come.”?
Oh, if only it was that simple for special events!
Nonprofits pour enormous amounts of energy and assets into creating wonderful events, yet we sometimes still find ourselves scrambling at the last minute to sell those unsold tickets and fill those vacant seats.
As a nonprofit event planner with over twenty-years of experience, I can tell you that we all have felt the pain and embarrassment of empty-seat syndrome. Luckily, I have found some simple ways to avoid this event malady.
Top five ways to get your guest list filled without making yourself crazy:
## 1. Choose A Realistic Ticket Price
Carefully consider what your supporters and target audience can afford. Analyze what you are offering them – if your chicken dinner costs you $35 per head, you should resist the urge to charge ten times that as a ticket price. Overcharging is a real turnoff for event goers.
General rule of thumb is that ticket prices should cover the hard costs of producing your event. It is a good idea to offer
VIP tickets and sponsorship packages for those supporters and companies that would like to support you at a higher level. These premium priced tables should have upgraded wine and consider giving each of these special guests a lovely gift at their seat (hopefully donated by a sponsor).
## 2. Make Your Event Irresistible
No one is all that excited about attending the same old year after year. To sell tickets you must freshen up your event and make it enticing to those who may be bored of the same-old program.
Consider adding a theme to your event and build expectations with a clever invitation. Come up with a tag line and logo that engages your supporters’ attention. This doesn’t cost extra money and does a lot to sell tickets.
An example of this is a dog rescue organization that had little luck with their traditional dinner gala, and needed something that would engage their supporters and raise much-needed funds. The answer for them was a “Dog Days of Summer” concert held on the dog rescue’s premises. They created a cute logo of a dog floating on an inner tube, and sent out casual invitations which encouraged guests to come in swim suits and frolic with the dogs. The event featured a local band, food trucks and lots of water games with the pooches. Not only did it sell out way in advance, it is now an annual event eagerly anticipated by local animal lovers.
## 3. Honor an Influencer
Whether they are wealthy donors or strong champions of your organization’s mission, saluting a person or corporation does much to sell tickets.
When honoring a corporation you set the stage for that company to purchase tables and ad space in your tribute program. Corporations have earmarked funds for their upper level management to attend charitable events, and honoring their business ensures they will want the tables filled when they come onstage to accept their award.
Similarly, honoring an influential individual brings their social circle into play when creating your invitation list. People are proud of their achievements and want to have friends, family and colleagues on hand to witness the tribute.
## 4. Use a Volunteer Event Committee to Plan Your Event
Using dedicated individuals with strong social circles to help with your event planning not only lightens your staff’s work load, but also extends the reach of your mailing list.
When people put time and effort into a project they have “skin in the game” and are far more likely to open their address books and share contacts for your invitation list. These volunteers also encourage their friends and family to attend their event just as they have supported events of those same folks in the past. All the effort your committee has put into the planning makes them determined for the event to be a success.
## 5. Use Social Media Effectively to Build Excitement
Don’t be afraid to delve into the world of social media when it comes to promoting your event. Facebook and Twitter will build excitement as you post updates for your auctions and stage program.
Make a Facebook event page that allows you to post photos and updates as your event takes shape. Have your committee extend the page’s reach by sharing and liking your posts. Facebook is also an excellent vehicle for sharing post-event details, photos and thank-yous.
Twitter can build excitement and sell tickets as guests tweet their enthusiasm about attending the event. This platform can keep your event in the public’s eye which makes it more likely that they will purchase tickets. Like Facebook, on Twitter people not only can create posts about your event but they can also share your companies' posts about the event.
Online calendars and “What’s Happening” websites are excellent way of capturing the attention of those who are looking for something to do on the day of your event.
It is important to remember that the majority of the tickets are sold either immediately after receiving an event invitation, or two weeks prior to the actual event. Don’t panic if you have a sales slump between those time periods - continue to be enthusiastic and promote the heck out of your event. If folks don’t know about the event, they can’t buy tickets!
______
#### Thanks to guest blogger A.J. Steinberg for her expert advice!
A.J. Steinberg, Principal at [Queen Bee Fundraising](https://www.queenbeefundraising.com/) is one of the leading experts creating outstanding successful events for nonprofit and social clients. She has been doing so since 1999. A.J. [Queen Bee Fundraising](https://www.queenbeefundraising.com/) is a nonprofit consultant and liaison, and has become known for her success guiding volunteer committees in their production of nonprofit galas, fashion shows, concerts and street festivals..
"Changing the world one event at a time." ~A.J. Steinberg
---
# Auction Timelines & Checklists & User Training PDFs
Source: https://www.auctria.com/blog/auction-timelines-and-checklists-and-user-training-pdfs/
Planning and preparation are vital to a successful auction. An organized auction is successful auction. Auctria's best practices timeline and checklist will help keep the auction on track. Download and share with your entire [auction team](https://www.auctria.com/Web/Articles/auction_teamwork) today.
## Auction Planning Timeline & Checklist with an event
This printable gives you step by step action plans to set up, plan and run the event and auction fundraiser for an in person event.
[WITH an event (gala, silent & live auction)](https://s3.amazonaws.com/auctria/documents/AuctionweventTimeline.pdf)
### Auction Planning Timeline & Checklist online only
This printable gives you step by step action plans to set up, plan and run the event and auction fundraiser for an online only auction.
[WITHOUT an event (online only)](https://s3.amazonaws.com/auctria/documents/AuctiononlinePlanningTimeline.pdf)
## General Event Planning
While we can't identify all of the details you’ll need to think about, since much of it will depend on the type of event you are holding, we can suggest some best practices that are important to follow for any event.
[The Ultimate Party-Planning Checklist](https://www.greetingsisland.com/blog/the-ultimate-party-planning-checklist/)
Complete Event Planning Guide has two sections:
1. [How to Plan an Event](https://www.wildapricot.com/articles/how-to-plan-an-event)
2. [The Event Checklist Used By Top Event Planners](https://www.wildapricot.com/articles/event-checklist)
## Auctria Printable Cheat Sheets
Although there are may ways to do things in Auctria, these printable pages cover the most straightforward and typical Check-in and Checkout experiences.
[Printable PDF Auctria Check-in Instructions](https://assets.auctria.com/CheatSheet_CheckinAuctria.pdf)
[Printable PDF Auctria Checkout Instructions](https://assets.auctria.com/Cheatsheet_CheckoutAuctria.pdf)
If you want hands on 1:1 training [Auctria Assist](https://www.auctria.com/auctria-assist) may be right for you.
---
# How to engage online donors: Digital marketing 101
Source: https://www.auctria.com/blog/how-to-engage-online-donors-digital-marketing-101/
Digital marketing is a powerful tool for non-profits to engage with and retain their donors, while keeping their larger community close, especially in our pandemic-stricken, socially distanced world. Virtual fundraising events such as online auctions have the power to boost engagement and revenue, while leveraging new opportunities and avenues to succeed in. But with most non-profits realizing the value of online marketing and the digital space, how do you stand out? Read on to find out more from Auctria, experts in fundraising management solutions for small and medium non-profit organizations.
## Reach out across multiple channels
In order to effectively engage with donors online, non-profits must take a multi-channel approach by creating multiple touch points across various communication channels. Some of these include:
### [Website](https://www.auctria.com/)
As a non-profit, your website must be a one-stop shop that engages its donors by providing information, updates and most importantly, creating a portal to accept donations.
### [Email](mailto:hello@auctria.com)
Form a line of direct communication with your donors through emails including newsletters, invitations, and the like. Personalize each donor email with references to events they may be interested in based on their past participation. For example, a donor who has attended a walkathon in the previous year may be interested in the next one too. Reports suggest that email communication has the highest ROI among all channels and platforms.
### Social media
Social media is relatively inexpensive with a huge reach. However, it is important to invest time and effort, while customizing the right content for the right platform.
### SMS
With the growth of mobile technology, non-profits can take advantage of new and innovating fundraising opportunities such as text-to-give options. According to the Pew Research Center, 81% of Americans use a smartphone, making this a lucrative marketing channel in the long run.
## Personalize communication
Digital marketing gives nonprofits the capability to reach huge audiences in an instant. However, it is essential to engage with donors and supporters personally. It is important that every donor and supporter is made to feel special and their contributions appreciated and valued.
Use the information from your donor databases to personalize your emails/content to each of the donors, based on interests, location, gender etc. As mentioned previously, keep a track of the attendance of your donors to your events as this can be used as a reference for future events they may be interested in.
This is especially powerful in creating strong relationships and loyalty, which encourage greater engagement and donations in the long run.
## Regularly post new content
Staying active and posting new content on a regular basis keeps a non-profit dynamic, encouraging donors and supporters to engage too. This is also a great way in which search engines display results pertinent to your work so people searching specific keywords are driven to your content. So, what are some of the content strategies a non-profit can use?
### News page
Adding a new page on your website can be an easy way to stay active and post new content based on events and updates. To make things easier, embed your social media accounts into the newsfeed of your newly created news page.
### [Blog entries](https://www.auctria.com/news/)
Unique and valuable content through blog posts is an excellent way to be noticed by search engines. Use your expertise and knowledge to create informative pieces, enhancing your reputation and credibility in the eyes of donors and supporters.
## Let supporters control their engagement
Provide your donors and supporters with the option to engage with your non-profit through the communication channels they prefer. For example, you can use membership software tools that let your supporters choose their preferred communication channels. This makes them feel in control and that you respect them and their choices.
Thus, engaging with donors online can be made easier if they feel appreciated, respected, and see the value added by your non-profit. For more information on how to engage effectively, [contact Auctria today]([[https://www.auctria.com/contact/]
---
# Bid Extension to Skyrocket Online Auction Fundraising Income
Source: https://www.auctria.com/blog/bid-extension-to-skyrocket-online-auction-fundraising-income/
Have you ever been running an online auction and as the bidding is closing there is a surge in activity? The winner is the one that got that very last bid in at the instant before the auction closes. The winning bidder is super happy but how much higher could the bids have gone?
We at Auctria call these bidders ‘snipers’ and have the answer: a ‘Bid Extension' feature.
Here are a few real-life scenarios that illustrate the situation:
## Example #1: Hockey Tickets and a Zamboni Ride at an NHL game.
Had the item had a hard close and no Bid Extension the closing bid would have been $220. Because the Bid Extension feature was selected the bidding for this item was extended for an additional 10 minutes each time a higher bid was placed within 5 minutes of the end. The final bid was $280 yielding an additional $60.
Here is the timeline and bidding that occurred:
## Example #2: Reserved Seats at Graduation
Without Bid Extension, the final bid would have been $235
Final Bid $280 Here is what the clock looked like during the extension period.
## Set Up Bid Extension Rules on Auctria
Prevent bid sniping by last-minute bids outbidding people before they have a chance to react.
* "*Bid Extension**" defaults are set under Website → Online Bidding
* Two new options to specify a trigger window and a Bid Extension
* Any bid placed within the trigger window will cause the closing time to be extended by the amount of the extension period
---
# Unique Event Ideas that will Make a Difference! Birdhouses to Bears, oh my!
Source: https://www.auctria.com/blog/unique-event-fundraisers-birdhouses-to-bears-oh-my/
Auctria’s platform is designed for event and auction fundraisers. This means all the fundraising that happens for the events can be streamlined easily. Because of the flexibility of the event website to change colors, images, video, links and pages each event is unique. Here is a collection of some of the more colorful and extraordinary events.
- Tournament Registration, Ball Hockey
- Peer-2-Peer & ambassador fundraising
- Christmas Under the Clocktower, Voting & Donating
## Tournament: Ball Hockey
The BMO Top Shelf 4 on 4 Barrhaven Ball Hockey Tournament uses Auctria to register teams for their tournament. Boys and girls recreational division is 4 on 4 ball hockey. The Nepean, Rideau and Osgoode Community Resource Centre (NROCRC) is a much needed, well-used community service organization that helps vulnerable individuals and families lead better lives. NROCRC is non-profit charitable organization and our services and programs are free.
NROCRC supports the largest population-over 200,000 people-and serves the largest physical territory of all of Ottawa's community resource centres.
[Community Resource Center, Nepean, Rideau, Osgoode-(NROCR)](https://nrocrc.org/C)
[Brad Spooner, Program Manager] (https://www.linkedin.com/in/brad-spooner-8496b5a0)
## Peer-2-Peer & ambassador fundraising
Together with our friends and relatives, we look forward to honoring Native perseverance, resilience, and vibrancy. We gather to be inspired by the stories of our grantee partners, who have cared for our elders and youth, honored our cultures, and offered their beauty to the world during a difficult time.
Find your Virtual Ambassador below and donate to their campaigns. Donating to their thermometer helps them reach their personal goal, and helps us reach our event goal overall! Help us achieve our mission to build on the Native tradition of giving in two ways: Increasing philanthropy for and among Tribal communities through grants, and empowering community leaders with the tools they need to succeed through training.
Total raised +$226,000
[Potlatch.org](https://www.potlatchfund.org/)
Created by: [GFSEvents](https://gfsevents.org/)
## Christmas Under the Clocktower
Select your favorite tree and vote. Each dollar donated to your favorite tree is equivalent to one vote. If you can't choose just one, you're able to vote for multiple trees!!! Your votes directly support the great work that each non-profit does in our community.
Total raised 2022 +$25K
Total raise 2021 +$36K
Multiple charities
[Created by EventFull RVA](https://eventfullrva.com/)
---
# 3 Best Practices for Elementary School Fundraisers
Source: https://www.auctria.com/blog/3-best-practices-for-elementary-school-fundraisers/
Between many schools shifting to a hybrid format and either canceling or pivoting a good chunk of school events online, this has been a hard year for many elementary school administrators and PTA organizations.
Unfortunately, you can’t just put your fundraising efforts on pause until in-person activities and normal school operations return. Fundraisers bring in precious revenue essential to every elementary school’s programming. If anything, it’s now more important than ever to [engage donors,](https://www.auctria.com/blog/4-fundraising-strategies-for-improving-donor-engagement/) streamline event planning, and attract greater funding.
While these aspirations may sound impossible, the right fundraising strategies can put these goals well within your reach! In this short school fundraising crash course, we’ll go over some of the best methods to completely revitalize your fundraising:
1. Leverage Your Online Platforms
2. Reach Out to the Local Community
3. Pick the Right Fundraising Event
The global pandemic has already changed so much about how we live, work, and play, but your school’s fundraising initiatives don’t necessarily have to suffer from these changes. Instead, when you implement these best practices, you can pull in the funds you need to help your students thrive now and well beyond the pandemic—whether you’re hosting a [sports fundraiser](https://funds2orgs.com/sports-fundraising-ideas-guide/) for your PE program or raising money for a classroom renovation. Let’s dive in!
## 1. Leverage Your Online Platforms
Your school website and social media accounts are some of the greatest fundraising tools at your disposal. Especially with social distancing in place and people using the internet as their primary method of communication and engagement, these are two tools that you can’t ignore.
From taking advantage of free advertising to engaging online donors, here are just a few of the major ways you should use your online platforms to take your fundraising to the next level:
* **Promotion and marketing.** Your website is frequently the first place students, parents, and community members will turn to for information on your programming and events. Therefore, you should take the time to promote your fundraising initiatives across the major areas of your website. For example, you might include information about upcoming fundraisers at the beginning of blog posts or put event information at the top of your homepage as a temporary “spotlight” feature. On top of that, your social media channels are an entirely free marketing tool! They allow you to creatively connect with your audience, announce upcoming events with fun graphics or taglines, and diversify your online marketing efforts.
* Q&A portals and information resources.** No matter how straightforward a fundraising event may seem, there will always be parents or other community members who will need further clarification or come up with questions you may not have considered. Be sure to include a frequently asked question widget and other resources for each of your events right on your website. Make these tools easy to see and simple to navigate, so that any user can quickly find the answers they seek. Lastly, don’t forget to answer questions both in your website’s Q&A portal and left in the comments of your social media posts.
* **Engagement and event management.** Your online tools aren’t only great for the steps leading up to your fundraising events. They can even be used as tools to help launch and manage the events themselves within their unique engagement capabilities. Not only can recordings of live events be broadcast on your site and social media, but they can even provide a portal where you can host virtual and [hybrid event fundraisers!](https://www.auctria.com/blog/next-gen-hybrid-event-fundraising-made-easy/) With the right event management software, you can seamlessly integrate your event strategies into your website, allowing you to launch and manage virtual events right from your platform easily.
As the internet becomes incredibly ingrained in our everyday lives and activities, your school fundraising efforts must keep up with the times and use these excellent online tools.
## 2. Reach Out to Your Local Community
Too many fundraising event planners forget that the local populace is more than just a cash cow to pitch and promote your events. In actuality, your community can help you through every step of the fundraising process and maximize your operations in ways that you might not have imagined.
Consider these community outreach strategies when planning your next fundraiser:
* **Search for volunteers.** Administrators, faculty and staff, and parents usually carry out your elementary school’s fundraising. However, you might be surprised at how many community volunteers would jump at the chance to support their local school systems and provide a leg up at fundraising events. Be sure to send promotional materials to students and parents about these volunteer opportunities, which could count towards prizes or fun projects happening in the classroom. Teachers might even be encouraged to throw mini-celebrations or game days if enough student volunteers get involved. To take things a step further, be mindful of reaching out to local ministries and other volunteer hot spots to maximize your support and bring the community together under your cause.
* **Partner with local organizations.** Gathering funding and increasing the reach of your school event is a big challenge to face alone. That’s why it’s a good idea to partner with other organizations in your community! These partnerships could boost your budget exponentially, increase event attendance, and forge long-lasting relationships between your school and other influential organizations. Scout local businesses and nonprofits in your area that might be a good fit for a joint-fundraising project. And also, look into other schools in your school district or state.
* **Perform prospect research.** [Prospect screening](https://donorly.com/thedonorlyblog/prospect-research-guide) is the process of running a kind of wealth background check that allows you to identify the giving potential of your donors. Performing wealth screenings on parents, guardians, and key community stakeholders will allow you to make more informed projections for how your fundraising efforts might perform. It’ll also rank to whom you should most heavily promote these events and provide other essential factors in your fundraising strategies. For recommendations on prospect research technologies you might like to invest in, check out this [Double the Donation buyer’s guide to 12 top prospect research tools.](https://doublethedonation.com/tips/nonprofit-software-and-resources/prospect-research-tools/)
While your fundraisers may often depend on collecting revenue from donations, there are so many other ways that they can help you to achieve your goals. You just have to open yourself up to all of the different possibilities.
## 3. Pick the Right Fundraising Event
Even with the most engaging marketing campaign and a whole fleet of excited volunteers, your fundraiser could flop if you fail to choose the right event. And to add even more pressure, there are several essential considerations that you’ll have to juggle when considering the best initiatives to roll out.
For one thing, you have to create an event that is both simple and easy for your young students to participate, yet engaging enough for adults and older participants to enjoy. Fun is a must. And because the pandemic has created a hybrid participation landscape, your event should also be virtual-friendly.
These can be a lot of moving parts for any administrator or PTA parent to handle, so we’ve [compiled a few unique fundraising ideas](https://funds2orgs.com/unique-fundraising-ideas-guide/) to get you started in your brainstorming efforts:
* **Shoe drive fundraisers.** Our favorite unique fundraising idea is to plan a shoe drive fundraiser. It’s a particularly easy and cost-effective way to engage donors and gather funds for your annual programming. Take advantage of the Spring-cleaning frenzy created by the pandemic by encouraging locals to put up their gently worn, new and used shoes to your collection drive. Participants will not only be glad to be rid of their unwanted possessions but pleased to learn that they don’t need to spend a cent to support your organization. They just need to drop off their items at a designated collection point, and your fundraising coordinator handles the rest. The check goes right to your school, easy as that!
* **Auctions and raffles.** Auctions are considered one of the most lucrative fundraising methods, with a high earning potential if the right amount of time and resources are put into choosing the right auction items. For this event, we heavily recommend that you segment, study, and even poll your school and local area for products that attendees might like. You might even put together gift baskets with a mix of items for parents and children to engage both audiences. Once items get donated by your sponsors or community partners, these events become fairly easy to carry out. You can host both in-person and [online auctions](https://www.auctria.com/blog/the-6-best-tips-for-your-online-charity-auction/) very quickly with the right auction software.
* **Walk-a-thons.** While 5Ks may be an extremely popular fundraising initiative for high schools and company programs, they might not be as well-suited for elementary school students and the parents who will be keeping track of them. A great 5K alternative is a school walk-a-thon. These fundraisers can happen at any time of year, with dozens of different themes and possible locations to choose from, and participants will feel encouraged to participate as much as possible to maximize the pledges they’ve received for each lap or mile they complete. These events are also a great source of additional revenue and promotion through t-shirt and merchandise sales. They can even be carried out digitally as walkers record and submit their progress.
For even more great fundraising ideas, their cost, and their earning potential, Funds2Orgs list of 100+ school fundraising ideas is a great point of reference for your event programming strategies for this year and beyond.
----------------------------
The pressure to provide worthwhile, engaging school programming can be a hypersensitive concern for parents, teachers, and administrators, especially where young children are involved. Without the proper funding, school systems can’t provide the rich, fun, and valuable opportunities and services parents want for their children. It’s what makes the prospect of failed fundraising so frightening, and it is also why the pandemic has rattled so many school fundraising organizations.
However, there’s no need to struggle anymore. With these techniques, we hope that you’re able to navigate the challenges of this year smoothly and come out to the other end with a stronger and more successful fundraising strategy than ever before.
------------------
Special thanks to [Wayne Elsey](http://wayneelsey.com/) for sharing his expert advice. Wayne is the founder and CEO of Elsey Enterprises (EE) and a member of the Forbes Business Development Council. Among his various independent brands, he is also the founder and CEO of [Funds2Orgs,](https://funds2orgs.com/) which is a social enterprise that helps schools, churches, nonprofits, individuals and other organizations raise funds while helping to support micro-enterprise (small business) opportunities in developing nations.
---
# Moose Poop from the Sky: Fundraising the Alaska Way
Source: https://www.auctria.com/blog/moose-poop-from-the-sky-fundraising-the-alaska-way/
In most places, fundraising means galas, auctions, or maybe a golf tournament. But in Alaska, when the Rotary Clubs of Anchorage South and Anchorage Hillside get serious about raising money, they call in the helicopter—and the moose.
For over three decades, Moose Marble Madness has captured the spirit of the Last Frontier with a fundraiser that’s bold, bizarre, and brilliantly effective. The premise? Take 3,000 dried, wrapped, and numbered moose droppings—yes, actual moose poop—load them into a helicopter, and drop them from 300 feet above a brewery parking lot onto a giant bullseye. Whichever moose “marble” lands closest to the center wins $5,000.
Each marble is tied to a $10 raffle ticket, and only 3,000 tickets are sold. That simple formula—oddly thrilling and distinctly Alaskan—has turned Moose Marble Madness into one of the state’s most beloved fundraising traditions. It may sound wild (because it is), but the purpose behind it is serious and deeply rooted in community service.
The event is more than a quirky local attraction—it’s a powerful expression of how Rotarians serve. The Anchorage Hillside and Anchorage South Rotary Clubs, the driving forces behind Moose Marble Madness, are made up of people who care deeply about the communities where they live and work. These clubs represent a long-standing Rotary tradition of turning service into action and commitment into change. They’re not just fundraising for fun; they’re rallying resources to uplift and support their neighbors.
**All proceeds go to local causes** that make a real difference in the lives of Anchorage families. Funds raised support projects like **The Children’s Lunchbox,** a vital program that addresses food insecurity, and the **3rd Grade Dictionary Project,** which puts personal dictionaries into the hands of young learners to promote literacy and education.
## A Fundraiser Like No Other
The event itself is equal parts joyful chaos and purposeful giving. There’s pizza, beer, a silent online auction, a live in-person auction—and of course, the crowd-pleasing moment when the helicopter takes flight overhead and begins hovering over the parking lot’s target. Thousands of moose marbles tumble from the sky as onlookers cheer, laugh, and hope their number hits the mark. It’s messy. It’s hilarious. It’s unforgettable.
The evening is emceed by [**Dan Newman,**](https://www.alaskapremierauctions.com/) a beloved auctioneer who brings energy, humor, and heart to the proceedings. As Dan jokingly puts it,
> This is the ‘crappiest fundraiser' I work, and about as Alaskan as it gets.
And he’s not wrong. Nowhere else do helicopters, moose nuggets, and philanthropy come together in such harmony.
But beyond the spectacle, what makes Moose Marble Madness so successful is its authenticity. It’s powered by local people who care. Volunteers donate their time. Businesses contribute auction items. Neighbors show up year after year, knowing that every dollar goes right back into the community.
## Service Above Self, With a Sense of Humor
That’s the Rotary way—mixing dedication with creativity to solve local challenges. Moose Marble Madness might get attention for its quirky premise, but it keeps going strong because of what it represents: real action, real generosity, and real results for those who need them most.
It’s proof that fundraising doesn’t have to be fancy or formal. It just has to be sincere—and maybe a little fearless. When you combine laughter, service, and 3,000 pieces of airborne moose poop, you get more than a great event. You get a community united in purpose.
## The Children’s Lunchbox: More Than a Meal
Anchorage is a city of resilience, but like many communities, it still faces serious challenges—especially when it comes to hunger. The Children’s Lunchbox, an initiative of Bean’s Café, has grown over the years to become a cornerstone of nutritional support for vulnerable youth and families throughout the city.
Originally focused on child nutrition, The Children’s Lunchbox has expanded its mission to serve entire families. Through both ready-to-eat meals and pantry box programs, they ensure that no child or parent goes without something nourishing on the table. Each pantry box includes a breakfast, lunch, or dinner that feeds a family of four—and multiple boxes are distributed to ensure full support.
Meals are delivered to a wide range of partner sites across Anchorage, including schools, transitional housing centers, and youth-focused programs. From classroom to community center, The Children’s Lunchbox reaches deep into neighborhoods with one clear goal: to provide dependable nutrition where and when it’s needed most. And through Moose Marble Madness, the Anchorage Rotary Clubs help make that possible.
-----------
Special thanks to [Mekenzie Pettitt, Benefit Auctions Manager, and Dan Newman, Founder/CEO and lifelong Alaskan at Alaska Premier Auctions & Appraisals.](https://www.alaskapremierauctions.com/) Their incredibly engaging techniques make appeals that motivate donors to give big—and give often.
> “We help your donors feel the power and urgency of generosity. Making the ask count is a skill—and we’ve mastered it.”
Follow [Alaska Premier Auctions on Facebook](https://www.facebook.com/alaskapremierauctions) and [Instagram](https://www.instagram.com/alaskapremierauctions/) to see more of their impactful event work and behind-the-scenes moments.
A heartfelt thank-you to the dedicated team of Rotarians from Anchorage Hillside/Russian Jack and Anchorage South Rotary.
---
# The Importance of Personalization in Fundraising Letters
Source: https://www.auctria.com/blog/the-importance-of-personalization-in-fundraising-letters/
A nonprofit organization relies most heavily on its supporters in order to continue pursuing its mission and outreach. As such, engaging these individuals is truly one of the most crucial portions of fundraising letters and direct mail.
That being said, one of the easiest ways to garner supporters’ attention is by personalizing the direct mail they receive. In this article, we’ll discuss the importance of personalizing your fundraising letters to peak your donor’s attention.
Before we get to building your [engagement strategy],(https://www.auctria.com/blog/segment-engage-averill/) we first need to lay some groundwork about what it means to truly engage your donors. When a supporter is engaged in your nonprofit, they have an overall positive feeling toward your organization and want to see you thrive.
Now that we understand how to tell if your supporters are engaged, let’s dive into how we can improve your chances for supporter engagement and interaction through your fundraising efforts. For example, personalizing your fundraising letters can offer the following key benefits:
## 1. Get your fundraising letter read
The first step to engaging supporters is to get them to open your envelopes and read your fundraising letters in the first place. We already know that direct mail is the single greatest source of donations for nonprofits but there are a few key ways in which you can optimize your marketing efforts and gain a larger conversion rate when reaching out to your supporters.
The answer? Personalization, personalization, and personalization. This can’t be stressed enough, as one of the most important ways to spark your supporters’ interest is by giving them letters they may be interested in. One way to do this is by segmenting your donor data as much as possible to specify the type of mail you are sending to each recipient. In doing this, you can target individuals based on their specific interests, rather than generalizing attention grabbers in your letters.
The next step to getting your letter read is by calling your supporters to action. In doing this, you encourage your reader to do things like spread the word about your fundraiser or participate in campaigns that directly affect your nonprofit’s mission. When your members spread awareness about your organization, not only does it give your supporters a purpose, but it also gives you free word-of-mouth marketing and allows you to maximize your invested efforts in your existing campaigns.
## 2. Improve the donor experience
Another reason to emphasize personalization in fundraising is that it significantly improves the donor experience. If you’re looking to do so, here are two actionable steps you can take:
* **Carefully craft your fundraising letters.** The first thing you want to improve about your donor’s experience is the fundraising letters themselves. Your fundraising letters should be welcoming and enjoyable to read. In doing this, you make the experience of reading your letter more memorable and increase the likelihood of engagement and conversion. Furthermore, you may even increase the donor’s generosity if you can connect with them on a stronger and more personal level.
* **Invest in donor management software.** The second thing you can do to improve upon your donor’s overall experience is by utilizing a nonprofit CRM. A nonprofit CRM, or constituent relationship management system, will allow you to effectively personalize aspects of your letters. For example, when using a CRM, you can optimize things like donor profiles, communication skills, and fundraising data. Then, you can include tidbits of information about the recipient sprinkled throughout your letters: including their preferred name, engagement history, and more. This strategy allows your nonprofit to capitalize heaps of unused data which can greatly improve your donor’s experience overall.
Your fundraising letters should be all about the donor. That means that at every step of the way, you should be sure to look at your letters from the recipients’ point of view.
## 3. Increase the likelihood of conversion
After your donor has opened your letter and connected with your mission, now comes the challenging part: securing a donation. With these simple steps, you can improve your supporter conversion rate immensely.
**The most important part of securing the donation is the ask.** First, you must establish that you, the organization, are asking for donations to support your mission. That being said, make sure you focus on the donor, not the cause. Though you want to communicate the action your organization is taking, be sure to frame it as if the donor is the real hero of the story thanks to their contributions. In doing this, you make the supporter feel as if they are the ones making your organization’s goal a reality—and they are!
The next step is to make the actual giving part as easy as possible. For example, you always want to include a pre-addressed return envelope with any fundraising letters you send. However, if you know that a particular recipient prefers to make their donations online, be sure to include the URL for your handy online donation page so they can quickly and easily make their donation.
## 4. Build long-term relationships
Now that you have mastered conversion, the next step is retention. When your organization is trying to raise donations, a good rule of thumb is to shoot for the second donation. If a donor gives a second time, you have truly captured them as a repeat donor.
Another way to increase retention is by making [recurring gift opportunities easily accessible.](https://www.auctria.com/blog/why-donor-engagement-matters-or-a-mini-guide/) In doing this, you are likely increasing your chances of getting recurring donors on board, which will help increase revenue collected and donor retention.
Then, it’s important to continue solidifying your repeat donor by building a long-term relationship with them. You have worked so hard to garner their attention and support, and you have now finally secured it.
Towards the end of a particular campaign, make sure to thank your donors for all their gifts and support. Highlight how much it helped your organization, perhaps with a constituent story illustrating where their money went. When it’s time to ask for donations again, there are a few things you can do to maintain all that hard work you had put into the previous fundraiser:
* **Re-spark your member’s interest** with a [fresh fundraising campaign.](https://www.auctria.com/blog/keep-donors-engaged-snowball/) In doing this, you get the chance to rebuild your engagement levels with supporters and even encourage them to spread the word among their own networks.
* **Make sure that your donation tools are up to date.** After all, the best fundraising letters won’t make much of a difference if your recipients can’t figure out how to make their donation once they’ve decided to give.
* **Update your donor and prospect research.** Not only might their interests have shifted, but they may also have new contact information you’ll need to secure. By doing this, you ensure that you have the ability to capture their interest when fine-tuning a campaign for them, and making sure your fundraising letters end up with the intended recipients.
Nonprofit fundraising professionals know that securing repeat donors is more cost-effective than continuously seeking new, one-time donations. The best way to do this? Emphasize the importance of donor relationships with easy steps like these.
________
All in all, personalization is an immensely important tool when utilizing fundraising letters in your marketing campaigns. When you personalize your letters effectively, you get to reap benefits such as getting your letter read, improving the donor experience, increasing conversion rates, and building long-term relationships with supporters. In doing this, you will be able to achieve a successful direct mail campaign. Good luck!
---------------
Special thanks to Grant Cobb for sharing this expert advice. Grant is a fundraising specialist with over 6 years of experience in the nonprofit space. Currently the head of marketing and analytics at GivingMail, he is a huge proponent of data-driven decision making and the push to bring high-level analytics and fundraising to all.
---
# Thanking Your Donors: 3 Post-Event Best Practices
Source: https://www.auctria.com/blog/thanking-your-donors-3-post-event-best-practices/
Nonprofit events bring the community together in support of your cause. The last thing you want is for attendees to leave your event’s energetic atmosphere and never hear from your organization again.
**Whether you host an annual auction or a family 5K, expressing gratitude after fundraising events is vital for continuing relationships**. Ample donor appreciation can [enhance your regular fundraising efforts](https://www.auctria.com/blog/how-to-improve-your-fundraising-strategy-a-mini-guide/) and establish a consistent base of support for your work.
Not to mention, the word will get around about how well your organization communicates with supporters and expresses gratitude. That means you can recruit new donors and drive even greater event attendance next time around.
While a simple thank-you email can go a long way, you have the chance to go above and beyond with your acknowledgment efforts. This quick guide will share a few of our favorite tips that will level up your event attendee recognition. Shout your appreciation from the rooftops with these strategies:
1. Be Prompt and Personal With Thank-You Messages.
2. Share Event Highlights and Impact.
3. Recognize Donor Contributions Publicly.
These strategies can revitalize your appreciation efforts and show attendees you genuinely care about their support. Of course, every organization finds success with different strategies. Test these out and pay close attention to how your supporters respond. Let’s dive into our first tactic.
## 1. Be Prompt and Personal With Thank-You Messages.
Timing is everything. Put yourself in an event attendee’s shoes for a second. Wouldn’t you be impressed if you received a thank-you message right when the event wrapped up? Better yet, wouldn’t you be even more impressed if you received a prompt thank-you message personalized with your unique contributions?
Ideally, you’ll want to follow up within a day or two at most. While a quick phone call or generic email may suffice, we suggest personalizing your outreach with recipients’ names and specific contributions.
We have a great catch-all solution that makes personalized, prompt, and engaging outreach a breeze: eCards! Online greeting cards take [traditional donor thank-you letters](https://ecardwidget.com/ecard-templates/search/?q=donor+appreciation) up a notch by incorporating interactive elements and eye-catching graphics. You can deliver cards directly to their inboxes, post them on social media, or send them via text. After all, everyone loves receiving thoughtful cards.
Sending eCards is the perfect way to express appreciation for a handful of reasons. To name a few, you can:
* **Craft heartfelt messages customized to recipients.** Easily include a donor’s name and specific details about their contributions. For example, maybe they won a specific item at your auction. Mention that, and they’ll notice the extra effort you put into your post-event outreach.
* **Customize your designs to reflect the event theme or cause.** You can design one eCard or a whole collection with elements related to your event theme. Upload event-related graphics like your logo, customize the colors, and match your font to your event’s theme. For example, elegant and sophisticated fonts suit formal occasions like galas, while playful fonts work well for fun events like races.
* **Schedule your eCards or deliver them immediately.** The choice is yours! Most eCard sites enable you to schedule your eCards to be sent, so you can send your post-event thank-yous all at once. Alternatively, send each one as soon as it’s ready to go.
According to [Re:Charity’s donor gifts guide,](https://recharity.ca/donor-gifts/) you can incorporate interactive elements into your eCards like animated confetti, save on direct mail costs, and avoid wasting paper. Use your eCard site to create your designs. Then, fire them off when ready!
## 2. Share Event Highlights and Impact.
Everyone will want to know how well your fundraising event went. Did you reach your fundraising goal, or did you fall a bit short? Were you able to successfully push your mission forward? Make sure your donors know!
No matter what outlet you use to thank donors after an event, you’ll want to share highlights and communicate the impact of the event. From direct outreach to social media, you have some choices as to how you implement this strategy:
* **Share event photos and videos in thank-you messages.** [Nonprofit videos](https://www.auctria.com/blog/nonprofit-videos-a-guide-to-inspiring-your-supporters/) and images can help showcase your event’s energy and serve as a visual reminder of attendees’ experiences. You may even inspire others to join in next time when they see how much fun they missed out on if you post these videos to social media.
* **Provide fundraising totals.** Share how much your event raised thanks to your donors. Highlight specific outcomes achieved through your donors’ generosity and communicate that each contribution played a role in your event’s impact.
* **Share testimonials.** Make your outreach extra special by having someone share a video or written testimonial about the impact of people’s support. Perhaps staff members, volunteers, or beneficiaries would be excited to say thanks personally.
## 3. Recognize Donor Contributions Publicly.
Public recognition can go a long way in strengthening relationships. Just be sure to adhere to donors’ privacy requests, since not everyone wants public appreciation. Even if your donors prefer to keep their contributions private, you can still tap into public recognition by sharing generic appreciation that applies to your whole donor base.
[Your nonprofit’s website](https://www.auctria.com/blog/nonprofit-websites-5-ways-to-make-the-most-of-yours/) and social media pages lend themselves well to public support. You may choose to call out specific donors or just share fundraising totals, pictures, and other updates publicly. You could also opt for [a virtual donor wall](https://www.omnially.com/blog/what-is-a-virtual-donor-wall) to showcase and thank your donors.
Whichever route you choose, this strategy works for a few reasons. For example, you can:
* **Celebrate donors’ generosity and involvement.** Positively reinforce donors’ decisions to attend your event. Public appreciation demonstrates that their contributions matter and can help retain supporters for the long term.
* **Leverage the power of social proof.** By publicly recognizing your donors, your nonprofit can demonstrate that others believe in your cause, meaning they should too. This can build trust and credibility, potentially attracting new donors who are more likely to support causes that already have public backing.
* **Enhance your public image.** Recognizing your donors publicly shows that your nonprofit cares about its supporters. It also communicates a commitment to transparency. In turn, you’ll strengthen your organization’s reputation.
Between [engaging current donors](https://www.auctria.com/blog/4-key-strategies-for-nonprofits-to-keep-supporters-engaged/) and encouraging others to attend next time, public recognition is a smart move. Again, just consider individuals’ preferences before testing out this post-event recognition strategy.
## Final Thoughts on Thanking Donors
Donors make your events successful, so don’t let their generosity go unrecognized! It doesn’t matter if they made a huge purchase at your auction or simply showed up in support of your cause. Everyone deserves a thank you.
Across private efforts like eCards and public recognition like social media posts, be sure you’re prompt and emphasize the impact your donors made. Above all, be genuine in your thank-you messages. People can spot authenticity from a mile away. By strengthening your post-event outreach, you’ll inspire donors to stick around and attract new attendees by the time your next event rolls around.
---------------
Special thanks Tim Badolato for the expert advice in this article. Tom is the CEO of [eCardWidget.com](http://ecardwidget.com/) an innovative platform for digital employee recognition, donor acknowledgment, business marketing, and nonprofit marketing. He has a passion for using technology to drive positive outcomes for mission-driven businesses and nonprofits.
---
# Champions of the Wild: The Alaska Zoo Gala Roars for a Cause
Source: https://www.auctria.com/blog/champions-of-the-wild-the-alaska-zoo-gala-roars-for-a-cause/
Each summer, the [Alaska Zoo](https://www.alaskazoo.org/) comes alive—not just with the calls of the wild, but with the sound of generosity in action. At the Champions of the Wild gala, supporters gathered not only to celebrate Alaska’s wildlife but to make a real difference for the animals who call this boreal haven home. Set against the scenic foothills of the Chugach Mountains, the evening wasn’t about glitz for its own sake. It was about heart, purpose, and helping a community of animals that rely on human care when nature takes a difficult turn.
What makes this gala truly special isn’t just the dinner or dancing—it’s the opportunity it offers guests to directly support urgent, life-saving work. The funds raised go straight to work—covering emergency veterinary care, specialized diets, and safe housing for orphaned or injured animals. Whether naming a baby muskox calf or walking alongside the zoo veterinarian on rounds, guests weren’t just bidding on fun. They were stepping into the mission with:
* a setting that can only be found in Alaska
* VIP access to polar bears and caviar
* exclusive experiences for dining and animal encounters
* raffle that elevates the mission
## A Boreal Forest Like No Other
Since 1969, the Alaska Zoo has been dedicated to the conservation of Arctic, sub-Arctic, and like-climate species through education, research, and rescue. The 501(c)(3) nonprofit sits on 28 acres of boreal forest, where winding trails provide immersive, up-close experiences with wildlife.
Spring and summer are especially critical seasons. The zoo often takes in animals needing immediate care—such as orphaned cubs or injured rescues. Fundraisers like **Champions of the Wild** help cover the surge in seasonal expenses, ensuring these animals receive everything from medical attention to specialized nutrition.
## VIP Access with Polar Bears and Caviar
Guests could purchase general tickets or tables, but the **VIP Champions Ticket** offered something extraordinary. Early access included a champagne-and-caviar reception at the polar bear habitat, where attendees witnessed animal enrichment activities in a private, intimate setting.
From the very beginning, this event set the tone: elegance with purpose, and celebration tied directly to impact.
## Dining, Music, and Mission-Driven Moments
Dinner was catered by **Wild Fork Catering,** paired perfectly with wines from **AK Wine Grotto,** and served alongside cocktails from **El Rodeo.** Live music by **Jared Woods** set the mood, while emcee **Heather Doncaster** guided the evening. The live auction was led by [**Dan Newman of Alaska Premier Auctions,**](https://www.alaskapremierauctions.com/) bringing high energy and heartfelt giving to the bidding floor.
Throughout the evening, guests were reminded how their generosity directly supports the animals they love—offsetting the zoo’s rising operational costs and enabling year-round care for residents old and new.
## Wildly Exclusive Auction Experiences
What truly set this gala apart was the unforgettable lineup of one-of-a-kind, mission-driven auction items. These weren’t packages pulled from a prize closet—they were rare, behind-the-scenes experiences created by the zoo itself:
* **Sips and Stripes** A private encounter with Amur tiger Natasha, followed by appetizers and drinks on the Tiger Bridge. This package sold twice, bringing in $11,000 total.
* **Muskox Naming Rights** The winning bidder earned the honor of naming a newly rescued muskox calf, along with a private encounter. This item also closed at $11,000.
* **Zoo Vet for a Day** A two-person opportunity to join Dr. Chris Michetti and Curator Sam Lavin during their weekly animal care rounds—offering a rare look into the zoo’s veterinary work.
* **Winter Wonderland at the Zoo** An after-hours Zoo Lights experience for ten guests, with cocoa, cookies, and a professional holiday photo shoot in the greenhouse.
* **Bourbon & Bears** A private encounter with all three bear species, plus a seven-bottle whiskey collection donated by Executive Director Tristan Thon.
* **Paint and Paws** A creative, two-part workshop where guests created paw casts of real zoo animals and returned for a painting session with artist Gratia Kautek.
Even the raffle aligned with the zoo’s mission—offering naming rights for the baby muskox to one lucky ticket holder.
Every bid helped fund real outcomes—from daily animal care to long-term recovery for rescued wildlife. Watch the video below for a recap of the fundraising action.
## Giving That Goes Beyond the Night
Fundraising at Champions of the Wild wasn’t just about raising dollars—it was about raising compassion, visibility, and long-term care. The funds raised help cover everything from emergency medical attention and rehabilitation to food, staffing, and enrichment.
These mission-aligned experiences gave donors a chance to participate in something deeply personal. Guests weren’t just attending an event—they were becoming a vital part of the zoo’s story.
Because generosity isn’t a transaction—it’s a relationship. And on this night, that relationship between people and wildlife grew stronger, one unforgettable moment at a time.
-----
Special thanks to Mekenzie Pettit, Benefit Auctions Manager, and Dan Newman, [Founder and lifelong Alaskan at Alaska Premier Auctions & Appraisals.](https://www.alaskapremierauctions.com/) Their incredibly engaging techniques make appeals that motivate donors to give big—and give often.
> We help your donors feel the power and urgency of generosity. Making the ask count is a skill—and we’ve mastered it.
To see more of their impactful event work and behind-the-scenes moments:
* follow [Alaska Premier Auctions on Facebook](https://www.facebook.com/alaskapremierauctions)
* follow [Alaska Premier Auctions on Instagram](https://www.instagram.com/alaskapremierauctions/)
A heartfelt thank-you to the dedicated team at the Alaska Zoo for sharing this inspiring story—and for the extraordinary care they provide to Alaska’s wildlife, every single day. Through rescue, rehabilitation, education, and enrichment, their work reminds us that conservation starts close to home.
You can support their mission or plan your visit by following along at:
* [Alasaka zoo - Facebook](https://facebook.com/alaskazoo)
* [Alaska Zoo - Instagram](https://instagram.com/alaskazoo)
* [visiting their website at alaskazoo.org.](https://www.alaskazoo.org/)
---
# Fundraising Events: 3 Fundraising Ideas and the Tools You Need to Raise Proceeds
Source: https://www.auctria.com/blog/three-fundraising-ideas-tools/
# 3 Fundraising Ideas and the Tools You Need to Raise Proceeds
Your fundraising efforts can only be successful if they start with a great fundraising idea. You’ll need a concept that your donor base can connect with and understand.
**Your event or campaign should cater to your donors’ interests.** If your donors love active events like 5K runs, marathons, or ride events, you wouldn’t want to host a gala event. Tailoring your fundraising strategy to your audience simply means you’re allowing for [more donations](https://www.auctria.com/Web/Articles/do_dont_askingfordonations) and more success.
With that being said, we’ve crafted 3 amazing fundraising ideas for you to try!
Check them out:
1. T-Shirt Fundraising
2. Text Giving
3. Matching Gifts
If you’re ready to learn how to rake in extra revenue with an amazing fundraising idea, let’s get started!
## Fundraising Idea #1. T-Shirt Fundraising
### How this Fundraising Idea Works
T-shirt Fundraising combines two powerful fundraising methods to create a fail-safe fundraiser.
Crowdfunding lets you harness the power of [social sharing](https://www.auctria.com/Web/Articles/auctria_social) and your personal network. You can ask your friends, family, and peers to donate to your cause via your online crowdfunding page where you’ll share your story through compelling copy and impactful visuals.
T-shirt fundraising allows you to design a custom t-shirt to spread awareness for your cause while visually uniting your community.
**With the social power behind crowdfunding and the common interest in merchandise sales, you have a killer fundraising idea with t-shirt fundraising.**
### What You Need for this Fundraising Idea
You’ll need a powerful platform to handle your t-shirt fundraising . You should first assess your needs and wants before searching for a provider. You won’t want to invest in a platform that’s too large or doesn’t offer the right features for you.
Luckily, most providers offer an easy start for campaigns. [**With Bonfire's t-shirt fundraising platform, you can start selling merchandise in just these few simple steps:**](https://www.bonfire.com/fundraising/)
1. **Choose your products.** With Bonfire’s extensive item catalog, you can find plenty of different styles, colors, and fits. There’s something for each and every one of your donors just waiting to be customized!
2. **Design your merchandise.** Plenty of platforms offer libraries filled with different fonts and designs. Luckily, Bonfire provides a plethora of templates and even allows you to upload your own designs to [customize your merchandise.](https://blog.bonfire.com/design-t-shirt/)
3. **Set your prices.** Be sure to select a platform that offers a low base cost. With a low base cost, you are in total control of your earnings. Adjust your selling price to increase your profit margin.
4. **Schedule your campaign.** Depending on your provider, your fundraiser can run on different timelines. With Bonfire, your campaign can last anywhere between 7 and 21 days. Choose what will motivate your audience the most!
5. **Customize your page.** Draft compelling copy and add powerful videos to describe your mission and why it’s worth supporting.
6. **Promote your campaign.** [Spread the word](https://www.auctria.com/Web/Articles/promote_promote) about your campaign with the help of your campaign page’s built-in social sharing buttons! The more individuals who know about your fundraiser, the more products you’ll sell.
The best part? Bonfire is 100% risk-free. If your fundraising goal isn’t met, your supporters aren’t charged and neither are you. If your fundraising is successful, you’ll never be charged! Your sales will cover the base cost for producing and manufacturing your merchandise, and there will be a flat rate fee for shipping ($5 for anywhere in the U.S. and $11 for anywhere internationally).
If you decide to enable an added fundraising feature and let your supporters to make additional donations at the time of checkout, there will be an 8% fee to cover administrative expenses and credit card processing fees. Bonfire’s platform is always free to use.
A reliable t-shirt fundraising platform is a great tool for this fundraising idea. Look for a platform who doesn’t print until your campaign has concluded to avoid fines and excess inventory.
**Bonus!** Check out [Double the Donation’s Top Crowdfunding Websites](https://doublethedonation.com/crowdfunding-websites/) to find the perfect t-shirt crowdfunding provider for you!
## Fundraising Idea #2. Text Giving
### How this Fundraising Idea Works
Text giving, also known as text-to-give, text-to-donate, and text-to-tithe, or stylized as text 2 give, is a convenient way for donors to text in their donations to their favorite organizations.
**All types of charitable organizations, like nonprofit, religious, and even political organizations, use text-to-give to simplify the donation process.** This way, they can raise the money they need through yet another outlet and while text giving donations may be smaller in monetary value, text giving is incredibly popular so there are often dramatically more donations.
Text giving is perfect for donors on the go and it works well for events where supporters may have forgotten cash or their checkbooks!
### What You Need for this Fundraising Idea
You’ll need to invest in text giving software in order to host a text giving campaign! The good thing about this investment is that you can use text giving as a year-round donation collection, just like your online donation form.
The text giving process for donors is incredibly simple. **Depending on your software provider, text-to-give can take a little as 3 steps:**
1. **Text a phone number.** Donors will text your dedicated phone number with the dollar amount they’d like to give or with a shortcode identifier.
2. **Click the link.** Donors will then receive a text back with a link to confirm their donations.
3. **Confirm donation.** After clicking the link, donors will either send a pre-written confirmation email or fill out a mobile donation form to confirm their contribution.
The donation process is straight forward, which is why supporters love it so much! On the other hand, you’ll want to make sure the process for you is easy, too. Make sure your software is intuitive and can integrate with your CRM solution.
You’ll also want to look into your provider’s support and training. Just in case you can’t figure out a feature within the software, you’ll want to have a hotline to call for help.
You’ll definitely need to make sure your text-to-give platform is secure as well. All providers need to be PCI (Payment Card Industry) compliant and follow their regulations. These rules are in place to protect you and your supporters from fraudulent activity.
**Bonus!** Check out [@Pay’s Text-to-Give](https://www.atpay.com/text-to-give-guide/) Guide for more information and insight on this incredible fundraising idea.
## Fundraising Idea #3. Matching Gifts
### How this Fundraising Idea Works
Matching gifts are a corporate giving program that allow employees to double their donations to their favorite organization.
Most companies match on a 1:1 ratio, though some match at 2:1 or 3:1 ratios! **If a company matches a 1:1 ratio, for example, that means that if the employee contributes $250, the company will also give $250, making the final total $500 and doubling your donation.**
There are maximum and minimum donation amounts that companies will match. The most common minimum is $25, however, the maximums range more significantly from company to company, ranging from tens of thousands to hundreds of thousands of dollars.
It’s important to note that nonprofits will need to be eligible according to a company’s guidelines for matching gifts. Many companies won’t match donations made to religious organizations but will match a donation to a project powered by a religious organization.
For example, while a company might not match a donation to your local synagogue, they may match a donation the food bank your synagogue is running.
**Matching gifts are an easy and free way to maximize your donations.**
### What You Need for this Fundraising Idea
In order to help your donors submit their matching gift requests to their employers, you’ll need to invest in a matching gifts tool.
**With access to a matching gift database, your supporters can easily research their employer’s matching gift programs, policies and all.**
Different providers offer different tools, but [Double the Donation](https://doublethedonation.com/) offers an embeddable widget that allows your donors to type in their employer’s name and immediately access information about deadlines, forms, and more.
The process for your donors to submit a matching gift request is as follows:
1.**Make a donation.** Donors will begin by making a contribution to you or your organization.
2. **Submit the matching gift request.** Your supporters will then fill out and submit their matching gift requests to their employer’s human resources department.
3. **Company begins review.** When a company receives a matching gift request, they’ll determine the nonprofit’s eligibility and verify the organization.
4. **Nonprofit receives a check.** If the nonprofit is eligible, they’ll then receive a check matching the donation from their employee. Don’t forget to [thank your donors](https://www.auctria.com/Web/Articles/thank_you_everyone) when you receive the matched donation.
Investing in matching gifts software boasts incredible potential as your organization can watch your donation amount double or triple with the help of this corporate giving program.
-----------------------
Now that you have our top 3 fundraising ideas and you know what tools you need to invest in to raise proceeds, there’s nothing stopping you from hosting a stellar fundraiser! All that’s left to do is settle on a fundraising idea and start raising money.
-----------------------------------------
Special thanks to Kevin Penney, co-founder at Bonfire for 3 great ideas and expert advice!
Bonfire is the online platform that is reinventing the way people create, sell and buy custom apparel. With over a decade of experience in design, technology and digital media, Kevin brings a breadth of knowledge and guidance to many of Bonfire’s strategic initiatives. He loves building things with his team, solving hard problems, and hockey – in that order.
---
# Tune In to Turn Up the Bids
Source: https://www.auctria.com/blog/tune-in-to-turn-up-the-bids/
As event fundraisers have the option to go back to in-person events the first question the auction team needs to answer is, “is an in-person event going to net more money?”. If the answer is not so clear perhaps you may want to take a step-up approach and test before making the very large investment in venue food and efforts. Virtual hybrid may be an option. Here’s how [gEvents](https://geventsllc.com/) guided [Hope Chinese Charter School](https://hopeccs.org/) for their 2023 fundraiser.
Backstory
* March 2020 was the very last in person event before the halt due to COVID and brought in just over $100K. The net income was significantly less as it was reduced by expenses for the gala venue, decorations, food and beverage..
* March 2021 the fundraising event fundraiser began its virtual journey, with an online auction and culminating with a livestream featuring the live auction and paddle raise. The net results improved over 2020 based on the significant reduction in expenses.
* March 2022 the event returned to the virtual format with a no-cost watch party organized at the last minute at a local tap house. The net results exceed $125,000.
* March 2023 the auction team feared the audience was not quite ready to go back to an all in person fundraising event however some of the audience members did want to gather. Hence the watch party was formalized a bit with a hosted buffet while attendees enjoyed the livestream on monitors throughout the taproom. The event continued to grow with over 100 attendees in person at the taproom enjoying the fellowship and fundraising action!
There are so many other expenses that go into making an event fundraiser. Patrick Siver of gEvents llc has been the emcee and auctioneer for hundreds of events his simple observation, “fancy centerpieces have never had a direct impact on higher bids or paddles raised.”
Hybrid is a really vague term and defined by each person and group in a unique way. Silver defines hybrid as “taking the best practices of pre-covid, and combining them with the best practices we learned through covid, to create a unique event specific to the nonprofit.”
## Hybrid for Hope
When choosing to go in person or not, the Hope Chinese Charter School wanted to avoid the rising cost of food, venue rental, and risk of contracting with suppliers 8-12 months in advance of the event. Having successfully completed virtual events the prior two years, evolving to a combined format of virtual and in person was a natural fit. This meant setting up the auction and event fundraiser with virtual and scaled down in-person components.
The key components to the virtual hybrid event:
* Pre-event kickoff livestream
* Skilled professionals for the event and auction
* Easy bidding, donating & viewing
* Direct feed to the Taproom of the livestream
## Pre Event Kickoff and Livestream
**Before every fundraising event gEvents does a kick off livestream event.** The format is simple yet effective. Patrick is hosts and the executive director and or the auction chair persons join in from gEvents’ StreamYard virtual studio broadcasting to all applicable social media channels. The 30 minute kickoff takes a live tour of the auction and event website, takes you step-by-step how to register and if bidding is online, how to place a bid. Most times there is a give-away during the kickoff to encourage attendance and thank one lucky viewer with a gift.
The kickoff video serves three purposes.
1. It reaches the majority of the nonprofits’ fans on their social media channels and directs them to the event website to take action.
2. Pushes the live video to the top of every social media platform during the live. Those that have notifications turned on will get an alert. Those that are just casually scrolling will see it at the top of the screen.
3. After the live concludes it will remain on the feed for the organization. This is a great way to catch the attention of supporters even after the live kickoff concludes.
gEvents also embeds the livestream, and subsequent replay, front and center on the main event website. It is a welcoming visual for your supporters to learn what is expected of them and see your enthusiasm for the upcoming event fundraiser.
## Skilled Professionals
Skilled professionals do the job effectively and efficiently. Your nonprofit organization is good at advancing your mission, you live and breathe these activities daily. For fundraising you may have one large event a year with a few smaller events in between. If you are depending on that major event for money and engaging or expanding your donor base, then collaborating with specialists in the areas of fundraising auctioneer services and audio/visual equipment and technicians are best to be outsourced.
Benefit Auction Specialists (B.A.S) are members of the National Association of Auctioneers that have completed extensive training on the principles of fundraising and event planning to enhance your gala or benefit auction event. They provide expert guidance on fundraising techniques, including run-of-show, auction methodology, storytelling, developing and implementing an effective fund-a-need campaign. Additionally, they (should) have experience using the software for the auction fundraiser to take advantage of all the features to make the most of your time with your supporters.
You probably don’t have the audio/visual equipment in house and no desire to purchase for a single use. In addition it costs time to set-up and technical skills to get the best production. It’s more than hardware. It’s the actual production, streaming, and blending of the messaging, stage, testimonials and live action to create a show that is tuned in and not turned off. This is not negotiable. Your supporters need clear audio and visuals of the show.
You want to create a seamless experience for viewers.
## Easy Bidding, Donating & Viewing
Bidders and supporters need clear instructions on how to bid, donate and participate. See paragraph above regarding kick-off. Prior to the live stream it’s worth replaying an excerpt of the registration process. During the livestream use QR codes and short urls when directing viewers to bid, view, donate.
Let’s break down the virtual event replay of Hope Charter’s Xi Wang Gala.
The Preshow thanks the sponsors, teases the live auction but most importantly tells viewers how to participate.
A warm welcome from a friendly face. Christina Lu, Xi Wang Gala Chair, sets the tone that this is a fundraising event and all proceeds directly benefit the students at Hope Chinese Charter School. [Watch her welcome at the 13:40 mark.](https://vimeo.com/807969836#t=13m40s)
]
She then ‘throws’ it to the live studio with Co-host, and Parent Corrie Tin Villatoro and auctioneer Patrick Siver.
There was an initial check in at the Taproom and few live shots from there throughout the broadcast. The live shots were short and fast, because viewers don’t necessarily want to watch people watching a show!
As the bidding for live auction items commenced, bidders were instructed how to live bid on the items from their mobile device. There were five live auction packages.
1. **Mystery Bag,** described as: We have stuffed this beautiful cream-colored Kate Spade bag with all kinds of amazing surprises and cash just waiting for you to explore. Make the winning bid and see what awesome and unique gifts are waiting for you!
2. **Oregon Summer Beach House Retreat at Big Blue,** described as: This is the coveted HCCS Family owned Manzanita Beach house we've all loved to bid on in past Gala Auctions. Located on the Oregon coast in the town of Manzanita.
3. **Reserved School Parking Spot,** described as: Trouble finding a parking spot during drop-off or pick-up? Worry no longer! Eliminate the hassle of finding a parking space and always know you have a spot.
4. **Family Beach Vacation in Surf Pines,** described as: stay at a private vacation house in the gated community of Surf Pines, Oregon near Gearheart.
5. **Night Stay in Twin Palms Estates Vacation,** Palm Springs, described as: Stunning designer home in the Twin Palms neighborhood in South Palm Springs. In the perfect location, close to everything, you can walk to the world-renowned Palm Canyon Drive, then return to your private, resort-style oasis.
Guiding viewers to the Live Auction page on the event website gEvents’ used Auctria’s Live Auction Controller to bring up each live auction item individually, focusing the attention on each item including the paddle raise with multiple donation option buttons. Bidders made bids from their device and Patrick watched Auctria’s Bid Monitor and called the auction from a teleprompter on the stage. The bidding and show were synchronized and smooth.
[**Check out the bidding for the reserved parking spot. It ended up closing at $10,200. Watch the video starting at 55:26 mark.**](https://vimeo.com/807969836#t=55m26s)
## (Almost) Live feed to the Nebulous Taproom
This is a hybrid event, so there were about 100 viewers that took over the Taproom for a viewing party. Because it was a Taproom each patron purchased drinks on their own and a small buffet was provided for a small ticket price. The ticket was only $30 so this provided lots of room for donation and bidding. It also was low barrier to entry allowing more families to participate than the typical $100 per ticket gala. Those dollars will be used by the school instead of using the dollars to plan fancy venues and meals. Board member and school parent, Calvin Tchiang was on the stage live at the Taproom with a two-person camera crew and during the event they went live to the Tap Room showcasing the energy in the room.
Here are some behind the scenes from the studio and the Taproom.
## What’s Next Year?
Not sure. It seemed like there is some potential to move to a larger venue to include more live viewers and move back to a traditional staged event. What will follow will be some lessons learned.
* Be flexible and open minded about new ideas
* Do a livestream kick off
* Use experts to invest in the event to get further, faster
-------------------------
## Watch the full HCCS Xi Wang Gala replay here:
Hope Chinese Charter School 2023 Xi Wang Gala from Patrick Siver on Vimeo.
---------------- [Hope Chinese Charter School’s (HCCS)](https://hopeccs.org/) goal is educating students for global fluency. HCCS is a public charter school that provides a Mandarin Chinese immersion education to elementary and middle school students. HCCS, located in the Beaverton School District, offers grades Kindergarten – 8th. Patrick Siver, BAS is the President of [gEventsllc.](https://geventsllc.com/) Event fundraising and production is taken to the next level for your golf tournaments and auctions. gEvents can help you raise more money. Special thanks to The [A/V Department](https://theavdept.com/) for sharing the replays and behind the scenes photos. “With every event, live stream, and video we produce, we strive to make a difference to our clients and ultimately inspire results.” --- # Convert Auction Attendees into Annual Fund Donors Source: https://www.auctria.com/blog/attendee-to-annual-fund-donors/ An organization’s annual fund is the money raised from their annual giving campaign. An annual giving campaign is a group of strategies organizations put forth in order to raise their annual funds. The annual fund is usually used to help the organization cover any costs they may run into while they implement different campaigns and projects for their causes. One great opportunity to grow your annual fund is to host your auction events and properly steward your bidders and attendees. The point is always to increase donor retention in efforts to maximize donations or bids. You’re thinking, easier said than done, right? Well, we have 5 easy strategies to help you help your attendees make the switch. 1. [Make sure your event goes off without a hitch](#hitch) 2. [Remember that timing is everything](#timing) 3. [Create a membership program](#membership) 4. [Personalize your outreach](#personalize) 5. [Get the support of the right software](#software) Read on to learn about great stewardship and how to convert your event attendees into annual donors! ## 1. Make sure your event goes off without a hitch As we all know, first impressions are important. Keep this in mind when interacting with your donors at your fundraising auction because with 4 out of 10 donors only giving once, donor retention is crucial. You need to have [great stewardship from day one](https://www.neoncrm.com/great-stewardship-from-day-one-of-your-annual-fund/) of your annual fund. Here are a few strategies to start things off on the right foot: * **Donor Recognition.** Don’t wait more than 3 days to express your gratitude because the sooner your attendees realize you appreciate their contributions, the more likely they are to donate to your organization again. Remember to keep your thank yous personal! Also, look into publicly recognizing them. The supporters who receive your shout-outs will appreciate recognition after the event, and it can encourage other donors to step up their game. * **Keep them involved.** Encourage attendees to get more involved with your organization. Invite them to your next event or ask them to volunteer. The more involved they are, the stronger your relationship will be. * **Update them.** Don’t ask your attendees for more donations right away. Instead, update them on where their last donation went, the final accomplishments of your fundraising event, and how your organization is doing in regards to your goal. **The takeaway:** Forming strong and positive relationships with your donors will result in better and more frequent donations. ## 2. Remember that timing is everything, The fate of your nonprofit’s annual fund rests in your timing. But when is the best time to follow up with auction event attendees about annual fund donations? Well, it’s different for every organization and you’ll have a lot to keep in mind, so answer these questions: * **When did your organization’s event start and end?** You’ll see the most success with donations at the very beginning and very end of your campaign, so schedule outreach for both of those times. * **Are your staff and donation processing tools both adequate enough to accept the amount of donations you want?** If you’re planning to accept $20,000 in donations, you’ll need to make sure you have the right software to track donor information as well as donation information like average amount and frequency. * **What time of year is it?** Your safest bet to ask for donations is the month of December no matter who you are! The end of the year tends to be the most lucrative with 31% of annual giving taking place in December. * **What are the other [fundraisers](https://www.auctria.com/Web/News/host_perfect_fundraising_event) your organization is currently working on?** You’ll need to get a feel for how many donations your other fundraisers will draw in and keep in mind that if a donor gives to one campaign, he might not give to another that’s currently in progress. You don’t want to ask for donations right after an event. In fact, you won’t revisit asking for donations for a few months. Directly after your event, you’ll want thank your donors for their contributions within 48 hours, but you’ll need to wait about 3 months before contacting them for donations to your annual fund. You’ll have to engage them in between the time you thank them and the time you ask them. This way after your event thank you, your follow-up inquiry a few months later won’t be a surprise or scare donors off. But, be wary of sending too many messages, because that’ll only get you to supporters’ spam folders. Send occasional emails and vary your outreach from email to letters to social media contact. You may want to create an outreach calendar based around your events and December to know when’s best to reach out to donors for contributions. **The takeaway:** Asking for donations at a poor time will result in fewer donations to your campaign. Plan on engaging your supporters through email and ask them for donations approximately 3 months after your event to give them enough time between giving to your event and giving to your annual fund. ## 3. Create a membership program Typically, organizations use membership programs to increase engagement with and donations from former auction event attendees. This fundraising strategy gives donors an exclusive edge to the organization’s progress. A program with a membership fee will give members perks or incentives in exchange for donations and you can entice greater participation by asking one-time event donors to join in on your membership program. While you’ll want to market your program to all your supporters, you can focus on the prospects who will genuinely help to reach your goals and further your cause, such as your event attendees! There are different types of [membership programs](https://www.neoncrm.com/membership-programs/) that you can implement. For example, your different tiers of membership might include some of the following features: [There are different types of membership programs](https://doublethedonation.com/nonprofit-membership-programs/) that you can implement. For example, your different tiers of membership might include some of the following features: * **Impact on the organization.** Members will have the opportunity to put their word in on your decisions and therefore, influence your nonprofit’s work, projects, and campaigns. * **Large change.** Your members will be able to team up with your nonprofit in order to support a bigger cause, enabling them to make a large-scale difference. * **Strong community.** Members will be immersed in the community of your nonprofit, allowing for strong bonds between individuals to further your cause. * **Experience.** Your nonprofit will be able to expose members to programs they wouldn’t have otherwise been able to be part of. You’ll need to decipher which model works best for your organization’s [efforts](https://www.auctria.com/Web/News/techniques_to_pair_with_auction#) and keeps your goals in mind and which model will be appealing to your event attendees. From there, you’ll decide on a membership goal to find the appropriate amount you’ll charge for membership fees. The takeaway: Remember to push the value of joining your membership program because you’re offering programs to help build a community. Promote what [prospects](https://www.auctria.com/Web/News/power_of_audience) want: to know about your organization’s community and how they can add to it. ## 4. Personalize your outreach Recurring donations to your annual fund depend heavily on your ability to master and personalize your outreach techniques to past auction event attendees. You can reach these attendees through: * One-on-one meetings * Calls * Email/mail * Social media Instead of directing your attention to the monetary value of donations, keep the goal of building and strengthening donor relationships in mind. You don’t want to risk making supporters feel alienated and like ATMs. Plus, you’ll want to retain the event attendees you convert to annual fund donors. With the help of a donor database, you can track all your donors’ data to help give you important insights into their lives, which you’ll use to personalize your outreach. If you segment event attendees’ data accordingly, you’ll be able to personalize without having to individualize. To segment your data, you might make a list out of your event attendees with categories like: * Volunteers * One-time donors * Recurring donors * Major gift donors Creating a list will help you target every event attendee appropriately. **The takeaway:** When a donor knows and connects with your organization, a community of value is created and the donor will be more likely to give more often to your cause. ## 5. Get the support of the right software Fundraising software will help your organization easily plan and execute your campaign, [as this Neon CRM guide explains.](https://www.neoncrm.com/nonprofit-crm-software/) There are dozens of different software options for you to choose from. Your software can help with: * **Donor databases and profiles.** Your campaign is focused around your relationships with current and potential donors. Finding a software with a donor database will make getting to know donors so much easier, giving you a better view of each donor. This way you can track relevant data and leave yourself notes about each donor. A donor database will allow you to create complete profiles in order to personalize your communications and maximize donations. * **Personalized web forms.** You’ll need to be able to accept donations online for your donors’ convenience, and software can help you create the perfect online donation form! Finding a software that lets you customize your donation page and incorporate it into your current website is your best bet. Make sure your pages are mobile-friendly, too. The information from these forms can be used for your donor database and profiles! * **Outreach support.** Outreach is a huge aspect of any campaign and especially your annual giving campaign. You can take advantage of outreach made easy with your software’s communication tools. Plus, the software will report your outreach and the actions donors take in response. You’ll know who you’ve contacted, when you contacted them, and if it worked in your favor so you can focus your outreach in the right direction. * **Analytics.** Is your organization reaching its goals? Your software should have all the right tracking tools and donor data to tell you. You can look over these results and see where your strategies are working and falling short. This way you can plan for your next campaign as well. **The takeaway:** Using fundraising software will help you take your campaign to the next level and find more success. __________ With your goal of converting auction event attendees into annual fund donors in mind, we’ve given you our best 5 strategies! Special thanks to Jeff Gordy, Co-Founder and CEO of Z2 Systems, the makers of NeonCRM for nonprofits, for these strategies! Jeff has been working with his team for the last 12 years on building the optimal fundraising, CRM database, and marketing solution for nonprofits. --- # What to do in 2022, Futureproof the Event Fundraiser Source: https://www.auctria.com/blog/what-to-do-in-2022-futureproof-the-event-fundraiser/ We don’t know how long physical distancing will be recommended. We do know that most beloved causes still need funding to continue their missions during this time. Auction fundraisers are one of the best ways to continue engaging and nurturing your donors, supporters, and sponsors even while apart. Don’t cancel, don’t postpone. Here’s why not and a few solutions: 1. Don’t cancel the income 2. Futureproof the event fundraiser 3. Mindful messaging keeps the mission front and center 4. Fill the space with meaningful content ## 1. Canceling an event cancels the income Be confident and show your audience that your mission is still crucial, and that you have strong, adaptable leadership to achieve the goals you’ve set. Postponing an event indefinitely might create a sense of ambivalence. Fundraising gurus are echoing this message: **Mark Phillips,** a fundraising consultant leading the team at Blue Frog Fundraising, tweeted “.. Look at results from the appeals currently running and I think anyone that called an appeal should get it out urgently. People are helping. People are giving. People are great.” **Jeff Brooks,** a fundraising consultant who leads the team at FundraisingNow.com, followed up with, “...Seeing the same… getting better-than-usual results. Some dramatically better. All types of causes.” Event planners echoed this message recently in the Facebook Group Auction Team Talk. In a conversation about continuation, **John Fuse from Event Full,** a nonprofit event management company located in Virginia, said, > Auction teams that did continue the course have reflected this sentiment and have shown success. North Star Academy had the unlucky timing of having scheduled their Casino Royale Auction fundraiser at the exact same time that all community events were being canceled due to COVID-19 social distancing requirements being implemented. There were urgent and swift closures that required immediate action putting all the previous work at risk. The team quickly explored options to cancel, convert or postpone. Spoiler alert: NorthStar Academy made as much as they did last year! [READ the rest of the story](https://www.auctria.com/blog/shifting-silent-and-live-auction-to-virtual-live-auction/) ## 2. How to Futureproof Fundraising So now that we have shown that fundraising now is imperative, let’s review the ‘how to’ in 2022. Utilizing the variety of tools that are available you can still make an impact and continue with auction fundraising activity: * Plan A online fundraising * Mindful messaging * Seeking donations * Impact video * Event wrap up, thank you ### Plan A, Online Event Fundraising Because the future of in-person gathering is unknown Plan A should be online fundraising. This will futureproof the event if there is another outbreak for concern for gathering. The benefit to starting online is minimal disruption due to public gathering rules or safety concerns. You can run an entire event fundraiser fully online with lots of fun, bells, and whistles. * **Auction can run online for days** rather than hours * **Add in peer-2-peer** for expanded reach * **Include videos** to the event website as testimonials * **Freshen content** throughout the life of the online event. Add new video and featured contents, for sale or auction items throughout the entire event to encourage repeat visits * **Include a meaningful donation request** with quick tap buttons Online auctions and event fundraising have many advantages. Going online can expand the bidder pool. Auction fundraising depends upon bids, bids depend upon bidders. The greater the number of bidders, the more bidding will take place, and the higher the bids. So, how to expand the bidder pool? Go online with the auction. Similar to traditional silent auctions there is a start time, end time, and the bidding process takes place in between but is completely web-based. Online auctions add a layer of flexibility for both the auction itself and the participants. **Online auctions extend both the time and reach for bidders.** The online auction naturally lends itself to online marketing with a direct feed to bidding. The window of opportunity for bidding for an online auction tends to be much longer than an event-based function. Extended bidding time boots bidding. Online auctions have the added feature of two highly favored bidding options. Proxy bidding and anti-sniping not only make the auction fun last longer but increases the bottom line for final bids. [Bid extension accelerates the bidding](https://www.auctria.com/blog/bid-extension-to-skyrocket-online-auction-fundraising-income/) so more bids can be placed, thus increasing the final bid. [Proxy bidding accelerates the bidding so more bids go higher, faster.](https://www.auctria.com/article/proxy-bidding/) ### From Drab to Fab Going online does not mean socializing and connections stop! Events with virtual components continue to evolve and continue to bring in record-breaking fundraising. In a recent webinar, GFS Events shared a few case studies on utilizing virtual elements such as a week of giving, video testimonials, and virtual events to attract donors. A few best practices for online fundraising that crushes goals are: * Brand your fundraising event & platform * Add unique features to your event * Minimize clicks to donate * Personalize all communication * Include an FAQ page * Make your call to action clear [Watch back the entire Drab to Fab webinar.](https://www.auctria.com/webinar/from-drab-to-fab-taking-your-virtual-fundraiser-to-the-next-level/) **Virtual Live Stream types range in sophistication from simple to fully produced.** This means opening the door to even more donors potentially increasing the number of supporters and in turn increasing the final revenue. The virtual live gala can range in sophistication from very simple in a single room, sitting on a desktop, or a full staged production. This decision will then lead you down the path of choosing a live stream mechanism. The questions you want to answer when deciding on what type to use is: * What are your needs? * Will this be for a single-use, multi-use? * What are the budget constraints? * How many seats are needed for admin, emcee, auctioneer? * How public do you want to broadcast? ### Plan B Plan B, is if options open up to add in on in-person gathering. Plan B is the party, the gala, the ball, and the banquet. There will be a time and place for this however save this in your back pocket till you are certain that it can be implemented. 3. Mindful Messaging Sensitive messaging will set the tone for the continuation of any fundraiser activity. Thank you for joining our online auction! This event is vital in helping us fulfill the mission to ___________ fill in the blank While we wish that we could gather with all of you in person, we know that this is the best way to safely raise money so that we can continue to ________________ fill in the blank. Did you know that the money raised during our auction makes up close to XX% of our funds for the year? Be honest and forthright about where funds are going, how they will be spent in the short term as well as overall campaign goals. Messaging for an auction or event fundraiser should include communications to sponsors, donors & bidders. Bidders are still willing to participate in the auction portion of the event. Give them an easy way to say yes! Here are a few starters for bidders and donors: * Thanks for supporting the